Line//Up
Fortune favours the bold
People who play it safe rarely make the cover of TIME magazine.
Not rocking the boat might be a good tactic for staying in a job, but it rarely leads to achievements that go down in the history books.
Slow and steady isn't the reliable option it once was for many brands with plucky, agile challengers nipping at their heels. The savvy and proactive marketer embraces the opportunities of change rather than merely adapts to it.
MAD//Fest London 2024 will focus on the global brands, challengers and entrepreneurs who are boldly going where others haven’t been before.
You'll hear from the pioneers who have been brave enough to step up, take calculated risks and put their reputations on the line with creative and innovative work that turns heads and raises the bar for the possibilities that marketing can deliver.
We'll discover how big brands are daring to break with convention and grow their market share. We'll learn from the challengers who are flipping models and leveraging the latest trends and technologies to disrupt industries. We'll be inspired by the diverse creatives, innovators, nerds, visionaries, entrepreneurs and big game players who drive the progress of our vibrant industry.
Why? Because fortune favours the bold.
Stages
2024’s MAD//Fest London features 8 awesome stages where you can get clued up on the most topical industry issues, get insight from CMOs at top global brands, and discover the most exciting innovation + disruptors.
Eddie Izzard
// Actor, Comedian + Activist
Eddie Izzard
// Actor, Comedian + Activist
Hannah Fry
// Academic, Mathematician, best-selling author + broadcaster
Hannah Fry is a Professor of Mathematics at UCL where she studies patterns in human behaviour. Hannah’s TV work includes two series of BBC Two series The Secret Genius of Modern Life and The Future With Hannah Fry for Bloomberg series as well as a plethora of other documentaries including the Grierson winning Making Sense of Cancer (Best Presenter). She has hosted Have I Got News for You and helms several hit podcasts, and is a published author and columnist for The New Yorker.
Laetitia Raoust
// CDMO, L'Oreal
Laetitia Raoust relocated to London from the US in 2023, moving into to the role of Chief Digital Marketing Officer for UK and Ireland, leading the digital & marketing strategy, in charge of Media, Data, Consumer and Market Insight, Digital Innovation and Consumer Care.
Previously whilst working for L’Oréal within the US, Laetitia was the General Manager of Yves Saint Laurent Beauty US and before so, was Chief Digital Officer for Maybelline New York, defining the global digital strategy of the #1 cosmetic brand in the world and overseeing program rollouts in 50+ markets.
Prior to joining L’Oréal USA in 2013, Laetitia spent 4 years at Google, first in Paris as the Head of Consumer Marketing, then in Honk Kong, as the Regional Lead for Consumer Marketing, leading Marketing efforts for Search and Client products across Asia-Pacific.
Born and raised in France, Mrs. Raoust is a graduate of HEC, Paris and holds a degree in Graphic Design from Parsons School of Design, NYC.
Paul Wright
// Head of Advertising International, Uber
Paul Wright
// Head of Advertising International, Uber
Guilherme Ferreira
// Global Brand Vice President, Cadbury
Guilherme Ferreira
// Global Brand Vice President, Cadbury
Susan O'Brien
// CMO / Global VP Brand, Just Eat
Susan O'Brien
// CMO / Global VP Brand, Just Eat
Anna MacDonald
// Marketing Director (VP), Guinness
Anna MacDonald
// Marketing Director (VP), Guinness
Tom Rainsford
// Marketing Director, Beavertown Brewery
Marketing Director at Beavertown. Tom's long-standing ethos is that Brands should be culturally relevant, adding to culture to build Brands people don't just like, they love.
Tom joined Beavertown Brewery, the much-loved beer Brand to jet-fuel their Marketing. Having successfully taken the Brand into its first Advertising campaign, launched new products and innovative strategic thinking, Beavertown continues to drive Brand love and advocacy.
Tom was one of the Founders of giffgaff mobile network. Taking that Business from a Start-up to a hugely successful brand that changed the market.
Shamil Thakrar
// Co-founder, Dishoom
Shamil Thakrar
// Co-founder, Dishoom
Sir Martin Sorrell
// Founder + Executive Chairman, S4 Capital
Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, the tech led, new age / new era digital advertising and marketing services company for global, multinational, regional and local clients, and millennial-driven influencer brands.
Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company.
Rory Sutherland
// Vice Chairman, Ogilvy UK
Rory Sutherland
// Vice Chairman, Ogilvy UK
June Sarpong
// Broadcaster
June Sarpong
// Broadcaster
Sir John Hegarty
// Co-founder + Creative Director, The Garage
Sir John Hegarty
// Co-founder + Creative Director, The Garage
Roger Wade
// Founder, Boxpark + Chair, Box Fund
Roger Wade
// Founder, Boxpark + Chair, Box Fund
Nicola Matthews
// Countess of Cocoa aka UKI Head of Marketing, Tony's Chocolonely
Nicola aka ‘The Countess of Cocoa’ is UKI Head of Marketing at Tony’s Chocolonely, the chocolate makers on a serious mission to end exploitation in cocoa. Nicola has 12 years of marketing and innovation experience from time spent at Diageo, startup CocoPro and Tony’s. Her favourite Tony’s product is their new milk chocolate & marshmallow Littl’ Bits.
Dan Snow
// Founder and Creative Director of History Hit
Dan Snow
// Founder and Creative Director of History Hit
Tom Goodwin
// Futuroligist / World-renowned trends and transformation expert
Tom Goodwin
// Futuroligist / World-renowned trends and transformation expert
Seb Bardin
// Digital Marketing Expert, Ex-Coca-Cola, Unilever and Sony
Seb Bardin
// Digital Marketing Expert, Ex-Coca-Cola, Unilever and Sony
Katie Evans
// CMO, Burger King
Katie Evans has been with Burger King UK since early 2018 having previously held marketing positions at Gourmet Burger Kitchen and Krispy Kreme. Since joining, Evans has repositioned the brand, refreshed the agency roster, given the go-ahead for a bolder tone of voice, and instigated brave, creative campaigns to drive relevance and reignite love for the iconic Whopper. In 2019 she led the BK Meltdown campaign, when the brand boldly turned up the heat on the fast-food industry and announced the removal of plastic toys from its kids’ meals. The resulting campaign garnered significant media attention and most importantly, it prompted sustainability pledges from other fast-food operators.
Eric Melis
// VP, Global Brand Marketing , PepsiCo (International Beverages)
Eric Melis
// VP, Global Brand Marketing , PepsiCo (International Beverages)
Joao Brum
// Global Senior Marketing Manager Hellmann's, Unilever
João Ricardo Brum is Global Senior Marketing Manager for Hellmann’s.
With over 15 years of experience building brands internationally, he is a multi-category FMCG specialist with expertise in Foods & Refreshments, having worked at Kraft, Mondelez and Unilever.
He’s passionate about creating innovative brand experiences and unique communications and has been at Unilever for over 11 years. Working across the globe in Brazil, the US and UK, he’s currently based in The Netherlands overseeing the global market expansion for Hellmann’s, whilst driving PR & Advocacy for the brand.
Cali Christians
// Head of UK Events, Netflix
Cali Christians
// Head of UK Events, Netflix
Dan Murphy
// SVP, Marketing, Liquid Death
Dan Murphy
// SVP, Marketing, Liquid Death
Daniel Mogridge
// Media Lead, Vodafone
Daniel Mogridge
// Media Lead, Vodafone
Elton Ollerhead
// Director, ASOS
Elton Ollerhead
// Director, ASOS
Jordan Schwarzenberger
// Co-Founder, Arcade Media, Manager, The Sidemen
Jordan is the co-founder of Arcade Media and manager of The Sidemen, working with digital creators to scale their portfolios and launch new businesses. He previously worked as a creative at digital-first publishers VICE and LADbible, before becoming YMU’s first-ever Chief Creative Officer. Jordan was included in Forbes 2023 ’30 Under 30’ and acts as advisor to multiple start-ups across the creator economy and entertainment industries. He is also a member of the Government’s SME Business Council, championing Gen Z entrepreneurship.
Nicole Pacitti
// Sponsorship + Brand Activation Specialist, Three
In December 2023 a poem celebrating Women’s Football was front page news. The poem was by Poet Laurette Laureate Carol Anne Duffy and the people behind it were Three UK.
This was the launch moment for the voting nomination window of The #WeSeeYou Network.
A culture-shifting initiative, with the aim to build a long-term community of role models, celebrating the abundant – but too often hidden – women within football.
Executive Creative Director Mat O’Brien and Sponsorship Campaign Director Nicole Pacitti share how Three brought together the power of their big network with the positivity of a thriving sports network to ensure women are seen, recognised and rewarded through opportunities, experiences, and mentorships, in an effort to change the face of football for good.
Nicolas Elshout
// Digital Media Director, TUI
10 years experience in digital marketing with both local and global roles at TUI. Background in Programmatic advertising for both brand as sales purposes. Last couple of years expanded his expertise in the domain of media effectiveness.
Andrew Smith
// Senior Brand Director, Vinted
Andrew Smith is a seasoned marketing expert and creative leader with over 20 years of experience across scale-up companies, global organisations, and creative agencies. With a unique blend of strategic thinking and creativity, Andrew is known for his ability to drive growth and marketing performance by creating powerful and purpose-driven brands.
As a true "right brain, left brain person," Andrew draws inspiration from the intersection of technology, culture, data, and creativity to develop innovative marketing strategies that resonate with audiences worldwide.
Anna Greene
// VP Customer, Gousto
Anna Greene
// VP Customer, Gousto
Rory McEntee
// Brand + Marketing Director, Gymbox
Rory McEntee
// Brand + Marketing Director, Gymbox
Benni Lickfett
// Global Head of Digital Innovation , Diageo
Benni Lickfett
// Global Head of Digital Innovation , Diageo
Ben O'Mahoney
// AdTech & Data Partnerships Lead, Ocado Retail
Ben O'Mahoney
// AdTech & Data Partnerships Lead, Ocado Retail
Bronwen Foster-Butler
// CMO, Finisterre
Bronwen Foster-Butler
// CMO, Finisterre
Kenyatte Nelson
// Chief Membership & Customer Officer, Co-op
Kenyatte Nelson
// Chief Membership & Customer Officer, Co-op
Gavin Jewkes
// EUI Retail and eCommerce, TikTok
Gavin Jewkes
// EUI Retail and eCommerce, TikTok
Tati Lindenberg
// VP Marketing, Dirt is Good, Unilever
Ad Age Leading Woman in Advertising; Cannes, Effies, and WARC winner; 20 years of experience in FMCG - Tati Lindenberg leads Dirt Is Good – a €4.3bn business, the world’s largest laundry brand, the 3rd biggest brand at Unilever, present in 50 markets and 0.5bn households.
Tati heads Dirt Is Good’s global masterbrand, equity, design, and innovation programmes, and is leading the DIG brands to new heights. For it's 20th year, Tati is steering DIG's purpose-led ethos into the realm of sport, so its best-in-class products can unlock superior performance and value.
Matt Butts
// Measurement & Insights Lead, We Transfer
With over a decade of experience, Matt has roots in the ad measurement space across multiple continents and several major media players. He's built teams and measurement roadmaps from his early days at NBCUniversal and Nickelodeon, to his recent runs at Spotify in the US & UK, and WeTransfer.
Calum Laming
// Chief Customer Officer, British Airways
Calum Laming
// Chief Customer Officer, British Airways
Carlie Wittred
// Head of Brand Marketing and Comms, Gousto
Carlie Wittred
// Head of Brand Marketing and Comms, Gousto
Ruchika Kalra
// Brand Director, Lastminute.com
Ruchika Kalra
// Brand Director, Lastminute.com
Chris Love
// Head of Marketing Performance & Econometrics, Virgin Media O2
Chris began his career agency-side as an econometrician delivering marketing effectiveness projects for a diverse client base covering most verticals, including retail, grocery, and e-commerce.
In 2020, Chris made the move client-side to then Virgin Media, initially taking responsibility for the econometrics programme and later developing and integrating bespoke geo-testing and TV attribution approaches. Since the merger with O2, Chris’s responsibilities have grown to cover broader marketing performance analytics with a focus on building out a best-in-class multi-method measurement programme.
Michelle Spillane
// Managing Director, Paddy Power
Michelle Spillane
// Managing Director, Paddy Power
Ian Maskell
// Founder, P E C O R I N O
With 30 years at Mars and Unilever, Ian Maskell has shaped gloal snack & food brands (Snickers, M&M’s, Dove/Galaxy, Dolmio, Uncle Ben’s, Magnum, Ben & Jerry’s, Cornetto, Wall’s; Pedigree, Whiskas, Royal Canin). Leading Mars China marketing (1997–2006) & spearheading Unilever Ice Cream global marketing (2014–2022). Ian brings a global perspective, navigating cultural nuances across China, SEA, Turkey, Europe, LATAM, and North America. Purpose-driven & experienced in making brands socially responsible and relevant.
Sophie Kelly
// SVP of Global Tequila and Mezcal Categories, Diageo
Sophie Kelly
// SVP of Global Tequila and Mezcal Categories, Diageo
Matt Barwell
// NED and ASA Council Member, ASA, Sneak Energy and Various Scale-up Businesses
Matt is a former CMO and Corporate Affairs leader with an international career spanning thirty-five years at Britvic, Diageo, and Mars. He has a wealth of experience in building brands in both developed and developing markets. Matt is a Board and Council Member of the Advertising Standards Authority, is a NED of Sneak Energy and an Advisor to a number of FMCG businesses and a leading AI driven SaaS platform, Aimpower. He is a Trustee of a Children’s Mental Health Charity, Place2Be. He is a Fellow of the Marketing Society and is recognised in Campaign Magazine’s Power 100 Hall of Fame.
Elizabeth Baines
// Director of Planning, Creative, Specsavers
Elizabeth Baines
// Director of Planning, Creative, Specsavers
Ian Maybank
// Head of Connections Planning, Media, and Insights, Specsavers
Ian is currently responsible for communications strategy, marketing planning, and consumer insights for Specsavers. He has a had a varied career working for leading brands, creative and media agencies. Ian’s agency career spanned senior client service roles at Grey, RKCR/YR, and Dentsu. Moving brand side 2016 he joined PepsiCo to lead digital and media for their European snack business, before a 2 year stint working in the beverages across Pepsi, 7UP, and Rockstar. In 2019 he was integral to reuniting Walkers Crisps with The Spice Girls.
Munnawar Chishty
// Marketing Director, Britvic
Munnawar Chishty
// Marketing Director, Britvic
Dean Harris
// Head of Co-op Media Network, Co-op
Dean Harris
// Head of Co-op Media Network, Co-op
Ferne McCann
// COO + Co-founder, Shoorah
Ferne McCann
// COO + Co-founder, Shoorah
Christian Stindt
// Marketing Director, Jägermeister
Christian Stindt
// Marketing Director, Jägermeister
Jodie Soussan
// MD (Europe), Allbirds
Jodie Soussan joined Allbirds as Managing Director, Europe in July 2021 and brings a wealth of experience to the business, having spent 20 years leading consumer-facing brands across the FMCG and sportswear industries.
Jodie started her career as a graduate of the Procter & Gamble management training program and has a strong track record of achieving brand transformation and business growth. She joined Allbirds from Pentland Brands where she first led Commercial Strategy across Europe and then became the Global Brand Director at Canterbury and Mitre responsible for product, marketing, digital and social strategy.
Jodie is a commercially astute and empathetic leader who prides herself on putting purpose and people at the heart of the business. Outside of work she has two young boys who keep her busy – when not around them she loves road running.
Firdaous El Honsali
// Global Dove Masterbrand VP, Unilever
Firdaous El Honsali
// Global Dove Masterbrand VP, Unilever
Perla Bloom
// Global Communications Strategy Lead, EA Entertainment
Perla Bloom
// Global Communications Strategy Lead, EA Entertainment
Phil Clark
// Senior Director, Marketing + Media, Canada Goose
Phil Clark
// Senior Director, Marketing + Media, Canada Goose
Richard DeVilla
// Marketing Director, Club Med
Richard DeVilla
// Marketing Director, Club Med
Sam Dolan
// (ex) Head of Marketing, Goodfellas
Sam Dolan
// (ex) Head of Marketing, Goodfellas
Jon Evans
// CMO, Uncensored
Jon Evans
// CMO, Uncensored
Bethany England
// Footballer, England + Tottenham Hotspur
Bethany England
// Footballer, England + Tottenham Hotspur
Jemma Haley
// Business Lead - Retail Media + Supplier Insights, John Lewis & Partners
Jemma Haley
// Business Lead - Retail Media + Supplier Insights, John Lewis & Partners
Kerttu Inkeroinen
// Marketing Director, Lucky Saint
Kerttu Inkeroinen
// Marketing Director, Lucky Saint
Tugce Aksoy
// Global Brand Director Magnum Ice-cream, Unilever
Tugce Aksoy
// Global Brand Director Magnum Ice-cream, Unilever
Kristof Neirynck
// CEO, AVON
Kristof Neirynck
// CEO, AVON
Lydia Hunter
// Head Of Advocacy, Communications + Digital, L'Oreal
Lydia Hunter
// Head Of Advocacy, Communications + Digital, L'Oreal
Ruth Henriquez
// Director, Consumer Products, Publishing + LBE, Mattel
Ruth Henriquez
// Director, Consumer Products, Publishing + LBE, Mattel
Dom Dwight
// Strategy + Innovation Director, Taylors of Harrogate
Dom Dwight
// Strategy + Innovation Director, Taylors of Harrogate
Matt Watson
// ECD, PepsiCo
Matt joined PepsiCo in 2020 and is currently Executive Creative Director for Sips & Bites Europe heading up the creative department and leading the agency. Since joining Matt has built out a team of award-winning creatives delivering fame driving brand campaigns for Walkers, Doritos and Pepsi to name a few. He’s even managed to get a Guinness World record for the largest Wotsit which was featured on the BBC and ITV news!
Dan Glynn
// Programmatic Lead, Heineken
I have been working in digital media and programmatic for 12 years now, and have currently been in my role at Heineken for the last 15 months. Before that I worked at Mediacom (EssenceMediacom) working across the programmatic and investment teams.
David Rose
// Senior Director, International Digital and Marketing Technology, Papa Johns
David Rose
// Senior Director, International Digital and Marketing Technology, Papa Johns
Gill Huber
// Managing Partner, Future Factory // Part Of The Ingenuity Group
Gill Huber
// Managing Partner, Future Factory // Part Of The Ingenuity Group
Gary Raucher
// EVP ASICS EMEA, Asics
Gary Raucher leads marketing, product and merchandising for ASICS in EMEA. He is responsible for ensuring ASICS’ ‘Sound Mind, Sound Body’ brand purpose is at the heart of the business. An accomplished marketing executive, Gary is recognised as a thought leader in building strong global brands and developing innovative communications. With more than 20 years of marketing experience, Gary has a proven track record of driving business transformation and growth. Prior to joining ASICS, Gary co-founded a strategic brand consultancy working with brands to develop insight-led marketing strategies, drive consistent marketing activations and build world-class marketing capabilities.
Gary has been the Global Head of Marketing at TomTom and the Global Head of Brand and Communications at Philips. In both roles, he led Marketing transformation programmes which accelerated business growth.
Earlier in his career, Gary worked as a senior change management consultant for Accenture and in brand management for the Quaker Oats Company. He holds an MBA from the Kellogg School of Management and an Economics degree from Cornell University.
Ginny Nackvi
// Head of Brand + Creative, Dishoom
Ginny Nackvi
// Head of Brand + Creative, Dishoom
Doychin Sakutov
// Director, Experimentation + Optimisation, Virgin Media O2
Doychin Sakutov
// Director, Experimentation + Optimisation, Virgin Media O2
Gordon Glenister
// Global Head of Influencer Marketing, Branded Content Marketing Association
Gordon is the founder of the Influence division of the Branded Content Marketing Association, and the Influence Global Podcast. Gordon is also an award winning author of Influencer Marketing Strategy - the latest edition will be published on the 2nd July. He also runs his own course and 121 program on helping individuals become key people of influence.
Mikey Robinson
// Senior Creative Strategist, Gymshark
Mikey Robinson
// Senior Creative Strategist, Gymshark
Mary Keane-Dawson
// NED, Board Advisor and Executive Chair - Data, Ai and Digital Transformation, Investment and M&A Advisory
Mary Keane-Dawson
// NED, Board Advisor and Executive Chair - Data, Ai and Digital Transformation, Investment and M&A Advisory
Jill Kluge
// CMO, Mandarin Oriental
Jill Kluge
// CMO, Mandarin Oriental
Jimmy Hughes
// Social Media and Influencer Lead, Heineken
Jimmy Hughes
// Social Media and Influencer Lead, Heineken
Pam Digva
// Co-founder + Marketing Director, Sauce Shop
Pam Digva
// Co-founder + Marketing Director, Sauce Shop
Paul Fletcher Collins
// Global Creative Director, Bang & Olufsen
Paul Fletcher Collins
// Global Creative Director, Bang & Olufsen
Sorin Patilinet
// Senior Director Global Media Effectiveness, Mars
Sorin Patilinet
// Senior Director Global Media Effectiveness, Mars
Tom
// Head of Brand, Planning and Content, easyJet
Tom
// Head of Brand, Planning and Content, easyJet
Steve Tidball
// CEO and Co-founder, Vollebak
Steve Tidball
// CEO and Co-founder, Vollebak
Kate Bird
// Senior Marketing Director, EMEA, Snap Inc.
Kate is the Senior Director of EMEA Marketing at Snap Inc, overseeing the EMEA Marketing team since July 2023. Previously, she was VP of Global Consumer Revenue at Condé Nast, managing revenue growth for major brands like Vogue and GQ in over 30 markets. With over 20 years of experience, Kate has led marketing teams at BBC Worldwide, Coral, The Times, The Wall Street Journal, and The Sun, where she held the role of GM and CMO for three years. She was commended by Scotland Yard for her counter-terrorism contributions.
Paul Frampton-Calero
// President, CvE Marketing Consultancy
Paul Frampton-Calero
// President, CvE Marketing Consultancy
Peter Grant
// Head of Media Effectiveness, Boots
Peter Grant
// Head of Media Effectiveness, Boots
Philip Lloyd
// CMO, Purplebricks
Philip Lloyd
// CMO, Purplebricks
Rachel Courtney
// Head of Social & Content, Virgin Media O2
Rachel Courtney
// Head of Social & Content, Virgin Media O2
Swagat Choudhury
// Global Digital Commerce Director, Mars Wrigley
A 21 years career that has kept me in the forefront of new-age marketing. Focusing the last 10 years in the space of digital, media, content and e-commerce. My global marketing exposure for last 5 years has provided me with skills to understand and execute in multiple global markets working with agile cross-function teams to drive business outcomes. With a purpose to inspire and guide people to a better today and greater tomorrow, my career being focussed on setting up new capabilities and driving business and people outcomes has been genuinely fulfilling to date.
Phil Jackson
// Global Digital Marketing Effectiveness Innovation Director, Haleon
Phil Jackson
// Global Digital Marketing Effectiveness Innovation Director, Haleon
Justin Pearse
// Editor, New Digital Age
Justin Pearse
// Editor, New Digital Age
Ross Hawkins
// Head of Brand, Brompton Bikes
Ross Hawkins
// Head of Brand, Brompton Bikes
Sabrina Godden-Tuma
// Global Creative Director, Vodafone
Sabrina Godden-Tuma
// Global Creative Director, Vodafone
Simon Peel
// VP Global Marketing, Haleon
Simon Peel
// VP Global Marketing, Haleon
Will Harvey
// Senior Innovation Manager - Global Breakthrough Innovation, Diageo
Will Harvey
// Senior Innovation Manager - Global Breakthrough Innovation, Diageo
Emma Perkins
// Head of LEGO Agency, LEGO
Emma Perkins
// Head of LEGO Agency, LEGO
Henry Coutinho-Mason
// Author & Speaker, Future Normal
Henry Coutinho-Mason
// Author & Speaker, Future Normal
Dr. Graziella Castro
// Global Head of Marketing Effectiveness, HSBC
Since August 2022, I am the Global Head of Marketing Effectiveness at HSBC, where I brought academia and media industry together to impact and empower marketing within HSBC.
Prior this, I was Head of Data Analytics at Zenith (part of Publicis Groupe), where I was responsible for analytics solutions and data strategy for global clients (Disney, Coty, Nestle’ – to mention a few). I also contributed to global new business success and the retention of long-term global clients. Before joining marketing, I was appointed Lecturer and Visiting Researcher across several Universities (Salford-Manchester, London School of Economics and University of Texas at Austin), where I focused on developing new forecasting models blending statistical methods with quantitative social sciences.
Nikola Maravić
// Global Marketing Director, Carlsberg Group
Nikola brings a rich tapestry of international experience to MadFest. From the streets of Belgrade to the markets of Bucharest, the pace of London, and the spirit of Copenhagen, Nikola’s journey spans continents and cultures. His career has seen him thrive in diverse roles across Innovation, Brand and Channel Marketing, navigating regional and global landscapes. Nikola has been instrumental in doubling brand share by blending creative storytelling with strategic precision, and inspiring teams worldwide to be brave and push the boundaries of what’s possible in the world of premium brands.
Ben McLaughlin
// COO, Boxpark
Ben McLaughlin
// COO, Boxpark
Layla Hatia
// Head of Consumer Influence | Influencer, Social & PR, The Very Group
Layla Hatia
// Head of Consumer Influence | Influencer, Social & PR, The Very Group
James Haskell
// Host, ex England rugby player, The Good, the Bad and The Rugby
James Haskell
// Host, ex England rugby player, The Good, the Bad and The Rugby
Nikki Vadera
// FMCG Marketing & Digital Director, Henkel (Schwarzkopf)
Nikki Vadera
// FMCG Marketing & Digital Director, Henkel (Schwarzkopf)
Ollie Shayer
// Omni-Media Director, Boots
Ollie Shayer
// Omni-Media Director, Boots
Ellie Cross
// Senior Marketing Manager, Starling Bank
Ellie Cross
// Senior Marketing Manager, Starling Bank
Rachel Daly
// Footballer, England + Aston Villa
Rachel Daly
// Footballer, England + Aston Villa
Manny Puentes
// GM, Advertising, Genius Sports
Manny Puentes
// GM, Advertising, Genius Sports
Emily Bell
// Head of Social, Content & Influencer, Boots UK
Emily Bell
// Head of Social, Content & Influencer, Boots UK
Sam McMeekin
// CEO & Co-Founder, The Gipsy Hill Brewing Company Limited
Sam McMeekin
// CEO & Co-Founder, The Gipsy Hill Brewing Company Limited
Roisin Devine
// European Digital and Social Lead, Kellanova
Roisin Devine
// European Digital and Social Lead, Kellanova
Grace Dent
// Restaurant critic + podcaster, Guardian
Grace Dent
// Restaurant critic + podcaster, Guardian
Shannon Kalkstein
// Global Head of U-Studio, Unilever
Shannon Kalkstein is a dynamic and experienced marketing pioneer, with a rich background in creative and in-house agency leadership. As the Global Head of U-Studio, Unilever’s in-house creative agency, she has been a driving force behind the agency’s growth and success. Shannon joined Unilever to launch U-Studio and under her leadership U-Studio has expanded globally to 21 award-winning studios. U-Studio has revolutionised the industry and set a new standard for in-house teams - proving that in-house teams can be highly creative and effective powerhouses.
Kerry Thorpe
// Head of Communications, Europe, Ben & Jerry's
Kerry Thorpe
// Head of Communications, Europe, Ben & Jerry's
Matt Bushby
// CMO, Rightmove
Matt Bushby
// CMO, Rightmove
Clare Hutchinson
// CSO, VCCP
Clare Hutchinson has been a strategist in the industry for over 25 years working at multiple agencies including AMV BBDO, WCRS, Havas, and partner at 101. She is currently CSO at VCCP. She has been the lead strategist behind campaigns that have helped over a million smokers quit, saved lives on our roads and recruited teachers for our schools. She has also worked for brands like Pepsi, Cadbury, The Economist, Sky and the BBC. She is highly awarded strategically and creatively including the Grand Prix for Cadbury IPA Effectiveness.
Emma Flaxman
// Senior Commercial Comms Lead, Channel 4
Emma Flaxman
// Senior Commercial Comms Lead, Channel 4
David Penney
// CMO, UCAS
David Penney is Chief Communications and Marketing Officer at UCAS, where he has worked since 2019. He leads on all engagement with teachers and advisers, students and universities, including the UCAS Hub and UCAS events. His first role in higher education was in 2006 at Oxford Brookes University and he has also led communications and marketing teams at Nottingham Trent University, University of Sussex and the University of Gloucestershire.
Dr Alex George
// Young Mental Health Ambassador, author and ‘Stompcast’ podcast presenter
Dr Alex George
// Young Mental Health Ambassador, author and ‘Stompcast’ podcast presenter
Scott Friesen
// Head of Privacy Sandbox Partnerships EMEA, Google
Scott leads EMEA ad tech partnerships for Privacy Sandbox on Chrome and Android. He has over 10 years experience working on web and advertising technologies. At Google he has previously worked on launches of new web app APIs and performance initiatives with publishers, content creators and platforms. Since 2019 he has been helping to educate the digital ecosystem about the Privacy Sandbox - Chrome and Android's efforts to protect people's privacy online while enabling sustainable online businesses.
Tash Whitmey
// Group Managing Director, Tesco Retail Media
Tash Whitmey is the Group Managing Director of Tesco Retail Media, joining the dunnhumby executive team in late 2023 to lead Tesco's new Retail Media business.
With extensive expertise in customer value growth, loyalty and CRM strategy, and business transformation. At Tesco, Tash spearheaded a significant overhaul of the Clubcard scheme, increasing active households from 14.3 million to approximately 22 million and expanding app users from 900,000 to over 11 million. Under her leadership, sales penetration approached 90%, and she oversaw the design and launch of a personalised rewards scheme that went from zero to 4 million users in less than 12 months.
Previously, Tash served as CEO of Havas helia, where she led award-winning data, tech, CRM, and loyalty initiatives. She played key roles in developing successful strategies for brands like Pets at Home, easyJet, adidas, Subway, and Diageo.
Recognised as a Fellow of the Marketing Society and featured on the Campaign A-List, Tash is celebrated for her leadership, mentoring talent, and building high-performing, diverse teams.
Danielle Bramley
// Global Digital Operations Lead, Costa Coffee
Danielle Bramley
// Global Digital Operations Lead, Costa Coffee
Hannah Richardson
// Group Manager, Marketing Science, Snap
Hannah Richardson
// Group Manager, Marketing Science, Snap
Ana Pasparan
// Software Engineering Manager, Vodafone UK
Ana Pasparan
// Software Engineering Manager, Vodafone UK
Dan MacDonnell
// Strategist (Social Branded Entertainment), Channel 4
Sitting within the strategy function of Channel 4's Social Branded Entertainment team, Dan is a part of a team tasked with delivering bespoke creative partnership strategies for branded content living across Channel 4’s ecosystem (social, VOD and linear). Dan’s role covers all things from creative strategy and campaign planning to insight and campaign effectiveness. Dan was previously at Little Dot Studios, where he held various roles across Media Planning & Strategy and Data & Insight.
Prof. Joseph Devlin
// Professor of Cognitive Neuroscience, UCL
Prof. Joseph Devlin
// Professor of Cognitive Neuroscience, UCL
Tom Ollerton
// Founder, Automated Creative
Tom Ollerton is the founder of Automated Creative - the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads. Automated Creative makes and optimises ad creative with live data and insight. This effectively increases media budgets by 17% on average. Automated Creative have optimised over 7bn impressions globally for MARS, P&G, Diageo, Reckitt, Haleon, Bose, Brown-Forman and McDonalds AC’s focus is to make Automated Creative a non-negotiable part of all digital ad campaigns and put an end to ineffective ads.
Hannah Bourne
// Penguin Random House
Hannah Bourne
// Penguin Random House
Salvatore Internullo
// Chief Growth Officer, MINT.AI
Salvatore Internullo, the Chief Growth Officer, is accountable for managing the growth and implementing MINT's expansion strategy. His main task is developing Sales & Marketing policies and strategies, with the primary objective of spreading the technological revolution that the platform is offering, further strengthening the leadership position that the company already has in the market.
Former VP of Stellantis and Country Manager of Peugeot Italy, Mr. Internullo has held various roles, both in Italy and abroad, of responsibility and prominence in the automotive and fashion world.
Danielle Le Toullec
// Head of Marketing & Communications, True
Danielle’s career in marketing spans fifteen years, across two continents. She honed her skills at the world's largest media agency, working with some of the world’s best known brands including Bose, McDonald’s and Estee Lauder. A pandemic pivoter, Danielle was headhunted into the world of investment, and now heads up marketing & communications at True, one of the fastest growing firms in Europe. Through her work at the consumer and retail-focused investment and innovation firm, she is passionate about championing purpose-driven investment and creating opportunities to improve access to the investment industry. She combines this with her media/global brand experience to use the full scope of marketing to support the brands and founders of the future – increasing diverse representation and thereby creation of more inclusive products and services.
Dani Murphy
// Co-Founder, Just Add Joy
Dani has over a decade of creative and strategy roles under her belt, including heading up the creative department at Acast. Her work’s been recognised by the likes of Cannes, Campaign and The British Podcast Awards, as well as the BBC Sky News and Stormzy. She believes advertising shouldn’t be a tax people have to pay - it should be as good as, if not better than, the content it supports.
Abi Dixon
// Founder, The Whole Marketer
Abi Dixon
// Founder, The Whole Marketer
Alec Barr
// Head of Behavioural Science, OLIVER Agency
Alec Barr is a behaviour change expert and resident tech philosopher. A UX Designer and Researcher by trade, he spent the last 15 years leading human-centred design practices in agencies around the globe, examining the reasons and barriers to the adoption of emerging technology. He is also an accredited cognitive-behavioural science ethicist, keeping a watchful eye on the moral implications of technological innovation. A thought leader in the overlapping fields of neuroscience and generative AI, Alec most recently built a marketing chatbot modelled after Rory Sutherland, the "Rory SutherBot".
Amir Afshar
// Co-Founder + Chief Product Officer, Shellworks
Amir Afshar
// Co-Founder + Chief Product Officer, Shellworks
Anna Valle
// Co-founder, Seeds of Colour
Anna Valle
// Co-founder, Seeds of Colour
Annie Morris
// Founder, Spoon Cereals
What started as a side project, together with her co-founder, Annie has built Spoon Cereals: a brand on a mission to make breakfast better - better tasting, better for you and better for the planet.
Ben Farren
// Founder, Spoke
Ben Farren
// Founder, Spoke
Tania Bryer
// Presenter, CNBC
Tania Bryer
// Presenter, CNBC
Carol Howley
// CMO, Exclaimer
Carol Howley
// CMO, Exclaimer
Cecilia Dones
// Ex Head Data Sciences, Moet
Cecilia Dones
// Ex Head Data Sciences, Moet
Chris Sherwood
// CEO, RSPCA
Chris Sherwood, RSPCA CEO since 2018, has led its transformation under the "Together for Animal Welfare" strategy. He repositioned the RSPCA internationally and strengthened its campaigning against animal cruelty. Under his leadership, key legislation was secured, including increased sentencing for animal cruelty and the Animal Sentience Bill.
With over 20 years in the social sector, Chris has worked with UK charities like Relate and Scope and in government with Nesta. He is a board member of Eurogroup for Animals, NCVO, and the Centre for Ageing Better, and chairs the UK's Charity Awards.
Fiona Bosman
// Brand Director, BUPA
Fiona Bosman
// Brand Director, BUPA
Tom Fenwick-Smith
// Senior Creative, Three
Tom is a seasoned professional in the film and digital advertising sectors with a track record for building strong, diverse teams within creative agencies, innovation hubs and In-house agencies. Known for his strategic vision and practical leadership, Tom champions a workplace culture that prioritises creativity, belief in the mission, and consistent respect for individuals. His approach to campaigns and content is marked by a deep understanding of the digital landscape, driven by the goal of meaningful engagement rather than data alone.
Daisy Kelly
// Founder and CEO, Glow For It
Daisy Kelly, Founder and CEO of Glow For It, is making a huge shift in the beauty
industry, creating hormone free products that provide incredible results and are uniquely formulated and manufactured in the UK. Glow For It provides customers with vegan and cruelty-free products that are effective, reliable and ethically made.
In 2023, Glow For It won The Greatest TikTok Award representing the UK, competitors included Amazon and Rimmel. Glow For It is the first small-medium business to ever win this award, and it remains a TikTok Viral, Award Winning beauty brand.
Jamie Cordwell
// ECD, Edelman
Jamie Cordwell
// ECD, Edelman
Juliet Gellatley
// Founder and Director, VIVA!
Juliet Gellatley
// Founder and Director, VIVA!
Liam Buswell
// Director Innovation, TRUE
As the leader of True's innovation team, Liam advises senior leaders of Fortune 100, FTSE 100 and private equity portfolio companies on value creation through innovation, design and technology. Liam is a passionate innovation strategist, skilled inductive thinker, and team builder. He has a diverse and international background in various innovation models including new venture building, open innovation strategy, startup studios, innovation-focused joint-ventures, and new business line development for some of the world's best loved brands.
Rafael McDonnell
// Founder and MD, Talent & Brands
Rafael McDonnell
// Founder and MD, Talent & Brands
Nina Hamann
// Policy Officer, IAB Europe
Nina Hamann
// Policy Officer, IAB Europe
Jesse (Chewkz) Chuku
// Content Creator
Hailing from Camden, Chewkz started acting in primary school & his passion for entertainment grew through making sketches. He fell in love with basketball, earning a scholarship to Kimball Union Academy, USA, & he studied Psychology & Design while playing basketball. After a pro career, Chewkz returned to the UK to explore modelling & acting. During COVID-19, his viral skits like "America vs UK" led to brand collabs. With YouTube Shorts, he gained 3.98M followers, showcasing his series like ‘Fred the Fish’ & ‘The Black James Bond.’ His journey highlights resilience, creativity, & dedication.
Emily Kraftman
// MD (Europe), Who Gives A Crap
Emily Kraftman
// MD (Europe), Who Gives A Crap
Pete Wicks
// TV personality
Pete Wicks
// TV personality
Susan Allen
// Co-Founder + Chief Brand Officer, Here We Flo
Susan Allen
// Co-Founder + Chief Brand Officer, Here We Flo
Claire Ferreira
// CEO, Mums In Marketing
Claire Ferreira
// CEO, Mums In Marketing
Ed Child
// Global Head Consumer Data & Digital Analytics, Costa Coffee
Ed Child
// Global Head Consumer Data & Digital Analytics, Costa Coffee
Mitch Oliver
// VP Corporate Brands & Purpose, Mars Incorporated
Mitch Oliver
// VP Corporate Brands & Purpose, Mars Incorporated
Owen Davies
// Sr. Brand & Creative Strategy Manager, NBCUniversal
Owen Davies
// Sr. Brand & Creative Strategy Manager, NBCUniversal
Matthew Blakemore
// CEO, AI Caramba!
Matthew Blakemore
// CEO, AI Caramba!
Tessa Clarke
// Co-Founder & CEO, Olio
Tessa is Co-Founder & CEO of Olio, an app tackling the climate crisis by solving the problem of waste in the home & local community. Olio does this by connecting people with their neighbours so they can give away rather than throw away their spare food and other household items, and lend and borrow instead of buying brand new. They also have over 100,000 volunteers who collect unsold food from local businesses such as Tesco, Iceland and Holland & Barrett, and redistribute it to the community via the Olio app. Olio has grown to over 8 million users in 63 countries.
Tara Chandra
// Co-Founder, Here We Flo
Tara Chandra
// Co-Founder, Here We Flo
Nihir Vedd
// Founder, Glimpses AI + Gen AI Lecturer, Imperial College London
Nihir Vedd
// Founder, Glimpses AI + Gen AI Lecturer, Imperial College London
Chris West
// Head of Voices, Verbal Identity
Chris runs VERBAL IDENTITY, the world's leading verbal branding agency. He's helped define the language which defines their brand of clients as diverse as alphabet's top-secret R & D lab, John Lewis' c-comm team, Vauxhall cars' agencies, and start-ups in fintech, data science and beauty. In between, he is a multi-award-winning copywriter and wrote the winning movie at the Barcelona Film Festival
Dimitris Beis
// Data Analyst & Sustainability Manager, IAB Europe
Dimitris Beis
// Data Analyst & Sustainability Manager, IAB Europe
Lucy Luke
// Head of UK Partnerships, Snap Inc.
Lucy Luke, Head of UK Content Partnerships at Snap, manages creators and publisher content across sport, news, and entertainment on Snapchat. Before Snap, she spent eight years at Meta, focusing on talent and media partner relationships across Facebook and Instagram, driving business growth and innovation. She has led strategic direction for media publishers and creators across EMEA. At Brave Bison in New York, Lucy managed video monetization for YouTube creators, including branded content partnerships and original content production.
Gareth Turner
// Founder & Marketing Director, Big Black Door
Gareth Turner
// Founder & Marketing Director, Big Black Door
Insiya Jafferjee
// Co-Founder + CEO, Shellworks
Insiya - Insiya is Co-Founder & CEO of Shellworks, a material science and packaging company, helping brands transition to a waste-free future. Originally from Sri Lanka, Insiya has previously worked for Apple and Ford and holds a B.Sc in Product Design from Stanford University and an M.A and Msc. from Royal College of Art and Imperial College.
Jay Richards
// Co-founder + CEO, Imagen Insights
Jay Richards, is a dynamic entrepreneur, visionary speaker, and CEO at Imagen Insights on a mission to bridge the communication gap between brands and the influential Gen Z demographic. Armed with the insights and unfiltered feedback from the brutally honest Imagen Insights Gen Z community, Jay empowers some of the world's most prominent household names with the knowledge and data they need to craft successful marketing strategies.
Kate Mander
// Co-Founder, Just Add Joy
Kate has worked with creators throughout her whole career. Before co-founding Just Add Joy, she built and managed the careers of household names as an Agent, headed up Talent Partnerships at a publisher and led creator commercial development at the world’s biggest podcast company. She thrives on challenging the status quo of podcast advertising that drains creators and threatens their relationship with listeners.
Katie Street
// Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast
Katie Street
// Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast
Kay Munday
// Creative Lead, Google + Communication Coach, Out The Box Speakers
Kay Munday, is an international speaker and coach who helps people and brands tell their stories through harnessing the power of radical ownership and fearless communication. Her purpose is to help people have a greater impact when they speak and inject the magic back into people’s and companies' narratives. She has gone full circle from being someone who is dyslexic, has ADHD and an introvert who’s suffered with anxiety and hated all forms of speaking to now an internationally recognised speaking coach. “I’ve been given this journey so I can better understand those who I coach who are on a similar path.” With over 10 years in sales in marketing pitching, presenting, and motivational speaking she now feels the urge to pass on her learnings to others. 9 years ago she set up Toastmasters for Google and now leads Google UK Speakers amongst some of the most sought after speaker coaching for Google globally. “I have invested an enormous amount of time and money to overcome my fears and so I can have a greater impact when I speak, now I want to pass on those learnings to help others.”
Lee Chambers
// Founder, Male Allies UK
Lee Chambers
// Founder, Male Allies UK
Andrew Ford
// Brand & Creative Strategy Director, NBC Universal
Andrew Ford
// Brand & Creative Strategy Director, NBC Universal
Lianre Robinson
// General Manager EMEA, 1021 Creative + WACL Campaigning Chair
Lianre Robinson
// General Manager EMEA, 1021 Creative + WACL Campaigning Chair
Louisa O'Connor
// Managing Director, Seen Presents
Louisa O'Connor
// Managing Director, Seen Presents
Lucas Bergmans
// (ex) Group Marketing Director, Cazoo
Lucas Bergmans
// (ex) Group Marketing Director, Cazoo
Maggie Murphy
// Outgoing CEO, Lewes FC
Maggie Murphy
// Outgoing CEO, Lewes FC
Maria Koutsoudakis
// Brand and Marketing Director, Vodafone UK
Maria joined Vodafone as the UK Brand Director. Responsible for the definition and creation of the Brand experience for Vodafone, her team is also responsible for all acquisition marketing across all touch points. She is on a mission to build a more modern and meaningful Vodafone brand. Recently her remit has extended across consumer and business marketing, putting the brand and acquisition strategy all into one center of excellence.
Mat O'Brien
// Executive Creative Director, Three
Mat O'Brien
// Executive Creative Director, Three
Melissa Chapman
// CEO, Jungle Creation
Melissa Chapman is Chief Executive Officer at Jungle Creations & The Wild by Jungle, setting the overall business vision and strategy and driving growth. Melissa was previously Chief Content and Brand Officer at Jungle, where she was guardian of the company’s creative vision and was able to scale Jungle’s media brand audiences from 1 million followers to over 140 million followers, launching new brands and new revenue streams in multiple territories. As CEO, she has led the rise of the businesses social and influencer agency The Wild, working with clients such as Red Bull and Disney.
Michael Stewart
// Co- Founder + CMO, Forest
Michael Stewart
// Co- Founder + CMO, Forest
Nils Leonard
// Founder, Uncommon
Nils Leonard
// Founder, Uncommon
Nina Postans
// Managing Director, Skylark Media
Nina Postans
// Managing Director, Skylark Media
Rachel Moss
// Head of Marketing Strategy, Allwyn
Rachel Moss
// Head of Marketing Strategy, Allwyn
Rahmon Agbaje
// Founder, Loud Parade
Rahmon is co-founder of Loud Parade, a multi-award winning music creative agency, recognised by Forbes 30 Under 30, solving all things music and audio for brands and creative agencies.
Loud Parade makes chart quality music for brands and uses AI to test that it is always on brand working with brands such as Fenty, Samsung, Nike JBL, JD Sports, Sour Patch Kids, Little Moons, WPP and Havas, amongst others.
Rich McHardy
// Founder, McHardy Collective
The McHardy Collective is a portfolio of independent studios, agencies, consultancies and creative technology companies. I support the leaders of those firms with new business generation and growth by joining the dots between them and prospects looking for creative support in areas such as content creation, live experience delivery, digital UX, audio, client relationship consultancy and culture.
Prior to launching The McHardy Collective in 2012, I spent 15 years sharpening my business development skills for several leading international agencies, including five years at WPP.
Rob Hall
// Global President, Data, GumGum
Having spent many years in the advertising industry, Rob saw an opportunity to bring the art & science of brand building together & founded Playground xyz in Sydney in 2015. 7 years later the business had 100+ employees and global offices.
In December 2021, Playground xyz was acquired by GumGum, the world leader in contextual intelligence. Together the companies now deploy their unique datasets to bring about exciting new forms of targeting and measurement. Post acquisition Rob now serves as Global President of Data at GumGum overseeing both the attention and contextual data businesses.
Sedge Beswick
// Content Consultant, Advisor and Founder
Sedge Beswick founded SEEN Connects; Nike, eBay, LVMH Group, Lululemon’s go-to influencer agency before completing her exit in 2023. Before Connects, I worked in-house at Red Bull, Three UK and then ASOS as their first “social” hire leading social, influencer and celebrity teams. Sedge now consults and acts as an advisor for businesses in this space.
Sue Todd
// CEO, NABS
Sue Todd
// CEO, NABS
Tabitha Winter
// Strategic Advisor, Inside Out Community
Tabitha Winter
// Strategic Advisor, Inside Out Community
Uttara Masting
// Group Strategy Director, Jones Knowles Ritchie (JKR)
Uttara Masting is an award-winning global brand specialist with a background in advertising, marketing, and brand consulting. Passionate about fostering growth, she thrives on seeing the businesses and brands she works with develop in ways that are most authentic to their identity. As a dedicated change agent, Uttara is committed to reframing the industry's rules concerning diversity, equity, and inclusion.
Creativity Stage, 3 July, 4:55
Adam Orridge
// Senior Insights & Measurement Manager, VIOOH
Adam has spent his career at WPP and Nielsen leading Campaign Effectiveness Research for blue-chip Clients around the world. He currently leads the Research and Insights offering at VIOOH, the programmatic Digital Out-of-Home SSP.
Aimee Fanton
// NEU Digital & Media Lead, Diageo
Aimee Fanton
// NEU Digital & Media Lead, Diageo
Alex Dalman
// Head of Social & Innovation, VCCP
Alex Dalman
// Head of Social & Innovation, VCCP
Alex Payne
// Presenter, The Influence Room
Alex Payne
// Presenter, The Influence Room
Andrew Nicholson
// CEO, Kulea.ma
Andrew Nicholson
// CEO, Kulea.ma
Becky McOwen-Banks
// Founder & AI Powered Exec Creative Director, Plain
Becky McOwen-Banks
// Founder & AI Powered Exec Creative Director, Plain
Bharat Sharma
// Chief Operating Officer, mCanvas
Bharat is an avid tech enthusiast, who has spent over a decade building scalable ad tech products and solutions across the globe. In 2014 and 2017, he co-founded Siteplug (Siteplug.com) and VEVE (veve.com), which are today driving over billions of dollars in sales for Brands across North America, Europe and Asia. He is also operating as the COO of mCanvas(mcanvas.com), an award-winning mobile branding company, with a great ardour for creating memorable and impactful ad experiences for brands and users.
Caroline Ericsson
// UK Head of Marketing and Communications, ABN Amro
Caroline Ericsson
// UK Head of Marketing and Communications, ABN Amro
Charles Stanton
// Chief Marketing Officer, Forj
Charles Stanton
// Chief Marketing Officer, Forj
Dino Myers-Lamptey
// Founder, The Barber Shop
Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that solves business problems through data, distribution, and disruptive ideas. They work with mission driven businesses who enrich culture. Clients include Sky, Triumph, Mayo Clinics, and Parkinson's UK. Dino is Co-Chair of The Conscious Advertising Network, an NED for MGOMD, and a board council member of the UK Effies, Marketing Society, and Brixton Finishing School. Recognised as a Top 10 Media Planner in 2023, a Marketing Society Fellow, and a Campaign A-lister in 2024. Proudly a founding member of MEFA.
Domino Glowacka
// Global Marketing & PR Team Manager, AdLook
Domino Glowacka
// Global Marketing & PR Team Manager, AdLook
Emma Castle
// Founder & Creative Director, Bright Island Creative Agency
Emma Castle
// Founder & Creative Director, Bright Island Creative Agency
Emma Orser-Cornie
// Senior Events Manager, StackAdapt
Emma Orser-Cornie
// Senior Events Manager, StackAdapt
Emma Sexton
// Founder, Inside Out Community
Emma Sexton
// Founder, Inside Out Community
Greg Deacon
// VP Media, Groups and Business Development, Snappy Group
Greg Deacon
// VP Media, Groups and Business Development, Snappy Group
Hannah Miza
// Founder, The Responsible Marketing Agency
Hannah Miza
// Founder, The Responsible Marketing Agency
Hannah Monds
// Co-Head of EMEA, Influential
Hannah Monds
// Co-Head of EMEA, Influential
Harry Symes-Thompson
// Director Of Marketing, Wild
Harry Symes-Thompson
// Director Of Marketing, Wild
Hayden Clotty
// Head of Sport / Talent Manager, Alpha Talent Group
Hayden Clotty
// Head of Sport / Talent Manager, Alpha Talent Group
Helena Hills
// CEO + Co-Founder, TrueStart Coffee
Helena Hills
// CEO + Co-Founder, TrueStart Coffee
Holly Mckinlay
// Director of Strategic Communications and Brand , WWF
Holly Mckinlay
// Director of Strategic Communications and Brand , WWF
Ira Xhelili
// Senior Business Director, Comscore
Ira Xhelili
// Senior Business Director, Comscore
Jacqueline Bourke
// Head of Creative Insights, Getty Images
Jacqueline Bourke
// Head of Creative Insights, Getty Images
James Hirst
// Co-founder, Plain
James Hirst
// Co-founder, Plain
Jamie Irving
// VP Digital Marketing and CRM, Pentland Brands
Jamie Irving
// VP Digital Marketing and CRM, Pentland Brands
Jeremy Stern
// Founder and CEO, PromoVeritas
Jeremy Stern
// Founder and CEO, PromoVeritas
Farhad Divecha
// Director, OUT loud
20 years ago, during my early days at AccuraCast, I'd get excited when clients asked for a Pride campaign. I saw the same brands then forgot about the LGBT community after Pride. I created OUT loud to change this. My personal mission at OUT loud is to help brands authentically reach and engage with LGBTQ+ audiences. I want to help marketers break down barriers, take a stance, and be open for business from all.
Katrina Smart
// VP Digital Commerce, Europe, Mars United Commerce
Katrina Smart
// VP Digital Commerce, Europe, Mars United Commerce
Krzysztof Franaszek
// CEO, Adalytics
Krzysztof Franaszek
// CEO, Adalytics
Laura McNally
// Marketing Director, Autotrader
Laura McNally
// Marketing Director, Autotrader
Laura Wade
// Global Head of Sustainability Strategy, EssenceMediacom
Laura Wade
// Global Head of Sustainability Strategy, EssenceMediacom
Lauren Hannifan
// Head of Brand, Snug
Lauren Hannifan
// Head of Brand, Snug
Layla Soufi
// EMEA Partnerships Director , VIOOH
Layla Soufi has been supporting the growth of prDOOH and accelerating DSP partnerships globally for the past 2 & a half years as Regional Partnerships Director of DSPs EMEA at VIOOH, the leading premium global digital out of home supply side platform. Having worked in a number of fast-growing ad tech companies previously, Layla brings a wealth of experience & a strong understanding of the ever-evolving programmatic space & overall media industry. In her current role, Layla works with DSP partners to ensure seamless activations for buyers to bolster revenue growth.
Lucy Robertson
// Head of Brand Marketing, SEEN Connects
Lucy Robertson
// Head of Brand Marketing, SEEN Connects
Maatin Adewunmi
// Co-founder, Loud Parade
Maatin Adewunmi
// Co-founder, Loud Parade
Marc Guldimann
// CEO, Adelaide Metrics
Marc Guldimann is the Founder and CEO of Adelaide, the industry leader in attention-based media quality measurement. Before launching Adelaide, Marc founded Parsec, the first marketplace to sell media based on time spent. He also served as the founding CEO of Enliken and Spongecell. Prior to digital media, Marc worked in the wireless network security industry, where he developed the first wireless virus filter. A graduate of Carnegie Mellon University, Marc holds a degree in Social Decision Sciences.
Max Toulliou
// VP Customer Success, Infosum
Max Toulliou
// VP Customer Success, Infosum
Mihiri Bonney
// Vice President Communications, NBC Universal
Mihiri Bonney
// Vice President Communications, NBC Universal
Mike Follett
// CEO, Lumen Research
Mike Follett
// CEO, Lumen Research
Sara Holt
// Group Marketing Director (UK + Europe), Merlin Entertainments
Sara Holt
// Group Marketing Director (UK + Europe), Merlin Entertainments
Sara Vincent
// UK Managing Director, Utiq
Sara Vincent
// UK Managing Director, Utiq
Scott Guthrie
// Director General, Influencer Marketing Trade Body
Scott Guthrie is the director-general of the Influencer Marketing Trade Body - the UK's not-for-profit professional membership organisation for influencer marketing agencies and influencer marketing platforms.
Additionally, Scott hosts the Influencer Marketing Lab podcast and writes Creator Briefing, the weekly newsletter dedicated to tracking the influencer marketing industry.
Scott authored the entry titled: 'Understanding Influencers' in the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs
Tony Lewis
// CEO, Vision One
Tony Lewis is the CEO of Vision One, a strategic insights agency that is celebrating its 25th anniversary this year. He is the author of the upcoming book 'Brand Momentum'. The book emphasises that many brands focus on the wrong questions, misunderstanding the rules for success. Brand Momentum reflects public perception of a brand's performance, measuring its energy and influence. It combines brand size and growth perception, driving positive brand image, loyalty, and value. Its predictive nature sets it apart and is set to change the way brands are built and managed in the future.
Vibhor Kapoor
// President, AdRoll / Chief Business Officer, NextRoll
Vibhor Kapoor
// President, AdRoll / Chief Business Officer, NextRoll
Carine Jean-Jean
// VP, Brand + Communications, RTL AdAlliance
Carine Jean-Jean
// VP, Brand + Communications, RTL AdAlliance
Daniel Pirchio
// CEO and Founder, OneTag
Daniel Pirchio
// CEO and Founder, OneTag
Fiona Wylie
// Founder + CEO, Brand Champions
Fiona Wylie
// Founder + CEO, Brand Champions
Joanna Lyall
// Founder + CEO, The Better Menopause
Joanna Lyall
// Founder + CEO, The Better Menopause
Julia Linehan
// Founder and CEO, The Digital Voice
Julia Linehan
// Founder and CEO, The Digital Voice
Rob Garber
// Managing Director, UK, GumGum
Rob Garber
// Managing Director, UK, GumGum
Seb Randle
// People Focused Consultant & Coach, The Helpful Space
Seb Randle
// People Focused Consultant & Coach, The Helpful Space
Suzanna Chaplin
// CEO, esbconnect
Suzanna Chaplin
// CEO, esbconnect
Nir Wegrzyn
// CEO + Founder, Brand Opus
Nir Wegrzyn is the founding partner and CEO of global brand-led creative agency BrandOpus. As a leading authority on global branding strategy and design, Nir has over 30 years’ experience working for a variety of advertising and brand design agencies.
Nir has cultivated a deep interest in a wide range of subjects based around the way people form perceptions and views. In his daily work he regularly employs theories derived from Jungian and Archetypal Psychology to Cognitive Neuroscience and Behavioural Economics, in order to build unique brands and better understand decision-making.
Daniel Tjondronegoro
// Co-Founder, Beatgrid
With a global business background in broadcasting and cross-media advertising, Beatgrid co-founder Daniel Tjondronegoro excels in ad tech product creation and fostering commercial partnerships across the U.S., EMEA and APAC. Following success at MyRadio, he co-founded Beatgrid with Leon van Zantvoort. Daniel drives product and business expansion, spearheading commercial partnerships and provides tailored audience measurement solutions to top-tier clients. His efforts have positioned Beatgrid as the industry standard for ad-effectiveness measurement.
Amelia Sordell
// Founder - The Personal Branding Agency, Klowt
Amelia Sordell
// Founder - The Personal Branding Agency, Klowt
Hannah Skardon
// Digital Capabilities Director, Reckitt
Hannah Skardon
// Digital Capabilities Director, Reckitt
Jae Hopkins
// Marketing Director, Explore Worldwide
Jae Hopkins
// Marketing Director, Explore Worldwide
Jono Brain
// Co-Founder, Anything
Jono Brain
// Co-Founder, Anything
Josh Krischefski
// CEO GroupM EMEA & UK, GroupM
Josh Krichefski is CEO of GroupM EMEA and the U.K. where he leads 17,000 people all with the mission to make advertising work better for people. In 2023, Josh was appointed the President of the Institute for the Practitioners of Advertising (IPA), the UK’s Advertising Agency Industry body.
Known by colleagues and clients for focus and determination. Balances drive for performance with passion for mental health awareness, diversity, inclusion, and keeping people at the heart of the business.
Julius Hemingway
// Product and Partner Marketing Team Manager, Storyblok
Julius Hemingway
// Product and Partner Marketing Team Manager, Storyblok
Leo Rayman
// Founder & CEO, Eden Lab
Leo Rayman
// Founder & CEO, Eden Lab
Matt Garbutt
// AI & Creative Director, Brave Bison
With over two decades of experience, Matt has established himself as a thought leader and creative innovator in performance creative and AI. His career spans art, copywriting, data, and algorithms, culminating in award-winning work at Brave Bison. At Brave Bison, he co-leads the AI, Data, and Tech Team, developing an AI-based audience insights suite and spearheading new innovations in AI-driven creative for clients. An in-demand public speaker, Matt continues to influence the discourse on performance creative and AI globally.
Richard Kramer
// Founder, Arete Research
Richard Kramer
// Founder, Arete Research
Ric Hayes
// Group Strategy Director, SocialChain
As Group Strategy Director at SocialChain, Ric leads an award-winning team helping clients strengthen their bond between people and their brand by building a distinct, scalable, engaging, accountable and innovative ‘Social Chain.’ Most recently, this has seen him shaping SharkNinja’s global social strategy and identifying the role for social across the John Lewis and Waitrose partnerships.
Rio Longacre
// Managing Director, Advertising & Marketing Transformation, Slalom
Rio is Managing Director at Slalom, a global consultancy and systems integrator. He is their lead for Advertising & Marketing Transformation and brings two decades of experience in the digital space across marketing/advertising technology, customer experience management, data services, and media planning/buying. Rio speaks frequently at industry events and is a member of the Fast Company Executive Board.
Simon Gregory
// Joint CSO, BBH London
Simon Gregory
// Joint CSO, BBH London
Steve King
// CEO, Dragonfly AI
Steve King is a visionary leader and an accomplished executive in the technology and AI industry. In 2019, Steve co-founded Dragonfly AI and now, as CEO, he brings a wealth of experience and a proven track record of innovation and leadership. Steve holds a profound passion for the transformative power of data, AI, and technology to drive positive change in the world. Dragonfly AI is a creative intelligence and optimization platform that seamlessly integrates into any global CPG brands creative process. It provides the power to predict the performance of any visual asset, across any context.
Stefanie Sword Williams
// Founder, F*ck Being Humble
Stefanie Sword Williams
// Founder, F*ck Being Humble
Jason Kaplanis
// Global Marketing & Communications Director, Essity
Jason Kaplanis
// Global Marketing & Communications Director, Essity
Jean-Baptiste Moggio
// Senior Brand Manager, RTL AdAlliance
Jean-Baptiste is Senior Brand Director of RTL AdAlliance, in is role he developed all the branding, website and content marketing for the company. Before assuming this position, Jean-Baptiste spent 9 years in the insights marketing team at RTL AdConnect, conducting research and improving company expertise on the media industry. Jean-Baptiste graduated from ESSEC Business School in Paris, where he earned a masters degree in Marketing and Business Strategy.
Lynne Deason
// Head of Creative Excellence, Kantar
Lynne Deason
// Head of Creative Excellence, Kantar
Margaux Revol
// Strategy Partner, AMV BBDO
Margaux Revol
// Strategy Partner, AMV BBDO
Tanja Grubner
// Global Innovation, Brand & Communications Director, Essity
Tanja Grubner
// Global Innovation, Brand & Communications Director, Essity
Anastasia Leng
// CEO, CreativeX
Anastasia Leng is the founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more to measure creative efficiency, consistency, representation, and impact across all creatives worldwide. Anastasia spent 5+ years at Google, where she worked on nearly every ad tech and analytics product and led entrepreneurship efforts in EMEA. She’s been a nomad all her life and has lived in Bahrain, Vietnam, Hungary, Russia, France, England, and the US. She remains a mediocre tennis player and an aspiring writer.
Amir Rasekh
// Managing Director, Nectar 360
Amir Rasekh
// Managing Director, Nectar 360
Anna Williamson
// Dating agent, ‘Celebs Go Dating’
Anna Williamson
// Dating agent, ‘Celebs Go Dating’
Benazir Barlet-Batada
// Former Senior Marketing Director, Mondelez International
Benazir Barlet-Batada is the former Global Brands Director of Treasury Wines and the former Senior Marketing Director at Mondelez International. With circa 18 years of FMCG marketing experience, she has worked across much loved and emotional categories of wine, cheese and chocolate as well as led teams on famous award winning brands including Cadbury, Green & Black’s, Maynard’s Bassetts, Philadelphia, Dairylea and 19 Crimes. She is an advocate, speaker and trainer on Diversity, Equity and Inclusion and hugely passionate about helping develop future talent in the Marketing industry.
Berta Gonzalez
// Influencer Marketing Manager, Vinted
Berta Gonzalez is an influencer marketeer with more than 4 years of experience. She has made her career in Germany, focusing on digital marketing within marketing agencies. For the past two years, she has been honing her skills in influencer marketing at Vinted, with a special focus on Southern European countries. Berta adds value to current marketing campaigns by organizing, developing, and strategizing influencer events to create impactful and successful onsite experiences.
Bryony Blake
// TV makeup artist
Bryony Blake
// TV makeup artist
Bryony Gordon
// Columnist and author, Daily Mail
Bryony Gordon
// Columnist and author, Daily Mail
Callum Smith
// Market Strategy + Creative, TikTok
At TikTok, Callum has penned the creative rulebook, transforming campaigns for giants like Samsung, Unilever, and Gymshark. With an unconventional 14-year journey through sales, brand, and creative strategy to B2B marketing, he's here to spill the secrets on unlocking TikTok's unique blend of entertainment, attention, and creativity for brands of all sizes, shapes, and types. When he's not attempting to decode TikTok creativity, he's dreaming up weird and wonderful ideas, some of which will be wrapped up in the session. So, don't miss out!
Chris Bosher
// Head of Strategy, Borne
Chris is Head of Strategy at Borne, an independent creative agency at the crossroads of branding and advertising. He joined Borne from Mother, after starting out at TBWA\London. He’s led award-winning campaigns for Stella Artois, Adidas and the UN, and won a coveted APG for his work on Baileys. At Borne, Chris acts as a senior consult for our clients including Adnams, Virgin Wines, MSF and University of Portsmouth, with sector experience ranging from the University of East Anglia and Goldsmiths to Imperial College London.
Claire Eaton-Rutter
// Journalist, panel host
Claire Eaton-Rutter
// Journalist, panel host
DJ Emma
DJ Emma
Ed Mullins
// Director, Inventory & Partnerships, StackAdapt
For the last 3 years, Ed has been leading StackAdapt‘s development and European expansion as its Inventory and Partnerships Director for EMEA. With more than 10 years of dedicated Programmatic experience, Ed has detailed knowledge, expertise and a practical understanding of Programmatic advertising and the advertising ecosystem. Based in the UK, Ed is responsible for driving partnerships throughout EMEA across every channel for the global DSP
Elliott Clayton
// Managing Director, International Sales, Epsilon
With over 15 years of experience in data-driven marketing, Elliott has generated hundreds of millions of dollars of validated incremental growth for many of the top businesses globally by blending technology, strategy, creativity, and massive data. As Managing Director, Elliott focuses on the delivery of personalised communication at scale through paid and owned channels. This is driven through the adoption and scaling of ID driven technologies to future-proof marketing but also to disrupt platform models.
Ella Eglinton
// Retail Media Proposition Manager, John Lewis Partnership
Ella Eglinton
// Retail Media Proposition Manager, John Lewis Partnership
Emma-Louise Boynton
// ‘Sex Talks’ founder, panel host
Emma-Louise Boynton
// ‘Sex Talks’ founder, panel host
Eva Bojtos
// Director of Social Media EMEA, SharkNinja
Eva Bojtos
// Director of Social Media EMEA, SharkNinja
Gareth Harrison
// Senior Strategist, SocialChain
Gareth Harrison
// Senior Strategist, SocialChain
Gizzi Erskine
// Chef + food writer
Gizzi Erskine
// Chef + food writer
Grace Carter
// Singer
Grace Carter
// Singer
Hannah Mirza
// Founder + CEO, The Responsible Marketing Agency
Hannah Mirza
// Founder + CEO, The Responsible Marketing Agency
Hugh Stevens
// Managing Director, UK, LiveRamp
Hugh Stevens leads the LiveRamp UK team, a market-leading data collaboration business, where he oversees strategy, partnerships, customer success, sales and marketing. Hugh has built solid and value-based relationships with major global and local brands, including UK data collaboration leaders such as Co-op, Boots, and JLR. He has a passion for instilling collaboration within the workplace so that individuals feel supported and can contribute and develop their careers. Prior to LiveRamp, Hugh held various client-focused data strategy and leadership roles at companies such as Dentsu and Acxiom.
Jack Green
// Director of Business Development, Publishers, Wunderkind
Jack Green is Director of Business Development, Publishers, at Wunderkind, leading on the growth and development of Wunderkind’s marketplace of 300+ top publishers, including CNN, New York Post, Condé Nast and Sports Illustrated. Prior to joining Wunderkind, Jack held senior roles at Quantcast and Nano Interactive.
Jacqui Parr
// Editor, Marketing Beat
Jacqui has been editor of Marketing Beat and writing about the world of marketing since 2021. With a B2B publishing and marketing background of over 25 years, Jacqui is particularly interested in the detail of what really makes ad campaigns work and how brands can continue to push boundaries, disrupt their sector and make a difference.
James Poulter
// CEO & Co-Founder // Head of AI & Innovation, Vixen Labs part of House 337
James Poulter is a distinguished digital marketing professional and technology expert, with a particular emphasis on Conversational AI strategy. As the CEO and Co-Founder of Vixen Labs, James has been instrumental in establishing the company as Europe's leading full-service Voice Agency since December 2018. Based in London, Vixen Labs specializes in voice consultancy and design, assisting brands and businesses in leveraging voice-first technology and conversational interfaces to effectively communicate their stories, resolve issues, and promote products and services.
Jamie Holtum
// Strategy & Innovation Partner, Host of You, Me & CPG, Haines McGregor
Jamie's career has been spent connecting the dots and seeing the sweet spots between Culture, Consumer and Brand, a model that is now used extensively across CPG. Ex-Kraft-Heinz, he's gone from Ketchup, Soup and Beanz to helping global brands all over the world. PepsiCo, Diageo, Arla, Unilever, Carlsberg and more. Host of the popular You, Me & CPG podcast and at MadFest, he's showing how to turn beer into a lifestyle...
Jess Markwood
// COO, THE FIFTH
Jess heads up the global operations, marketing and innovation at News UK’s social and influencer marketing agency, THE FIFTH - she is a founding team member. Jess has 17 years’ experience in creator marketing & social media. Prior leadership roles have been within agencies, brands & digital publishers such as Arcadia & Glam Media. Jess is part of the IMTB, a trade body for the influencer industry, and was featured in Business Insider as one of 10 female social media experts you should know. Besides work, Jess is proudly dyslexic, passionate about the environment and addicted to sugar!
Jimi Famurewa
// Restaurant critic, Evening Standard
Jimi Famurewa
// Restaurant critic, Evening Standard
John Sills
// Managing Partner + Author, The Foundation
John Sills is Managing Partner at the customer-led growth consultancy The Foundation, where he works with companies around the world to make things better for customers. He's also author of Leadership Book of the Year 2023, The Human Experience. 25 years ago he started his career on a market stall in Essex, then spent twelve years at HSBC, latterly as Head of Customer Innovation. He's been a bank manager during the financial crisis (not fun), launched a mobile app to millions of people (very fun), and regularly visits strangers’ houses to ask very personal questions (incredible fun).
Jo McClinktock
// VP Brand, Trainline
Jo McClinktock
// VP Brand, Trainline
Joseph Evling-Taylor
// Breathwork Leader
Joseph Evling-Taylor
// Breathwork Leader
Julie Pender
// UK Creative Content Manager, Havana Club
Julie Pender
// UK Creative Content Manager, Havana Club
Karim Kamar
// Pianist
Karim Kamar
// Pianist
Katie Strick
// ‘Love Stories’ podcast host, Evening Standard
Katie Strick
// ‘Love Stories’ podcast host, Evening Standard
Kevin Maguire
// Associate editor, Mirror
Kevin Maguire
// Associate editor, Mirror
Kevin Schofield
// Political editor, HuffPost
Kevin Schofield
// Political editor, HuffPost
Laura Donadio
// General Manager, THG (The Hut Group)
Over the past 10 years, Laura has been riding the wave of the ever-evolving social media and influencer marketing landscape, originally beginning her career across PR & Celebrity projects to now assuming a leadership role in overseeing all Influencer & Social activities within The Hut Group through its proprietary influencer platform THG Society, across both the company's owned brands as well as external-facing initiatives.
Lauren Spearman
// Brand Consultant, House of Ren
Lauren is a seasoned marketing professional with over 17 years of experience, beginning her career in TV sponsorship at Sky before transitioning into digital marketing roles. She moved brand side into social & influencer strategy, notably at Benefit Cosmetics, before joining MADE.com, where she led social, comms, and influencer initiatives. Now thriving as a Brand Consultant in the freelance realm, Lauren uses her growing platform on TikTok to champion pay transparency and improved recruitment practices in the marketing industry through her candid insights and advocacy efforts.
Marcela Oguntoye
// Commercial Operations Director, SeenThis
Marcela joined SeenThis in 2021 as Client Services Director. Shortly thereafter, she was promoted to Group Director, LVMH. She is a force to be reckoned with when it comes to driving innovation through her unstoppable energy, creativity and focus on process and efficiency. A former Group Head, Client Services at Shazam, she boasts 15 years’ experience in the media industry. Outside of work, Marcela and her husband spend time raising 2 children, a new generation of conscious leaders and innovators.
Marius Leichte
// Senior Manager Corporate Development, Virtual Minds
Marius Leichte
// Senior Manager Corporate Development, Virtual Minds
Mathieu Couret
// Senior Influencer Marketing Manager, Vinted
Pop-culture enthusiast and menswear fanatic, Mathieu has spent the last 5 years helping to make Vinted not only a true household brand, but also a true authority in the fashion landscape of various key European markets.
Michaela Hallam
// Director of Content, Fresh Air Production
Michaela was previously Head of Audio for the BBC’s agency – BBC Creative – creating the design and identity of its flagship audio distribution service, BBC Sounds. She now leads Fresh Air’s creative team, building original formats and ideas to make world-leading shows. She is a passionate advocate of creativity and innovation in podcasting.
Mihkel Jäätma
// CEO, Realeyes
Mihkel co-founded Realeyes at Oxford University when most phones didn't even have a camera yet. Today, Realeyes has measured attention of more ads for the top brands in the world than any other company. After 17 million attention tests with real people, Realeyes can now synthetically predict sales impact of ads without webcams. By plugging its Synthetic API into any marketing stack, the ad industry can now make every ad better everywhere.
Mixologist
Mixologist
Neha Iyer
// Client Partner, RTB House
Neha is Client Partner at RTB House and an Artificial Intelligence evangelist. She has delivered successful global campaigns for brands such as Head & Shoulders, Durex, Xbox, and Yahoo. Her mission is to simplify concepts into easily digestible content in an ever-evolving ad-tech world. Neha is a busy working mum, a podcast lover, speaks several Indian languages, and is obsessed with fitness.
Rachel Powney
// VP Marketing, Multilocal
Rachel Powney
// VP Marketing, Multilocal
Richard Blake
// Director of Marketing, Fresh Air Production
Richard has almost 20 years of experience of marketing some of the world's biggest media and tech brands. From launching websites at The Guardian & Observer, to launching some of the UK's biggest shows at the BBC and Sky, Richard then went on to lead global marketing for Yahoo and HuffPost. He loves making Fresh Air's podcasts to be wildly successful, building audio to be a core part of any marketing and content strategy.
Rob Buckhaven
// Drinks editor, Metro
Rob Buckhaven
// Drinks editor, Metro
Sally Land
// Agony aunt + ‘Dear Deidre’ columnist, The Sun
Sally Land
// Agony aunt + ‘Dear Deidre’ columnist, The Sun
Sam Taylor
// Head of Performance Marketing and CRM, Direct Line Group | Chair of AV Steering Group | Executive Committee member, ISBA
Sam leads the Performance and CRM marketing teams at DLG, spearheading a functional transformation, building and implementing the group’s data driven marketing tools and capability to enable new, innovative and personalised marketing opportunities.
Previously, Sam has held senior marketing roles across the business and, most recently, led the Group’s approach to portfolio and commercial planning and operational effectiveness.
Sam is recognised industry figurehead, winning the MediaTel ‘Media Leader of the Year’ accolade in 2021 and entering the Campaign Power 100 as a top 5 newcomer in 2023.
Sandra Brobbey
// Sports reporter, SunSport
Sandra Brobbey
// Sports reporter, SunSport
Simon Sworn
// Creative Director, Anzu
Anzu's Creative Director, Simon Sworn, heads up Anzu's global creative team from London, supporting client campaigns, spearheading in-game creative best practices, and overseeing all branding and creative decisions. With an impressive track record spanning two decades in the advertising industry, Simon has led teams at renowned agencies such as JWT and Wunderman Thompson, where he left his mark on some of the world's most recognizable brands, including HSBC, KitKat, Nespresso, Samsung, and Shell.
Simon Trewavas
// Country Manager, RTB House
Simon Trewavas is the UK Country Manager for RTB House, leading team management and commercial growth. Joining RTB House in 2020 as VP of New Business, he addressed marketing challenges with advanced Deep Learning solutions. With over 20 years in advertising, Simon was previously the Online Ad Director at Haymarket Consumer Media, driving commercial strategy. He then moved to Google as Head of Google Display Ads for the UK and Ireland, where he developed a passion for tailored display ad solutions. At RTB House, Simon focuses on user privacy and personalised advertising through technology.
Sonia Haria
// Beauty director, The Telegraph
Sonia Haria
// Beauty director, The Telegraph
Alex Brown
// CCO, Campfire
Alex Brown
// CCO, Campfire
Alex Cheeseman
// Head of Enterprise Brands, NE, Outbrain
Alex Cheeseman is the Head of Enterprise Brands for Northern Europe at Outbrain. As a strategic business leader with over two decades of expertise, he has navigated the complexities of diverse organizations, from early stage startups that have IPO’d to established Fortune 500 brands, wielding his proven talents in strategy, sales, and marketing. Throughout his career, Alex has held a track record of innovation. From spearheading the Native Advertising category at Outbrain, to setting up a strategic consulting business at Newscred, and operating as CRO at one of News Corp’s entities.
Alex Jacobs
// Programmatic Director, SINE Digital
Alex Jacobs
// Programmatic Director, SINE Digital
Alex Kirby
// Revenue Operations Director, HELLO! Magazine
Alex Kirby is Revenue Operations Director at HELLO! Magazine. With over 15 years' experience in the digital, media, publishing and advertising industries, Alex has held previous roles as Global Head of Programmatic and Commercial Data at Dennis Publishing and Global Head of Programmatic at Future.
Alison Phillips
// Journalist + commentator
Alison Phillips
// Journalist + commentator
Amanda Woodley
// Head of Clients, Ipsos
Amanda has over 15 years of experience in the media and measurement industry across the UK and Australia. With 8 years of that at Nielsen and most recently at Ipsos, her expertise lies in understanding and utilising audience and campaign measurement tools and custom research methodologies to solve business challenges and drive growth. A seasoned professional, Amanda is passionate about partnering with Agencies, Media Owners and Advertisers to understand and develop cross media measurement strategies and ensure they are set up for success.
Catherine Bohart
// Comedian
Catherine Bohart
// Comedian
Clem Garritty
// Co-Founder and Executive Creative Director, SWAMP
After finishing university, Clem completed a Masters Degree in Production Design before going on to form award-winning theatre company Kill The Beast. He has worked as a writer, designer and director in theatre for more than 10 years. After his first TV pilot was optioned, Clem has since sold scripts to multiple companies and channels, and has most recently been commissioned by Jax, Showtime and Comedy Central. At SWAMP, Clem brings his background in writing and design to create unique, original and groundbreaking experiences that have thrilled audiences the world over.
Donia Baddou
// Global VP Partnerships, Lumen Research
Donia Baddou
// Global VP Partnerships, Lumen Research
Gareth Helm
// Founder, Sideminds
Gareth Helm
// Founder, Sideminds
Ian Houghton
// Co-Founder
Ian Houghton
// Co-Founder
Dan Brain
// Co-Founder
Dan Brain
// Co-Founder
Joe Gradwell
// CEO, Campfire
Joe Gradwell
// CEO, Campfire
Justin Crosby
// Host of TellyCast
Justin Crosby
// Host of TellyCast
Kate Blaxill
// Enterprise Sales Director, InfoSum
Kate Blaxill
// Enterprise Sales Director, InfoSum
Khaled Alfangary
// Senior Manager, Client Services, EMEA, StackAdapt
Khaled Alfangary
// Senior Manager, Client Services, EMEA, StackAdapt
Laura Thornley
// EMEA Field Marketing Leader, Contenful
Laura Thornley
// EMEA Field Marketing Leader, Contenful
Lindsay McEwan
// CRO, imagino
Lindsay is one of nature’s disrupters – and is focusing his sights on the busy and noisy Customer Data industry as CRO of imagino. A firm believer that you don’t need ALL the data, you need the RIGHT data, he’s challenging brands to rethink their strategies on how to get actual value from their ever-complex customer data. Marketers need to solve issues and take advantage of opportunities today. Agility means responding quickly to the market, to the economy, to trends, to a piece of inspiration! This is a problem Lindsay is determined to solve.
Max Osborne
// Founder, ThisThat
Max Osborne
// Founder, ThisThat
Mert Damlapinar
// Founder + CEO, eCommert
Mert Damlapinar
// Founder + CEO, eCommert
Natalia Talkowska
// Founder and CEO, Natalka Design
Natalia Talkowska
// Founder and CEO, Natalka Design
Orlando Wood
// Chief Innovation Officer, System1
Orlando Wood
// Chief Innovation Officer, System1
Oyin Akiniyi
// Head of Culture and Content, Chivas Brothers
A curious and entrepreneurial culture marketing exec, who is experienced in building brands that place culture and purpose at the heart of engaging youth audiences.
I have an extensive understanding of youth culture and have spent the last 15 years developing campaigns and content for brands, publishers and platforms which include; Nike, Apple Music, YouTube, Boiler room, Warner Music and Chivas.
Phoebe Ord
// Business Director, DEPT®
Phoebe Ord
// Business Director, DEPT®
Steve Phillips
// CEO and Co-Founder, Zappi
Steve Phillips
// CEO and Co-Founder, Zappi
Arjun Agrawal
// Machine Learning & AI Team Leader, Ryff
Arjun Agrawal
// Machine Learning & AI Team Leader, Ryff
Florence Robertson (GlambyFlo)
// Content Creator
Florence Robertson (GlambyFlo)
// Content Creator
Luke Barnes
// President, EMEA, Influencer
Luke Barnes
// President, EMEA, Influencer
Paul Porter
// Senior Planner, Specsavers
Paul Porter
// Senior Planner, Specsavers
Stephen Shepherd
// Media Proposition Director, Tesco Media
Stephen Shepherd
// Media Proposition Director, Tesco Media
Vinnie Cesnik
// Content Creator
Hey I’m Vinnie. This is my story of turning Vinnie into Vindaloo
People ask why my name is what it is; it just fit. My friend called me Vindaloo as a nickname, and it stuck. When I started my food page, 3 years ago, I thought this name fit perfectly.
My focus is on high protein, healthy meals.
I work full time in finance and still only do content creation on the side as a passion project. I’ve worked with brands such as Heineken, Ninja and Deli Kitchen for the last 1.5 years (since I’ve started doing videos).
Looking forward to hopefully inspiring someone here today!
Natalie Bell
// CEO, MG OMD
Natalie Bell
// CEO, MG OMD
Jack Pauley
// Senior Social Media Manager, Just Eat Takeaway.com
Jack Pauley
// Senior Social Media Manager, Just Eat Takeaway.com
Lea Karam
// Consulting Director, Behave, Total Media
Lea Karam
// Consulting Director, Behave, Total Media
Saad Al-Saraf
// CEO, Mediareach Advertising
Saad Al-Saraf
// CEO, Mediareach Advertising
Tim Healey
// Founder, Little Grey Cells
Tim Healey
// Founder, Little Grey Cells
Andrew Tindall
// SVP of Global Partnerships, System 1
Andrew Tindall works with the world's largest brands, creative agencies and media owners to put marketing effectiveness at the core of their businesses, advertising and brands. Andrew also researches and publishes marketing thought leadership with System1 and their partners.
Award-winning marketer with a strong marketing and commercial background working for large FMCGs. Andrew Tindall now leads System1's global partnership strategy and growth, unlocking the potential of our world-leading effectiveness database.
Anthony Crocker
// Director of Commercial Success Strategy, Telegraph Media Group
An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.
Benjamin Leslie
// Connect Management
Benjamin Leslie
// Connect Management
Coco Khan
// Columnist at The Guardian, Writer and Podcaster
Coco Khan
// Columnist at The Guardian, Writer and Podcaster
Courtney Hopkins
// VP of Strategic Partnerships, Rokt
Courtney Hopkins is the Vice President of Strategic Partnerships for Rokt in Europe. She is a senior retail media leader with over 8 years of experience working with retailers, brands, and agencies in the US and EMEA. She has also consulted top global retailers on how to build and scale a full-funnel Retail Media business before retail media was a buzzword. Proven expertise in integrating technologies, product roadmap development and go-to-market strategy.
Eva Wiseman
// Columnist and Editor at The Guardian, Agony Aunt
Eva is a writer and columnist at the Observer Magazine, where she writes about politics, health, families, sex and all their various hells, as well as interviewing celebrities for the cover. She's also the agony aunt for British Vogue, answering readers' questions every fortnight, and every time she wonders if she got it right.
George Taylor
// General Manager, Budgy Smuggler UK
George Taylor
// General Manager, Budgy Smuggler UK
Ian Gibbs
// Insight and Planning Director, DMA UK
With twenty years' experience in media and marketing measurement Ian Gibbs is the chief architect of the DMA's Effectiveness Databank - an advertising effectiveness database of over fifteen hundred campaigns.
He divides his time between the DMA as their Director of Insight and Planning, JICMAIL as their Director of Data Leadership and Learning, and a diverse range of independent consultancy projects for clients including The Guardian, Comcast Freewheel and PAMCo for whom he runs measurement projects, and trains teams on how to harness the power of effective measurement frameworks.
Jill Boobyer
// Creator Hub Director, Smarts
Jill Boobyer
// Creator Hub Director, Smarts
Josh Clarkson
// Global Lead - Retail Media, Mars Wrigley
Josh is currently Global Lead – Retail Media at Mars Wrigley, leading on Retail Media acceleration and integration within wider MW media planning. Previously Josh held roles in the US and UK with Lindt & Sprungli, overseeing D2C, Marketplaces, digital content, digital advertising, social and retail media. Josh has also worked in Europe for Kraft Heinz, Ferrero and Red Bull. When he isn’t discussing Media, Marketplaces and Marketing, he’s taking long walks with his dog Toby and wife Hannah, and trying to keep up with the Kansas City Chiefs!
Lee Campbell
// Product Manager, Financial Times
Lee Campbell is a Product Manager at the Financial Times, specialising in strategic innovation. With a background in computer science and an MPA from UCL’s Institute for Innovation and Public Purpose, Lee combines technical expertise with the frameworks needed to drive and evaluate innovation in purpose-driven organisations. At the FT, Lee has led key initiatives, including developing a first-party contextual ad-targeting solution. Drawing on his experience from Microsoft and elsewhere, he is currently spearheading the development of FT’s attention offering and new AI-driven advertising tools.
Mar Duermeijer
// Chief Content Officer, Ryff
Mar Duermeijer
// Chief Content Officer, Ryff
Natalie Fisher-Brown
// Head of UK Ads, WeTransfer
Natalie Firth is a prominent figure in the ad tech industry, currently serving as the UK Country Director at WeTransfer, where she plays a pivotal role in driving strategic growth and fostering innovation at the leading advertising platform. Her responsibilities include overseeing all commercial partnerships with agencies and clients, ensuring WeTransfer's continued success in the market.
Natalie's background in creative partnerships and ad tech underpin her drive for future trends in media and innovation and she is extremely passionate about the responsible planning movement.
Nicky Spooner
// Senior Director, Advertiser Soltuions, PubMatic
Nicky’s passion is for strategic sales, learning about new media markets and discovering interesting ways of making them work for her clients. At PubMatic she works with some of the globe's leading brands and also oversees Global partnerships with agencies, helping them navigate trust and transparency in the Programmatic space.
Nick Smith
// CEO, Elonex
Nick Smith
// CEO, Elonex
Rafe Oakes
// Director of EMEA, Captiv8
Rafe Oakes is a leader in the Creator space working with the biggest Brands globally at every stage of the funnel. Currently running Captiv8's Europe Division on the forefront of both technology and creative in the space.
Shirley Hughes
// Executive VP, Sales and Customer Experience, Ryff
Shirley leads sales at Ryff, where she engages daily with brands and agencies to devise impactful, authentic In-Scene Advertising programs that deliver results. A Cynopsis Media Award winner, Shirley was formerly Global President of the Brand Marketing and Communications Group at R&CPMK (part of IPG), and has held senior positions with BenLabs, Wasserman Media Group, Paramount Studios, among others. Together with her teams, she has executed global programs for leading brands including Mastercard, Heineken, Bulgari, Emirates Airlines, Bacardi, Microsoft, Hasbro and many more.
Theo Gentilli
// Founding Partner, Warm Street
Theo Gentilli
// Founding Partner, Warm Street
Nikos Vlachopoulos
// Director of Group Commercial Functions and EU Cluster, Vodafone
Nikos Vlachopoulos
// Director of Group Commercial Functions and EU Cluster, Vodafone
Neil Cowling
// Founder, Fresh Air
Neil Cowling
// Founder, Fresh Air
Jessica Elliot
// Events Manager, Impression Digital
Jessica Elliot
// Events Manager, Impression Digital
Casey Hendricks
// Manager, Global Insights, Analytics, Measurement + Co-lead Accessible solutions for Advertising Partners, Google
Casey Hendricks
// Manager, Global Insights, Analytics, Measurement + Co-lead Accessible solutions for Advertising Partners, Google
Andy Barratt
// Head of Retail Media, Currys
Andy Barratt
// Head of Retail Media, Currys
Ana Estrougo
// Founder + CEO, The Octopus Club
Ana Estrougo
// Founder + CEO, The Octopus Club
James Levy
// SVP, Global Customer Success, XR Extreme Reach
As Senior Vice President of Global Customer Success at XR Extreme Reach, James brings almost two decades of expertise in digital transformation and strategic sales. Based in London, James has led significant projects for global CPG brands, including Procter & Gamble and Haleon. Known for his leadership and innovative approach, James has been pivotal in driving success and growth through his innovative approach and strong client relationships.
Uche Ofili
// Agency Group Head, Tesco Media & Insight Platform
Uche Ofili is the Agency Group Head and manages agency partnerships for Tesco Media & Insight Platform. With over 18 years of experience agency side, at some of the UK’s leading agencies including McCann, MediaCom and MEC, Uche is now helping agencies discover the power of Tesco’s retail media and how it can be used to deliver connected, full-funnel, customer first campaigns from sofa to store. In his spare time, Uche enjoys continuing his love for basketball and is a member of Team GBs Masters Basketball team.
Lee Roberts
// Head of Media Sales, Tesco Media & Insight Platform
With more than 22 years’ experience in sales, digital advertising, and commercial partnerships, Lee has extensive expertise leading high-performance sales teams, as well as building and scaling new divisions, for large organisations including Snap Inc, Meta, O2 and BBC.
Lee boasts a proud record of establishing, leading, and managing talented sales teams to exceed revenue goals and drive growth, delivering measurable bottom-line impact through the targeted execution of sales and business development initiatives.
Much of his career has been spent in start-up environments which he has developed into successful entities, while Lee has also successfully launched and led new teams and divisions within larger organisations across both the UK and EMEA.
His success has been founded on forging long-term strategic partnerships which significantly scale revenue by monetising new technology and innovation.
Becky Wixon
// Creative Strategist & Music Producer, Songtradr
Becky Wixon
// Creative Strategist & Music Producer, Songtradr
Ben Golik
// Creative Partner, Uncommon Creative Studio
Ben Golik
// Creative Partner, Uncommon Creative Studio
Ben Orford
// Senior Sales Director, LG Ads
Ben Orford
// Senior Sales Director, LG Ads
Ben Phillips
// Host, DigiAds
Ben Phillips
// Host, DigiAds
Bobi Carley
// Head Media and Diversity and Inclusion Lead, ISBA
Bobi Carley
// Head Media and Diversity and Inclusion Lead, ISBA
Brandon B
// YouTuber
Brandon B
// YouTuber
Caitlin Heed
// Senior Brand & Creative Strategy Manager, NBC Universal
Caitlin Heed
// Senior Brand & Creative Strategy Manager, NBC Universal
Charlie Cadbury
// CEO, Say It Now
Charlie Cadbury
// CEO, Say It Now
Chris Perry
// Founder, Machine Football
Chris Perry
// Founder, Machine Football
Claire Elsworth
// Digital Strategy Director, Impression
Claire Elsworth
// Digital Strategy Director, Impression
Ella Britton
// Strategy Director, Total Media and Behave
Ella Britton
// Strategy Director, Total Media and Behave
Ellie Edwards-Scott
// Co-Founder, Advisory Collective
Ellie Edwards-Scott
// Co-Founder, Advisory Collective
Erica Probst
// Head of YouTube Sales UK&I, Google
Erica Probst
// Head of YouTube Sales UK&I, Google
Eve Horne
// Founder, We Are The Unheard, Board of Music Producers Guild, Board of Ivor’s Academy,
Eve Horne
// Founder, We Are The Unheard, Board of Music Producers Guild, Board of Ivor’s Academy,
Giovanni Tricarico
// Platform Director, Adlook
Giovanni Tricarico
// Platform Director, Adlook
Graeme Le Saux
// Founder, Machine Football / Former England Footballer
Graeme Le Saux
// Founder, Machine Football / Former England Footballer
Ilā Kamalagharan
// Co-founder + Creative Director, Maison Mercury Jones
Ilā Kamalagharan
// Co-founder + Creative Director, Maison Mercury Jones
Jasmine Dawson
// Senior Vice President of Digital, BBC Studios
Jasmine Dawson
// Senior Vice President of Digital, BBC Studios
Jean-Guillaume Paumier
// Head of Innovation & Client Lead, Dentsu
Jean-Guillaume Paumier
// Head of Innovation & Client Lead, Dentsu
Jeff Bowerman
// VP of Creative, DEPT®
Jeff Bowerman
// VP of Creative, DEPT®
Joanna Trippett
// EVP of EMEA, DEPT®
Joanna Trippett
// EVP of EMEA, DEPT®
Jo Burford
// Head of Creators, TikTok
Jo Burford
// Head of Creators, TikTok
Jocelyn Wright-Medhurst
// Associate Director, Propeller
Jocelyn Wright-Medhurst
// Associate Director, Propeller
Kathy Connolly
// Media Manager, McDonalds
Kathy Connolly
// Media Manager, McDonalds
Lauren Payne
// Digital Engagement Lead, Northern Europe, Colgate
Lauren Payne
// Digital Engagement Lead, Northern Europe, Colgate
Lawrence Horne
// UK Country Director, Ogury
Lawrence Horne
// UK Country Director, Ogury
Lisa Goodchild
// Founder, Digilearning
Lisa Goodchild
// Founder, Digilearning
Mateusz Jędrocha
// VP of Branding Solutions, Adlook
Mateusz Jędrocha
// VP of Branding Solutions, Adlook
Michael Inpong
// CMO, Kettle Chips
Michael Inpong
// CMO, Kettle Chips
Nishma Robb
// Founder, CEO, Podcaster, President of WACL, President of History of Advertising Trust
Nishma Robb
// Founder, CEO, Podcaster, President of WACL, President of History of Advertising Trust
Pete Markey
// CMO, Boots
Pete Markey
// CMO, Boots
Rachel Kerrone
// Brand and Marketing Director, Starling Bank
Rachel Kerrone
// Brand and Marketing Director, Starling Bank
Shaa Wasmund MBE
// Entrepreneur / Advisor / Creator
Shaa Wasmund MBE
// Entrepreneur / Advisor / Creator
Shuvai Kawenya
// Head of Performance Marketing, On the Beach
Shuvai Kawenya
// Head of Performance Marketing, On the Beach
Sid Chaudhary
// Global Director Digital Commerce & Marketing, Mars Wrigley
Sid Chaudhary
// Global Director Digital Commerce & Marketing, Mars Wrigley
Stephanie Taylor
// Head of Omni-Media & Partnerships , Boots UK
Stephanie Taylor
// Head of Omni-Media & Partnerships , Boots UK
Tanwa Edu
// Head of Attention Consulting, Lumen
Tanwa Edu
// Head of Attention Consulting, Lumen
Andrew Humber
// Corporate VP Marketing, Ryff
Andrew leads Marketing at Ryff, where he builds global marketing programs designed to drive awareness of In-Scene Advertising. An advocate for the ethical use of AI in advertising, he has been in technology marketing for 25+ years, most recently at Webscale where he worked with hundreds of brands and retailers looking to build their online presence. Before that, he spent a decade at NVIDIA, driving global communications programs across its diverse range of products, including launching its high-performance computing business, which made them the AI juggernaut they are today.
Andy Burrows
// Policy strategist, Molly Rose Foundation
Andy Burrows
// Policy strategist, Molly Rose Foundation
Catherine Russell
// Head of Sustainable Business, Vodafone
Catherine Russell
// Head of Sustainable Business, Vodafone
Ciaran Jordan
// VP, Marketing, Fanatics
Ciaran Jordan
// VP, Marketing, Fanatics
Diane de la Baronniere
// Global Digital Commerce Media Director, Haleon
Diane serves as the Global Digital Commerce Lead at Haleon, a position she has held since 2022. With over 15 years of experience in Online and Shopper Marketing, she has honed her expertise at leading FMCG companies, including PepsiCo and Nestlé.
Since relocating to London from Hong Kong 13 years ago, Diane has demonstrated a talent for crafting and executing integrated media strategies, both online and offline, driven by a strong commercial acumen and data-centric approach. At Haleon, she advances the Retail Media agenda and pioneers the latest innovations in the field.
Jake Dubbins
// Co-Founder, The Conscious Advertising Network
Jake Dubbins
// Co-Founder, The Conscious Advertising Network
Lizzie Powell
// VP of Growth, DEPT®
Lizzie Powell
// VP of Growth, DEPT®
Mark Janes
// COO, Co:Cubed
Mark Janes
// COO, Co:Cubed
Michael Green
// Senior Customer Success Manager, Klaviyo
Michael is a Senior Customer Success Manager at Klaviyo with over 5 years of experience in the ecommerce space. He works with clients in a diverse range of industries across the EMEA region to optimise their marketing activities and achieve their growth objectives.
Pauline Robson
// Managing Partner, Head of Sustainability, Essencemediacom
Pauline Robson
// Managing Partner, Head of Sustainability, Essencemediacom
Raj Redij-Gill
// Retail Media Consultant, Freelance
Raj is an accomplished Retail Media consultant and strategist with over 20+ years in digital media.
He has an impressive track record across buy and sell side in the retail media network (RMN) sector, having successfully set up a 1st gen UK supermarket RMN, developed RMN strategy for a ecommerce retailer, guiding a global pet nutrition brand with their retail media strategy and is currently consulting a leading discounter with their global RMN strategy.
Raj's expertise in digital media, coupled with his strategic insights, make him a sought-after consultant.
Victoria Ryan
// Group Director, Content Partnerships, Initiative
Victoria Ryan
// Group Director, Content Partnerships, Initiative
Vanessa Kingori, Google
// Managing Director, Technology, Media, Telecoms at Google
Vanessa Kingori OBE is a multi award-winning, British based, businesswoman, youth advocate, diversity proponent and mother. Vanessa has over 15 years experience in the media industry, recently having joined Google as a Managing Director from her role at Conde Nast where she has led the group as Chief Business Officer and Vogue European Business Advisor responsible for all elements of the brand's revenue and brand strength. Vanessa's appointment to this role in 2017 made history. She is British Vogue's first female business lead in its 104 year history. She is also Conde Nast's first and only Black Publisher. Her illustrious career is marked by many high profile awards, including 100 Most Influential Black Britons - Powerlist Media, 2013 - 2022 and MBE - The Queen's 90th Birthday Honours Lists, 2016. She is currently writing a book about the positive power of difference in business, signed with Macmillan Publishing.
Hannah Parvaz
// Founder, Aperture
Hannah Parvaz is the Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, and leveraging data analytics.
Having worked with 250+ companies, Hannah is passionate about supporting & lifting others within the industry; coaching for SYSTM, gaining a 5-star rating on GrowthMentor, and having been a Google Launchpad mentor.
Aperture is a performance advertising agency and product consultancy that works with companies that are doing good. Past and present partners include Memrise, TomTom, Limbic.ai, The Smurfs, Mindful Mamas, DARE, Snipd, Your Juno, and more.
Chris Felton
// Director of Data + Insight, JC Decaux
Chris Felton
// Director of Data + Insight, JC Decaux
Brand challenges
We’re proud of the UK’s reputation as a hub for start-up innovation. At MAD//Fest, we connect real brand challenges with cutting-edge solutions from exciting emerging ‘madtech’ players.
Hosted in partnership with co:cubed, MAD//Fest’s ‘House of Innovation’ is the place to discover new tech, meet founders, and see £100k invested in the start-up community via our £20k live pitches.
If you’re the kind of person who wants to be the first to discover the latest tech + innovation, you’ll find the pitch + networking format engaging, relatable + a fast-track to discovering more effective solutions to your marketing/advertising challenges.
2024 briefs include:
1. How do we inspire more girls to play with more LEGO sets?
Challenge owner: Claudia Miceli, Brand Director, UK / Ireland Marketing, LEGO
Pitch brief: The LEGO group has always been at the forefront of inclusivity, however from our research we know that different types of play are still heavily judged as being gender specific. This is why we are committed to championing inclusive play and ensuring that children’s creative ambitions, both now and in the future, are not limited by gender stereotypes. We are therefore excited to hear from young companies on how we could build even further engagement with girls in the UKI.
2. How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs Hi Smile through social acceleration?
Challenge owner: Lauren Payne, Digital Engagement Lead, Northern Europe, Colgate-Palmolive
Pitch brief: Colgate is dedicated to enhancing every smile with superior whitening solutions. Our challenge at MAD//Fest is calling for innovative social acceleration ideas to show Gen Z how our products outshine the rest, making beauty and confidence accessible to everyone.
3. How can Boots acquire the next generation (18–35-year) of shoppers through showing them that the retailer is “with you for life"?
Challenger Owner: Stephanie Taylor, Head of Omni-Media & Partnerships at Boots UK
Pitch breif: Boots have been proudly supporting the British public in all their health and beauty needs for 175 years! As we look towards the next 175 years, we’re searching for a partner to help authentically engage with a new generation of customers and to show them how Boots is with them for life.
Are you a start-up or scale-up with the perfect solution to these challenges? Would you like subsidised exhibition space? Get in touch today.
MAD//Insight
Get your fix of news + views by visiting MAD//Insight + SUBSCRIBING HERE for our ‘Time for a MAD//Break’ weekly newsletter featuring commentary, insight + opinion from the industry’s key protagonists.
Got an editorial pitch? Email luke@madfestlondon.com
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