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7-9 July 2026
The UK’s biggest, buzziest + boldest marketing festival is back on 7-9 July 2026 for 3 explosive days of superstar speakers, networking, brand innovation pitches, masterclasses, experiential activations, food, drinks, parties, DJs + evening entertainment.
With 'AI slop' becoming Macquarie Dictionary's Word of the Year, this year's theme 'The Human Touch' will be a chance to bring together the best in the business to demonstrate what sets us apart + explore how to leverage the best tech + innovation to gain a marketing edge, rather than serve up generic slop.
Sold out in 2025, we’re going BIG again in 2026 with another HUGE festival site bringing 15,000+ brands + agencies together to share what makes The Human Touch so important.
2025
Highlights
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Sarah Barron
// Chief Commercial & Operations Director, Domino's Pizza Group plc
As Chief Commercial & Operating Officer UK&I, Sarah provides end to end oversight of commercial and operational performance at Domino’s. She brings a deep understanding of customers, franchisees and the Domino’s operating platform, and is responsible for helping the business deliver its growth initiatives with pace and discipline.
Sarah joined Domino’s in January 2021 as Chief Marketing Officer. In this role she oversaw digital and data transformation to maximise the return from the brand’s 12 million + active customers. Now 75% of customer orders come from the app. Under her leadership, brand love and consideration have both spiked driven by the launch of the ‘Domin-Oh-Hoo-Hoo’ yodel brand campaign, new sponsorship deals including ITVX and Channel 4 streaming services as well as with award-winning creative PR and social.
She has nearly 30 years’ experience across retail, consumer and hospitality industries, working for international market-leading brands such as Boots, Cadbury and Green & Blacks. Until 2020, Sarah was Chief Growth Officer of Costa Coffee, responsible for the Global Marketing and Growth team.
Sarah sits on the Advisory Council of ISBA, and she is also the Chair of The Partners Foundation - an independent charity that provides help for Domino’s colleagues who may be experiencing personal hardship or need financial assistance.
Outside of work Sarah enjoys long distance running and can often be found clocking up the miles doing marathons and ultramarathons. Most recently she completed the 2026 Marathon Des Sables, where she proudly supported Teenage Cancer Trust.
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Michelle Marks
// Chief Marketing Officer, Trinny London
Michelle Marks is the Chief Marketing Officer at Trinny London, a global, digital-first beauty brand on a mission to help customers fearlessly feel their best self. In her role, Michelle leads the company’s global marketing strategy, driving brand awareness and customer growth as it expands into new markets, including the US.Michelle has extensive experience in marketing and creative leadership. Prior to joining Trinny London, she was Director of Creative Strategy for EMEA at Meta, and Global Director for Digital Brands at Charlotte Tilbury. Her work has been recognised with a place on The Drum’s Rebel 50 list of top CMOs.
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Peter Harbour
// CMO Foods and head of global condiments, Unilever
Pete has worked in major food roles in Unilever for most of his career - across D and D&E markets. He is currently the CMO of the foods business at unilever heading up the global condiments division. Before his current role, as CMO Europe and Head of Marketing North America, Pete led the Marketing in Unilever's two biggest Ice Cream business for over a decade. He has also been GM for Ice Cream UK/l. He loves combining business know-how and brand know-how. His career has also taken him to Unilever's biggest PC categories, managing Dove across the Middle east and part ofthe Vaseline Intensive care brand's early journey to a billion dollar brand. Pete loves the idea of human insights hiding in plain site. He talked at Madfest on this topic two years ago. He loves the Eureka moment when you find it and realise it was sitting there all along in plain view. He is a fan of simple, one step marketing and work that everyone understands in a blink of an eye. He lives in the Netherlands and enjoys the flatlands for his love of cycling. He is a golfer (of sorts) a lover of history and would always rather be moving than static.. He is married with two kids and a dog. He is also knownfor bringing humour to the everyday. In humour, says Pete, can lie great creativity.
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Rajeev Sathyesh
// Marketing Director (CMO), Heineken
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Sam Kelly
// Chief Experience Officer, Virgin
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Ben Fox
// Chief Marketing Officer, McDonald's
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Ellie Norman
// Chief Marketing Officer, Formula E
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David Murdin
// Chief Marketing & Experience Officer, Warner Hotels
I’ve been shaping iconic brands globally for over 3 decades now. I love leading experiential brands - those that thrive through the charm, radiance & enjoyment of the experience they furnish to their guests. My work creating experiences began at Egg in the dotcom boom, and I’ve honed my craft leading some fabulous brands including British Airways, Sky Sports, Whitbread, Costa Coffee and Wagamama. I’ve led start-up’s and turnarounds globally across 7 sectors, adding slices of general management experience and consulting through my own business, before finding my way home to the profession I love when I joined Warner as their first CMO in 2024, and I’m looking forward to sharing what we’ve been up to when I take the MAD//Fest stage in July.
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Ben Carter
// Chief Customer, Marketing + Media Officer, Carwow
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Swagat Choudhury
// Global Director - Digital Commerce, MARS
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Radha Davies
// Marketing Director: Brands & Creative, Sainsbury's
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Katie Evans
// Chief Marketing Officer, Burger King
Katie Evans has been with Burger King UK since early 2018 having previously held marketing positions at Gourmet Burger Kitchen and Krispy Kreme.
Since joining, Evans has repositioned the brand, refreshed the agency roster, given the go-ahead for a bolder tone of voice, and instigated brave, creative campaigns to drive relevance and reignite love for the iconic Whopper.
In 2025 she led the BK Not Made By Gordon campaign promoting their new premium Wagyu burger by flipping the script on celebrity endorsements.
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Nina Bibby
// Group Chief Marketing Officer, Barclays
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Naomi Walkland
// Chief Marketing Officer, Motorway
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Sam Wahab
// Head of Gaming & XR, Charlotte Tilbury
Sam is a Senior Marketing Professional with over 20 years of experience at the forefront of the gaming and entertainment industry, holding pivotal roles at Showtime, MTV, and Red Bull. He joined Charlotte Tilbury Beauty four years ago as their Global Head of Gaming & XR, where he launched the gaming department. Specializing in Gaming, XR, and Entertainment, Sam excels in developing strategic partnerships and innovative campaigns, leveraging trends and digital innovation for impactful marketing strategies, as well as leading and launching new departments.
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Charlie Smith
// Chief Marketing Officer, Nothing
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Louis Theroux
// Journalist + Broadcaster
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Dr. Julia Shaw
// Criminal Psychologist & AI Futurist
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Munya Chawawa
// Actor + Comedian
Munya Chawawa is a comedic trailblazer,
blending razor sharp satire with absurdity to
expertly dissect political chaos and critique
cultural moments. His viral sketches and
thought-provoking comedy have amassed
millions of followers and over one billion
views to date.
His unrelenting creativity has seen him
transcend into acting on screen and stage (‘A
Midsummer Night’s Dream’, ‘The Sandman’,
‘Rye Lane’), presenting (MOBO Awards,
BRIT Awards for ITV2) and broadcasting with
BBC Radio 4’s ‘Election Doom Scroll’,
Channel 4’s BAFTA nominated ‘How To
Survive A Dictator’ and the follow up ‘How To
Survive A Dictator: North Korea’ and more
recently his acclaimed documentary
‘Wrestling With Trump’. Next year, Chawawa
will star in Delia-René Donaldson’s comedy
‘Schooled’ on Channel 4.
In 2024, Chawawa launched the initiative
'Black Boys Theatre Club’, a powerful new
community-led initiative aimed at opening up
the world of theatre to a new generation of
young Black boys. BBTC stages regular
theatre trips with students aged 12–18 from
inner-city schools followed by a trip to
Nando's to talk through the play and discuss
their experience.
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Sir Martin Sorrell
// Founder & Executive Chairman, S4 Capital Monks
Sir Martin Sorrell is one of the most influential figures in the history of global advertising, marketing and digital transformation.
Over a career spanning four decades, he founded and built WPP into the world's largest advertising and marketing services company before launching S4 Capital in 2018 to create a new-age, digital-first model for the modern era.
Today, S4 Capital and Monks operate across more than 30 countries, partnering with many of the world's leading brands to navigate the convergence of technology, data, creativity and artificial intelligence. Sir Martin is widely recognised for anticipating industry change and helping organisations adapt to it at scale.
A graduate of the University of Cambridge and Harvard Business School, Sir Martin has been ranked among the world's top-performing CEOs by the Harvard Business Review and has been recognised by TIME as one of the most influential people in business.
Beyond his corporate leadership, he is an active investor in emerging technologies, a supporter of educational institutions and charitable causes, and a sought-after commentator on the future of business, media and innovation.
Sir Martin remains at the forefront of shaping how brands connect with consumers in an increasingly digital world.
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Rory Sutherland
// President Emeritus, Ogilvy Consulting UK
Rory Sutherland: Alchemist and Behavioural Science Impresario A lifetime spent working on the creative side of the advertising agency Ogilvy UK has provided Rory with the perfect environment for developing a fascination with the vagaries of human decision making – indeed he sees the world of advertising and marketing as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It’s this same passion that inspired him to found Ogilvy’s Behavioural Science Practice, a team of psychology graduates who look for unseen opportunities in consumer behaviour, and to write his Book Alchemy: the Surprising Power of Ideas that don’t quite make sense (2019). He has variously been President of the IPA, Chair of the Judges for the Direct Marketing Jury at Cannes and has spoken at TED Global. Rory has also co-written Transport for Humans (with Pete Dyson) and is the technology correspondent of the Spectator Magazine. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.
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