Attend

Now entering its 7th edition, MAD//Fest is the UK’s biggest + most daring festival for 15,000 brand + agency guests.

Expect a punchy event that does justice to the word ‘Festival’ with inspiring no BS content, lively networking for the industry’s most influential innovators + more fun than you can shake a stick at!

In 2024, this means a HUGE new festival site, big name speakers, live challenges, parties, night time entertainment, street food, bar takeovers, top DJs + much more.

2024 Speakers

2024 Agenda

Filter Stages:

HEXAG
HEXAG2
BRAND
AI
CREAT
CRECON
ATTEN
DIGI
NEWSP
FLC
CMO

9:45 - 10:10

CRECON

Interview with Boots' CMO

"Pete Markey is literally the best CMO in Britain at the moment" Mark Ritson, Marketing Week. Find out what makes him tick and the alchemy behind Boots' brilliant marketing strategy.

  • Pete Markey

    CMO, Boots

  • Justin Pearse

    Editor, New Digital Age

9:45 - 10:10

CRECON

Interview with Boots' CMO

"Pete Markey is literally the best CMO in Britain at the moment" Mark Ritson, Marketing Week. Find out what makes him tick and the alchemy behind Boots' brilliant marketing strategy.

  • Pete Markey

    CMO, Boots

  • Justin Pearse

    Editor, New Digital Age

  • 9:45 - 10:00

    CREAT

    Being bold without the bullshit - how to get cut through whilst staying on brand

    In a teaser to the session later in the day, Gareth and Annie will discuss why sometimes boldness is applauded over something that will actually get results.

    • Gareth Turner

      Founder & Marketing Director, Big Black Door

    • Annie Morris

      Founder, Spoon Cereals

    9:45 - 10:00

    CREAT

    Being bold without the bullshit - how to get cut through whilst staying on brand

    In a teaser to the session later in the day, Gareth and Annie will discuss why sometimes boldness is applauded over something that will actually get results. Consumers couldn’t care less, and clients don’t (shouldn’t) care if it wins a Cannes lion (did I mention I’ve won one?!) as long as it hits the bottom line!

  • Gareth Turner

    Founder & Marketing Director, Big Black Door

  • Annie Morris

    Founder, Spoon Cereals

  • 9:45 - 10:10

    ATTEN

    Slogans, stitch-ups and sucker punches: Lessons from a century of political ads.

    Ben's political ad, He Left Them On The Beaches, was a quick reaction to Prime Minister Rishi Sunak's decision to leave D-Day commemorations early.

    • Ben Golik

      Creative Partner, Uncommon Creative Studio

    9:45 - 10:10

    ATTEN

    Slogans, stitch-ups and sucker punches: Lessons from a century of political ads.

    Ben's political ad, He Left Them On The Beaches, was a quick reaction to Prime Minister Rishi Sunak's decision to leave D-Day commemorations early. In his words, a fake ad that got a real reaction. He talks about the poster, what happened next, and what creatives and marketers can learn from a century of political slogans, stitch ups and sucker punches.

  • Ben Golik

    Creative Partner, Uncommon Creative Studio

  • 10:00 - 5:30

    CMO

    Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.

    Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!) 

    • Jon Evans

      CMO, Uncensored

    10:00 - 5:30

    CMO

    Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.

    Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!) 

    Beyond great content sessions from the likes of the best CMOs and marketing and creative legends including Nils Leonard, Sir John Hegarty, Sir Martin Sorrell and Rory Sutherland, the area will be a haven for genuine connection. Engage in top-tier networking, create great relationships, and discover what truly keeps your peers up at night.  

  • Jon Evans

    CMO, Uncensored

  • 10:15 - 10:20

    HEXAG

    Welcome to MAD//Fest

    This session will be live-streamed to all other stages.

    • Paul Frampton-Calero

      President, CvE Marketing Consultancy

    10:15 - 10:20

    HEXAG

    Welcome to MAD//Fest

  • Paul Frampton-Calero

    President, CvE Marketing Consultancy

  • 10:20 - 10:25

    HEXAG

    What to expect this year

    Co-founders Dan Brain and Ian Houghton give you a lowdown of their highlights from this year's MAD//Fest programme. This session will be live-streamed to all other stages.

    • Dan Brain

      Co-Founder

    • Ian Houghton

      Co-Founder

    10:20 - 10:25

    HEXAG

    What to expect this year

  • Dan Brain

    Co-Founder

  • Ian Houghton

    Co-Founder

  • 10:25 - 10:55

    HEXAG

    'Fortune Favours The Bold' Panel

    This session will be live-streamed to all other stages.

    • Matt Barwell

      NED and ASA Council Member, ASA, Sneak Energy and Various Scale-up Businesses

    • Mitch Oliver

      VP Corporate Brands & Purpose, Mars Incorporated

    • Kenyatte Nelson

      Chief Membership & Customer Officer, Co-op

    • Michelle Spillane

      Managing Director, Paddy Power

    10:25 - 10:55

    HEXAG

    'Fortune Favours The Bold' Panel

  • Matt Barwell

    NED and ASA Council Member, ASA, Sneak Energy and Various Scale-up Businesses

  • Mitch Oliver

    VP Corporate Brands & Purpose, Mars Incorporated

  • Kenyatte Nelson

    Chief Membership & Customer Officer, Co-op

  • Michelle Spillane

    Managing Director, Paddy Power

  • 10:40 - 11:20

    DIGI

    Masterclass: Beyond Privacy Sandbox - Alternatives for Future-Proof Advertising

    As the digital advertising landscape undergoes significant shifts with the industry-wide move towards cookieless technologies, we're here to light the way.

    • Giovanni Tricarico

      Platform Director, Adlook

    • Mateusz Jędrocha

      VP of Branding Solutions, Adlook

    10:40 - 11:20

    DIGI

    Masterclass: Beyond Privacy Sandbox - Alternatives for Future-Proof Advertising

    As the digital advertising landscape undergoes significant shifts with the industry-wide move towards cookieless technologies, we're here to light the way. With the imminent deprecation of third-party cookies by Google Chrome, commanding over 60% of the global browser market share, our workshop couldn't be timelier.

    This session is designed to unpack the complexities surrounding the transition to a cookieless web, offering attendees a treasure trove of insights and practical solutions. Whether you're grappling with the basics or looking to refine your strategy, our workshop promises to elevate your understanding and prepare you for the future of advertising.

  • Giovanni Tricarico

    Platform Director, Adlook

  • Mateusz Jędrocha

    VP of Branding Solutions, Adlook

  • 10:55 - 11:15

    HEXAG

    Seize What Is Starting: How L’Oréal Welcomes Change to fuel Creativity

    L'Oréal, the global beauty leader, is at the forefront of leveraging technology and innovation to push the boundaries of its marketing presence.

    • Laetitia Raoust

      CDMO, L'Oreal

    10:55 - 11:15

    HEXAG

    Seize What Is Starting: How L’Oréal Welcomes Change to fuel Creativity

    L'Oréal, the global beauty leader, is at the forefront of leveraging technology and innovation to push the boundaries of its marketing presence. By embracing cutting-edge technology and innovative strategies, L'Oréal creates immersive and personalized experiences that resonate with consumers worldwide across its 37 brands.

    In the face of a changing and evolving landscape, L’Oréal’s Chief Digital Marketing Officer, Laetitia Raoust will discuss how the No. 1 Beauty Brand and 4th largest advertiser in the world, tailors its approach to stay ahead of the curve, takes on bold and creative marketing campaigns to engage and surprise audiences, and how technology and innovation will shape its future.

  • Laetitia Raoust

    CDMO, L'Oreal

  • 10:55 - 11:00

    AI

    Chair's Welcome

    • Charlie Cadbury

      CEO, Say It Now

    10:55 - 11:00

    AI

    Chair's Welcome

  • Charlie Cadbury

    CEO, Say It Now

  • 11:00 - 11:20

    BRAND

    The Humans Strike Back

    When Dr. Noam Chomsky, American Professor and a founder of Cognitive Science tells you…

    • Rich McHardy

      Founder, McHardy Collective

    • Andrew Nicholson

      CEO, Kulea.ma

    • Laura McNally

      Marketing Director, Autotrader

    11:00 - 11:20

    BRAND

    The Humans Strike Back

    When Dr. Noam Chomsky, American Professor and a founder of Cognitive Science tells you…

    “The human mind is not, like ChatGPT and its ilk, a lumbering statistical engine for pattern matching, gorging on hundreds of terabytes of data and extrapolating the most likely conversational response or most probable answer to a scientific question. On the contrary, the human mind is a surprisingly efficient and even elegant system that operates with small amounts of information; it seeks not to infer brute correlations among data points but to create explanations”

    … you should probably sit up and pay attention.

    So, in a world dominated by AI, data and programmatic marketing, an underground rebellion is gathering. Humans with gut-feel, emotional intelligence / Jedi Mind Tricks, and originality on their side are determined to win the day in the battle for new business, customer engagement and brand loyalty.

    Are you with us?

  • Rich McHardy

    Founder, McHardy Collective

  • Andrew Nicholson

    CEO, Kulea.ma

  • Laura McNally

    Marketing Director, Autotrader

  • 11:00 - 11:05

    FLC

    Chair's Welcome

    • Hannah Parvaz

      Founder, Aperture

    11:00 - 11:05

    FLC

    Chair's Welcome

  • Hannah Parvaz

    Founder, Aperture

  • 11:00 - 11:30

    NEWSP

    Breathwork session

    Newsworks' first session of the week creates an oasis of calm among the MAD//Fest hustle and bustle.

    • Joseph Evling-Taylor

      Breathwork Leader

    • Karim Kamar

      Pianist

    11:00 - 11:30

    NEWSP

    Breathwork session

    Newsworks' first session of the week creates an oasis of calm among the MAD//Fest hustle and bustle. Joseph Evling-Taylor will lead a breathwork taster class accompanied by pianist Karim Kamar.

  • Joseph Evling-Taylor

    Breathwork Leader

  • Karim Kamar

    Pianist

  • 11:00 - 11:20

    CREAT

    How ASICS is breaking the rules of the game

    The world of sport and exercise has tended to be a sea of sameness.

    • Gary Raucher

      EVP ASICS EMEA, Asics

    11:00 - 11:20

    CREAT

    How ASICS is breaking the rules of the game

    The world of sport and exercise has tended to be a sea of sameness. For years, we’ve all been told that the only things that really matter are winning moments and physical gains.

    But ASICS is fundamentally different from every other sports brand in the world. And it goes right back to our roots and our founding philosophy.

    Our “Sound Mind, Sound Body” philosophy champions the benefits of sport and exercise, not only on the body, but also on the mind. It’s why we are called AISCS.

    In this session, we’ll explore how we’ve been differentiating ourselves by breaking category conventions. We will show how we are challenging the industry’s obsession with changing our bodies to champion the mental health benefits associated with sport and exercise.

  • Gary Raucher

    EVP ASICS EMEA, Asics

  • 11:00 - 11:20

    AI

    The Symphony of Intelligence: How AI Will Orchestrate the Future of Marketing

    Feeling lost in the hype of AI marketing?

    • Cecilia Dones

      Ex Head Data Sciences, Moet

    11:00 - 11:20

    AI

    The Symphony of Intelligence: How AI Will Orchestrate the Future of Marketing

    Feeling lost in the hype of AI marketing? This talk demystifies the technology, exploring how AI unlocks customer insights for targeted interactions. We'll discuss responsible data collection and the importance of fostering authentic connections, all while emphasizing that AI is a tool to empower, not fear. You'll walk away with concrete questions to provoke and inspire your teams to fully capitalize on the benefits of AI in Marketing.

  • Cecilia Dones

    Ex Head Data Sciences, Moet

  • 11:00 - 11:30

    CRECON

    Realising influencer marketing’s $200 Billion potential

    Influencer marketing is growing at speed. Valued globally at $21Billion in 2023 and $24 Billion this year, our sector is forecast to reach $200Billion by 2032.

    • Scott Guthrie

      Director General, Influencer Marketing Trade Body

    • Lea Karam

      Consulting Director, Behave, Total Media

    • Jill Boobyer

      Creator Hub Director, Smarts

    • Benjamin Leslie

      Connect Management

    11:00 - 11:30

    CRECON

    Realising influencer marketing’s $200 Billion potential

    Influencer marketing is growing at speed. Valued globally at $21Billion in 2023 and $24 Billion this year, our sector is forecast to reach $200Billion by 2032. However, the past does not guarantee the future.

    In this panel discussion experts from an influencer marketing agency, a talent agency, a trade body and a behavioural consultancy discuss the measures our industry should have in place for influencer marketing to realise its full potential.
    - Benjamin Leslie - Connect Management
    - Scott Guthrie - Influencer Marketing Trade Body (moderator)
    - Jill Boobyer - Smarts Agency
    - Lea Karam - Behave

  • Scott Guthrie

    Director General, Influencer Marketing Trade Body

  • Lea Karam

    Consulting Director, Behave, Total Media

  • Jill Boobyer

    Creator Hub Director, Smarts

  • Benjamin Leslie

    Connect Management

  • 11:00 - 11:20

    ATTEN

    Unlocking Media Effectiveness: TUI’s Data-Driven Approach to Understanding and Capturing Audience Attention

    Nicolas will take you on a journey looking at why all attention is not equal, and why a data-driven approach, leveraging multiple measurement solutions, is key to understanding real business impact.

    • Nicolas Elshout

      Digital Media Director, TUI

    11:00 - 11:20

    ATTEN

    Unlocking Media Effectiveness: TUI’s Data-Driven Approach to Understanding and Capturing Audience Attention

    Nicolas will take you on a journey looking at why all attention is not equal, and why a data-driven approach, leveraging multiple measurement solutions, is key to understanding real business impact. The level of understanding you have as a team can give you a significant competitive advantage, and the knowledge to outsmart your competition rather than to overspend them.

  • Nicolas Elshout

    Digital Media Director, TUI

  • 11:05 - 11:25

    FLC

    Starting the Day the TrueStart Way - Disrupting a Traditional Market

    Join Helena Hills, CEO and co-founder of TrueStart Coffee, as she shares the inspiring story of how TrueStart is making a splash in the coffee industry with its health-centric approach and unwavering commitment to ethics and sustainability.

    • Helena Hills

      CEO + Co-Founder, TrueStart Coffee

    11:05 - 11:25

    FLC

    Starting the Day the TrueStart Way - Disrupting a Traditional Market

    Join Helena Hills, CEO and co-founder of TrueStart Coffee, as she shares the inspiring story of how TrueStart is making a splash in the coffee industry with its health-centric approach and unwavering commitment to ethics and sustainability. A dynamic and inspiring speaker known for her boundless positive energy and candid storytelling, Helena will discuss the challenges and triumphs of breaking into a traditional market dominated by established giants. She will highlight the importance of authenticity, community engagement, and staying true to core values. Expect actionable insights on leading with purpose, fostering innovation, and creating a brand that resonates deeply with consumers. Helena's infectious enthusiasm will leave you motivated to challenge the status quo and start your day the TrueStart way.

  • Helena Hills

    CEO + Co-Founder, TrueStart Coffee

  • 11:20 - 11:40

    HEXAG

    Pain relief for marketers: In a digital world, connected creativity is the cure

    The pain is real, but there is a cure. Marketers know that digital content can be a potent pill - driving long-term brand equity and building perceived difference - both vital elements to commanding a price premium and winning against own label.

    • Lynne Deason

      Head of Creative Excellence, Kantar

    • Efrain Ayala

      Global Creative Effectiveness and Diversity & Inclusion Director, Reckitt

    11:20 - 11:40

    HEXAG

    Pain relief for marketers: In a digital world, connected creativity is the cure

    The pain is real, but there is a cure. Marketers know that digital content can be a potent pill - driving long-term brand equity and building perceived difference - both vital elements to commanding a price premium and winning against own label. But marketers often don't know how to unlock its holistic potential. Digital's full power is unleashed when effective, targeted digital ads are an integral linked part of a cohesive campaign. We reveal how Nurofen, in its fight to close the gender pain gap, has cracked the connected creativity code with its award-winning multi-channel, multi-audience approach that has transformed the brand’s fortunes.

  • Lynne Deason

    Head of Creative Excellence, Kantar

  • Efrain Ayala

    Global Creative Effectiveness and Diversity & Inclusion Director, Reckitt

  • 11:25 - 11:45

    AI

    Making Bold Changes Through Experimentation

    In an increasingly competitive digital landscape, telcos and other industries must evolve their e-comm strategy to stay ahead.

    • Doychin Sakutov

      Director, Experimentation + Optimisation, Virgin Media O2

    11:25 - 11:45

    AI

    Making Bold Changes Through Experimentation

    In an increasingly competitive digital landscape, telcos and other industries must evolve their e-comm strategy to stay ahead. By delving into digital experimentation, as a mantra and ways of working while cultivating a dynamic team culture, attendees will gain actionable insights to drive their own digital success.

  • Doychin Sakutov

    Director, Experimentation + Optimisation, Virgin Media O2

  • 11:25 - 11:40

    CREAT

    Just Eat Takeaway: changing perceptions through creativity and community

    Just Eat Takeaway.com is famed for its celeb-fronted campaigns, but cementing the brand as the food delivery service to satisfy all cravings takes more than a famous face.

    • Jack Pauley

      Senior Social Media Manager, Just Eat Takeaway.com

    • Alex Dixon

      Business Director, DEPT

    11:25 - 11:40

    CREAT

    Just Eat Takeaway: changing perceptions through creativity and community

    Just Eat Takeaway.com is famed for its celeb-fronted campaigns, but cementing the brand as the food delivery service to satisfy all cravings takes more than a famous face. It’s the range and quality of food available that customers keep coming back for, so Just Eat Takeaway.com needed a strategy to showcase and celebrate the breadth of foodie hotspots available on the marketplace.

    Enter, Home of the Hotspots. A social-first branded content docuseries revealing the stories of the unsung heroes cooking up a storm across the UK; generating +11M views of its first few episodes.

    In this session, Just Eat Takeaway.com and DEPT® will share the creative strategy behind Home of the Hotspots, as well as the core pillars of a successful branded content strategy.

  • Jack Pauley

    Senior Social Media Manager, Just Eat Takeaway.com

  • Alex Dixon

    Business Director, DEPT

  • 11:25 - 11:40

    DIGI

    Trust me, I’m a Telco

    Join Sara Vincent, MD UK for Utiq, and Global CMO for Vodafone, Nikos Vlachopoulos, for an unmissable fireside chat this summer.

    • Sara Vincent

      UK Managing Director, Utiq

    • Nikos Vlachopoulos

      Director of Group Commercial Functions and EU Cluster, Vodafone

    11:25 - 11:40

    DIGI

    Trust me, I’m a Telco

    Join Sara Vincent, MD UK for Utiq, and Global CMO for Vodafone, Nikos Vlachopoulos, for an unmissable fireside chat this summer. They’ll delve into why the 4 biggest and trusted telco players in Europe are best placed to enable a fully consented identifier across the advertising ecosystem.

    2024 is seeing a catalyst for fundamental change to digital advertising, with a hyper focus on user consent, respecting privacy and compliance - the dream team of digital trust.

    So we’re covering your burning questions in this tell-all chat - Why now? Why telcos? Why will this collaboration work? What does it truly mean to enable a trusted and responsible digital world for everyone?

    Don’t miss leaders Utiq and Vodafone discussing the privacy-centric future, true authenticity in action, and the new value exchange in first party data - because it’s all about YOU.

  • Sara Vincent

    UK Managing Director, Utiq

  • Nikos Vlachopoulos

    Director of Group Commercial Functions and EU Cluster, Vodafone

  • 11:25 - 12:15

    BRAND

    Colgate Brand Challenge

    How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs other brands through social acceleration.

    • Lauren Payne

      Digital Engagement Lead, Northern Europe, Colgate

    11:25 - 12:15

    BRAND

    Colgate Brand Challenge

    How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs other brands through social acceleration.

  • Lauren Payne

    Digital Engagement Lead, Northern Europe, Colgate

  • 11:25 - 11:40

    ATTEN

    How much attention does your brand actually need?

    We all want attention on our ads, but should each second of attention be valued the same or differently?

    • Rob Hall

      Global President, Data, GumGum

    • Dan Glynn

      Programmatic Lead, Heineken

    11:25 - 11:40

    ATTEN

    How much attention does your brand actually need?

    We all want attention on our ads, but should each second of attention be valued the same or differently? What is the right amount of attention your brand needs in order to move the needle on outcomes? Join Playground xyz & Heineken as they share cutting research and examples about how different advertisers, channels, formats and creatives all require different levels of "Optimal Attention" to deliver results.

  • Rob Hall

    Global President, Data, GumGum

  • Dan Glynn

    Programmatic Lead, Heineken

  • 11:30 - 11:45

    FLC

    Marketing you: Developing your personal brand

    • Carol Howley

      CMO, Exclaimer

    11:30 - 11:45

    FLC

    Marketing you: Developing your personal brand

  • Carol Howley

    CMO, Exclaimer

  • 10:15 - 10:45

    CMO

    When the Wrong thing can be the right thing - CMOs and the risk of scale up jobs - 4th time lucky

    • Jon Evans

      CMO, Uncensored

    • Dan Murphy

      SVP, Marketing, Liquid Death

    10:15 - 10:45

    CMO

    When the Wrong thing can be the right thing - CMOs and the risk of scale up jobs - 4th time lucky

  • Jon Evans

    CMO, Uncensored

  • Dan Murphy

    SVP, Marketing, Liquid Death

  • 11:35 - 11:55

    CRECON

    Unleashing the power. Exploring the creator economy revolutionising social media

    Exploring the growing and dynamic world of creators.

    • Maria Koutsoudakis

      Brand and Marketing Director, Vodafone UK

    11:35 - 11:55

    CRECON

    Unleashing the power. Exploring the creator economy revolutionising social media

    Exploring the growing and dynamic world of creators. Understanding the benefits and pitfalls for big brands using them, and how Vodafone UK has started to harness them for good across its portfolio of products and brands.

  • Maria Koutsoudakis

    Brand and Marketing Director, Vodafone UK

  • 11:40 - 12:00

    HEXAG

    How the “Wrong Thing” Can Be Right—Marketing Insights From Liquid Death

    Liquid Death’s SVP of Marketing, Daniel Murphy will explain:

    • Dan Murphy

      SVP, Marketing, Liquid Death

    11:40 - 12:00

    HEXAG

    How the “Wrong Thing” Can Be Right—Marketing Insights From Liquid Death

    Liquid Death’s SVP of Marketing, Daniel Murphy will explain:

    • How the “dumbest idea” can lead to creative gold
    • Budget haiku—why less is actually more
    • Why brands should worry about being ignored, not canceled
    • How on the Internet your competition isn’t actually your competitors

    And more

  • Dan Murphy

    SVP, Marketing, Liquid Death

  • 11:45 - 12:00

    DIGI

    Cleaning Up the Crumbs - Achieving Growth in a Post 3rd Party Cookie World

    Third-party cookie (3PC) deprecation isn’t the end of digital advertising; it’s a new chapter.

    • Vibhor Kapoor

      President, AdRoll / Chief Business Officer, NextRoll

    11:45 - 12:00

    DIGI

    Cleaning Up the Crumbs - Achieving Growth in a Post 3rd Party Cookie World

    Third-party cookie (3PC) deprecation isn’t the end of digital advertising; it’s a new chapter. In this session, learn how to create personalized, impactful brand awareness campaigns that target your audiences — without relying on 3PCs. Plus, we’ll discuss our role as a Google Privacy Sandbox market testing grantee and how we’re working together to develop new solutions that support a privacy-forward future.

  • Vibhor Kapoor

    President, AdRoll / Chief Business Officer, NextRoll

  • 11:45 - 12:00

    ATTEN

    Capture Attention, then triple it! Drive 3X higher attention-per-mile with immersive storytelling creatives.

    Attention-per-mile is the new CTR for brands!

    • Bharat Sharma

      Chief Operating Officer, mCanvas

    11:45 - 12:00

    ATTEN

    Capture Attention, then triple it! Drive 3X higher attention-per-mile with immersive storytelling creatives.

    Attention-per-mile is the new CTR for brands! Revolutionise engagement and efficiency on mobile ad campaigns by achieving 8X higher brand lift and purchase intent with the power of immersive storytelling creatives.

    mCanvas is an awareness generating platform, on which we build experiential ads using standard assets. We distribute these creatives across top mobile apps and websites globally. We measure performance against metrics such as viewability, attention, brand lift, and physical store footfalls.

    To know more, visit mCanvas.com

  • Bharat Sharma

    Chief Operating Officer, mCanvas

  • 11:45 - 12:00

    FLC

    Promoting For Potential

    • Oyin Akiniyi

      Head of Culture and Content, Chivas Brothers

    • Lianre Robinson

      General Manager EMEA, 1021 Creative + WACL Campaigning Chair

    11:45 - 12:00

    FLC

    Promoting For Potential

  • Oyin Akiniyi

    Head of Culture and Content, Chivas Brothers

  • Lianre Robinson

    General Manager EMEA, 1021 Creative + WACL Campaigning Chair

  • 11:45 - 12:05

    CREAT

    Keeping Beauty Real for two decades

    Since the launch of the Campaign for Real Beauty in 2004, Dove has consistently used the power of creativity to make beauty a source of happiness, not anxiety.

    • Firdaous El Honsali

      Global Dove Masterbrand VP, Unilever

    11:45 - 12:05

    CREAT

    Keeping Beauty Real for two decades

    Since the launch of the Campaign for Real Beauty in 2004, Dove has consistently used the power of creativity to make beauty a source of happiness, not anxiety. Grounding its purpose in Real Beauty, the brand has stayed at the forefront of culture and helped millions of young girls through The Dove Self-Esteem Project, the world’s largest provider of self-esteem education. This session will unpack how to make a lasting impact on society and business. Learn how being grounded in purpose is an effective strategy for growing brand value and staying at the forefront of ever shifting cultures.

  • Firdaous El Honsali

    Global Dove Masterbrand VP, Unilever

  • 11:50 - 12:05

    AI

    Transforming Digital Commerce: AI-Generated Content and Near Real-Time Updates for Dynamic Shopping Experience

    Dive into how AI is revolutionizing digital commerce with real-time product updates and AI-generated content, creating seamless and engaging shopping experiences.

    • Steve King

      CEO, Dragonfly AI

    • Mert Damlapinar

      Founder + CEO, eCommert

    11:50 - 12:05

    AI

    Transforming Digital Commerce: AI-Generated Content and Near Real-Time Updates for Dynamic Shopping Experience

    Dive into how AI is revolutionizing digital commerce with real-time product updates and AI-generated content, creating seamless and engaging shopping experiences.

  • Steve King

    CEO, Dragonfly AI

  • Mert Damlapinar

    Founder + CEO, eCommert

  • 12:00 - 12:20

    CRECON

    Building Authentic Connections: The Power of Community in the Creator Economy

    Exploring the growing and dynamic world of creators. Understanding the benefits and pitfalls for big brands using them, and how Vodafone UK has started to harness them for good across its portfolio of products and brands.

    • Lucy Luke

      Head of UK Partnerships, Snap Inc.

    • Luke Barnes

      President, EMEA, Influencer

    • Florence Robertson (GlambyFlo)

      Content Creator

    12:00 - 12:20

    CRECON

    Building Authentic Connections: The Power of Community in the Creator Economy

    Exploring the growing and dynamic world of creators. Understanding the benefits and pitfalls for big brands using them, and how Vodafone UK has started to harness them for good across its portfolio of products and brands.

  • Lucy Luke

    Head of UK Partnerships, Snap Inc.

  • Luke Barnes

    President, EMEA, Influencer

  • Florence Robertson (GlambyFlo)

    Content Creator

  • 12:00 - 1:00

    NEWSP

    Dr Alex George in conversation with Bryony Gordon

    Mail columnist Bryony Gordon will sit down with Dr Alex George to talk all things health and wellbeing.

    • Bryony Gordon

      Columnist and author, Daily Mail

    • Dr Alex George

      Young Mental Health Ambassador, author and ‘Stompcast’ podcast presenter

    12:00 - 1:00

    NEWSP

    Dr Alex George in conversation with Bryony Gordon

    Mail columnist Bryony Gordon will sit down with Dr Alex George to talk all things health and wellbeing. Expect to hear about their shared love of running, being sober, top tips to feeling good, as well as their mission to change perceptions around mental health and to open more honest conversations.

  • Bryony Gordon

    Columnist and author, Daily Mail

  • Dr Alex George

    Young Mental Health Ambassador, author and ‘Stompcast’ podcast presenter

  • 12:00 - 12:25

    FLC

    Changing The Language Of Leadership

    A historically male dominated environment - the language of leadership was created by men, and used by men to talk to other men.

    • Lianre Robinson

      General Manager EMEA, 1021 Creative + WACL Campaigning Chair

    • Perla Bloom

      Global Communications Strategy Lead, EA Entertainment

    • Paul Wright

      Head of Advertising International, Uber

    • Sara Holt

      Group Marketing Director (UK + Europe), Merlin Entertainments

    • Carol Howley

      CMO, Exclaimer

    12:00 - 12:25

    FLC

    Changing The Language Of Leadership

    A historically male dominated environment - the language of leadership was created by men, and used by men to talk to other men. How do you mitigate around the typically masculine qualities leaders of old were expected to possess, and the language used, to create environments in which women are genuinely included, and their insights and qualities are prized for the perspectives and benefits that they bring to the table.

  • Lianre Robinson

    General Manager EMEA, 1021 Creative + WACL Campaigning Chair

  • Perla Bloom

    Global Communications Strategy Lead, EA Entertainment

  • Paul Wright

    Head of Advertising International, Uber

  • Sara Holt

    Group Marketing Director (UK + Europe), Merlin Entertainments

  • Carol Howley

    CMO, Exclaimer

  • 12:05 - 12:25

    DIGI

    WeTransfer x iProspect FUTURElab: The future of media planning

    In an exclusive interview, Jean-Guillaume from Dentsu and Natalie Fisher-Brown from WeTransfer Advertising discuss the future of media planning as they see it.

    • Natalie Fisher-Brown

      Head of UK Ads, WeTransfer

    • Jean-Guillaume Paumier

      Head of Innovation & Client Lead, Dentsu

    12:05 - 12:25

    DIGI

    WeTransfer x iProspect FUTURElab: The future of media planning

    In an exclusive interview, Jean-Guillaume from Dentsu and Natalie Fisher-Brown from WeTransfer Advertising discuss the future of media planning as they see it. How will creativity, innovation, and responsibility drive brand decision-making, and, how are they already seeing these influences through their collaborations with disruptive global brands.

    Natalie Fisher-Brown shares how WeTransfer Advertising is setting new standards for innovation and responsible advertising, positioning itself as the premier platform for groundbreaking and ethical media campaigns.

  • Natalie Fisher-Brown

    Head of UK Ads, WeTransfer

  • Jean-Guillaume Paumier

    Head of Innovation & Client Lead, Dentsu

  • 12:05 - 12:20

    HEXAG

    From MAD//Men to AI Teams: A new Golden Age for Advertising?

    The iconic "Mad Men" era recalls a golden age for marketers, marked by bold, intuitive decisions, creative storytelling, and an array of unpredictable opportunities.

    • Salvatore Internullo

      Chief Growth Officer, MINT.AI

    • Rio Longacre

      Managing Director, Advertising & Marketing Transformation, Slalom

    12:05 - 12:20

    HEXAG

    From MAD//Men to AI Teams: A new Golden Age for Advertising?

    The iconic "Mad Men" era recalls a golden age for marketers, marked by bold, intuitive decisions, creative storytelling, and an array of unpredictable opportunities. Fast forward to today, and we are living an AI-driven revolution. This transformation is moving the advertising world from reliance on gut feelings, pure instinct and crystal balls to data-driven strategies. AI is ushering in a new era, where its impact is not only limited to creative asset creation. It is rather the foundation and the backbone of all advertising processes: Campaign optimization, the elimination of manual tasks, personalization, research. Its predictive power drives unprecedented efficiency and effectiveness in reaching audiences. Marketing teams and talents are now learning to harness these machine superpowers, embracing AI-powered workflows and automation. Moreover, companies of all sizes can now access tools that were once the exclusive domain of large corporations. Are we living in a new golden age of limitless possibilities? Join us for an engaging conversation with ARM leader MINT.ai and leading consultancy Slalom.

  • Salvatore Internullo

    Chief Growth Officer, MINT.AI

  • Rio Longacre

    Managing Director, Advertising & Marketing Transformation, Slalom

  • 12:10 - 12:30

    CREAT

    Ask for forgiveness not permission

    Beige marketing is everywhere right now.

    • Rory McEntee

      Brand + Marketing Director, Gymbox

    12:10 - 12:30

    CREAT

    Ask for forgiveness not permission

    Beige marketing is everywhere right now. Shackled by rules laid down by advertising authorities and media owners, dictated to by risk adverse board rooms and communicating in a world that is so easily offended, are we losing our edge and watering down our marketing comms? Hear how you can set yourself up to push the boundaries to be disruptive while not being offensive. Using learnings from recent campaigns, Rory will share some tips and approaches to make your marketing hit home and how to ignore outside noise. Having worked on provocative campaigns for both Paddy Power and Gymbox, be prepared to smile and wince in equal measure with real life examples of wins and losses in the pursuit of disruptive marketing.

  • Rory McEntee

    Brand + Marketing Director, Gymbox

  • 12:10 - 12:35

    AI

    How Brands Are Using Generative AI And Emerging Technology To Drive Engagement And Growth

    Whether it’s personalised content creation, virtual product visualisations, predictive analytics

    • Danielle Le Toullec

      Head of Marketing & Communications, True

    • Steve King

      CEO, Dragonfly AI

    • Sid Chaudhary

      Global Director Digital Commerce & Marketing, Mars Wrigley

    12:10 - 12:35

    AI

    How Brands Are Using Generative AI And Emerging Technology To Drive Engagement And Growth

    Whether it’s personalised content creation, virtual product visualisations, predictive analytics, interactive marketing campaigns and dynamic pricing, how are brands increasingly leveraging generative AI and emerging technologies to drive engagement and growth?

  • Danielle Le Toullec

    Head of Marketing & Communications, True

  • Steve King

    CEO, Dragonfly AI

  • Sid Chaudhary

    Global Director Digital Commerce & Marketing, Mars Wrigley

  • 12:10 - 12:25

    ATTEN

    Brand Momentum - The #1 growth metric for every boardroom

    For the first time, Tony Lewis will reveal a few highlights of his forthcoming book Brand Momentum and the new Brand Velocity ScoreTM metric.

    • Tony Lewis

      CEO, Vision One

    12:10 - 12:25

    ATTEN

    Brand Momentum - The #1 growth metric for every boardroom

    For the first time, Tony Lewis will reveal a few highlights of his forthcoming book Brand Momentum and the new Brand Velocity ScoreTM metric. HIs book highlights that many companies aren’t focusing on the right questions. They don’t fully understand the rules for success and often focus on changing the wrong things, ignoring the fundamentals of growth. Brand momentum is the public’s perception of a brand's performance and success. It measures the energy and influence of a brand on the customer and market. Momentum combines two of the most powerful factors shaping brand perceptions: a brand's size and velocity. These factors drive a positive brand image, create loyalty, and add value. They offer a glimpse into the future for many brands, and this predictive quality is unique to brand momentum theory. Momentum offers a simple-to-apply strategy and the secret to doubling growth.

  • Tony Lewis

    CEO, Vision One

  • 2:30 - 3:00

    CMO

    Summer of Sport

    • Jon Evans

      CMO, Uncensored

    • Tati Lindenberg

      VP Marketing, Dirt is Good, Unilever

    • Michelle Spillane

      Managing Director, Paddy Power

    2:30 - 3:00

    CMO

    Summer of Sport

  • Jon Evans

    CMO, Uncensored

  • Tati Lindenberg

    VP Marketing, Dirt is Good, Unilever

  • Michelle Spillane

    Managing Director, Paddy Power

  • 12:20 - 12:40

    BRAND

    How to keep your challenger spirit from going off the boil

    Everyone loves a challenger brand story - but the tale doesn't have to end when the challenger 'wins'.

    • Dom Dwight

      Strategy + Innovation Director, Taylors of Harrogate

    12:20 - 12:40

    BRAND

    How to keep your challenger spirit from going off the boil

    Everyone loves a challenger brand story - but the tale doesn't have to end when the challenger 'wins'. Yorkshire Tea went from distant third place ten years ago to become the UK's number one by a big margin, disrupting the long held dominance of PG Tips and Tetley. Good for them - but now what? Rest on their laurels, or is it time to take on even bigger adventures? Dom Dwight explains how this plucky family business is channeling its challenger spirit into the way it leads the category, and its creative approach to innovation.

  • Dom Dwight

    Strategy + Innovation Director, Taylors of Harrogate

  • 12:25 - 12:50

    DIGI

    How to support your teams' mental wellness

    More than 70% of people in our industry want mental wellness to be more of an open conversation at work.

    • Sue Todd

      CEO, NABS

    • Josh Krischefski

      CEO GroupM EMEA & UK, GroupM

    • Emma Flaxman

      Senior Commercial Comms Lead, Channel 4

    • Natalie Bell

      CEO, MG OMD

    12:25 - 12:50

    DIGI

    How to support your teams' mental wellness

    More than 70% of people in our industry want mental wellness to be more of an open conversation at work. That's according to recent research by NABS, the industry's charity, which helps thousands of adlanders each year with emotional support.

    From unsupported managers, to dealing with the fast-paced changes of today's world, people in our industry are faced with various challenges that can have a negative impact on mental wellness. But we can all help. It's time to step up and make positive change to support our teams.

    Join Sue Todd, CEO, NABS, Emma Flaxman, Channel 4; and Josh Krichefski, GroupM for a discussion full of insights and practical takeaways designed to help you put mental wellness on the map in your organisation.

  • Sue Todd

    CEO, NABS

  • Josh Krischefski

    CEO GroupM EMEA & UK, GroupM

  • Emma Flaxman

    Senior Commercial Comms Lead, Channel 4

  • Natalie Bell

    CEO, MG OMD

  • 12:25 - 12:45

    CRECON

    From 0 to 100: Brewing campaign effectiveness with creators at Heineken

    In under 3 years of creator marketing, Heineken UK has gone from 0 to over 1,500 pieces of creator content being published.

    • Jimmy Hughes

      Social Media and Influencer Lead, Heineken

    • Vinnie Cesnik

      Content Creator

    12:25 - 12:45

    CRECON

    From 0 to 100: Brewing campaign effectiveness with creators at Heineken

    In under 3 years of creator marketing, Heineken UK has gone from 0 to over 1,500 pieces of creator content being published. We’ll be sharing our journey, what has fuelled this growth and some of the lessons we’ve learnt along the way. We’re also being joined by one of our creator ambassadors to talk all things brand & creator relationships.

  • Jimmy Hughes

    Social Media and Influencer Lead, Heineken

  • Vinnie Cesnik

    Content Creator

  • 12:25 - 12:45

    HEXAG

    Por Amor: Making the world fall in love with Tequila

    Join Guy Middleton who will share how his team drives growth and global relevance for Don Julio.

    • Guy Middleton

      Global Breakthrough Innovation Director, Diageo

    12:25 - 12:45

    HEXAG

    Por Amor: Making the world fall in love with Tequila

    Join Guy Middleton who will share how his team drives growth and global relevance for Don Julio. Guy will showcase examples of how creative excellence, product innovation, culture partnerships and digital activations are helping the brand to connect with consumer at scale and spread appreciation for the categories’ craft, culture, and vibrancy around the world.

  • Guy Middleton

    Global Breakthrough Innovation Director, Diageo

  • 12:30 - 12:50

    CREAT

    Bupa Picture of Health with Annie Leibovitz: a global campaign celebrating health in all its forms

    Health is unique and individual. Bupa is celebrating health in all its forms with Picture of Health which launched through the lens of renowned photographer Annie Leibovitz

    • Fiona Bosman

      Brand Director, BUPA

    12:30 - 12:50

    CREAT

    Bupa Picture of Health with Annie Leibovitz: a global campaign celebrating health in all its forms

    Health is unique and individual. Bupa is celebrating health in all its forms with Picture of Health which launched through the lens of renowned photographer Annie Leibovitz who has captured what health means to six inspiring athletes. Picture of Health is a global campaign which aims to spark a conversation about what health is, and what it can be.

  • Fiona Bosman

    Brand Director, BUPA

  • 12:30 - 12:50

    ATTEN

    Lessons on your Attention Effectiveness Journey

    How can Attention be used to push the boundaries of measurement and what value does it hold as a strategic input?

    • Chris Love

      Head of Marketing Performance & Econometrics, Virgin Media O2

    • Dr. Graziella Castro

      Global Head of Marketing Effectiveness, HSBC

    12:30 - 12:50

    ATTEN

    Lessons on your Attention Effectiveness Journey

    How can Attention be used to push the boundaries of measurement and what value does it hold as a strategic input?

  • Chris Love

    Head of Marketing Performance & Econometrics, Virgin Media O2

  • Dr. Graziella Castro

    Global Head of Marketing Effectiveness, HSBC

  • 12:40 - 1:00

    AI

    How McDonald's use automation to drive creative effectiveness, efficiency and insight

    • Tom Ollerton

      Founder, Automated Creative

    12:40 - 1:00

    AI

    How McDonald's use automation to drive creative effectiveness, efficiency and insight

  • Tom Ollerton

    Founder, Automated Creative

  • 12:40 - 1:00

    FLC

    Leap to Lead: Women In Sales

    Leap to Lead: Women in Sales.

    • Julia Linehan

      Founder and CEO, The Digital Voice

    • Suzanna Chaplin

      CEO, esbconnect

    • Rob Garber

      Managing Director, UK, GumGum

    • Sara Vincent

      UK Managing Director, Utiq

    12:40 - 1:00

    FLC

    Leap to Lead: Women In Sales

    Leap to Lead: Women in Sales. A quick-fire conversation on how we can encourage strength, power and inspiring women to become leaders in sales between Julia Linehan (The Digital Voice™), Rob Garber (GumGum), Sara Vincent (Utiq) and Suzanna Chaplin (esbconnect).

    This will be a bite-sized crash course to leadership - fun, fast paced, digestible and a session that'll allow the audience to walk away from MAD//Fest as a leader - a leader of strength, responsibility, and confidence. 

  • Julia Linehan

    Founder and CEO, The Digital Voice

  • Suzanna Chaplin

    CEO, esbconnect

  • Rob Garber

    Managing Director, UK, GumGum

  • Sara Vincent

    UK Managing Director, Utiq

  • 12:45 - 1:05

    BRAND

    Being bold without the bullshit - how to get cut through whilst staying on brand

    Often boldness is applauded over something that will actually get results (the response to the recent British Airways ad showed a lack of understanding about how brands are built- you can only do that shizzle if you followed the rules for 60 years) and some of these ads where it’s some mystery code or you have to go on a treasure hunt to figure it out FFS.

    • Gareth Turner

      Founder & Marketing Director, Big Black Door

    • Annie Morris

      Founder, Spoon Cereals

    • Pam Digva

      Co-founder + Marketing Director, Sauce Shop

    • Sam Dolan

      (ex) Head of Marketing, Goodfellas

    12:45 - 1:05

    BRAND

    Being bold without the bullshit - how to get cut through whilst staying on brand

    Often boldness is applauded over something that will actually get results (the response to the recent British Airways ad showed a lack of understanding about how brands are built- you can only do that shizzle if you followed the rules for 60 years) and some of these ads where it’s some mystery code or you have to go on a treasure hunt to figure it out FFS. Consumers couldn’t care less, and clients don’t (shouldn’t) care if it winners a Cannes lion (did I mention I’ve won one?!) as long s it hits the bottom line!

  • Gareth Turner

    Founder & Marketing Director, Big Black Door

  • Annie Morris

    Founder, Spoon Cereals

  • Pam Digva

    Co-founder + Marketing Director, Sauce Shop

  • Sam Dolan

    (ex) Head of Marketing, Goodfellas

  • 12:45 - 1:45

    CRECON

    LUNCH

    12:45 - 1:45

    CRECON

    LUNCH

    12:50 - 1:10

    HEXAG

    The Death of Advertising

    A BRITISH ORIGINAL Ten cheat codes for reference point creativity in 20 minutes.

    • Nils Leonard

      Founder, Uncommon

    12:50 - 1:10

    HEXAG

    The Death of Advertising

    A BRITISH ORIGINAL

    Ten cheat codes for reference point creativity in 20 minutes.

  • Nils Leonard

    Founder, Uncommon

  • 12:50 - 1:50

    ATTEN

    LUNCH

    12:50 - 1:50

    ATTEN

    LUNCH

    12:55 - 1:10

    DIGI

    The LGBTQ+ Pride Marketing Conundrum

    3 things brands need to learn before marketing to LGBTQ+ customers...

    • Farhad Divecha

      Director, OUT loud

    12:55 - 1:10

    DIGI

    The LGBTQ+ Pride Marketing Conundrum

    3 things brands need to learn before marketing to LGBTQ+ customers:

    1. Shortcuts to inclusion without breaking the bank
    2. How to reach the LGBT demographic
    3. Being authentically inclusive

    Join this session to find out more.

  • Farhad Divecha

    Director, OUT loud

  • 12:55 - 1:15

    CREAT

    Brand building in a technology led world

    Join Anna, VP Customer at Gousto as she unveils invaluable insights from her journey of rapid growth.

    • Anna Greene

      VP Customer, Gousto

    • Tim Healey

      Founder, Little Grey Cells

    12:55 - 1:15

    CREAT

    Brand building in a technology led world

    Join Anna, VP Customer at Gousto as she unveils invaluable insights from her journey of rapid growth. Discover the critical stages of scaling your brand and learn how to create a brand that customers love by leveraging data, insights and fostering collaboration in a technology-driven landscape.

  • Anna Greene

    VP Customer, Gousto

  • Tim Healey

    Founder, Little Grey Cells

  • 1:00 - 2:00

    AI

    LUNCH

    1:00 - 2:00

    AI

    LUNCH

    1:00 - 2:00

    FLC

    LUNCH

    1:00 - 2:00

    FLC

    LUNCH

    1:05 - 1:20

    BRAND

    AI Agents in Action: The dream team for Innovation

    Join Steve Phillips, CEO and Founder of Zappi, for an engaging demonstration of how AI could change product innovation forever.

    • Steve Phillips

      CEO and Co-Founder, Zappi

    1:05 - 1:20

    BRAND

    AI Agents in Action: The dream team for Innovation

    Join Steve Phillips, CEO and Founder of Zappi, for an engaging demonstration of how AI could change product innovation forever. This session will showcase the potential of cutting-edge AI marketing agents – combined with rich, connected consumer insights – to create market-ready products consumers love. Steve will demonstrate a new AI product that builds consumer products from scratch, combining data and generative AI and discuss how the tools will help brands create, optimize and localize products like never before.

  • Steve Phillips

    CEO and Co-Founder, Zappi

  • 1:10 - 2:00

    DIGI

    LUNCH

    1:10 - 2:00

    DIGI

    LUNCH

    1:10 - 1:50

    HEXAG

    LUNCH

    1:10 - 1:50

    HEXAG

    LUNCH

    1:15 - 1:35

    CREAT

    Beyond dairy: the vegan ad that made Piers Morgan lose his appetite

    Leading vegan charity Viva! embraces provocative and disruptive marketing as a tool to reshape societal norms and attitudes.

    • Juliet Gellatley

      Founder and Director, VIVA!

    • Nina Postans

      Managing Director, Skylark Media

    1:15 - 1:35

    CREAT

    Beyond dairy: the vegan ad that made Piers Morgan lose his appetite

    Leading vegan charity Viva! embraces provocative and disruptive marketing as a tool to reshape societal norms and attitudes. This unfiltered discussion between Viva! founder Juliet Gellatley and Skylark Media's Nina Postans dives into the controversial ad that sparked outrage - and why it's necessary to jolt people's complacency to drive real change.

  • Juliet Gellatley

    Founder and Director, VIVA!

  • Nina Postans

    Managing Director, Skylark Media

  • 1:25 - 1:45

    BRAND

    Breaking the norm in the global chocolate industry

    Tony’s Chocolonely have only been in the UK for 5 years but they have already made serious impact and progress on their mission to end exploitation in cocoa.

    • Nicola Matthews

      Countess of Cocoa aka UKI Head of Marketing, Tony's Chocolonely

    1:25 - 1:45

    BRAND

    Breaking the norm in the global chocolate industry

    Tony’s Chocolonely have only been in the UK for 5 years but they have already made serious impact and progress on their mission to end exploitation in cocoa. Nicola Matthews, the Countess of Cocoa (aka UKI Head of Marketing) is here to tell us all about their journey so far as a bold challenger brand and purpose-led disruptor in chocolate.
    She’ll cover:
    -The problem in chocolate and how Tony’s is fixing it
    -Some of their bolder marketing moves
    -How they use their products as a key marketing channel

  • Nicola Matthews

    Countess of Cocoa aka UKI Head of Marketing, Tony's Chocolonely

  • 1:35 - 2:20

    CREAT

    LUNCH

    1:35 - 2:20

    CREAT

    LUNCH

    1:45 - 2:20

    BRAND

    LUNCH

    1:45 - 2:20

    BRAND

    LUNCH

    2:10 - 2:30

    CRECON

    Launching a new Gin Brand - Blackeye Gin

    The Good, the Bad and The Rugby is the biggest rugby podcast in the world, fronted by England stars Mike Tindall and James Haskell and Sky Sports presenter Alex Payne.

    • James Haskell

      Host, ex England rugby player, The Good, the Bad and The Rugby

    • Alex Payne

      Presenter, The Influence Room

    2:10 - 2:30

    CRECON

    Launching a new Gin Brand - Blackeye Gin

    The Good, the Bad and The Rugby is the biggest rugby podcast in the world, fronted by England stars Mike Tindall and James Haskell and Sky Sports presenter Alex Payne. They have interviewed everyone from The Prince and Princess of Wales to Eddie Hearn, with every major rugby star in between. But why on earth have they launched an award winning gin - Blackeye - and how will it generate £1m a year for injured rugby players? Join James and Alex to find out - James will also be giving out free Blackeyes!

  • James Haskell

    Host, ex England rugby player, The Good, the Bad and The Rugby

  • Alex Payne

    Presenter, The Influence Room

  • 1:50 - 2:10

    HEXAG

    Interview with British Airways

    • Calum Laming

      Chief Customer Officer, British Airways

    1:50 - 2:10

    HEXAG

    Interview with British Airways

  • Calum Laming

    Chief Customer Officer, British Airways

  • 1:50 - 2:05

    ATTEN

    Out of Home. It’s Coming Home!

    Your first look at In-Scene Out of Home!

    • Nick Smith

      CEO, Elonex

    • Mar Duermeijer

      Chief Content Officer, Ryff

    1:50 - 2:05

    ATTEN

    Out of Home. It’s Coming Home!

    Your first look at In-Scene Out of Home! An absolute first of its kind ad unit set to revolutionise how brands capture attention & engage consumers. Join influential DOOH media owner, Elonex & virtual product placement leader, Ryff as we unveil In-Scene Out of Home at MAD//Fest.

    Discover how In-Scene Out of Home seamlessly integrates branded billboards into TV shows & films, allowing brands to authentically engage viewers within their favourite entertainment experiences, to enhance visibility & grab the attention of ad-resistant audiences like never before.

    It’s time to place your brand in the content audiences love, not the ads they hate (and get the eyeballs you pay for!), so don’t miss this! We’re building the world’s biggest network of billboards, and here you’ll get exclusive demos, data and insights, and have chance to ask exactly what In-Scene Out of Home means for your brand!

  • Nick Smith

    CEO, Elonex

  • Mar Duermeijer

    Chief Content Officer, Ryff

  • 2:00 - 2:30

    AI

    The Future Normal // An Optimistic Guide To People-First Marketing In Our Brave New AI World

    Henry will return to the MAD/Fest stage to share a fast-paced roundup of the latest AI innovations, while crucially showing how to use them to inspire your next people-first AI initiative or campaign.

    • Henry Coutinho-Mason

      Author & Speaker, Future Normal

    • Natalia Talkowska

      Founder and CEO, Natalka Design

    2:00 - 2:30

    AI

    The Future Normal // An Optimistic Guide To People-First Marketing In Our Brave New AI World

    A fast-paced roundup of the latest AI innovations showing you how to use them to inspire your next people-first AI initiative or campaign. Plus, the public launch of an exciting new multi-player AI-powered creative experience in collaboration with award winning visual innovator Natalia Talkowska. Join us and become a part of MAD/Fest's shared visualisation of the future of creative jobs in our brave new AI world.

  • Henry Coutinho-Mason

    Author & Speaker, Future Normal

  • Natalia Talkowska

    Founder and CEO, Natalka Design

  • 2:00 - 2:20

    FLC

    Can an AI woman solve football’s sexism crisis?

    Women’s football is enjoying a global surge in on-screen visibility and popularity, a surge that masks the cracks in the way it is run and governed.

    • Maggie Murphy

      Outgoing CEO, Lewes FC

    2:00 - 2:20

    FLC

    Can an AI woman solve football’s sexism crisis?

    Women’s football is enjoying a global surge in on-screen visibility and popularity, a surge that masks the cracks in the way it is run and governed. Many teams competing at last year’s World Cup were in active disputes with their own federations around pay, conditions and sexual harassment cases. But with barely any women elected into decision-making roles in global and national football governance, should we turn to AI to solve sexism in football?

  • Maggie Murphy

    Outgoing CEO, Lewes FC

  • 2:00 - 3:00

    NEWSP

    Make-up masterclass with Bryony Blake

    The Telegraph’s beauty director Sonia Haria will host a beauty session with top TV makeup artist Bryony Blake.

    • Sonia Haria

      Beauty director, The Telegraph

    • Bryony Blake

      TV makeup artist

    2:00 - 3:00

    NEWSP

    Make-up masterclass with Bryony Blake

    The Telegraph’s beauty director Sonia Haria will host a beauty session with top TV makeup artist Bryony Blake. The pair will discuss makeup and skincare, while Bryony gives one lucky audience member an on-stage makeover. You’ll hear about building confidence using beauty products, behind the scenes gossip on celebrity makeup and how to do your own glow-up at high street prices.

  • Sonia Haria

    Beauty director, The Telegraph

  • Bryony Blake

    TV makeup artist

  • 2:05 - 2:30

    DIGI

    Demand Gen is Dead.

    Demand Gen Is Dead: The new role for Marketing in a Net Zero world.

    • Leo Rayman

      Founder & CEO, Eden Lab

    • Jo McClinktock

      VP Brand, Trainline

    2:05 - 2:30

    DIGI

    Demand Gen is Dead.

    Demand Gen Is Dead: The new role for Marketing in a Net Zero world.

  • Leo Rayman

    Founder & CEO, Eden Lab

  • Jo McClinktock

    VP Brand, Trainline

  • 2:10 - 2:30

    ATTEN

    The attention deficit: from impact to engagement

    The attention deficit: from impact to engagement – or why all attention isn't equal

    • Jacqui Parr

      Editor, Marketing Beat

    • Rory McEntee

      Brand + Marketing Director, Gymbox

    • Dom Boyd

      Managing Director, Insights UK and Marketing Effectiveness Practice, Kantar

    2:10 - 2:30

    ATTEN

    The attention deficit: from impact to engagement

    The attention deficit: from impact to engagement – or why all attention isn't equal A panel looking at the differences between surface-level attention (such as virality or shock/stunt marketing) and quality, long-term strategic engagement, the measurable effects of these campaigns, and why marketers need to make room for both.

  • Jacqui Parr

    Editor, Marketing Beat

  • Rory McEntee

    Brand + Marketing Director, Gymbox

  • Dom Boyd

    Managing Director, Insights UK and Marketing Effectiveness Practice, Kantar

  • 2:10 - 2:30

    CRECON

    Navigating Today’s Creator + Content Ecosystem as a beauty brand

    How do beauty and lifestyle brands maintain brand equity while seizing the ever changing and growing opportunities of the creator and content ecosystem?

    • Lydia Hunter

      Head Of Advocacy, Communications + Digital, L'Oreal

    2:10 - 2:30

    CRECON

    Navigating Today’s Creator + Content Ecosystem as a beauty brand

    How do beauty and lifestyle brands maintain brand equity while seizing the ever changing and growing opportunities of the creator and content ecosystem? With 15 years of experience in the digital and social space for some of the world's biggest beauty brands, Lydia will share insights, lessons and reflections from navigating this dynamic landscape. This session will cover holistic social strategy, team structure, creator selection, activation planning and the importance of tailored briefs.

  • Lydia Hunter

    Head Of Advocacy, Communications + Digital, L'Oreal

  • 2:15 - 2:35

    HEXAG

    Your Quantum Leap to the Future of Advertising

    Come and time travel with us at our session at the Hexagon stage.

    • Neha Iyer

      Client Partner, RTB House

    • Simon Trewavas

      Country Manager, RTB House

    • Scott Friesen

      Head of Privacy Sandbox Partnerships EMEA, Google

    • Shuvai Kawenya

      Head of Performance Marketing, On the Beach

    2:15 - 2:35

    HEXAG

    Your Quantum Leap to the Future of Advertising

    Come and time travel with us at our session at the Hexagon stage. Join us as we visit a vital triumvirate of themes that will dominate the digital advertising landscape in the near future and beyond. We’ll breach the frontier of the present to envisage how Cookieless, Generative AI, and Measurement will come to reign supreme for a speculative yet expert window into the future.

    You’ll get an update on where things stand presently and a tantalising glimpse of the industry landscape in times to come. What will measurement look like? Generative AI? Cookieless solutions? What about Mixed Media Modelling? On stage, Shuvai Kawenya from On the Beach, Neha Iyer and Simon Trewavas of RTB House will be joined by Google Chrome’s Scott Friesen. They will be offering insights on what you can do to future-proof your strategies and boldly take your brand where no brand has gone before.

  • Neha Iyer

    Client Partner, RTB House

  • Simon Trewavas

    Country Manager, RTB House

  • Scott Friesen

    Head of Privacy Sandbox Partnerships EMEA, Google

  • Shuvai Kawenya

    Head of Performance Marketing, On the Beach

  • 2:20 - 2:40

    BRAND

    Smashing Through the Competitive Landscape with your Value Proposition

    Learn to define your brand's market stance, integrate core values into marketing, and ensure USP consistency across channels for measurable success.

    • Richard DeVilla

      Marketing Director, Club Med

    • Jae Hopkins

      Marketing Director, Explore Worldwide

    • Tim Healey

      Founder, Little Grey Cells

    2:20 - 2:40

    BRAND

    Smashing Through the Competitive Landscape with your Value Proposition

    Learn to define your brand's market stance, integrate core values into marketing, and ensure USP consistency across channels for measurable success. Market Positioning: Explore the intricacies of establishing a strong market presence and learn from firsthand experiences on effectively communicating the unique value of your products against competitors. Values Integration: Discover how to weave your company's core values into your marketing narrative to attract and retain the ideal customer base.

  • Richard DeVilla

    Marketing Director, Club Med

  • Jae Hopkins

    Marketing Director, Explore Worldwide

  • Tim Healey

    Founder, Little Grey Cells

  • 2:20 - 2:40

    CREAT

    Magnum Ice Cream - From freezer to fashion week: a brand experience

    Since its launch in 1989, Magnum has been all about pleasure, encouraging people to not settle for anything less than a true moment of superior pleasure.

    • Tugce Aksoy

      Global Brand Director Magnum Ice-cream, Unilever

    2:20 - 2:40

    CREAT

    Magnum Ice Cream - From freezer to fashion week: a brand experience

    Since its launch in 1989, Magnum has been all about pleasure, encouraging people to not settle for anything less than a true moment of superior pleasure. Magnum is a trailblazer in fusing experience with product to continually push the boundaries of innovation and seasonality while appealing to a wide range of audiences. Evolving its influencer strategy means the brand has shifted towards authentic, beautiful stories that resonate with diverse audiences. Each year the brand brings a new wave in edible luxury through major, global campaigns designed to encourage people to think differently about what brings them pleasure. Magnum has taken ice-cream beyond the freezer into premium spaces likes of Cannes Film Festival , Selfridges , Saks Fifth Avenue, Paris Fashion Week and through partnerships with legendary and hot talent from world of music Kylie Minogue, Iggy Pop, Peggy Gou, Troye Sivan to world of fashion, working with giants including Jeremy Scott, Alexander Wang, Stella Mccartney, Dolce Gabbana, Karl Lagerfeld and the iconic Iris Apfel. But why would an ice-cream brand do all this? And does it pay back? Join Magnum’s Tugce Aksoy to hear the journey on making ice-cream an edible luxury.

  • Tugce Aksoy

    Global Brand Director Magnum Ice-cream, Unilever

  • 2:20 - 2:45

    FLC

    We Don't Need Male Allies. We Need Male Activists!

    Showing up and committing a single act isn't enough - commitment to proactive consistency is what is needed.

    • Katie Street

      Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

    • Lee Chambers

      Founder, Male Allies UK

    • Seb Randle

      People Focused Consultant & Coach, The Helpful Space

    • Kerry Thorpe

      Head of Communications, Europe, Ben & Jerry's

    2:20 - 2:45

    FLC

    We Don't Need Male Allies. We Need Male Activists!

    Showing up and committing a single act isn't enough - commitment to proactive consistency is what is needed.

  • Katie Street

    Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

  • Lee Chambers

    Founder, Male Allies UK

  • Seb Randle

    People Focused Consultant & Coach, The Helpful Space

  • Kerry Thorpe

    Head of Communications, Europe, Ben & Jerry's

  • 4:00 - 4:30

    CMO

    wtf were you thinking about financials??

    • Jon Evans

      CMO, Uncensored

    • Richard Kramer

      Founder, Arete Research

    4:00 - 4:30

    CMO

    wtf were you thinking about financials??

  • Jon Evans

    CMO, Uncensored

  • Richard Kramer

    Founder, Arete Research

  • 2:35 - 2:55

    HEXAG

    Are you bored yet? Surviving in a sea of sameness

    We’re drowning in a sea of sameness. From cars to architecture, product colours to the words we use to describe them, advertising to design, everything is looking and sounding the same.

    • Katie Evans

      CMO, Burger King

    • Simon Gregory

      Joint CSO, BBH London

    2:35 - 2:55

    HEXAG

    Are you bored yet? Surviving in a sea of sameness

    We’re drowning in a sea of sameness. From cars to architecture, product colours to the words we use to describe them, advertising to design, everything is looking and sounding the same.

    Burger King, a brand built on difference, is teaming up with BBH, an agency that has always believed “when the world zigs, zag”, to battle against the terminally boring.

    Using the Zig Index, a unique tool that measures similarities and differences between sectors and brands, this session will explore how and why the world is sliding into sameness and give creatives and marketers the tools to inject zags into their brands and bounce back from boring.

  • Katie Evans

    CMO, Burger King

  • Simon Gregory

    Joint CSO, BBH London

  • 2:35 - 2:50

    AI

    AI – XL Bully or Labrador?

    It’s becoming increasingly difficult to separate fact from fiction around what AI can do right now, and what it COULD do in the future.

    • Lindsay McEwan

      CRO, imagino

    2:35 - 2:50

    AI

    AI – XL Bully or Labrador?

    It’s becoming increasingly difficult to separate fact from fiction around what AI can do right now, and what it COULD do in the future. It can be hard to get the Terminator theory of rapid self-learning, self-awareness and ultimately world destruction out of your mind. imagino are here to bring some much needed realism to the AI table. Think of AI as your lovely new hire – with the right guidance, data and guard rails they’ll make a sterling contribution to the team. Let’s work through the key steps to make AI work for you (and avoid the apocalypse)…

  • Lindsay McEwan

    CRO, imagino

  • 2:35 - 2:50

    ATTEN

    Creativity’s Impact on Attention and Brand Outcomes

    Effectively driving attention goes beyond optimizing media elements to hit a 'magic number.'

    • Matt Butts

      Measurement & Insights Lead, We Transfer

    • Ella Britton

      Strategy Director, Total Media and Behave

    2:35 - 2:50

    ATTEN

    Creativity’s Impact on Attention and Brand Outcomes

    Effectively driving attention goes beyond optimizing media elements to hit a 'magic number.' It’s about discovering what truly makes people pay attention and focus on the ad - the creative itself. This session will explore how various creative approaches can be infused to capture attention and impact the brand outcomes that matter most.

  • Matt Butts

    Measurement & Insights Lead, We Transfer

  • Ella Britton

    Strategy Director, Total Media and Behave

  • 2:35 - 2:55

    CRECON

    Short Wins for Long Gains: Chewkz has dominated YouTube’s new format and you can too

    Join content creator, Jesse Chuku AKA Chewkz and Jess Markwood, COO, THE FIFTH, as they unearth the ultimate recipe for success on YouTube Shorts.

    • Jess Markwood

      COO, THE FIFTH

    • Jesse (Chewkz) Chuku

      Content Creator

    2:35 - 2:55

    CRECON

    Short Wins for Long Gains: Chewkz has dominated YouTube’s new format and you can too

    Join content creator, Jesse Chuku AKA Chewkz and Jess Markwood, COO, THE FIFTH, as they unearth the ultimate recipe for success on YouTube Shorts. Using THE FIFTH's AI tools to analyse the relationship between Chewkz and his fans, combined with his deep knowledge of the format, they will discuss the creative ingredients that have helped Chewkz drive 2.25BN Shorts views. Expect some laughs, surprises and some essential takeaways for brands looking to build a short-form strategy.

  • Jess Markwood

    COO, THE FIFTH

  • Jesse (Chewkz) Chuku

    Content Creator

  • 2:35 - 2:50

    DIGI

    How to evolve your marketing plan whilst keeping your stakeholders happy

    • Claire Elsworth

      Digital Strategy Director, Impression

    2:35 - 2:50

    DIGI

    How to evolve your marketing plan whilst keeping your stakeholders happy

  • Claire Elsworth

    Digital Strategy Director, Impression

  • 2:40 - 3:00

    BRAND

    5 steps to a successful and fulfilling career

    In this session Abby, Founder, Podcast Host and Author of The Whole Marketer TM, will empower you with the 5 key principles

    • Abi Dixon

      Founder, The Whole Marketer

    2:40 - 3:00

    BRAND

    5 steps to a successful and fulfilling career

    In this session Abby, Founder, Podcast Host and Author of The Whole Marketer TM, will empower you with the 5 key principles to having a successful and fulfilling career in our challenging yet rewarding profession, so you can have a career that is happening for you not to you.

  • Abi Dixon

    Founder, The Whole Marketer

  • 2:45 - 3:00

    CREAT

    Um, Er, Well.. How to find your brand's voice in podcasting

    Join Fresh Air as we get right between your ears, to reach an audience who look up from their phones and really listen.

    • Richard Blake

      Director of Marketing, Fresh Air Production

    • Michaela Hallam

      Director of Content, Fresh Air Production

    • Neil Cowling

      Founder, Fresh Air

    • Laura McNally

      Marketing Director, Autotrader

    2:45 - 3:00

    CREAT

    Um, Er, Well.. How to find your brand's voice in podcasting

    Join Fresh Air as we get right between your ears, to reach an audience who look up from their phones and really listen. We go well beyond the standard host-read to explain why, and how, you should build your own show (rather than rent space in someone else's).

  • Richard Blake

    Director of Marketing, Fresh Air Production

  • Michaela Hallam

    Director of Content, Fresh Air Production

  • Neil Cowling

    Founder, Fresh Air

  • Laura McNally

    Marketing Director, Autotrader

  • 2:55 - 3:20

    AI

    The Good, The Bad + The Ugly: Ethical Considerations Of AI For Consumer Brands

    With increased scrutiny on AI ethics, brands are prioritizing ethical considerations in their AI implementations.

    • Perla Bloom

      Global Communications Strategy Lead, EA Entertainment

    • Nina Hamann

      Policy Officer, IAB Europe

    • Dimitris Beis

      Data Analyst & Sustainability Manager, IAB Europe

    • James Poulter

      CEO & Co-Founder // Head of AI & Innovation, Vixen Labs part of House 337

    2:55 - 3:20

    AI

    The Good, The Bad + The Ugly: Ethical Considerations Of AI For Consumer Brands

    With increased scrutiny on AI ethics, brands are prioritizing ethical considerations in their AI implementations. This includes focusing on data privacy and security to build trust with consumers, transparency in algorithms, fairness in decision-making processes, and accountability for biases.

  • Perla Bloom

    Global Communications Strategy Lead, EA Entertainment

  • Nina Hamann

    Policy Officer, IAB Europe

  • Dimitris Beis

    Data Analyst & Sustainability Manager, IAB Europe

  • James Poulter

    CEO & Co-Founder // Head of AI & Innovation, Vixen Labs part of House 337

  • 2:55 - 3:15

    ATTEN

    Neurobollocks of attention

    Consumer attention is a scarce and valuable commodity that businesses compete to acquire.

    • Prof. Joseph Devlin

      Professor of Cognitive Neuroscience, UCL

    2:55 - 3:15

    ATTEN

    Neurobollocks of attention

    Consumer attention is a scarce and valuable commodity that businesses compete to acquire. But how much do we really know about attention and how it affects consumer behaviour? In this talk, I will challenge some widely held assumptions, separating the genuine neuroscience of attention from some popular neuro-myths. What does attention look like in the brain and is it true that attention spans are getting shorter with each generation? (I’m looking at you, Gen Z!) How well does eye tracking capture attention? What alternatives exist? I’ll share a recent breakthrough in neuroscience that goes beyond just measuring attention, offering a richer, more nuanced understanding of how audiences connect with creative content. By the end, you’ll have a simple yet powerful framework that links attention, emotion, and memory to consumer behaviour while also debunking some neurobollocks along the way.

  • Prof. Joseph Devlin

    Professor of Cognitive Neuroscience, UCL

  • 2:55 - 3:25

    DIGI

    What The F**k Is Fandom?

    We've all heard the 'F' word but what does it mean and why is it a powerful opportunity for brands to tap into?

    • Owen Davies

      Sr. Brand & Creative Strategy Manager, NBCUniversal

    • Andrew Ford

      Brand & Creative Strategy Director, NBC Universal

    • Caitlin Heed

      Senior Brand & Creative Strategy Manager, NBC Universal

    2:55 - 3:25

    DIGI

    What The F**k Is Fandom?

    We've all heard the 'F' word but what does it mean and why is it a powerful opportunity for brands to tap into? From Taylor Swift to the Minions, NBCUniversal's Global Brand Strategy team unpack the facts of fandom.

  • Owen Davies

    Sr. Brand & Creative Strategy Manager, NBCUniversal

  • Andrew Ford

    Brand & Creative Strategy Director, NBC Universal

  • Caitlin Heed

    Senior Brand & Creative Strategy Manager, NBC Universal

  • 3:00 - 3:15

    HEXAG

    Creative disruption for bigger impact across digital shelf

    Join industry expert Hannah Skardon, Digital Capabilities Director at Reckitt, and Steve King, CEO at Dragonfly AI

    • Steve King

      CEO, Dragonfly AI

    • Hannah Skardon

      Digital Capabilities Director, Reckitt

    3:00 - 3:15

    HEXAG

    Creative disruption for bigger impact across digital shelf

    Join industry expert Hannah Skardon, Digital Capabilities Director at Reckitt, and Steve King, CEO at Dragonfly AI, as they discuss how to leverage disruptive technology to stay ahead in the competitive digital landscape, ensuring your brand boldly goes where no one has gone before.

  • Steve King

    CEO, Dragonfly AI

  • Hannah Skardon

    Digital Capabilities Director, Reckitt

  • 3:00 - 3:45

    BRAND

    Boots Brand Challenge

    As Boots turns 175 years old, how do they acquire the next generation (18–35-year) of shoppers through showing them that they’re “with you for life"

    • Stephanie Taylor

      Head of Omni-Media & Partnerships , Boots UK

    3:00 - 3:45

    BRAND

    Boots Brand Challenge

    As Boots turns 175 years old, how do they acquire the next generation (18–35-year) of shoppers through showing them that they’re “with you for life"

  • Stephanie Taylor

    Head of Omni-Media & Partnerships , Boots UK

  • 3:00 - 3:30

    CRECON

    Influencer Marketing in an AI world

    We discuss with leading brands how brands and creators are using Ai technologies. What will the future look like for influencer marketing.

    • Gordon Glenister

      Global Head of Influencer Marketing, Branded Content Marketing Association

    • Lauren Hannifan

      Head of Brand, Snug

    • Caroline Ericsson

      UK Head of Marketing and Communications, ABN Amro

    • Jacqueline Bourke

      Head of Creative Insights, Getty Images

    3:00 - 3:30

    CRECON

    Influencer Marketing in an AI world

    We discuss with leading brands how brands and creators are using Ai technologies. What will the future look like for influencer marketing. How will it affect influencer selection and influencer management. What efficiences can be made. How will Ai affect performance.

  • Gordon Glenister

    Global Head of Influencer Marketing, Branded Content Marketing Association

  • Lauren Hannifan

    Head of Brand, Snug

  • Caroline Ericsson

    UK Head of Marketing and Communications, ABN Amro

  • Jacqueline Bourke

    Head of Creative Insights, Getty Images

  • 3:05 - 3:25

    CREAT

    Navigating the Digital Landscape: Targeting Gen Z and Safeguarding Mental Health

    Join us for a thought-provoking fireside discussion with Phil Clark, Sr. Director, Digital Marketing & Media at Canada Goose.

    • Phil Clark

      Senior Director, Marketing + Media, Canada Goose

    • Jay Richards

      Co-founder + CEO, Imagen Insights

    3:05 - 3:25

    CREAT

    Navigating the Digital Landscape: Targeting Gen Z and Safeguarding Mental Health

    Join us for a thought-provoking fireside discussion with Phil Clark, Sr. Director, Digital Marketing & Media at Canada Goose.

    Phil, a seasoned marketing strategist with a deep understanding of Gen Z demographics and the digital landscape together with Gen Z expert, commentator and CEO at Imagen Insights Jay Richards, will explore the nuances of targeting Gen Z audiences.

    Between them they will delve into the effectiveness of segmented versus generalised approaches while examining the impact of marketing strategies on the mental health of younger audiences in the digital age.

  • Phil Clark

    Senior Director, Marketing + Media, Canada Goose

  • Jay Richards

    Co-founder + CEO, Imagen Insights

  • 3:15 - 3:35

    FLC

    Mummy Said 'F*ck That: How Mums in Marketing Tore Up the Rulebook and Built a Global Community

    Join Claire Ferreira, Founder of Mums in Marketing, as she shares the audacious journey of building an award-winning global powerhouse.

    • Claire Ferreira

      CEO, Mums In Marketing

    3:15 - 3:35

    FLC

    Mummy Said 'F*ck That: How Mums in Marketing Tore Up the Rulebook and Built a Global Community

    Join Claire Ferreira, Founder of Mums in Marketing, as she shares the audacious journey of building an award-winning global powerhouse.

    Explore how defying conventional norms and embracing bold, unapologetic authenticity brought together the most influential community of marketing professionals: the mothers working within the industry. Determination, rebellion, innovation, and the relentless desire to build a game-changing community. Hear the raw truths behind building a movement that disrupts the status quo.

    Bold Leadership: Examples of leading with audacity and courage, challenging conventional norms to drive significant impact.

    Community Building: Understand the importance and impact of fostering a supportive community

    Innovative Strategies: Insights on how communities could disrupt industries and redefine success and how you can work with them

  • Claire Ferreira

    CEO, Mums In Marketing

  • 3:20 - 3:50

    HEXAG

    How Thinking Like A Mathematician Will Make You A Better Marketer

    • Hannah Fry

      Academic, Mathematician, best-selling author + broadcaster

    3:20 - 3:50

    HEXAG

    How Thinking Like A Mathematician Will Make You A Better Marketer

  • Hannah Fry

    Academic, Mathematician, best-selling author + broadcaster

  • 3:20 - 3:35

    ATTEN

    Brand Lift Me Up Before You Go-Go: UK vs. World

    In today's Beatgrid session, we will kick off with a quick overview of incremental cross-media reach data, showing

    • Daniel Tjondronegoro

      Co-Founder, Beatgrid

    3:20 - 3:35

    ATTEN

    Brand Lift Me Up Before You Go-Go: UK vs. World

    In today's Beatgrid session, we will kick off with a quick overview of incremental cross-media reach data, showing how person-level-measured exposures impacted brand lift across the UK, the US, Canada, and Australia. We will then dive into two main stories: what is the optimal frequency for driving brand lift, and what is the conversion from brand awareness to consideration and purchase intent. By showing how the UK compares to these three other markets, we will reveal how different frequencies (per channel - TV, BVOD, YouTube...) influence brand lift and how effectively brands convert awareness into consumer action. Beatgrid's goal is to provide actionable insights for advertisers and agencies to maximise ad effectiveness and capture audience attention.

  • Daniel Tjondronegoro

    Co-Founder, Beatgrid

  • 3:25 - 3:40

    AI

    Content agility: Maintaining competition in every marketplace — from coffee to mobile service

    In today's fast-paced digital world, delivering dynamic content journeys and better customer experiences at scale is critical.

    • Laura Thornley

      EMEA Field Marketing Leader, Contenful

    • Danielle Bramley

      Global Digital Operations Lead, Costa Coffee

    • Ana Pasparan

      Software Engineering Manager, Vodafone UK

    3:25 - 3:40

    AI

    Content agility: Maintaining competition in every marketplace — from coffee to mobile service

    In today's fast-paced digital world, delivering dynamic content journeys and better customer experiences at scale is critical. Costa Coffee and Vodafone excel by creating tailored, engaging content that resonates with diverse audiences globally. Discover how these brands craft personalized, compelling content that captivates diverse audiences and drives exceptional customer experiences. Don't miss this opportunity to gain invaluable insights and elevate your marketing strategy.

  • Laura Thornley

    EMEA Field Marketing Leader, Contenful

  • Danielle Bramley

    Global Digital Operations Lead, Costa Coffee

  • Ana Pasparan

    Software Engineering Manager, Vodafone UK

  • 3:25 - 3:40

    CREAT

    Emotionally fuelled moments that forge lifelong brand relationships

    With 1.5M new users every year, UCAS play a unique role in supporting Gen Z to make decisions on their next steps at the point when they need help the most.

    • David Penney

      CMO, UCAS

    • Chris Bosher

      Head of Strategy, Borne

    3:25 - 3:40

    CREAT

    Emotionally fuelled moments that forge lifelong brand relationships

    With 1.5M new users every year, UCAS play a unique role in supporting Gen Z to make decisions on their next steps at the point when they need help the most. Discover how this gives brands a rare opportunity to start lifelong relationships during the first major moment of adulthood – heading to University. Join David Penney CMO at UCAS, and Chris Bosher Head of Strategy at Borne as they share their insights into the moments that really matter and why brands should be collaborating with UCAS.

  • David Penney

    CMO, UCAS

  • Chris Bosher

    Head of Strategy, Borne

  • 3:30 - 3:50

    DIGI

    Making History: Leveraging TV and Podcasting for Bold Brand Partnerships with Dan Snow

    Join us at MAD//Fest for an exclusive fireside chat with Dan Snow, Founder and Creative Director of History Hit, as he explores the vast opportunities for advertisers and brand partners in TV commissioning and podcasting.

    • Dan Snow

      Founder and Creative Director of History Hit

    • Justin Crosby

      Host of TellyCast

    3:30 - 3:50

    DIGI

    Making History: Leveraging TV and Podcasting for Bold Brand Partnerships with Dan Snow

    Join us at MAD//Fest for an exclusive fireside chat with Dan Snow, Founder and Creative Director of History Hit, as he explores the vast opportunities for advertisers and brand partners in TV commissioning and podcasting. Dan will share his journey from traditional TV to building a successful multi-platform media brand, emphasising the role of social media in audience engagement. He'll provide insights on growing a podcast audience, collaborating with brands to tell compelling stories, and the power of bold creativity and risk-taking in brand strategy. Learn how your brand can make history by leveraging these dynamic media spaces.

  • Dan Snow

    Founder and Creative Director of History Hit

  • Justin Crosby

    Host of TellyCast

  • 3:35 - 4:05

    CRECON

    Making Influencer Marketing part of your marketing mix

    We discuss with Gymshark, TikTok and Jungle Creation how in order to do influencer marketing properly, it cannot be done as a stand-alone activation.

    • Sedge Beswick

      Content Consultant, Advisor and Founder

    • Gavin Jewkes

      EUI Retail and eCommerce, TikTok

    • Melissa Chapman

      CEO, Jungle Creation

    • Mikey Robinson

      Senior Creative Strategist, Gymshark

    3:35 - 4:05

    CRECON

    Making Influencer Marketing part of your marketing mix

    We discuss with Gymshark, TikTok and Jungle Creation how in order to do influencer marketing properly, it cannot be done as a stand-alone activation. We talk through how creative teams consider the influencer output at campaign concept, how the content created needs to be seen past a solo Instagram square and how to get noticed and drive tangible business results.

  • Sedge Beswick

    Content Consultant, Advisor and Founder

  • Gavin Jewkes

    EUI Retail and eCommerce, TikTok

  • Melissa Chapman

    CEO, Jungle Creation

  • Mikey Robinson

    Senior Creative Strategist, Gymshark

  • 3:35 - 3:45

    FLC

    Leap to Lead from a young age: breaking through barriers

    A fun, fast paced, easily digestible crash course in leading with strength, responsibility, and confidence, and overcoming perceived barriers to being a young and successful leader.

    • Julia Linehan

      Founder and CEO, The Digital Voice

    • Daniel Pirchio

      CEO and Founder, OneTag

    3:35 - 3:45

    FLC

    Leap to Lead from a young age: breaking through barriers

    A fun, fast paced, easily digestible crash course in leading with strength, responsibility, and confidence, and overcoming perceived barriers to being a young and successful leader.

  • Julia Linehan

    Founder and CEO, The Digital Voice

  • Daniel Pirchio

    CEO and Founder, OneTag

  • 3:40 - 3:55

    ATTEN

    Attention Measurement: From Theory to Practice

    In today’s rapidly evolving digital landscape, capturing and maintaining attention is more crucial than ever.

    • Hannah Richardson

      Group Manager, Marketing Science, Snap

    • Donia Baddou

      Global VP Partnerships, Lumen Research

    3:40 - 3:55

    ATTEN

    Attention Measurement: From Theory to Practice

    In today’s rapidly evolving digital landscape, capturing and maintaining attention is more crucial than ever. This session dives into the innovative methodologies and technologies that are shaping how we understand, measure, and leverage attention within digital marketing and will bridge the gap between abstract theoretical concepts and their real-world applications, by showcasing the latest research findings, practical tools, and a proof of concept that illuminates the path towards scaled media measurement.

  • Hannah Richardson

    Group Manager, Marketing Science, Snap

  • Donia Baddou

    Global VP Partnerships, Lumen Research

  • 3:45 - 4:05

    BRAND

    Get Your Head in the Game: How to Craft Winning Sports Strategies to Reach the Modern Fan

    Today's sports fans are more than just passive viewers, but reaching them consistently across the different platforms and devices they use remains a challenge.

    • Manny Puentes

      GM, Advertising, Genius Sports

    3:45 - 4:05

    BRAND

    Get Your Head in the Game: How to Craft Winning Sports Strategies to Reach the Modern Fan

    Today's sports fans are more than just passive viewers, but reaching them consistently across the different platforms and devices they use remains a challenge. As live sports (finally) shifts from linear to streaming and the third-party cookie meets its end, brands must adopt new tactics and technologies to win over this captive and loyal audience.

  • Manny Puentes

    GM, Advertising, Genius Sports

  • 3:45 - 4:05

    CREAT

    How Three UK and Chelsea FC made Women’s grassroots football front page news

    In December 2023 a poem celebrating Women’s Football was front page news. The poem was by Poet Laureate Carol Ann Duffy and the people behind it were Three UK.

    • Mat O'Brien

      Executive Creative Director, Three

    • Nicole Pacitti

      Sponsorship + Brand Activation Specialist, Three

    3:45 - 4:05

    CREAT

    How Three UK and Chelsea FC made Women’s grassroots football front page news

    In December 2023 a poem celebrating Women’s Football was front page news. The poem was by Poet Laureate Carol Ann Duffy and the people behind it were Three UK.

    This was the launch moment for the nomination window of the #WeSeeYou Network.

    A culture-shifting initiative, with the aim to build a long-term community of role models, celebrating the abundant – but too often hidden – women within football.

    Executive Creative Director Mat O’Brien and Sponsorship Campaign Director Nicole Pacitti share how Three brought together the power of their big network with the positivity of a thriving sports network to ensure women are seen, recognised and rewarded through opportunities, experiences, and mentorships, in an effort to change the face of football for good.

  • Mat O'Brien

    Executive Creative Director, Three

  • Nicole Pacitti

    Sponsorship + Brand Activation Specialist, Three

  • 3:45 - 4:05

    AI

    Live AI Art - How Technology Can Facilitate Human Connection

    Jill Kluge, Brand Adviser for Mandarin Oriental Hotel Group discusses how the heritage brand embraced a world-first fusion of tradition and technology

    • Jill Kluge

      CMO, Mandarin Oriental

    • Adam Wadey

      Creative Director, Studio of Art & Commerce

    3:45 - 4:05

    AI

    Live AI Art - How Technology Can Facilitate Human Connection

    How taking big leaps of faith can have stunning results, and how brand experiences that surprise, inspire and emotionally engages people have such great power. This heritage brand embraced a world-first fusion of tradition and technology with a live interactive AI Art experience at Mandarin’s 60th anniversary event in Hong Kong.

  • Jill Kluge

    CMO, Mandarin Oriental

  • Adam Wadey

    Creative Director, Studio of Art & Commerce

  • 3:55 - 4:10

    DIGI

    Prime Time Success: Tune into the Future with CTV Advertising

    Connected TV (CTV) is emerging as a key channel for reaching global viewers. With European consumers shifting their viewing habits, marketers must adapt to stay ahead.

    • Ed Mullins

      Director, Inventory & Partnerships, StackAdapt

    3:55 - 4:10

    DIGI

    Prime Time Success: Tune into the Future with CTV Advertising

    Connected TV (CTV) is emerging as a key channel for reaching global viewers. With European consumers shifting their viewing habits, marketers must adapt to stay ahead.

  • Ed Mullins

    Director, Inventory & Partnerships, StackAdapt

  • 3:55 - 4:15

    HEXAG

    Unlocking Consumer Trust - Harnessing the Power of Zero-Party Data and Owned Surveys in Modern Marketing

    In today's ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.

    • Lawrence Horne

      UK Country Director, Ogury

    3:55 - 4:15

    HEXAG

    Unlocking Consumer Trust - Harnessing the Power of Zero-Party Data and Owned Surveys in Modern Marketing

    In today's ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead. This presentation delves into the concept of zero-party data, its evolution alongside consumer data, and why it holds immense significance in contemporary marketing strategies.

  • Lawrence Horne

    UK Country Director, Ogury

  • 4:00 - 5:00

    NEWSP

    Lioness legends — an exclusive interview with Rachel Day and Bethany England

    SunSports’ Sandra Brobbey will host an exclusive chat with Rachel Daly and Bethany England, discussing the highs, lows, drama and dedication going into being a top sportsperson.

    • Sandra Brobbey

      Sports reporter, SunSport

    • Bethany England

      Footballer, England + Tottenham Hotspur

    • Rachel Daly

      Footballer, England + Aston Villa

    4:00 - 5:00

    NEWSP

    Lioness legends — an exclusive interview with Rachel Day and Bethany England

    SunSports’ Sandra Brobbey will host an exclusive chat with Rachel Daly and Bethany England, discussing the highs, lows, drama and dedication going into being a top sportsperson. They’ll also discuss what success looks like, what the future holds for them and the Lionesses, as well as predictions for upcoming tournaments such as the men’s Euros in Germany, which will play on a big screen after the panel.

  • Sandra Brobbey

    Sports reporter, SunSport

  • Bethany England

    Footballer, England + Tottenham Hotspur

  • Rachel Daly

    Footballer, England + Aston Villa

  • 4:00 - 4:20

    CMO

    NBC Universal CMO Interview

    • Jon Evans

      CMO, Uncensored

    • Tania Bryer

      Presenter, CNBC

    4:00 - 4:20

    CMO

    NBC Universal CMO Interview

  • Jon Evans

    CMO, Uncensored

  • Tania Bryer

    Presenter, CNBC

  • 4:00 - 4:15

    ATTEN

    From Made for Advertising to Made for Attention

    Billions of dollars are wasted serving ads to sites designed to game the system.

    • Mike Follett

      CEO, Lumen Research

    4:00 - 4:15

    ATTEN

    From Made for Advertising to Made for Attention

    Billions of dollars are wasted serving ads to sites designed to game the system. Whatever we do as an industry, it seems that the fraudsters are always one step ahead. Can attention metrics provide a scalable solution to this persistent problem?

  • Mike Follett

    CEO, Lumen Research

  • 3:50 - 4:10

    FLC

    F*ck Being Humble: Build Unapologetic Confidence

    Join TEDx speaker, award-winning founder and author of F*ck Being Humble for an inspiring keynote speech on how to be less modest and claim what you deserve in your career.

    • Stefanie Sword Williams

      Founder, F*ck Being Humble

    3:50 - 4:10

    FLC

    F*ck Being Humble: Build Unapologetic Confidence

    Join TEDx speaker, award-winning founder and author of F*ck Being Humble for an inspiring keynote speech on how to be less modest and claim what you deserve in your career. A session guaranteed to boost your confidence, help you to stand out and empower you to be unapologetically proud of your successes.

  • Stefanie Sword Williams

    Founder, F*ck Being Humble

  • 4:10 - 4:25

    CREAT

    How Gamification has Driven Customer Engagement for Stonegate’s Slug and Lettuce, Walkabout, and 100s of Other Venues

    Gamification is an amazing tool that at LAB, we believe should be in every marketer's tool box.

    • Stephen Cooper

      Head of Marketing - Sports Brands, Stonegate Group

    • Sylvain Lourgouilloux

      Managing Director, LAB

    • Becky Simms

      Director, LAB

    4:10 - 4:25

    CREAT

    How Gamification has Driven Customer Engagement for Stonegate’s Slug and Lettuce, Walkabout, and 100s of Other Venues

    Gamification is an amazing tool that at LAB, we believe should be in every marketer's tool box.

    Offering the opportunity to attract, engage, build loyalty and to learn about your audience - it can fit across the whole customer journey and lifecycle. And when zero-party data has never been more important, it can be used to supercharge your CRM and data strategy.

    We will be diving into what it is, how best to activate within your strategy and speaking to the Stonegate Pub Company who have successfully used gamification to drive footfall, engagement and retention.

  • Stephen Cooper

    Head of Marketing - Sports Brands, Stonegate Group

  • Sylvain Lourgouilloux

    Managing Director, LAB

  • Becky Simms

    Director, LAB

  • 4:10 - 4:30

    BRAND

    How hard is it to achieve an actual USP (ANS: very fu^&ing hard) and will anyone even care?

    “What’s your USP?” First question I get loads of times…

    • Sam McMeekin

      CEO & Co-Founder, The Gipsy Hill Brewing Company Limited

    4:10 - 4:30

    BRAND

    How hard is it to achieve an actual USP (ANS: very fu^&ing hard) and will anyone even care?

    “What’s your USP?” First question I get loads of times… Problem is - craft beer has no USP. There, I’ve said it. The same ingredients, packaging, processes…it’s actually all marketing, stories, brand, feelings, availability, value, promotions, advertising, share of mind. In the wider world, none (little) of it is “this one’s clearly better than that one because of blah blah blah…”. If you could achieve an actual product USP wouldn’t that be awesome? At Gipsy Hill we innovated non-stop for a decade. Then last year launched a world first product, with a USP so solid I’d stake my life on it (kind of have…). How many people cared? There’s a question… What’ve we learned? Still figuring it out, but this session will cover some of that

  • Sam McMeekin

    CEO & Co-Founder, The Gipsy Hill Brewing Company Limited

  • 4:10 - 4:30

    CRECON

    WHO, WHAT, WHY? Top tips to stand out from the crowd.

    Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them.

    • Daisy Kelly

      Founder and CEO, Glow For It

    4:10 - 4:30

    CRECON

    WHO, WHAT, WHY? Top tips to stand out from the crowd.

    Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them. Who are you? What are you doing? And most importantly Why you are doing it? Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them. Who are you? What are you doing? And most importantly, Why you are doing it? I will be sharing my top tips and how I have utilised TikTok to take my business from 5 orders a day to 5000.

  • Daisy Kelly

    Founder and CEO, Glow For It

  • 4:15 - 4:35

    HEXAG

    20 Years of Brand Excellence – how to build a resilient brand with an enduring legacy

    In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg

    • Tati Lindenberg

      VP Marketing, Dirt is Good, Unilever

    4:15 - 4:35

    HEXAG

    20 Years of Brand Excellence – how to build a resilient brand with an enduring legacy

    In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience. DIG continues to evolve with the times, using powerful and purposeful creativity to ensure that its core identity and founding purpose remain clear and true to audiences around the world.

    Tati will discuss:

    • How can you stay true to one central idea, whilst adapting its expression to be culturally resonant for over two decades and in over 50 global markets.
    • The need for bravery and bold thinking to know when it is time to change direction and evolve.
    • Defining a brand partnership strategy based on shared values and cultural impact.
  • Tati Lindenberg

    VP Marketing, Dirt is Good, Unilever

  • 4:15 - 4:30

    DIGI

    How are TV OEMs shaping the future of CTV advertising?

    n this fireside discussion between Andy Jones from Samsung Ads & Paul Gubbins, we will hear more about the role TV OEMs are playing in the CTV advertising market

    • Andy Jones

      Head of UK Sales, Samsung

    • Paul Gubbins

      VP, CTV Strategy & Marketing, Publica by IAS

    4:15 - 4:30

    DIGI

    How are TV OEMs shaping the future of CTV advertising?

    In this fireside discussion between Andy Jones from Samsung Ads & Paul Gubbins, we will hear more about the role TV OEMs are playing in the CTV advertising market, and how ACR data can help those on the buy side to better target, and engage with streaming audiences in the growing number of FAST environments they are leaning into.

  • Andy Jones

    Head of UK Sales, Samsung

  • Paul Gubbins

    VP, CTV Strategy & Marketing, Publica by IAS

  • 4:20 - 4:55

    ATTEN

    Attention! London Calling

    Are you targeting Londoners in your marketing campaigns? With over 10 million people and as the fastest-growing UK city, London is a key market for many. Now, you can reach 70% of this diverse population through just one channel: Out-of-Home with JCDecaux.

    • Chris Felton

      Director of Data + Insight, JC Decaux

    4:20 - 4:55

    ATTEN

    Attention! London Calling

    Are you targeting Londoners in your marketing campaigns? With over 10 million people and as the fastest-growing UK city, London is a key market for many. Now, you can reach 70% of this diverse population through just one channel: Out-of-Home with JCDecaux. Jean Claude Decaux pioneered advertising-funded bus shelters 60 years ago, prioritising community benefit. Today, a TfL JCDecaux bus shelter campaign reaches 70% of Londoners, and by using TfL data from JCDecaux’s Data Solutions team you can create personalized, data-driven campaigns. Why bus shelters? Research from Lumen shows the time spent in a bus shelter boosts ad attention. With their phones in hand during 'me-time,' Londoners are ready to act on what they've seen. Don't miss the launch of this new research at 4:20 pm on the Attention Stage.

  • Chris Felton

    Director of Data + Insight, JC Decaux

  • 4:30 - 4:50

    CRECON

    Scaling influence: using creators to turn communities into customers.

    SharkNinja is a brand with serious momentum—enjoying viral, sell-out success from a number of product launches in recent months. The secret? Smart creator strategy that focuses on community and conversation.

    • Eva Bojtos

      Director of Social Media EMEA, SharkNinja

    • Gareth Harrison

      Senior Strategist, SocialChain

    4:30 - 4:50

    CRECON

    Scaling influence: using creators to turn communities into customers.

    SharkNinja is a brand with serious momentum—enjoying viral, sell-out success from a number of product launches in recent months. The secret? Smart creator strategy that focuses on community and conversation. In this session, join Eva Bojtos, Head of Social at SharkNinja and Gareth Harrison, Senior Strategist at SocialChain as they explain how through smart audience strategy that pinpoints unconventional product use cases within different categories, they’re using community-centric creator partnerships to:

    - Find and convert new customers in previously untapped communities

    - Generate mass awareness for their game-changing product innovations

    - And build an engaged and loyal fanbase at scale

  • Eva Bojtos

    Director of Social Media EMEA, SharkNinja

  • Gareth Harrison

    Senior Strategist, SocialChain

  • 4:30 - 4:50

    BRAND

    A traditional CMS: Can’t Manage Sh*t

    Have you ever felt like you need a PhD in rocket science just to update a page on your website?

    • Jono Brain

      Co-Founder, Anything

    • Simon Wright

      Customer Success Manager, Storyblok

    4:30 - 4:50

    BRAND

    A traditional CMS: Can’t Manage Sh*t

    Have you ever felt like you need a PhD in rocket science just to update a page on your website? We explore the challenges of traditional Content Management System (CMS) platforms and explain why transitioning to a modern, headless CMS might be the ideal solution for you

  • Jono Brain

    Co-Founder, Anything

  • Simon Wright

    Customer Success Manager, Storyblok

  • 4:35 - 4:50

    DIGI

    CTV data, what do brands and agencies need to know?

    Explore the transformative role of CTV data in performance-based advertising and learn how to integrate these insights into a comprehensive multi-channel strategy.

    • Khaled Alfangary

      Senior Manager, Client Services, EMEA, StackAdapt

    • Alex Jacobs

      Programmatic Director, SINE Digital

    • Ben Orford

      Senior Sales Director, LG Ads

    • Catherine Lofthouse

      Client Partner, Global Addressable Media, Dentsu

    4:35 - 4:50

    DIGI

    CTV data, what do brands and agencies need to know?

    Explore the transformative role of CTV data in performance-based advertising and learn how to integrate these insights into a comprehensive multi-channel strategy. Join our panel of experts as they delve into how CTV can drive Return on Ad Spend (ROAS) at scale. Discover the best practices brands and agencies are employing for effective performance targeting, precise attribution, and accurate measurement.

  • Khaled Alfangary

    Senior Manager, Client Services, EMEA, StackAdapt

  • Alex Jacobs

    Programmatic Director, SINE Digital

  • Ben Orford

    Senior Sales Director, LG Ads

  • Catherine Lofthouse

    Client Partner, Global Addressable Media, Dentsu

  • 4:30 - 4:50

    CREAT

    Machine Football with Graeme Le Saux

    The Premier League is one the leading entertainment brands in the world.

    • Graeme Le Saux

      Founder, Machine Football / Former England Footballer

    • Chris Perry

      Founder, Machine Football

    4:30 - 4:50

    CREAT

    Machine Football with Graeme Le Saux

    The Premier League is one the leading entertainment brands in the world. The passion and engagement of a global audience and the levels of innovation in content creation and distribution have helped it to stand apart in a world of increasing commodification.

    However Football still faces the dual challenge of changes in audience behaviour and technology centralisation that many other brands face.

    What can football teach us about how passion, experience and identity can be protected and enhanced in this environment? How can technology be the catalyst for enhancing the things we love rather than a force for devaluation and homogenisation?

    The founders of Machine Football will discuss these topics and provide a first look at Ai techniques that can act as the catalyst for new levels of brand engagement in one of highest performance environments in the world.

  • Graeme Le Saux

    Founder, Machine Football / Former England Footballer

  • Chris Perry

    Founder, Machine Football

  • 4:40 - 4:55

    HEXAG

    The Great Attention Heist

    In today's fast-paced digital landscape, attention is the new currency—scarce, valuable, and fiercely sought after. Brands must become adept at capturing attention amidst a sea of distractions.

    • Alex Cheeseman

      Head of Enterprise Brands, NE, Outbrain

    • Marc Guldimann

      CEO, Adelaide Metrics

    • Benazir Barlet-Batada

      Former Senior Marketing Director, Mondelez International

    4:40 - 4:55

    HEXAG

    The Great Attention Heist

    In today's fast-paced digital landscape, attention is the new currency—scarce, valuable, and fiercely sought after. Brands must become adept at capturing attention amidst a sea of distractions. This session delves into the intricate world of attention economics, uncovering strategies from industry leaders who excel at attracting and retaining audience focus. Join the conversation with Benazir Batada, Ex Senior Marketing Leader at Mondelez, and Marc Guldimann, Founder & CEO at Adelaide, for an enlightening discussion that will equip you with the tactics needed to ensure your brand not only stands out but is eagerly sought after.

  • Alex Cheeseman

    Head of Enterprise Brands, NE, Outbrain

  • Marc Guldimann

    CEO, Adelaide Metrics

  • Benazir Barlet-Batada

    Former Senior Marketing Director, Mondelez International

  • 4:50 - 5:10

    BRAND

    Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World

    In a world rife with uncertainty, how can we leverage psychology to make bold decisions with confidence?

    • Alec Barr

      Head of Behavioural Science, OLIVER Agency

    4:50 - 5:10

    BRAND

    Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World

    In a world rife with uncertainty, how can we leverage psychology to make bold decisions with confidence? What can the ancient game of backgammon teach us about navigating the ambiguities of the modern marketing landscape? And why is it smart to become a professional gambler at the office? Join Alec Barr – behaviour change expert, design ethicist, tech philosopher – on a board game themed journey to embrace uncertainty and learn how to make more effective choices in an unpredictable world. This thought-provoking session will equip you with a practical toolkit of counterintuitive decision-making techniques, harnessing the power of game theory, probabilistic thinking and even using AI to short-circuit your biases. Come roll the dice, and learn why a deceptively simple game might serve as the perfect strategic training ground for navigating risk, confronting failure, and thriving in chaos.

  • Alec Barr

    Head of Behavioural Science, OLIVER Agency

  • 4:55 - 5:15

    HEXAG

    How Mattel and Barbie create fans not customers

    Join Ruth Henriquez as she explores how Mattel and Barbie create fans not consumers.

    • Ruth Henriquez

      Director, Consumer Products, Publishing + LBE, Mattel

    4:55 - 5:15

    HEXAG

    How Mattel and Barbie create fans not customers

    Join Ruth Henriquez as she explores how Mattel and Barbie create fans not consumers. She will speak about the Barbie journey of innovation and transformation, highlighting Mattel's bold brand strategy, groundbreaking collaborations, and visionary approach to marketing and advertising. She will also explore the future of brand storytelling and consumer engagement across the Mattel brands, as the company takes their brands beyond the toy aisle.

  • Ruth Henriquez

    Director, Consumer Products, Publishing + LBE, Mattel

  • 4:55 - 5:05

    DIGI

    Navigating the Hybrid TV Landscape: Balancing Linear and Connected TV in the UK

    Welcome to this insightful panel discussion on 'Navigating the Hybrid TV Landscape: Balancing Linear and Connected TV in the UK.' In 2024, the UK TV landscape reflects a significant shift towards connected and advanced TV options, driven by changing consumer habits and technological advancements.

    • Marius Leichte

      Senior Manager Corporate Development, Virtual Minds

    4:55 - 5:05

    DIGI

    Navigating the Hybrid TV Landscape: Balancing Linear and Connected TV in the UK

    Welcome to this insightful panel discussion on 'Navigating the Hybrid TV Landscape: Balancing Linear and Connected TV in the UK.' In 2024, the UK TV landscape reflects a significant shift towards connected and advanced TV options, driven by changing consumer habits and technological advancements. Today, we are joined by three distinguished experts who will share their insights on this dynamic evolution. Please welcome Rhys McLachlan, Director of Advanced Advertising at ITV; Marius Leichte, Senior Manager of Corporate Development at Virtual Minds; and Sebastian Busse, Director of Partnership Development at RTL AdAlliance.

  • Marius Leichte

    Senior Manager Corporate Development, Virtual Minds

  • 5:00 - 7:00

    NEWSP

    Euros match live

    Join Newsworks for pizza, drinks and a live screening of a crucial second-round match from Euro 2024.

    5:00 - 7:00

    NEWSP

    Euros match live

    Join Newsworks for pizza, drinks and a live screening of a crucial second-round match from Euro 2024.

    5:10 - 5:25

    BRAND

    Want to reach new customers for your brand?

    If brands and marketing is all about creating a connection with consumers, then most brands failed to reach the total audience.

    • Saad Al-Saraf

      CEO, Mediareach Advertising

    5:10 - 5:25

    BRAND

    Want to reach new customers for your brand?

    If brands and marketing is all about creating a connection with consumers, then most brands failed to reach the total audience.

    I will discuss how we unlocked new niche customers for clients and increased their sales and market-share with minimal budget?

    Don't miss our speaking session on the opening day! We'll be on the Brand innovation Stage at 5:00 pm, sharing exclusive insights on tapping into lucrative new customers from our leading expert.

    Eager for more? Swing by our picnic table T12 at 93 ft East near the Wine Alley to chat with our team about elevating your marketing and attracting new customers.

  • Saad Al-Saraf

    CEO, Mediareach Advertising

  • 9:45 - 10:10

    CREAT

    Starling Bank: How do challenger brands keep their edge

    Starling Bank is exactly ten years old. How has it kept innovating, using fresh creative to ensure it doesn't become 'part of the furniture'?

    • Rachel Kerrone

      Brand and Marketing Director, Starling Bank

    • Tom Ollerton

      Founder, Automated Creative

    9:45 - 10:10

    CREAT

    Starling Bank: How do challenger brands keep their edge

    Starling Bank is exactly ten years old. How has it kept innovating, using fresh creative to ensure it doesn't become 'part of the furniture'?

  • Rachel Kerrone

    Brand and Marketing Director, Starling Bank

  • Tom Ollerton

    Founder, Automated Creative

  • 9:45 - 10:10

    ATTEN

    STOP SHOUTING, START TALKING: USING PR TO ENGAGE IN A FRENETIC INDUSTRY

    Justin Reid, Media Director EMEA, Tripadvisor and Lydia Oakes, MD, Bluestripe Communications in conversation with Justin Pearse, Editor New Digital Age.

    • Justin Pearse

      Editor, New Digital Age

    • Lydia Oakes

      MD, Bluestripe Communications

    • Justin Reid

      Media Director EMEA, Tripadvisor

    9:45 - 10:10

    ATTEN

    STOP SHOUTING, START TALKING: USING PR TO ENGAGE IN A FRENETIC INDUSTRY

    Justin Reid, Media Director EMEA, Tripadvisor and Lydia Oakes, MD, Bluestripe Communications in conversation with Justin Pearse, Editor New Digital Age.

    Agencies are deluged with communications from tech companies and media owners desperate to get on the plan. How can PR be used most effectively to help?

    This session will provide a masterclass on how to use PR to deliver on real-world outcomes and drive business objectives. From the trade press to industry events and your owned media, this session will provide invaluable, actionable insights.

  • Justin Pearse

    Editor, New Digital Age

  • Lydia Oakes

    MD, Bluestripe Communications

  • Justin Reid

    Media Director EMEA, Tripadvisor

  • 10:00 - 5:30

    CMO

    Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.

    Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!)

    • Jon Evans

      CMO, Uncensored

    10:00 - 5:30

    CMO

    Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.

    Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!) Beyond great content sessions from the likes of the best CMOs and marketing and creative legends including Nils Leonard, Sir John Hegarty, Sir Martin Sorrell and Rory Sutherland, the area will be a haven for genuine connection. Engage in top-tier networking, create great relationships, and discover what truly keeps your peers up at night.  

  • Jon Evans

    CMO, Uncensored

  • 10:15 - 10:20

    HEXAG

    Welcome to MAD//Fest

    This session will be live-streamed to all other stages.

    • Justin Pearse

      Editor, New Digital Age

    10:15 - 10:20

    HEXAG

    Welcome to MAD//Fest

  • Justin Pearse

    Editor, New Digital Age

  • 10:20 - 10:25

    HEXAG

    What to expect today

    Co-founders Dan Brain and Ian Houghton give you a lowdown of their highlights from this year's MAD//Fest programme. This session will be live-streamed to all other stages.

    • Dan Brain

      Co-Founder

    • Ian Houghton

      Co-Founder

    10:20 - 10:25

    HEXAG

    What to expect today

  • Dan Brain

    Co-Founder

  • Ian Houghton

    Co-Founder

  • 10:30 - 10:55

    HEXAG

    Exploring Intersections of Culture

    We recognise the value of connecting with consumers on their terms and through their culture.

    • Eric Melis

      VP, Global Brand Marketing , PepsiCo (International Beverages)

    10:30 - 10:55

    HEXAG

    Exploring Intersections of Culture

    We recognise the value of connecting with consumers on their terms and through their culture. The once-segmented worlds of music, art, and sport collide to spark fresh creative ideas and cultural moments. PepsiCo has always tapped into these sweet spots of intersection, but we never lose sight of finding smarter, newer, richer ways to do so. This session will be live-streamed to all other stages.

  • Eric Melis

    VP, Global Brand Marketing , PepsiCo (International Beverages)

  • 10:55 - 11:15

    HEXAG

    Toilets are Funny and Other Lessons from Who Gives A Crap

    Delve into the unexpected journey of Who Gives A Crap.

    • Emily Kraftman

      MD (Europe), Who Gives A Crap

    10:55 - 11:15

    HEXAG

    Toilets are Funny and Other Lessons from Who Gives A Crap

    Delve into the unexpected journey of Who Gives A Crap. Discover how humour, honesty, and a commitment to doing good have turned a humble toilet paper company into a beloved brand. Learn how they have navigated challenges, delighted customers, and made a global impact, all while talking toilet puns along the way. Bottoms up!

  • Emily Kraftman

    MD (Europe), Who Gives A Crap

  • 10:55 - 11:00

    AI

    Chair's Welcome

    • Amy Wright

      Global Head of Creative Strategy, Automated Creative

    • Alex Hobhouse

      CPO + Founder, Automated Creative

    10:55 - 11:00

    AI

    Chair's Welcome

  • Amy Wright

    Global Head of Creative Strategy, Automated Creative

  • Alex Hobhouse

    CPO + Founder, Automated Creative

  • 10:55 - 11:00

    ATTEN

    Chair's Welcome

    • Mike Follett

      CEO, Lumen Research

    10:55 - 11:00

    ATTEN

    Chair's Welcome

  • Mike Follett

    CEO, Lumen Research

  • 10:55 - 11:00

    DIGI

    Welcome by your DigiAds host

    • Ben Phillips

      Host, DigiAds

    10:55 - 11:00

    DIGI

    Welcome by your DigiAds host

  • Ben Phillips

    Host, DigiAds

  • 11:00 - 11:20

    CREAT

    Unleashing creativity from within

    Building a nimble and award-winning creative culture, in a behemoth billion-dollar corporation.

    • Matt Watson

      ECD, PepsiCo

    11:00 - 11:20

    CREAT

    Unleashing creativity from within

  • Matt Watson

    ECD, PepsiCo

  • 11:00 - 11:20

    CRECON

    What does a strategic approach in Influencer Marketing look like

    • Layla Hatia

      Head of Consumer Influence | Influencer, Social & PR, The Very Group

    11:00 - 11:20

    CRECON

    What does a strategic approach in Influencer Marketing look like

  • Layla Hatia

    Head of Consumer Influence | Influencer, Social & PR, The Very Group

  • 11:00 - 11:20

    BRAND

    Recycled plastic is not fantastic - If nature made plastic, this would be it

    Globally, only 9% of plastic waste has ever been recycled, The remainder is landfilled, incinerated or littered.

    • Insiya Jafferjee

      Co-Founder + CEO, Shellworks

    • Amir Afshar

      Co-Founder + Chief Product Officer, Shellworks

    11:00 - 11:20

    BRAND

    Recycled plastic is not fantastic - If nature made plastic, this would be it

    Globally, only 9% of plastic waste has ever been recycled, The remainder is landfilled, incinerated or littered. Shellworks is a materials science and packaging solution startup that is helping brands eliminate plastic from their offering without compromising on performance.

  • Insiya Jafferjee

    Co-Founder + CEO, Shellworks

  • Amir Afshar

    Co-Founder + Chief Product Officer, Shellworks

  • 11:00 - 11:20

    ATTEN

    Does the rise of CTV and its Attention potential spell the demise of linear TV?

    With multi-device viewing habits on the rise, CTV Attention metrics can provide a more holistic view of audience engagement across different screens and devices. But What is the Attention potential for informing the broader media strategies of advertisers and delivering ROI?

    • Peter Grant

      Head of Media Effectiveness, Boots

    11:00 - 11:20

    ATTEN

    Does the rise of CTV and its Attention potential spell the demise of linear TV?

    With multi-device viewing habits on the rise, CTV Attention metrics can provide a more holistic view of audience engagement across different screens and devices. But What is the Attention potential for informing the broader media strategies of advertisers and delivering ROI?

  • Peter Grant

    Head of Media Effectiveness, Boots

  • 11:00 - 11:20

    AI

    Unveiling Generative AI: Transformations and Implications for Advertising

    Nuance often gets lost in discussions about AI. Some believe it will take our jobs and pose existential threats, while others dismiss it as overhyped.

    • Tom Goodwin

      Futuroligist / World-renowned trends and transformation expert

    11:00 - 11:20

    AI

    Unveiling Generative AI: Transformations and Implications for Advertising

    Nuance often gets lost in discussions about AI. Some believe it will take our jobs and pose existential threats, while others dismiss it as overhyped. This session aims to explore the vast ground between these extremes and address the critical questions surrounding Generative AI in advertising. Join us as we delve into what Generative AI truly is and its potential impact across the advertising industry. We'll differentiate between distractions and genuine possibilities, examine the broader implications, and discuss actionable steps you can take now to prepare for the future This was written by AI, it’s not that good.

  • Tom Goodwin

    Futuroligist / World-renowned trends and transformation expert

  • 11:00 - 11:30

    DIGI

    The Truth Behind Retail Media Evolution in the UK

    • Paul Frampton-Calero

      President, CvE Marketing Consultancy

    • Ollie Shayer

      Omni-Media Director, Boots

    • Ben O'Mahoney

      AdTech & Data Partnerships Lead, Ocado Retail

    • Tash Whitmey

      Group Managing Director, Tesco Retail Media

    • Amir Rasekh

      Managing Director, Nectar 360

    11:00 - 11:30

    DIGI

    The Truth Behind Retail Media Evolution in the UK

  • Paul Frampton-Calero

    President, CvE Marketing Consultancy

  • Ollie Shayer

    Omni-Media Director, Boots

  • Ben O'Mahoney

    AdTech & Data Partnerships Lead, Ocado Retail

  • Tash Whitmey

    Group Managing Director, Tesco Retail Media

  • Amir Rasekh

    Managing Director, Nectar 360

  • 11:00 - 11:05

    FLC

    CHAIRS WELCOME

    • Ellie Edwards-Scott

      Co-Founder, Advisory Collective

    11:00 - 11:05

    FLC

    CHAIRS WELCOME

  • Ellie Edwards-Scott

    Co-Founder, Advisory Collective

  • 11:05 - 11:25

    FLC

    (Bio)Fueling the Fempire: Making Magic from Life’s Messiest Moments

    Co-founders Tara and Susan share their journey, from best mates daydreaming about starting the “Feminist Mafia” in the university toilets to “tampon moguls” building the bestselling eco-period care brand at retailers like Boots, Superdrug and Tesco.

    • Tara Chandra

      Co-Founder, Here We Flo

    • Susan Allen

      Co-Founder + Chief Brand Officer, Here We Flo

    11:05 - 11:25

    FLC

    (Bio)Fueling the Fempire: Making Magic from Life’s Messiest Moments

    Co-founders Tara and Susan share their journey, from best mates daydreaming about starting the “Feminist Mafia” in the university toilets to “tampon moguls” building the bestselling eco-period care brand at retailers like Boots, Superdrug and Tesco. With a love for breaking the "fourth wall", alliteration and terrible puns, and a funny, feminist and fierce tone of voice, they have built a sustainable brand loved by their community of Flo Babes. Come hear about the highs, lows and (many!) lessons they’ve learned along the way!

  • Tara Chandra

    Co-Founder, Here We Flo

  • Susan Allen

    Co-Founder + Chief Brand Officer, Here We Flo

  • 11:00 - 11:30

    CMO

    Whats changed about the Psychology of Advertising?

    • Jon Evans

      CMO, Uncensored

    • Rory Sutherland

      Vice Chairman, Ogilvy UK

    11:00 - 11:30

    CMO

    Whats changed about the Psychology of Advertising?

  • Jon Evans

    CMO, Uncensored

  • Rory Sutherland

    Vice Chairman, Ogilvy UK

  • 11:20 - 11:40

    HEXAG

    Diving deeper, going bolder, working harder: The Libresse and Tena stories

    Fortune doesn’t always favour the bold, but it’s rocket fuel for growth when you are able to unlock its full potential.

    • Jason Kaplanis

      Global Marketing & Communications Director, Essity

    • Tanja Grubner

      Global Innovation, Brand & Communications Director, Essity

    • Margaux Revol

      Strategy Partner, AMV BBDO

    • Lynne Deason

      Head of Creative Excellence, Kantar

    11:20 - 11:40

    HEXAG

    Diving deeper, going bolder, working harder: The Libresse and Tena stories

    Fortune doesn’t always favour the bold, but it’s rocket fuel for growth when you are able to unlock its full potential. Hear two tremendous award-winning marketers from Essity and their superb creative partners AMV BBDO reveal how to get it right. They explore how radical empathy is key to making a meaningful connection with your audience, why bold creativity is fundamental to success, and how to ensure that brave choices deliver maximum commercial impact. Be inspired by the masters of boldness-that-delivers.

  • Jason Kaplanis

    Global Marketing & Communications Director, Essity

  • Tanja Grubner

    Global Innovation, Brand & Communications Director, Essity

  • Margaux Revol

    Strategy Partner, AMV BBDO

  • Lynne Deason

    Head of Creative Excellence, Kantar

  • 11:20 - 12:10

    BRAND

    The LEGO Group Brand Challenge

    At the LEGO group, our mission is to inspire and develop the builders of tomorrow.

    • Claudia Miceli

      Brand Director UK&I, The LEGO Group

    11:20 - 12:10

    BRAND

    The LEGO Group Brand Challenge

    At the LEGO group, our mission is to inspire and develop the builders of tomorrow. That's why we're on a quest for innovative solutions to engage more girls with our sets, empowering them to unleash their creativity and imagine limitless possibilities.

  • Claudia Miceli

    Brand Director UK&I, The LEGO Group

  • 11:20 - 11:35

    CRECON

    How Brands Win With Creator Marketing: A Creator POV.

    It’s no secret that Creators can be impactful to each stage of your marketing funnel.

    • Rafe Oakes

      Director of EMEA, Captiv8

    • Brandon B

      YouTuber

    11:20 - 11:35

    CRECON

    How Brands Win With Creator Marketing: A Creator POV.

    It’s no secret that Creators can be impactful to each stage of your marketing funnel. The challenge we have in today’s market is how to make the Creators your brand partners with the most successful they can be. If you’re looking for basic best practices, keep scrolling. This is a template of how you can customize your Creator efforts to be the most effective in the industry.
    Join YouTube star BrandonB and Captiv8’s very own Rafe Oakes who will offer a perspective from the Creators lens on what will give marketers a competitive edge with Creator marketing in 2025 and beyond.
    Here’s to intimately knowing how to make Creators effective for you.

  • Rafe Oakes

    Director of EMEA, Captiv8

  • Brandon B

    YouTuber

  • 11:20 - 11:40

    AI

    Separating The Chaos From The Calm: Delivering Excellence By Integrating Generative AI Into Your Content Transformation Journey

    As the volume of content continues to surge, so does the complexity of managing, curating, and delivering it effectively. In this session we look at how Generative AI can serve as a transformative solution for content.

    • Swagat Choudhury

      Global Digital Commerce Director, Mars Wrigley

    11:20 - 11:40

    AI

    Separating The Chaos From The Calm: Delivering Excellence By Integrating Generative AI Into Your Content Transformation Journey

    As the volume of content continues to surge, so does the complexity of managing, curating, and delivering it effectively. In this session we look at how Generative AI can serve as a transformative solution for content.

    - Breathe in and see where you need to focus in your content needs

    - Know Generative AI can serve you best in your content creation & ideation journeys bringing outcomes a click away

    - See where future of content is heading and how do we leap there

  • Swagat Choudhury

    Global Digital Commerce Director, Mars Wrigley

  • 11:25 - 11:40

    ATTEN

    Media Pub Chat: how TF do I measure programmatic DOOH?

    The magic of the pub: where everything is up for conversation, including questions like how TF do I measure programmatic DOOH?

    • Layla Soufi

      EMEA Partnerships Director , VIOOH

    • Adam Orridge

      Senior Insights & Measurement Manager, VIOOH

    • Amanda Woodley

      Head of Clients, Ipsos

    • Ed Mullins

      Director, Inventory & Partnerships, StackAdapt

    11:25 - 11:40

    ATTEN

    Media Pub Chat: how TF do I measure programmatic DOOH?

    The magic of the pub: where everything is up for conversation, including questions like how TF do I measure programmatic DOOH? In this informal and relaxed session, join VIOOH alongside some industry expert friends as we demystify some of the burning questions you might have been too shy to ask before around the thorny topic of campaign measurement.

  • Layla Soufi

    EMEA Partnerships Director , VIOOH

  • Adam Orridge

    Senior Insights & Measurement Manager, VIOOH

  • Amanda Woodley

    Head of Clients, Ipsos

  • Ed Mullins

    Director, Inventory & Partnerships, StackAdapt

  • 11:25 - 11:40

    CREAT

    easyJet: adopting strategic silliness on social

    While easyJet has long been famous for connecting people across Europe, the brand wanted to give its socials the same fame.

    • Phoebe Ord

      Business Director, DEPT®

    • Tom

      Head of Brand, Planning and Content, easyJet

    11:25 - 11:40

    CREAT

    easyJet: adopting strategic silliness on social

    While easyJet has long been famous for connecting people across Europe, the brand wanted to give its socials the same fame. And taking a brave new route, embedding silliness in its social strategy, has paid off. Embracing and celebrating the weird and wonderful, the obscurities of European culture, and the unbounded joy of travel is helping easyJet to stand out and cut through.

    Silliness that ensued: an influencer-penned song about European foodie hotspots; a collab with an ex-employee and star of 00s show Airline; and reuniting iconic Eurovision duo Scooch to pay homage to their infamous 2007 entry, refreshed cabin crew uniforms to boot. All of which has strengthened community and accelerated fan love amongst an audience of easyJetters.

    In this session, easyJet and DEPT® will share the do’s and don’ts of strategic silliness, and what it takes to strike a balance that drives results.

  • Phoebe Ord

    Business Director, DEPT®

  • Tom

    Head of Brand, Planning and Content, easyJet

  • 11:35 - 11:55

    CRECON

    Influencer Marketing - The Good, The Bad, and the Ugly

    A holistic look at the industry at a glance from the perspective of a creator and from brands that invest heavily in the space.

    • Hannah Monds

      Co-Head of EMEA, Influential

    • Laura Donadio

      General Manager, THG (The Hut Group)

    • Olivia Bentley

      TV Star and Businesswoman

    • Katie Nelson

      Head of Influencer Marketing, Sky

    11:35 - 11:55

    CRECON

    Influencer Marketing - The Good, The Bad, and the Ugly

    A holistic look at the industry at a glance from the perspective of a creator and from brands that invest heavily in the space.

  • Hannah Monds

    Co-Head of EMEA, Influential

  • Laura Donadio

    General Manager, THG (The Hut Group)

  • Olivia Bentley

    TV Star and Businesswoman

  • Katie Nelson

    Head of Influencer Marketing, Sky

  • 11:35 - 11:50

    DIGI

    UK Retail Media: Coming of Age

    Retail media is maturing and should be considered in a more expansive way as the glue across your marketing plans.

    • Lee Roberts

      Head of Media Sales, Tesco Media & Insight Platform

    • Uche Ofili

      Agency Group Head, Tesco Media & Insight Platform

    11:35 - 11:50

    DIGI

    UK Retail Media: Coming of Age

    Retail media is maturing and should be considered in a more expansive way as the glue across your marketing plans. It should be planned strategically and further out, and retail media should absolutely be considered as a growth driver to drive your business. Join us as we explore three common misconceptions and learn how to position yourself for success in this evolving landscape.

  • Lee Roberts

    Head of Media Sales, Tesco Media & Insight Platform

  • Uche Ofili

    Agency Group Head, Tesco Media & Insight Platform

  • 11:40 - 11:55

    AI

    The AI Ad-Vantage: Speeding Up Strategy with Silicon Audiences

    In a world where new platforms, audiences, trends and behaviours emerge daily, the ability to constantly evolve your marketing strategy has never been more important.

    • Matt Garbutt

      AI & Creative Director, Brave Bison

    • Ric Hayes

      Group Strategy Director, SocialChain

    11:40 - 11:55

    AI

    The AI Ad-Vantage: Speeding Up Strategy with Silicon Audiences

    In a world where new platforms, audiences, trends and behaviours emerge daily, the ability to constantly evolve your marketing strategy has never been more important. But good strategy takes time, effort, and lots of data, people and budget. At least it used to. In this session, Group Strategy Director Ric Hayes and Creative Director Matt Garbutt, join forces to lift the curtain on Brave Bison’s game-changing proprietary AudienceGPT, explaining how they’re using it to:

    • Turn raw data into actionable audience insights at previously unheard of pace.
    • Offset the impact of cookie deprecation by getting to better media targeting and measurement.
    • Optimise and personalise creative at lightening speed.

    And this is just the beginning. Join them to learn what the new strategic frontier looks like, and how it will likely change the face of marketing for good.

  • Matt Garbutt

    AI & Creative Director, Brave Bison

  • Ric Hayes

    Group Strategy Director, SocialChain

  • 11:45 - 12:05

    HEXAG

    Rise Above: From Streets to Seats of Power

    From actresses, influencers to authors and entrepreneurs. Being part of the game and being bold with Vanessa Sam, Shakaila Forbes-Bell, Lisa Goodchild, and hosted by Laiba Khan as they share how they've shattered barriers and dominated industries—from an author to working with the BBC and Goldman Sachs to Heatherwick Studio and beyond.

    • Vanessa Sam

      Actress, multi award winning inspirational speaker

    • Shakaila Forbes-Bell

      Award winning Fashion Psychologist, Best-Selling Author of Big Dress Energy

    • Lisa Goodchild

      Founder, Digilearning

    • Laiba Khan

      Digilearning Ambassador, Multiply

    11:45 - 12:05

    HEXAG

    Rise Above: From Streets to Seats of Power

    From actresses, influencers to authors and entrepreneurs. Being part of the game and being bold with Vanessa Sam, Shakaila Forbes-Bell, Lisa Goodchild, and hosted by Laiba Khan as they share how they've shattered barriers and dominated industries—from an author to working with the BBC and Goldman Sachs to Heatherwick Studio and beyond. Their stories inspire not just participation but transformation. Decode the rules, ignite your ambition, and redefine leadership with us. Don't just play the game—change it. Be part of our launch #GIRLRISE100 (supported by Channel Factory) and seize your place at the forefront of innovation and powering up generations!

  • Vanessa Sam

    Actress, multi award winning inspirational speaker

  • Shakaila Forbes-Bell

    Award winning Fashion Psychologist, Best-Selling Author of Big Dress Energy

  • Lisa Goodchild

    Founder, Digilearning

  • Laiba Khan

    Digilearning Ambassador, Multiply

  • 11:45 - 12:05

    ATTEN

    After the Attention, it’s the Impression that Counts

    Using Attention as a metric casts the net far wider because it includes the attention of the people you don't need to reach, as well as those you do.

    • Dino Myers-Lamptey

      Founder, The Barber Shop

    11:45 - 12:05

    ATTEN

    After the Attention, it’s the Impression that Counts

    Using Attention as a metric casts the net far wider because it includes the attention of the people you don't need to reach, as well as those you do. How can creative and context help tighten the net, capturing only the audience that really matters to you, and what externalities do you need to take into account?

  • Dino Myers-Lamptey

    Founder, The Barber Shop

  • 11:45 - 12:05

    FLC

    Unleashing women's power at every stage of life

    A conversation about the challenges faced by women at work throughout different life stages - family planning, maternity, care-giving, menopause - and the cultural and policy changes that need to happen to better support us through these.

    • Katie Street

      Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

    • Amelia Sordell

      Founder - The Personal Branding Agency, Klowt

    • Sedge Beswick

      Content Consultant, Advisor and Founder

    • Joanna Lyall

      Founder + CEO, The Better Menopause

    11:45 - 12:05

    FLC

    Unleashing women's power at every stage of life

    A conversation about the challenges faced by women at work throughout different life stages - family planning, maternity, care-giving, menopause - and the cultural and policy changes that need to happen to better support us through these.

  • Katie Street

    Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

  • Amelia Sordell

    Founder - The Personal Branding Agency, Klowt

  • Sedge Beswick

    Content Consultant, Advisor and Founder

  • Joanna Lyall

    Founder + CEO, The Better Menopause

  • 11:45 - 12:05

    CREAT

    The Real Reasons That Brands Are Going In-House

    In this brave new world of branding, recent reports from the USA and Europe reveal an unprecedented rise in the number of brands with in-house creative teams—82% in the USA and 76% in mainland Europe.

    • Emma Sexton

      Founder, Inside Out Community

    • Matt Watson

      ECD, PepsiCo

    • Emma Perkins

      Head of LEGO Agency, LEGO

    • Shannon Kalkstein

      Global Head of U-Studio, Unilever

    11:45 - 12:05

    CREAT

    The Real Reasons That Brands Are Going In-House

    In this brave new world of branding, recent reports from the USA and Europe reveal an unprecedented rise in the number of brands with in-house creative teams—82% in the USA and 76% in mainland Europe. Contrary to popular belief, this shift isn't just about saving money, and it is a pendulum which isn’t swinging back any time soon. Today’s boldest brands know how to unlock the real value of embedding creatives within their organisations, which is revolutionising the creative landscape as we know it.

  • Emma Sexton

    Founder, Inside Out Community

  • Matt Watson

    ECD, PepsiCo

  • Emma Perkins

    Head of LEGO Agency, LEGO

  • Shannon Kalkstein

    Global Head of U-Studio, Unilever

  • 11:55 - 12:15

    AI

    AI averse to AI adventurer - How does your AI strategy stack up?

    With an overwhelming choice of AI tools coming to market, and everyone at varying stages of adoption and readiness, how can you assess your AI performance?

    • James Hirst

      Co-founder, Plain

    • Becky McOwen-Banks

      Founder & AI Powered Exec Creative Director, Plain

    11:55 - 12:15

    AI

    AI averse to AI adventurer - How does your AI strategy stack up?

    With an overwhelming choice of AI tools coming to market, and everyone at varying stages of adoption and readiness, how can you assess your AI performance? Using data gathered from the MADFest audience, come and discover where you and your team sit, and what you need to do to successfully increase your AI adoption.

  • James Hirst

    Co-founder, Plain

  • Becky McOwen-Banks

    Founder & AI Powered Exec Creative Director, Plain

  • 12:00 - 12:30

    CMO

    Whats wrong with Advertising these days and why the industry go to work

    • Jon Evans

      CMO, Uncensored

    • Tom Goodwin

      Futuroligist / World-renowned trends and transformation expert

    12:00 - 12:30

    CMO

    Whats wrong with Advertising these days and why the industry go to work

  • Jon Evans

    CMO, Uncensored

  • Tom Goodwin

    Futuroligist / World-renowned trends and transformation expert

  • 12:00 - 12:20

    CRECON

    Social waves: Measuring the true reach of digital content

    In today’s dynamic digital landscape, understanding the true impact of your content across all platforms is essential.

    • Ira Xhelili

      Senior Business Director, Comscore

    • Dan MacDonnell

      Strategist (Social Branded Entertainment), Channel 4

    12:00 - 12:20

    CRECON

    Social waves: Measuring the true reach of digital content

    In today’s dynamic digital landscape, understanding the true impact of your content across all platforms is essential. Join us at the Creator Economy Stage as Comscore's Ira Xhelili and Channel 4's Dan MacDonnell present "Social waves: Measuring the True Reach of Digital Content." Discover how the innovative concept of Social Incremental – a unique, deduplicated audience footprint across desktop, mobile, and social platforms – is transforming the way we measure and maximize digital reach. This session will delve into the power of comprehensive audience measurement, uncovering the full potential of your social media strategies. Learn how to leverage advanced analytics to enhance your digital strategy, drive engagement, and achieve unparalleled growth in the booming creator economy. Whether you're a brand, agency, or content creator, this session will equip you with the insights needed to navigate and thrive in the fragmented media world.

  • Ira Xhelili

    Senior Business Director, Comscore

  • Dan MacDonnell

    Strategist (Social Branded Entertainment), Channel 4

  • 12:00 - 12:20

    DIGI

    Advertising in the Age of Retail Media - Are you ready for Black Fall?

    Join this fireside chat for a discussion that focuses on scaling advertising efforts, the role of retail data in expanding the retail media world, and the power of relevance, in time for the extended holiday season.

    • Courtney Hopkins

      VP of Strategic Partnerships, Rokt

    12:00 - 12:20

    DIGI

    Advertising in the Age of Retail Media - Are you ready for Black Fall?

    Join this fireside chat for a discussion that focuses on scaling advertising efforts, the role of retail data in expanding the retail media world, and the power of relevance, in time for the extended holiday season.
    Every year the holidays get hotter. And no, we’re not talking about the weather. Something else is making the snow melt: record-breaking shopping cycles that have no end in sight. According to the NRF, holiday sales have continuously surged since the pandemic: from $782 billion in 2020 to $957 billion in 2023. For 2024, a $1 trillion season is not just something on a wishlist. Plan your holiday campaigns now to maximize ROI with retail data.

  • Courtney Hopkins

    VP of Strategic Partnerships, Rokt

  • 12:10 - 12:35

    HEXAG

    Seizing the Moment: How Uber Captures Consumer Attention

    In our fast-paced connected world, capturing consumer attention goes beyond clever ads—it’s about creating seamless experiences.

    • Paul Wright

      Head of Advertising International, Uber

    12:10 - 12:35

    HEXAG

    Seizing the Moment: How Uber Captures Consumer Attention

    In our fast-paced connected world, capturing consumer attention goes beyond clever ads—it’s about creating seamless experiences. Join Paul Wright as he reveals how Uber leverages unique data sets to identify and engage with consumers at pivotal moments, ensuring your message not only reaches them but resonates deeply. Imagine a world where every interaction is intuitive, where technology anticipates your (sometimes unusual) needs and enhances your daily life. Uber is making this vision a reality. In this session, Paul will share how Uber captures consumer attention through timely, relevant engagement, turning fleeting moments into lasting connections. Discover how Uber's deep insights and real-time data create extraordinary experiences from ordinary interactions.

  • Paul Wright

    Head of Advertising International, Uber

  • 12:10 - 12:30

    BRAND

    What to wear on your first trip to Mars

    If you’re headed 249 million miles across the galaxy, you’re going to have to think carefully about what you pack.

    • Steve Tidball

      CEO and Co-founder, Vollebak

    12:10 - 12:30

    BRAND

    What to wear on your first trip to Mars

    If you’re headed 249 million miles across the galaxy, you’re going to have to think carefully about what you pack. From vomit pockets to sleep suits, see what fashion is going to look like as humanity goes intergalactic.

    Founded in 2015 by British designers and twin brothers Nick and Steve Tidball, Vollebak uses advanced material technology to tackle the fundamental challenges of the next century—space, climate change, human health, and sustainability. 2x winners at TIME Best Inventions, their designs include clothing ranges built for Mars and Titan as well as the apocalypse. They built the world’s first solar charged jacket, the first jacket from graphene, and the first computer programmable clothing—bringing us one step closer to an invisibility cloak.

  • Steve Tidball

    CEO and Co-founder, Vollebak

  • 12:10 - 12:25

    ATTEN

    Effectiveness in an Age of Efficiency

    The latest research from System1 examines why work gets attention, the important role that emotion plays in effectiveness and how to harness great creativity.

    • Andrew Tindall

      SVP of Global Partnerships, System 1

    12:10 - 12:25

    ATTEN

    Effectiveness in an Age of Efficiency

    The latest research from System1 examines why work gets attention, the important role that emotion plays in effectiveness and how to harness great creativity. This exclusive presentation from Andrew Tindall, System1’s SVP of Global Partnerships, is a complimentary download.

  • Andrew Tindall

    SVP of Global Partnerships, System 1

  • 12:10 - 12:25

    CREAT

    Hops & Dreams: How 1664 Blanc defied convention and created an elegant revolution.

    Showing the power of a genuine agency/client partnership the team at Haines and Carlsberg connected the dots between culture, consumer and brand to do something truly remarkable.

    • Jamie Holtum

      Strategy & Innovation Partner, Host of You, Me & CPG, Haines McGregor

    • Nikola Maravić

      Global Marketing Director, Carlsberg Group

    12:10 - 12:25

    CREAT

    Hops & Dreams: How 1664 Blanc defied convention and created an elegant revolution.

    Showing the power of a genuine agency/client partnership the team at Haines and Carlsberg connected the dots between culture, consumer and brand to do something truly remarkable.

    Together, they have transcended beer and propelled 1664 Blanc into a world of fashion, elegance and playful sophistication. Few beers can lay claim to becoming a lifestyle brand, driving incremental category growth and stealing volume from wine, cocktails and champagne, but 1664 Blanc has done just that. Listen to Jamie Holtum (Haines) and Nikola Maravic (Carlsberg) tell the story of how.

  • Jamie Holtum

    Strategy & Innovation Partner, Host of You, Me & CPG, Haines McGregor

  • Nikola Maravić

    Global Marketing Director, Carlsberg Group

  • 12:10 - 12:25

    FLC

    Leap to Lead: Learning To Lead Across Cultures

    • Carine Jean-Jean

      VP, Brand + Communications, RTL AdAlliance

    • Ellie Edwards-Scott

      Co-Founder, Advisory Collective

    12:10 - 12:25

    FLC

    Leap to Lead: Learning To Lead Across Cultures

  • Carine Jean-Jean

    VP, Brand + Communications, RTL AdAlliance

  • Ellie Edwards-Scott

    Co-Founder, Advisory Collective

  • 12:15 - 12:40

    AI

    Hare and the tortoise? The race for AI is on for in-house creativity

    The race is on for implementing AI and powering up in-house creativity.

    • Emma Sexton

      Founder, Inside Out Community

    • Sabrina Godden-Tuma

      Global Creative Director, Vodafone

    • Holly Mckinlay

      Director of Strategic Communications and Brand , WWF

    • Tabitha Winter

      Strategic Advisor, Inside Out Community

    12:15 - 12:40

    AI

    Hare and the tortoise? The race for AI is on for in-house creativity

    The race is on for implementing AI and powering up in-house creativity. This isn't just a battle between in-house teams and agencies—it's a thrilling hare-and-tortoise race where agility, innovation, and strategic foresight will determine the winners. From enhancing creative capabilities to automating routine tasks, AI is reshaping the creative landscape. We’ll delve into the implications for the creative industries, the impact on sustainability and the emerging themes that will shape this radical new creative world.

  • Emma Sexton

    Founder, Inside Out Community

  • Sabrina Godden-Tuma

    Global Creative Director, Vodafone

  • Holly Mckinlay

    Director of Strategic Communications and Brand , WWF

  • Tabitha Winter

    Strategic Advisor, Inside Out Community

  • 12:25 - 12:45

    CRECON

    Bringing fashion back to Vinted : Making a service-based product into fashionable with content creators

    Let's dive into some key initiatives that we've put in place within the Influencer Marketing realm to position Vinted as a true fashion product on top of being a great service.

    • Mathieu Couret

      Senior Influencer Marketing Manager, Vinted

    • Berta Gonzalez

      Influencer Marketing Manager, Vinted

    12:25 - 12:45

    CRECON

    Bringing fashion back to Vinted : Making a service-based product into fashionable with content creators

    Let's dive into some key initiatives that we've put in place within the Influencer Marketing realm to position Vinted as a true fashion product on top of being a great service. You'll learn about different exciting campaigns we've run across various markets, and what we learned on the way.

  • Mathieu Couret

    Senior Influencer Marketing Manager, Vinted

  • Berta Gonzalez

    Influencer Marketing Manager, Vinted

  • 12:25 - 12:45

    DIGI

    Back to the Future: How the Past is Shaping the Future of Advertising

    The concept of personalising customer interactions has been a longstanding goal for marketers, yet achieving this remains a challenge for many.

    • Elliott Clayton

      Managing Director, International Sales, Epsilon

    • Andy Barratt

      Head of Retail Media, Currys

    12:25 - 12:45

    DIGI

    Back to the Future: How the Past is Shaping the Future of Advertising

    The concept of personalising customer interactions has been a longstanding goal for marketers, yet achieving this remains a challenge for many. Over the decades, advancements in loyalty programs and data activation have transformed how brands connect with their audiences.

    In this fireside chat, we will explore the evolution of retail media and the impact of first-party data in creating a unified customer experience. Joining us will be Andy Barrett, Head of Retail Media at Currys, who will share insights on how these strategies have influenced their brand’s relationship with customers and driven successful outcomes.

  • Elliott Clayton

    Managing Director, International Sales, Epsilon

  • Andy Barratt

    Head of Retail Media, Currys

  • 12:30 - 12:50

    CREAT

    The cultural creative shift: blending culture & creativity to achieve marketing impact

    In this session, we'll explore the evolving landscape of creative marketing and its potential to drive positive impact through the convergence of culture and data.

    • Maira Genovese

      Founder & CEO, MG Empower

    • Joe McElligott

      Head of Strategy & Creative, MG Empower

    12:30 - 12:50

    CREAT

    The cultural creative shift: blending culture & creativity to achieve marketing impact

    Taking Sol de Janeiro's success as our key case study, we'll uncover the elements behind the brand's global recognition - through key social reactive learnings deployed in experiential activations, showing how you can reflect one culture across various different markets.

  • Maira Genovese

    Founder & CEO, MG Empower

  • Joe McElligott

    Head of Strategy & Creative, MG Empower

  • 12:30 - 12:50

    BRAND

    El Rancho: Building a Digital Breakthrough Eco-System

    Diageo’s Breakthrough innovation team will introduce ‘El Rancho’ the digital innovation ecosystem designed to address a range of unmet desires and elevate the experience across the Don Julio consumer journey.

    • Benni Lickfett

      Global Head of Digital Innovation , Diageo

    • Will Harvey

      Senior Innovation Manager - Global Breakthrough Innovation, Diageo

    12:30 - 12:50

    BRAND

    El Rancho: Building a Digital Breakthrough Eco-System

    Diageo’s Breakthrough innovation team will introduce ‘El Rancho’ the digital innovation ecosystem designed to address a range of unmet desires and elevate the experience across the Don Julio consumer journey. They will be brave (foolish?) enough to attempt live demos of some brand-new experiences that leverage emerging technologies ranging from Blockchain to Spatial Computing and AI. Join to get a glimpse of the future of Tequila experiences.

  • Benni Lickfett

    Global Head of Digital Innovation , Diageo

  • Will Harvey

    Senior Innovation Manager - Global Breakthrough Innovation, Diageo

  • 12:30 - 12:50

    ATTEN

    The Future of Ad Testing is Here

    AttentionX brings instant attention predictions to one of the largest creative databases in market.

    • Sorin Patilinet

      Senior Director Global Media Effectiveness, Mars

    • Anastasia Leng

      CEO, CreativeX

    • Mihkel Jäätma

      CEO, Realeyes

    12:30 - 12:50

    ATTEN

    The Future of Ad Testing is Here

    AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first advertiser to pilot an integrated solution for creative effectiveness at scale. 

    CreativeX is a market leader in creative measurement, operating one of the largest omni-platform databases of ads. Companies like Mars, Unilever, and Google rely on it to analyze content against platform best practices and guidelines. 

    Realeyes is a market leader in attention measurement, trusted by top brands to improve ad performance and grow sales. Trained on its fully consented webcam attention data from 17 million human sessions, the company now provides instant attention predictions. 

    AttentionX combines technologies to instantly score attention performance for every ad from any ad account linked to CreativeX. Join the session to hear about the future of ad testing. It’s here.

  • Sorin Patilinet

    Senior Director Global Media Effectiveness, Mars

  • Anastasia Leng

    CEO, CreativeX

  • Mihkel Jäätma

    CEO, Realeyes

  • 12:30 - 12:50

    HEXAG

    From Burnout to Bliss. In conversation with Ferne McCann

    Julia Linehan will be joined by Ferne McCann, COO and co-founder of Shoorah

    • Ferne McCann

      COO + Co-founder, Shoorah

    • Julia Linehan

      Founder and CEO, The Digital Voice

    12:30 - 12:50

    HEXAG

    From Burnout to Bliss. In conversation with Ferne McCann

    Julia Linehan will be joined by Ferne McCann, COO and co-founder of Shoorah, a mental health and well being tech startup, and a TV personality known for shows such as I’m A Celebrity, Get Me Out of Here! and Channel 4 SAS Who Dares Wins. A live chat on 'From Burnout to Bliss' will be all about mental health and well being in the workplace and will also feature audience participation in breath work to take a minute from the madness at MADfest!

  • Ferne McCann

    COO + Co-founder, Shoorah

  • Julia Linehan

    Founder and CEO, The Digital Voice

  • 12:30 - 12:50

    FLC

    Accessible by Design: How Marketers Can Champion Inclusive Advertising

    Join ISBA, Google and Responsible Marketing Agency for this thought-provoking discussion on how brands and platforms, as part of ISBA’s multi-market Advertising Accessibility Alliance, are dismantling the barriers to advertising inclusivity.

    • Hannah Mirza

      Founder + CEO, The Responsible Marketing Agency

    • Bobi Carley

      Head Media and Diversity and Inclusion Lead, ISBA

    • Casey Hendricks

      Manager, Global Insights, Analytics, Measurement + Co-lead Accessible solutions for Advertising Partners, Google

    12:30 - 12:50

    FLC

    Accessible by Design: How Marketers Can Champion Inclusive Advertising

    Join ISBA, Google and Responsible Marketing Agency for this thought-provoking discussion on how brands and platforms, as part of ISBA’s multi-market Advertising Accessibility Alliance, are dismantling the barriers to advertising inclusivity.

  • Hannah Mirza

    Founder + CEO, The Responsible Marketing Agency

  • Bobi Carley

    Head Media and Diversity and Inclusion Lead, ISBA

  • Casey Hendricks

    Manager, Global Insights, Analytics, Measurement + Co-lead Accessible solutions for Advertising Partners, Google

  • 12:45 - 1:00

    AI

    "Keeping It Real" - AI-Driven Authenticity in Advertising

    New cutting-edge AI platforms, driven by advanced machine learning techniques, are helping to redefine authenticity in advertising.

    • Arjun Agrawal

      Machine Learning & AI Team Leader, Ryff

    12:45 - 1:00

    AI

    "Keeping It Real" - AI-Driven Authenticity in Advertising

    New cutting-edge AI platforms, driven by advanced machine learning techniques, are helping to redefine authenticity in advertising. This technical (but accessible) session will explore how our AI, leveraging large language models (LLMs), ensures that In-Scene Out-of-Home advertising is not only visible but contextually integrated within narratives, enabling brands to engage audiences by matching products with the perfect moment and setting in TV shows and films.

  • Arjun Agrawal

    Machine Learning & AI Team Leader, Ryff

  • 12:45 - 1:50

    CRECON

    LUNCH

    12:45 - 1:50

    CRECON

    LUNCH

    12:50 - 1:05

    DIGI

    Time to Wake Up The Sleeping Giant of Retail Media

    Why does instore media have such a bad rep in the world of brand advertising?

    • Dean Harris

      Head of Co-op Media Network, Co-op

    12:50 - 1:05

    DIGI

    Time to Wake Up The Sleeping Giant of Retail Media

    Why does instore media have such a bad rep in the world of brand advertising?
    Despite capturing millions of eyeballs weekly — more than linear TV — this powerhouse remains mostly side-lined, an afterthought.
    We think we have locked in on the answer and, spoiler alert, we believe the problem is US and not just Co-op, all retailers.
    With ruthless retailer efficiency we have focused on driving our fair share which has resulted in poor perception, unexplored potential, and a stark absence of compelling proof.
    But what if there was a better way, a way where all advertisers, all retailers and all customers win.
    Join Dean as he airs some retailer dirty laundry and shares breakthrough insights that could shift your perception of retail media for ever.

  • Dean Harris

    Head of Co-op Media Network, Co-op

  • 12:50 - 1:10

    HEXAG

    What matters in Advertising in 2024

    If you really want to see something more clearly its best to take a step back.

    • Tom Goodwin

      Futuroligist / World-renowned trends and transformation expert

    12:50 - 1:10

    HEXAG

    What matters in Advertising in 2024

    If you really want to see something more clearly its best to take a step back.

    Come and enjoy fast paced provocations on the how the world of advertising is changing, what it all means, the tensions around us, and the opportunities created.

    Forget about the trivialities like VR, ignore the nonsense about personalization at scale, the myths about people being hard to reach, and lets get to grips with the changes that really matter and unleash the power of this moment.

  • Tom Goodwin

    Futuroligist / World-renowned trends and transformation expert

  • 12:50 - 1:05

    BRAND

    The power of retail media in the cookieless era

    Advertisers are reckoning with the rise of privacy and the loss of third-party cookies.

    • Katie Blaxill

      Enterprise Sales Director, InfoSum

    • Stephen Shepherd

      Media Proposition Director, Tesco Media

    12:50 - 1:05

    BRAND

    The power of retail media in the cookieless era

    Advertisers are reckoning with the rise of privacy and the loss of third-party cookies. Retail media can give them a chance to connect with consumers at the point of sale — where they’re in a shopping mood and consent is easier to secure — and on participating media platforms. Join InfoSum’s Kate Blaxill and Tesco Media’s Stephen Shepherd as they explore the benefits of retail media, and delve into how Tesco Media and its clients are approaching retail media to deliver its full potential.

  • Katie Blaxill

    Enterprise Sales Director, InfoSum

  • Stephen Shepherd

    Media Proposition Director, Tesco Media

  • 12:55 - 1:15

    CREAT

    Dishoom: design through storytelling

    Every Dishoom is a vividly imagined and detailed love-letter to Bombay.

    • Ginny Nackvi

      Head of Brand + Creative, Dishoom

    12:55 - 1:15

    CREAT

    Dishoom: design through storytelling

    Every Dishoom is a vividly imagined and detailed love-letter to Bombay. With each new café that we open, we write a story deeply rooted in Bombay history or culture. This story, known to us as the founding myth, helps us create a distinct personality for each place, as unique as it is (or will be). It plants the seeds from which ideas grow. It makes us truly consider our own narrative: the memories we want to preserve through food, drink and design, the stories we want to share, the mood and texture, the feeling when someone steps across the threshold of our restaurants.

    Why go to such extreme lengths to express all of these stories in our physical spaces? Well, love makes you do strange things.

  • Ginny Nackvi

    Head of Brand + Creative, Dishoom

  • 12:55 - 1:10

    ATTEN

    Spirited Success: First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales for Diageo

    Join Marc Guldimann, CEO of Adelaide, and Aimee Fanton, NEU Digital & Media Lead at Diageo, as they showcase the transformative impact of attention metrics on media quality and outcomes.

    • Marc Guldimann

      CEO, Adelaide Metrics

    • Aimee Fanton

      NEU Digital & Media Lead, Diageo

    12:55 - 1:10

    ATTEN

    Spirited Success: First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales for Diageo

    Join Marc Guldimann, CEO of Adelaide, and Aimee Fanton, NEU Digital & Media Lead at Diageo, as they showcase the transformative impact of attention metrics on media quality and outcomes. This session dives into the unique challenges and opportunities presented by retail media networks, showcasing a first-to-market study across Amazon DSP inventory in Germany, which reveals how tagless, privacy-friendly attention metrics helped Diageo uncover crucial insights to enhance sales and ROAS. Discover the strategic steps Diageo is taking to expand these insights across broader advertising objectives and markets in a cookie-less world.

  • Marc Guldimann

    CEO, Adelaide Metrics

  • Aimee Fanton

    NEU Digital & Media Lead, Diageo

  • 1:00 - 2:00

    AI

    LUNCH

    1:00 - 2:00

    AI

    LUNCH

    1:00 - 2:00

    NEWSP

    Feast

    Newsworks' esteemed panel of top food and drink journalists are on hand to guide you through their favourite nibbles and tipples.

    • Claire Eaton-Rutter

      Journalist, panel host

    • Gizzi Erskine

      Chef + food writer

    • Grace Dent

      Restaurant critic + podcaster, Guardian

    • Jimi Famurewa

      Restaurant critic, Evening Standard

    • Rob Buckhaven

      Drinks editor, Metro

    1:00 - 2:00

    NEWSP

    Feast

    Newsworks' esteemed panel of top food and drink journalists are on hand to guide you through their favourite nibbles and tipples. Attendees will not only pick up some handy tips from our panel but will also enjoy food and wine samples to try during the session.

  • Claire Eaton-Rutter

    Journalist, panel host

  • Gizzi Erskine

    Chef + food writer

  • Grace Dent

    Restaurant critic + podcaster, Guardian

  • Jimi Famurewa

    Restaurant critic, Evening Standard

  • Rob Buckhaven

    Drinks editor, Metro

  • 1:05 - 1:25

    BRAND

    Building Consumer Centric Brands

    The session will focus on three key points: Understanding Your Consumer, Brand, and Audience; Building a Consistent Omnichannel Experience; and Fostering Engagement and Communication.

    • Ruchika Kalra

      Brand Director, Lastminute.com

    1:05 - 1:25

    BRAND

    Building Consumer Centric Brands

    The session will focus on three key points: Understanding Your Consumer, Brand, and Audience; Building a Consistent Omnichannel Experience; and Fostering Engagement and Communication. Dive deep into strategies for gaining comprehensive insights into your target audience and leveraging these insights to refine your brand identity. Learn how to create a seamless and consistent brand experience across all channels, ensuring your message is unified and impactful. Finally, explore effective ways to foster meaningful engagement and open communication with your audience, enhancing loyalty and driving long-term success. This session is designed for marketers looking to elevate their brand strategy and connect more deeply with their consumers.

  • Ruchika Kalra

    Brand Director, Lastminute.com

  • 1:05 - 2:15

    DIGI

    LUNCH

    1:05 - 2:15

    DIGI

    LUNCH

    1:10 - 1:50

    HEXAG

    Lunch

    1:10 - 1:50

    HEXAG

    Lunch

    1:10 - 2:20

    ATTEN

    Lunch

    1:10 - 2:20

    ATTEN

    Lunch

    1:15 - 2:20

    CREAT

    Lunch

    1:15 - 2:20

    CREAT

    Lunch

    1:15 - 1:35

    FLC

    From Burn Out to Bliss - Lunch With Ferne McCann

    An Intimate Q+A with the celebrity Founder + COO of wellbeing brand, Shoorah.

    • Julia Linehan

      Founder and CEO, The Digital Voice

    • Ferne McCann

      COO + Co-founder, Shoorah

    1:15 - 1:35

    FLC

    From Burn Out to Bliss - Lunch With Ferne McCann

    An Intimate Q+A with the celebrity Founder + COO of wellbeing brand, Shoorah.

  • Julia Linehan

    Founder and CEO, The Digital Voice

  • Ferne McCann

    COO + Co-founder, Shoorah

  • 1:25 - 2:20

    BRAND

    LUNCH

    1:25 - 2:20

    BRAND

    LUNCH

    1:50 - 2:20

    HEXAG

    Interview with Eddie Izzard

    This session will be live-streamed to all other stages.

    • Eddie Izzard

      Actor, Comedian + Activist

    1:50 - 2:20

    HEXAG

    Interview with Eddie Izzard

  • Eddie Izzard

    Actor, Comedian + Activist

  • 2:00 - 2:20

    FLC

    From Gendered to Neutral - The New Era of Brand Experiences

    Modern marketing demands a more nuanced and inclusive approach to designing experiences for women.

    • Louisa O'Connor

      Managing Director, Seen Presents

    • Cali Christians

      Head of UK Events, Netflix

    2:00 - 2:20

    FLC

    From Gendered to Neutral - The New Era of Brand Experiences

    Modern marketing demands a more nuanced and inclusive approach to designing experiences for women. We have moved away from gender-specific experiences that risk alienating individuals. Instead, we need to prioritise understanding the diverse personalities, needs and emotional drivers of consumers, irrespective of gender. In a world desperate to move away from stereotypes how do we create impactful brand experiences with humans at the heart, not genders?

  • Louisa O'Connor

    Managing Director, Seen Presents

  • Cali Christians

    Head of UK Events, Netflix

  • 2:00 - 2:20

    AI

    AI As A Catalyst For Product, Service And Business Model Innovation

    Discover how recent advancements in artificial intelligence are revolutionising innovation for businesses of all sizes.

    • Liam Buswell

      Director Innovation, TRUE

    2:00 - 2:20

    AI

    AI As A Catalyst For Product, Service And Business Model Innovation

    Discover how recent advancements in artificial intelligence are revolutionising innovation for businesses of all sizes. In the past decade, approaches such as trend forecasting, insight development, design thinking, rapid prototyping, and lean startup have become essential for many brands. However, these methods are often time and resource intensive.

    Join Liam in this session to explore how AI, particularly Generative AI (GenAI), is accelerating and enhancing the innovation process. Learn about practical use cases from True, a consumer specialist investment and innovation advisory firm with ~£1bn in assets under management. True partners with global brands like Marks & Spencer, Associated British Foods, Warner Bros. Discovery, 7-Eleven, and TJX to navigate uncertainty and drive growth in a net-zero world. This session will show how AI can make innovation faster, broader, and more data-driven, helping you stay ahead in today's competitive landscape.

  • Liam Buswell

    Director Innovation, TRUE

  • 2:15 - 2:30

    DIGI

    ASOS shows how, along with global brands, they speak the language of 'Fashion-loving-20-somethings'

    ASOS pulls back the curtain on what it takes to build brand heat with global brands in reaching a fashion loving 20-something audience.

    • Elton Ollerhead

      Director, ASOS

    2:15 - 2:30

    DIGI

    ASOS shows how, along with global brands, they speak the language of 'Fashion-loving-20-somethings'

    ASOS pulls back the curtain on what it takes to build brand heat with global brands in reaching a fashion loving 20-something audience. What are customers looking for? And how to accurately reach them - and land your message - in an industry of rapidly changing styles and tastes?

  • Elton Ollerhead

    Director, ASOS

  • 2:15 - 2:45

    CMO

    Courageous Leaders Live - Joanna Howes to interview Jon on his CMO/CCO journey and building UCMO

    • Jon Evans

      CMO, Uncensored

    • Joanna Howes

      Founder + CEO, The Change Creators

    2:15 - 2:45

    CMO

    Courageous Leaders Live - Joanna Howes to interview Jon on his CMO/CCO journey and building UCMO

  • Jon Evans

    CMO, Uncensored

  • Joanna Howes

    Founder + CEO, The Change Creators

  • 2:20 - 2:40

    CRECON

    The Summer of Sport - How creators are integral to your marketing plan

    From the Olympic and Paralympic Games in Paris 2024 to Wimbledon, the Tour de France & Tour de France Femmes to the Euros

    • Sedge Beswick

      Content Consultant, Advisor and Founder

    • Ellie Cross

      Senior Marketing Manager, Starling Bank

    • Ben McLaughlin

      COO, Boxpark

    • Hayden Clotty

      Head of Sport / Talent Manager, Alpha Talent Group

    2:20 - 2:40

    CRECON

    The Summer of Sport - How creators are integral to your marketing plan

    From the Olympic and Paralympic Games in Paris 2024 to Wimbledon, the Tour de France & Tour de France Femmes to the Euros – this summer is about one thing and one thing only. Sport. And as palpable as the excitement is, much of the marketing activity we’ll see this summer will have been conjured up by brands in a grey meeting room, with plenty of whiteboards and Pret sandwich platters. They’ll brainstorm how they can be part of the conversation, win eyeballs – and the hearts – of new and existing customers. And, at some point they’ll almost certainly ask, “but how will we go viral on TikTok?”. Well, we have the answer to how to make your brand standout this summer.

  • Sedge Beswick

    Content Consultant, Advisor and Founder

  • Ellie Cross

    Senior Marketing Manager, Starling Bank

  • Ben McLaughlin

    COO, Boxpark

  • Hayden Clotty

    Head of Sport / Talent Manager, Alpha Talent Group

  • 2:20 - 2:40

    BRAND

    To/o Short?

    Let's make some money shorting the short-term.

    • Simon Peel

      VP Global Marketing, Haleon

    2:20 - 2:40

    BRAND

    To/o Short?

    Let's make some money shorting the short-term

  • Simon Peel

    VP Global Marketing, Haleon

  • 2:20 - 2:40

    ATTEN

    Just How Effective Is Attention At Measuring Business Outcomes?

    How can Attention most effectively be used as a tool for businesses to understand and optimize customer interactions, facilitate more effective marketing strategies, improved user experiences, and, ultimately, increased revenue and profitability?

    • Peter Grant

      Head of Media Effectiveness, Boots

    • Rachel Moss

      Head of Marketing Strategy, Allwyn

    • Daniel Mogridge

      Media Lead, Vodafone

    2:20 - 2:40

    ATTEN

    Just How Effective Is Attention At Measuring Business Outcomes?

    How can Attention most effectively be used as a tool for businesses to understand and optimize customer interactions, facilitate more effective marketing strategies, improved user experiences, and, ultimately, increased revenue and profitability?

  • Peter Grant

    Head of Media Effectiveness, Boots

  • Rachel Moss

    Head of Marketing Strategy, Allwyn

  • Daniel Mogridge

    Media Lead, Vodafone

  • 2:25 - 2:40

    HEXAG

    Will I be single forever?

    Boysober. LAT couples. DBL. Micro-flirts. Chaos celibacy. Trad wives. Date rich. The more the world of dating keeps morphing, the more it stays the same: we love love. But why?

    • Eva Wiseman

      Columnist and Editor at The Guardian, Agony Aunt

    • Coco Khan

      Columnist at The Guardian, Writer and Podcaster

    2:25 - 2:40

    HEXAG

    Will I be single forever?

    Boysober. LAT couples. DBL. Micro-flirts. Chaos celibacy. Trad wives. Date rich. The more the world of dating keeps morphing, the more it stays the same: we love love. But why? From cult series Blind Date (five wedding and umpteen babies), to How We Met and even pre-Bumble online dating site Soulmates, the Guardian has always taken the long view on love to find antidotes to dopamine-fuelled swiping.

    Join Guardian columnists Eva Wiseman and Coco Khan as they apply the human algorithm to the biggest dating trends coming up in the second edition of the Guardian Advertising’s new report ‘Shift Happens’ - and why they matter to any brand who cares about what people care about the most.

  • Eva Wiseman

    Columnist and Editor at The Guardian, Agony Aunt

  • Coco Khan

    Columnist at The Guardian, Writer and Podcaster

  • 2:25 - 2:45

    AI

    AI On The Prize: Engaging Leadership In AI Driven Transformation

    Change can create uncertainty, particularly when new technologies, knowledge and skills sets are at the heart of it.

    • Ed Child

      Global Head Consumer Data & Digital Analytics, Costa Coffee

    • David Rose

      Senior Director, International Digital and Marketing Technology, Papa Johns

    2:25 - 2:45

    AI

    AI On The Prize: Engaging Leadership In AI Driven Transformation

    Change can create uncertainty, particularly when new technologies, knowledge and skills sets are at the heart of it. AI is a powerful force changing the business landscape, what are the enterprise level considerations and how do you gain organisation-wide buy-in to these projects and programs?

  • Ed Child

    Global Head Consumer Data & Digital Analytics, Costa Coffee

  • David Rose

    Senior Director, International Digital and Marketing Technology, Papa Johns

  • 2:25 - 2:40

    FLC

    Dear Fi - From Grit to Great | Solving your gritty marketing challenges

    A power packed problem solving session full of actionable tips and strategies for overcoming everyday marketing challenges that we all face.

    • Fiona Wylie

      Founder + CEO, Brand Champions

    2:25 - 2:40

    FLC

    Dear Fi - From Grit to Great | Solving your gritty marketing challenges

    A power packed problem solving session full of actionable tips and strategies for overcoming everyday marketing challenges that we all face.

  • Fiona Wylie

    Founder + CEO, Brand Champions

  • 2:35 - 3:15

    DIGI

    Getting Retail Media right for brands across categories

    Learn more about how the John Lewis Partnership is evolving Retail Media for the brands that they work with across John Lewis and Waitrose and how they've had to think differently about serving the needs of food vs non-food retail to get this right for brands and customers.

    • Jemma Haley

      Business Lead - Retail Media + Supplier Insights, John Lewis & Partners

    • Ella Eglinton

      Retail Media Proposition Manager, John Lewis Partnership

    2:35 - 3:15

    DIGI

    Getting Retail Media right for brands across categories

    Learn more about how the John Lewis Partnership is evolving Retail Media for the brands that they work with across John Lewis and Waitrose and how they've had to think differently about serving the needs of food vs non-food retail to get this right for brands and customers.

  • Jemma Haley

    Business Lead - Retail Media + Supplier Insights, John Lewis & Partners

  • Ella Eglinton

    Retail Media Proposition Manager, John Lewis Partnership

  • 2:40 - 3:00

    BRAND

    Make Banksy your new CMO

    With estimated annual revenues of £500 million, BANKSY is a power brand with ROI most corporates would die for!

    • Ian Maskell

      Founder, P E C O R I N O

    2:40 - 3:00

    BRAND

    Make Banksy your new CMO

    With estimated annual revenues of £500 million, BANKSY is a power brand with ROI most corporates would die for! Banksy's distinctive style, social consciousness, and powerful imagery address contemporary issues like domestic violence and immigration, making his work globally resonant and provoking cultural discourse. Master of guerrilla marketing, Banksy's provocative stunts and clandestine installations captivate audiences, driving organic brand growth. Despite the art market's mixed feelings, Banksy's pulling power is undeniable, with record sales in 2021 and wide-reaching influence. His anonymity and non-profit 'Pest Control' authenticate his works, yet replicas flood the market, highlighting his mass appeal. Banksy's journey from street artist to icon showcases branding's transformative power, creativity, and social relevance, inspiring CMOs worldwide.

  • Ian Maskell

    Founder, P E C O R I N O

  • 2:40 - 3:00

    CRECON

    CREATORS DRIVING COMMERCE: FROM CONTENT TO CONVERSION

    Answering the all-important question: how can creators truly drive that bottom of the funnel conversion?

    • Lucy Robertson

      Head of Brand Marketing, SEEN Connects

    2:40 - 3:00

    CRECON

    CREATORS DRIVING COMMERCE: FROM CONTENT TO CONVERSION

    Answering the all-important question: how can creators truly drive that bottom of the funnel conversion? With over a decade of experience in the influencer space, SEEN Connects’ Head of Marketing, Lucy Robertson, will explore the tried, trusted and brand new methods to drive sales via creator marketing – from livestream shopping to affiliate programs. If you’re looking for a quickfire download on how to move your customers down the marketing funnel via creator tactics, this presentation will equip you with case studies, tips, takeaways and more.

  • Lucy Robertson

    Head of Brand Marketing, SEEN Connects

  • 2:45 - 3:05

    HEXAG

    Metamorphosis – A century of beautiful sound

    How do you make a 100-year-old brand culturally relevant for a new generation of luxury consumers?

    • Paul Fletcher Collins

      Global Creative Director, Bang & Olufsen

    2:45 - 3:05

    HEXAG

    Metamorphosis – A century of beautiful sound

    How do you make a 100-year-old brand culturally relevant for a new generation of luxury consumers? Bang & Olufsen has a history of breaking the mould to redefine how we experience sound and vision. In this keynote, Paul outlines some of the brand’s core challenges and shifts supporting their journey towards luxury.

  • Paul Fletcher Collins

    Global Creative Director, Bang & Olufsen

  • 2:45 - 3:00

    ATTEN

    The Attention-pocalypse – why attention (or lack thereof) is everyone’s problem

    Attention has been dubbed the new ultimate advertising metric.

    • Jack Green

      Director of Business Development, Publishers, Wunderkind

    • Alex Kirby

      Revenue Operations Director, HELLO! Magazine

    2:45 - 3:00

    ATTEN

    The Attention-pocalypse – why attention (or lack thereof) is everyone’s problem

    Attention has been dubbed the new ultimate advertising metric. Without grabbing and holding attention, ads will have limited consumer recall. But with 35% of UK web users now using ad blockers, achieving that cut-through, without resorting to disruptive ad deployments, is becoming increasingly difficult. This is a problem for advertisers and publishers alike. Publishers are reliant on ad revenue but can’t risk alienating their readers – while for advertisers, attention is a necessity, but not at the expense of brand reputation & safety. So, how can advertisers & publishers join forces to capture attention ethically, without ruining the user experience? In this Q&A with Wunderkind and HELLO! Magazine’s Revenue Operations Director, Alex Kirby, we’ll be digging into the attention problem, how to solve it, and why non-disruptive ad experiences are essential to the future of our industry.

  • Jack Green

    Director of Business Development, Publishers, Wunderkind

  • Alex Kirby

    Revenue Operations Director, HELLO! Magazine

  • 2:45 - 3:00

    CREAT

    Make Creative Intelligence Your New Superpower

    Ever wondered how to truly make your ads stand out and connect with your audience on a deeper level?

    • James Levy

      SVP, Global Customer Success, XR Extreme Reach

    2:45 - 3:00

    CREAT

    Make Creative Intelligence Your New Superpower

    Ever wondered how to truly make your ads stand out and connect with your audience on a deeper level? In this session, we’ll dive into what creative intelligence really means and how you can harness it to supercharge your advertising’s reach, relevance, resonance and impact

  • James Levy

    SVP, Global Customer Success, XR Extreme Reach

  • 2:50 - 3:10

    AI

    HOW TO KEEP YOUR JOB IN THE GENAI MARKETING ERA

    GenAI is reshaping the marketing landscape. With its power to create personalized campaigns at scale, uncover untapped insights, and scale customer support, it's a game-changer.

    • Nihir Vedd

      Founder, Glimpses AI + Gen AI Lecturer, Imperial College London

    2:50 - 3:10

    AI

    HOW TO KEEP YOUR JOB IN THE GENAI MARKETING ERA

    GenAI is reshaping the marketing landscape. With its power to create personalized campaigns at scale, uncover untapped insights, and scale customer support, it's a game-changer. But with every company adopting GenAI, how can you ensure your company, and your marketing skills remain relevant and valuable? Join me as I unveil the transformative power of AI in marketing – from crafting hyper-personalized campaigns to uncovering hidden opportunities in your market data. Discover how to leverage GenAI to not only remain relevant but to outshine the competition and stand out as a marketing professional.

  • Nihir Vedd

    Founder, Glimpses AI + Gen AI Lecturer, Imperial College London

  • 2:55 - 3:15

    DIGI

    What Does Org Structure Have to Do with Retail Media Success

    Retail media continues to transform shopper marketing.

    • Katrina Smart

      VP Digital Commerce, Europe, Mars United Commerce

    • Josh Clarkson

      Global Lead - Retail Media, Mars Wrigley

    2:55 - 3:15

    DIGI

    What Does Org Structure Have to Do with Retail Media Success

    Retail media continues to transform shopper marketing. It’s not enough to simply keep up with the changes in offerings, it requires organisations to re-examine how they structure their teams on both the buy side and the supply side. Join us to hear how to navigate the complexities around retail media and what tools and resources might help. Plus, we’ll dive into why creating a united commerce approach might be the key and the critical factors for success that brands can apply to their own organisations.

  • Katrina Smart

    VP Digital Commerce, Europe, Mars United Commerce

  • Josh Clarkson

    Global Lead - Retail Media, Mars Wrigley

  • 3:35 - 3:50

    BRAND

    Riiise and Shiiine, Kylie Cosmetics. Build your brand or go bust.

    Kylie Cosmetics marked the advent of social-first, D2C brands taking the world by Storm(i).

    • Samaneh Zamani

      Strategy Director, Iris Worldwide

    3:35 - 3:50

    BRAND

    Riiise and Shiiine, Kylie Cosmetics. Build your brand or go bust.

    Kylie Cosmetics marked the advent of social-first, D2C brands taking the world by Storm(i). So how did the empire go from breaking the internet and making Kylie Jenner the youngest billionaire, to being a rapidly declining brand with tanking year on year sales? And what lessons can we learn as brand marketeers navigating the every-changing social media landscape? Spoiler: the fundamentals of brand building haven’t changed, we just need it now, more than ever to cut through.

  • Samaneh Zamani

    Strategy Director, Iris Worldwide

  • 3:00 - 3:20

    CRECON

    Influencers - Have we got it all wrong?

    Does the word ‘Influencer’ make your ole’ tum tum feel a bit icky?

    • Tom Rainsford

      Marketing Director, Beavertown Brewery

    3:00 - 3:20

    CRECON

    Influencers - Have we got it all wrong?

    Does the word ‘Influencer’ make your ole’ tum tum feel a bit icky? We’ll Pop on down for an alternative view and thoughts on different approach with Influencers and Creators. And maybe, maybe I’ll hand out some beers. Maybe.

  • Tom Rainsford

    Marketing Director, Beavertown Brewery

  • 3:05 - 3:20

    ATTEN

    Out of Home. It’s Coming Home!

    Your first look at In-Scene Out of Home! An absolute first of its kind ad unit set to revolutionise how brands capture attention & engage consumers.

    • Nick Smith

      CEO, Elonex

    • Karim Kamar

      Pianist

    3:05 - 3:20

    ATTEN

    Out of Home. It’s Coming Home!

    Your first look at In-Scene Out of Home! An absolute first of its kind ad unit set to revolutionise how brands capture attention & engage consumers. Join influential DOOH media owner, Elonex & virtual product placement leader, Ryff as we unveil In-Scene Out of Home at MAD//Fest.

    Discover how In-Scene Out of Home seamlessly integrates branded billboards into TV shows & films, allowing brands to authentically engage viewers within their favourite entertainment experiences, to enhance visibility & grab the attention of ad-resistant audiences like never before.

    It’s time to place your brand in the content audiences love, not the ads they hate (and get the eyeballs you pay for!), so don’t miss this! We’re building the world’s biggest network of billboards, and here you’ll get exclusive demos, data and insights, and have chance to ask exactly what In-Scene Out of Home means for your brand!

  • Nick Smith

    CEO, Elonex

  • Karim Kamar

    Pianist

  • 2:55 - 3:15

    FLC

    Can Anyone Tell Me How To Be A Leader?

    No two paths towards leadership are the same. We all need champions, but when + how do we need to take responsibility for our own journeys, + how do we lead when we get there?

    • Gill Huber

      Managing Partner, Future Factory // Part Of The Ingenuity Group

    • Matt Bushby

      CMO, Rightmove

    2:55 - 3:15

    FLC

    Can Anyone Tell Me How To Be A Leader?

    No two paths towards leadership are the same. We all need champions, but when + how do we need to take responsibility for our own journeys, + how do we lead when we get there?

  • Gill Huber

    Managing Partner, Future Factory // Part Of The Ingenuity Group

  • Matt Bushby

    CMO, Rightmove

  • 3:05 - 3:25

    CREAT

    The Human Experience (or How to Escape the Feedback Epidemic)

    The world is perfecting the functional experience at the expense of the emotional, human experience

    • John Sills

      Managing Partner + Author, The Foundation

    3:05 - 3:25

    CREAT

    The Human Experience (or How to Escape the Feedback Epidemic)

    The world is perfecting the functional experience at the expense of the emotional, human experience, leading to organisations that are full of humans who aren't allowed to act in a human way. And it's all because we're obsessed by feedback surveys. This talk covers lessons from The Human Experience, named Leadership Book of the Year in 2023.

    We'll talk about:

    • Why customer loyalty is a myth
    • How we escape from the epidemic of feedback surveys
    • The pain of being on hold (unless you're with Octopus Energy)
    • Why Swiss trains are so much better than UK ones
    • And most importantly, the human behaviours customers expect to see, and the cultural enablers organisations need to act in this way consistently
  • John Sills

    Managing Partner + Author, The Foundation

  • 3:10 - 3:25

    HEXAG

    How DLG Heralded the Era of Data Collaboration

    Data collaboration is one of the big media buzzwords of ‘24.

    • Hugh Stevens

      Managing Director, UK, LiveRamp

    • Sam Taylor

      Head of Performance Marketing and CRM, Direct Line Group | Chair of AV Steering Group | Executive Committee member, ISBA

    3:10 - 3:25

    HEXAG

    How DLG Heralded the Era of Data Collaboration

    Data collaboration is one of the big media buzzwords of ‘24. With a rapidly changing digital environment, the rise of data clean rooms, and (dare we say it) a cookieless future, marketers can face challenges leveraging their data effectively. Can data collaboration deliver the promised value of more profound insights, accurate activation at scale and closed-loop measurement? Are the insights gained worth the investment, and how do they translate into tangible marketing outcomes? In the rapid fireside chat, LiveRamp’s UK MD Hugh Stevens talks to Direct Line Group Marketing Director Sam Taylor about what data collaboration means to him, what successes he’s had with it, how other brands should think, and whether it’s a fad or a real step change in a data-driven marketing strategy.

  • Hugh Stevens

    Managing Director, UK, LiveRamp

  • Sam Taylor

    Head of Performance Marketing and CRM, Direct Line Group | Chair of AV Steering Group | Executive Committee member, ISBA

  • 3:15 - 3:40

    AI

    PANEL: Bigger, Faster, Better: How Generative AI Can Unlock Untapped Efficiency And Increase Productivity for brands

    AI-powered automation streamlines repetitive tasks and processes, freeing up human resources for more strategic initiatives. What are the front and back end tools brands can and are using to do this?

    • Seb Bardin

      Digital Marketing Expert, Ex-Coca-Cola, Unilever and Sony

    • Jamie Irving

      VP Digital Marketing and CRM, Pentland Brands

    • Nihir Vedd

      Founder, Glimpses AI + Gen AI Lecturer, Imperial College London

    • Alec Barr

      Head of Behavioural Science, OLIVER Agency

    3:15 - 3:40

    AI

    PANEL: Bigger, Faster, Better: How Generative AI Can Unlock Untapped Efficiency And Increase Productivity for brands

    AI-powered automation streamlines repetitive tasks and processes, freeing up human resources for more strategic initiatives. What are the front and back end tools brands can and are using to do this?

  • Seb Bardin

    Digital Marketing Expert, Ex-Coca-Cola, Unilever and Sony

  • Jamie Irving

    VP Digital Marketing and CRM, Pentland Brands

  • Nihir Vedd

    Founder, Glimpses AI + Gen AI Lecturer, Imperial College London

  • Alec Barr

    Head of Behavioural Science, OLIVER Agency

  • 3:20 - 3:40

    CRECON

    VMO2: ‘We’re in our Creator Era’ - A Swiftie’s guide to embracing Creators and Fandoms for brands

    In this session, Swifties Rachael Courtney, Head of Social & Content at Virgin Media O2 and Alex Dalman, Head of Social Innovation at VCCP

    • Rachel Courtney

      Head of Social & Content, Virgin Media O2

    • Alex Dalman

      Head of Social & Innovation, VCCP

    3:20 - 3:40

    CRECON

    VMO2: ‘We’re in our Creator Era’ - A Swiftie’s guide to embracing Creators and Fandoms for brands

    In this session, Swifties Rachael Courtney, Head of Social & Content at Virgin Media O2 and Alex Dalman, Head of Social Innovation at VCCP will discuss their dos and don’ts when it comes to working with mega celebrities in music, rugby and gaming through to working with a wide range of creators and influencers - from in-house Creators, to value exchange Creators, to longer term Creator partnerships.

  • Rachel Courtney

    Head of Social & Content, Virgin Media O2

  • Alex Dalman

    Head of Social & Innovation, VCCP

  • 3:20 - 3:45

    DIGI

    WHERE WE’RE GOING, YOU DON’T NEED CHANNELS

    • Chris Cairns

      Senior Business Development Director, Yieldify & Tech, Epsilon

    3:20 - 3:45

    DIGI

    WHERE WE’RE GOING, YOU DON’T NEED CHANNELS

  • Chris Cairns

    Senior Business Development Director, Yieldify & Tech, Epsilon

  • 3:20 - 3:40

    FLC

    Changing mindsets: How diversity of thinking and curiosity drives positive change and creativity

    A conversation about the importance of making room for your voice and not being fearful of it, and about how diversity of thinking and a culture of curiosity can drive change in your organisation, helping to tackle bias and stagnation and facilitate new, more creative approaches – from business strategy to attracting and retaining the right people.

    • Tanwa Edu

      Head of Attention Consulting, Lumen

    • Donia Baddou

      Global VP Partnerships, Lumen Research

    • Ellie Edwards-Scott

      Co-Founder, Advisory Collective

    3:20 - 3:40

    FLC

    Changing mindsets: How diversity of thinking and curiosity drives positive change and creativity

    A conversation about the importance of making room for your voice and not being fearful of it, and about how diversity of thinking and a culture of curiosity can drive change in your organisation, helping to tackle bias and stagnation and facilitate new, more creative approaches – from business strategy to attracting and retaining the right people.

  • Tanwa Edu

    Head of Attention Consulting, Lumen

  • Donia Baddou

    Global VP Partnerships, Lumen Research

  • Ellie Edwards-Scott

    Co-Founder, Advisory Collective

  • 3:25 - 3:45

    ATTEN

    Creative x Media = Better Attention

    Since the dawn of modern marketing and until the early 1990’s the creative and media disciplines were more integrated than today.

    • Ian Maybank

      Head of Connections Planning, Media, and Insights, Specsavers

    3:25 - 3:45

    ATTEN

    Creative x Media = Better Attention

    Since the dawn of modern marketing and until the early 1990’s the creative and media disciplines were more integrated than today. Ian Maybank makes the case that in an ever complex and cluttered media environment it’s imperative to bring both disciplines closer together again to create better attention for advertisers. He’ll share the benefits for brands and top tips for marketers looking to make this a reality.

  • Ian Maybank

    Head of Connections Planning, Media, and Insights, Specsavers

  • 3:30 - 3:45

    CREAT

    Play and Display: Creative Techniques for Effective Advertising in Games

    With over 46 million players in the UK and a global industry value of $189bn, gaming has turned from a niche hobby to a major media powerhouse.

    • Simon Sworn

      Creative Director, Anzu

    3:30 - 3:45

    CREAT

    Play and Display: Creative Techniques for Effective Advertising in Games

    With over 46 million players in the UK and a global industry value of $189bn, gaming has turned from a niche hobby to a major media powerhouse. With giants like Disney, Nike, and Gucci dominating the space, how can your brand stand out and engage one of the largest audiences on the planet?

    Join Anzu’s Creative Director, Simon Sworn, who will unveil insights from Anzu’s new data-driven guide to creative in-game excellence. Discover the secrets behind designing in-game creatives that captivate and convert, no matter where across the marketing funnel you want to drive impact.

    Don’t miss this chance to gain valuable insights to enhance your creative planning process and understand what works and what doesn’t when it comes to in-game creatives in order to make your campaign more effective.

  • Simon Sworn

    Creative Director, Anzu

  • 3:30 - 3:50

    HEXAG

    How to lose your virginity at 137 years old

    What led a 137 year old mono-channel direct selling brand to make the bold move and lose it omnichannel virginity?

    • Kristof Neirynck

      CEO, AVON

    3:30 - 3:50

    HEXAG

    How to lose your virginity at 137 years old

    What led a 137 year old mono-channel direct selling brand to make the bold move and lose it omnichannel virginity? Find out how customer centricity is transforming a traditional door to door, paper catalogue business into an omnichannel business that is now selling through retail, social selling, marketplaces and DTC and how a cutting edge AI-powered technology stack powers up it’s B2B2C business.

  • Kristof Neirynck

    CEO, AVON

  • 3:40 - 4:00

    CRECON

    Think like the Side Men. Brief like the Mad Men. How to set brands up for success in the new era of influence

    The best in advertising’s history have long agreed on one thing: brilliant work comes from brilliant briefs.

    • Kate Mander

      Co-Founder, Just Add Joy

    • Dani Murphy

      Co-Founder, Just Add Joy

    • Jordan Schwarzenberger

      Co-Founder, Arcade Media, Manager, The Sidemen

    • Tom Fenwick-Smith

      Senior Creative, Three

    3:40 - 4:00

    CRECON

    Think like the Side Men. Brief like the Mad Men. How to set brands up for success in the new era of influence

    The best in advertising’s history have long agreed on one thing: brilliant work comes from brilliant briefs. They’re simple, inspiring - and empathetically tailored to the unique sensibilities of creative teams. Now the advertising landscape looks very different. It’s what we call “The Sidemen Era” where creators are more likely to be making the content audiences love and talk about than traditional ad creatives or “Mad Men”. However, this shift doesn't mean we should leave behind all of industry’s best practices. In this session, Dani and Kate from Just Add Joy take aim at crappy creator briefs and offer practical guidance on crafting briefs that unlock creator marketing's immense potential. Joining them are two special guests: Tom Fenwick-Smith from Three representing The Mad Men, and Jordan Schwarzenberger from Arcade Media, repping The Sidemen, to provide unique perspectives from both ends of the spectrum.

  • Kate Mander

    Co-Founder, Just Add Joy

  • Dani Murphy

    Co-Founder, Just Add Joy

  • Jordan Schwarzenberger

    Co-Founder, Arcade Media, Manager, The Sidemen

  • Tom Fenwick-Smith

    Senior Creative, Three

  • 15:45 - 16:05

    FLC

    What can Bluey teach us about creating content that resonates with multiple generations?

    This fireside chat with Jasmine Dawson, Senior Vice President of Digital at BBC Studios and Jocelyn Wright-Medhurst, Associate Director at Propeller Group delves into the multi-award winning and cult children’s hit Bluey and what has made it so successful.

    • Jocelyn Wright-Medhurst

      Associate Director, Propeller

    • Helen O'Donnell

      Head of Development, BBC Studios

    15:45 - 16:05

    FLC

    What can Bluey teach us about creating content that resonates with multiple generations?

    This fireside chat with Jasmine Dawson, Senior Vice President of Digital at BBC Studios and Jocelyn Wright-Medhurst, Associate Director at Propeller Group delves into the multi-award winning and cult children’s hit Bluey and what has made it so successful. The discussion will focus on how creating meaningful content can reach audiences of different generations, and what brands can learn about creating truly impactful content that feels authentic and relatable.

  • Jocelyn Wright-Medhurst

    Associate Director, Propeller

  • Helen O'Donnell

    Head of Development, BBC Studios

  • 3:50 - 4:10

    CREAT

    Changing names, changing minds: Supercharging Hellmann’s creativity

    When you’re a category leader, there can be a natural tendency to play it safe.

    • Joao Brum

      Global Senior Marketing Manager Hellmann's, Unilever

    • Jamie Cordwell

      ECD, Edelman

    3:50 - 4:10

    CREAT

    Changing names, changing minds: Supercharging Hellmann’s creativity

    When you’re a category leader, there can be a natural tendency to play it safe. But that’s not a recipe for consumer engagement. When a brand challenges the status quo, it’s fun to watch, and captures consumer attention. It didn’t start that way for mayo brand Hellmann’s but for the past year they’ve made a concerted effort to go against the grain with campaigns like Mayo McHack. This year, they pushed the boundaries even further by inviting mayo-lovers in Germany with the last name Heinz to change their name to Hellmanns. What started as an innocent Instagram post led to fans changing their name and proudly declaring their love for the creamy condiment. In response, Hellmann’s went all in, devising a simple creative campaign cheering on the new members of the Hellmanns family. Join the session to hear more about how challenging the status quo and championing their fans, supercharged the brand’s creativity.

  • Joao Brum

    Global Senior Marketing Manager Hellmann's, Unilever

  • Jamie Cordwell

    ECD, Edelman

  • 3:50 - 4:05

    ATTEN

    From Attention to Advantage: How Media Partners Win with New Metrics

    In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics.

    • Anthony Crocker

      Director of Commercial Success Strategy, Telegraph Media Group

    • Nicky Spooner

      Senior Director, Advertiser Soltuions, PubMatic

    • Lee Campbell

      Product Manager, Financial Times

    • Marc Guldimann

      CEO, Adelaide Metrics

    3:50 - 4:05

    ATTEN

    From Attention to Advantage: How Media Partners Win with New Metrics

    In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics. This rapid-fire panel explores why attention metrics aren’t just another buzzword but a pivotal strategy for publishers and SSPs like the Financial Times, PubMatic, and The Telegraph to stand out, generate demand, and improve advertiser outcomes. Join industry leaders as they discuss the practical benefits, the evolving marketplace, and the promising future of attention measurement and activation.

  • Anthony Crocker

    Director of Commercial Success Strategy, Telegraph Media Group

  • Nicky Spooner

    Senior Director, Advertiser Soltuions, PubMatic

  • Lee Campbell

    Product Manager, Financial Times

  • Marc Guldimann

    CEO, Adelaide Metrics

  • 3:50 - 4:05

    BRAND

    Inside Pringles’ ‘Poptopia’ NEW Always-On Promotion Platform

    Inside PrinJoin us to discover!

    • Jeremy Stern

      Founder and CEO, PromoVeritas

    • Roisin Devine

      European Digital and Social Lead, Kellanova

    • Charles Stanton

      Chief Marketing Officer, Forj

    3:50 - 4:05

    BRAND

    Inside Pringles’ ‘Poptopia’ NEW Always-On Promotion Platform

    Inside PrinJoin us to discover!
    • Why Pringles invested in digital destination ‘Poptopia’ to dig into consumer insights and drive more personalised experiences across 39 countries (Roisin)
    • How prize promotions significantly boost engagement and loyalty, leading to increased sales and brand affinity (Jeremy)
    • Ways the Metaverse is supercharging personalisation and brand loyalty (Charles)
    Pringles’ ‘Poptopia’ NEW Always-On Promotion Platform”

  • Jeremy Stern

    Founder and CEO, PromoVeritas

  • Roisin Devine

    European Digital and Social Lead, Kellanova

  • Charles Stanton

    Chief Marketing Officer, Forj

  • 3:50 - 4:05

    DIGI

    Building sustainable Retail Media the same way you recycle your coffee capsules.

    Every year the holidays get hotter. And no, we’re not talking about the weather.

    • Diane de la Baronniere

      Global Digital Commerce Media Director, Haleon

    3:50 - 4:05

    DIGI

    Building sustainable Retail Media the same way you recycle your coffee capsules.

    Every year the holidays get hotter. And no, we’re not talking about the weather. Something else is making the snow melt: record-breaking shopping cycles that have no end in sight. According to the NRF, holiday sales have continuously surged since the pandemic: from $782 billion in 2020 to $957 billion in 2023. For 2024, a $1 trillion season is not just something on a wishlist. Plan your holiday campaigns now to maximize ROI with retail data.

  • Diane de la Baronniere

    Global Digital Commerce Media Director, Haleon

  • 3:55 - 4:10

    HEXAG

    The Rebirth of Media's Virtuous Circle

    The advertising industry & media work as a virtuous circle - great content attracts viewers, which in turn attracts ad revenue

    • Jean-Baptiste Moggio

      Senior Brand Manager, RTL AdAlliance

    3:55 - 4:10

    HEXAG

    The Rebirth of Media's Virtuous Circle

    The advertising industry & media work as a virtuous circle - great content attracts viewers, which in turn attracts ad revenue, thus enabling the production of more quality content. But the complex modern media ecosystem threatens to break this cycle due to increased competition from non-media advertising platforms. RTL AdAlliance will explore how a bolder communication from premium content supported media is safeguarding the ecosystem.

  • Jean-Baptiste Moggio

    Senior Brand Manager, RTL AdAlliance

  • 4:00 - 4:20

    CMO

    200 years of Effectiveness

    • Jon Evans

      CMO, Uncensored

    • Sir John Hegarty

      Co-founder + Creative Director, The Garage

    • Guilherme Ferreira

      Global Brand Vice President, Cadbury

    • Orlando Wood

      Chief Innovation Officer, System1

    4:00 - 4:20

    CMO

    200 years of Effectiveness

  • Jon Evans

    CMO, Uncensored

  • Sir John Hegarty

    Co-founder + Creative Director, The Garage

  • Guilherme Ferreira

    Global Brand Vice President, Cadbury

  • Orlando Wood

    Chief Innovation Officer, System1

  • 4:00 - 4:20

    CRECON

    Influencer Marketing at Boots

    • Emily Bell

      Head of Social, Content & Influencer, Boots UK

    4:00 - 4:20

    CRECON

    Influencer Marketing at Boots

  • Emily Bell

    Head of Social, Content & Influencer, Boots UK

  • 4:00 - 5:00

    NEWSP

    Election eve special: poll position, our next prime minster & the F word…

    With unparalleled knowledge, wit, and behind the scenes gossip from Westminster, some of Britain’s most well-connected political journalists will discuss the fast-moving political landscape on the eve of the general election.

    • Alison Phillips

      Journalist + commentator

    • Kevin Maguire

      Associate editor, Mirror

    • Kevin Schofield

      Political editor, HuffPost

    • Catherine Bohart

      Comedian

    4:00 - 5:00

    NEWSP

    Election eve special: poll position, our next prime minster & the F word…

    With unparalleled knowledge, wit, and behind the scenes gossip from Westminster, some of Britain’s most well-connected political journalists will discuss the fast-moving political landscape on the eve of the general election. Newsworks' panel will unpack the polls, the parties on the rise and fall, as well as those politicians on the way out.

  • Alison Phillips

    Journalist + commentator

  • Kevin Maguire

    Associate editor, Mirror

  • Kevin Schofield

    Political editor, HuffPost

  • Catherine Bohart

    Comedian

  • 4:10 - 4:25

    CREAT

    Less Likes, More Love

    Join Kate Bird, EMEA Marketing Director at Snapchat, for a session which looks at the impact of social media's rise on our sense of identity and the toll it takes on our relationships.

    • Kate Bird

      Senior Marketing Director, EMEA, Snap Inc.

    4:10 - 4:25

    CREAT

    Less Likes, More Love

    Join Kate Bird, EMEA Marketing Director at Snapchat, for a session which looks at the impact of social media's rise on our sense of identity and the toll it takes on our relationships. By confronting the reality of the "friendship recession" we’ll explore why Snapchat is the antidote to social media, delving into the power of genuine connection and the imperative to uphold values in an ever-changing digital landscape.

  • Kate Bird

    Senior Marketing Director, EMEA, Snap Inc.

  • 4:10 - 4:30

    ATTEN

    Visuals attract, verbals engage: How brand language is now winning customers and building loyalty faster and cheaper

    You can spend as much as you want to win your consumers' attention - but once you've got it, that money's wasted unless you know how to engage them.

    • Ross Hawkins

      Head of Brand, Brompton Bikes

    • Chris West

      Head of Voices, Verbal Identity

    4:10 - 4:30

    ATTEN

    Visuals attract, verbals engage: How brand language is now winning customers and building loyalty faster and cheaper

    You can spend as much as you want to win your consumers' attention - but once you've got it, that money's wasted unless you know how to engage them. With more channels than ever before, and rapidly decaying attention spans, the only way to engage consumers effectively is by defining your brand voice so it's authentic and differentiated. But how do you design a brand voice that everyone in the company can use, from the person on the shop-floor, to the CRM team, to the social team, to your 12 different agencies, to your CEO? Find out how Brompton Bikes worked with the world's most successful verbal branding agency to create a stand out voice and cut through.

  • Ross Hawkins

    Head of Brand, Brompton Bikes

  • Chris West

    Head of Voices, Verbal Identity

  • 4:10 - 4:30

    BRAND

    Boldly Building Sustainably Circular Brands

    • Anna Valle

      Co-founder, Seeds of Colour

    • Tessa Clarke

      Co-Founder & CEO, Olio

    • Ana Estrougo

      Founder + CEO, The Octopus Club

    4:10 - 4:30

    BRAND

    Boldly Building Sustainably Circular Brands

  • Anna Valle

    Co-founder, Seeds of Colour

  • Tessa Clarke

    Co-Founder & CEO, Olio

  • Ana Estrougo

    Founder + CEO, The Octopus Club

  • 4:10 - 4:25

    DIGI

    Retail Media Mastery: 15 Years, 15 Lessons, 15 Minutes

    Retail media has evolved significantly over the past 15 years, but at its core, it remains simple.

    • Lee LeFeuvre

      Chief Communications Officer, SMG

    4:10 - 4:25

    DIGI

    Retail Media Mastery: 15 Years, 15 Lessons, 15 Minutes

    Retail media has evolved significantly over the past 15 years, but at its core, it remains simple. Retailers that focus on onboarding the right partners, deploying the right tools, and getting back to the basics of retail media stand to win by developing long-term, data-backed strategies and activating omnichannel commerce media campaigns. Join Lee LeFeuvre, Chief Commercial Officer at SMG, as he guides you through the top 15 lessons needed to succeed in this rapidly evolving retail media landscape.

  • Lee LeFeuvre

    Chief Communications Officer, SMG

  • 4:15 - 4:35

    HEXAG

    Becoming the nations favourite pint

    This is the story of how we constantly look to evolve Guinness in Great Britain to remain culturally relevant

    • Anna MacDonald

      Marketing Director (VP), Guinness

    4:15 - 4:35

    HEXAG

    Becoming the nations favourite pint

    This is the story of how we constantly look to evolve Guinness in Great Britain to remain culturally relevant (whilst also staying true to our roots), how we became the nation’s favourite pint; as well as being named Marketing Week’s Brand Of The Year 2023. Our story is about bravery. As custodians of the brand, anyone who comes to work here is standing on the shoulders of the giants that laid the groundwork before them. The idea of tinkering in any way with that winning formula was seen as unpalatable. But we realised that what got us here, won’t get us there. So we tinkered, and uncovered a whole new framework for brand growth via our Marketing. So our story will be about what changes we made that helped to bring about a new golden age for the brand.

  • Anna MacDonald

    Marketing Director (VP), Guinness

  • 4:15 - 5:00

    AI

    Flourish: Digilearnings Gen Z’s Ultimate Insight Panel for Popworks supported by Vayner Media

    In an exciting and dynamic session our Gen Z participants are tasked with the ultimate challenge: providing valuable insights on a brief for Popworks, supported by the exceptional team at Vayner Media.

    4:15 - 5:00

    AI

    Flourish: Digilearnings Gen Z’s Ultimate Insight Panel for Popworks supported by Vayner Media

    In an exciting and dynamic session our Gen Z participants are tasked with the ultimate challenge: providing valuable insights on a brief for Popworks, supported by the exceptional team at Vayner Media. This engaging session will feature deep dives and compelling pitches that reveal the thoughts and perspectives of the next generation. With their unique viewpoints and innovative ideas, our diverse Gen Z talent will offer Popworks a glimpse into the minds of our future, our aim to ensure brands grow and keep relevant as well as ahead of the curve.

    4:20 - 4:40

    CRECON

    Leading The Charge Through Influencer Marketing

    The story of how digital first natural deodorant brand, Wild, discovered that influencer marketing is the key to its success, why it has made it central to its marketing strategy, and how it is breaking new ground.

    • Harry Symes-Thompson

      Director Of Marketing, Wild

    4:20 - 4:40

    CRECON

    Leading The Charge Through Influencer Marketing

    The story of how digital first natural deodorant brand, Wild, discovered that influencer marketing is the key to its success, why it has made it central to its marketing strategy, and how it is breaking new ground.

  • Harry Symes-Thompson

    Director Of Marketing, Wild

  • 4:30 - 4:50

    BRAND

    The Value of Measurement.... and why to avoid measuring everything everywhere all at once.

    At a time when marketing budgets are under more pressure than ever, marketers require hard evidence for senior stakeholders not only on the return on their marketing investment, but also on the measurement systems put in place to capture effectiveness accurately.

    • Ian Gibbs

      Insight and Planning Director, DMA UK

    • Tony Miller

      CMO/Non-Exec Board Chair, DMA

    4:30 - 4:50

    BRAND

    The Value of Measurement.... and why to avoid measuring everything everywhere all at once.

    At a time when marketing budgets are under more pressure than ever, marketers require hard evidence for senior stakeholders not only on the return on their marketing investment, but also on the measurement systems put in place to capture effectiveness accurately.

    Unearthing new insight from its databank of 1,500 campaigns, the DMA will provide new measurement insights that will stimulate a frank conversation about how businesses need to set themselves up to generate meaningful campaign effectiveness research and avoid measuring every vanity metric available to them.

    Need to prove the value of measurement in those increasingly difficult budget setting meetings? This session is for you.

  • Ian Gibbs

    Insight and Planning Director, DMA UK

  • Tony Miller

    CMO/Non-Exec Board Chair, DMA

  • 4:30 - 4:50

    CREAT

    Why wildcards win out: the journey from indie start up to industry leader

    SWAMP is a full-service brand experience agency dedicated to increasing the quality of storytelling for brands, businesses and entertainment audiences.

    • Clem Garritty

      Co-Founder and Executive Creative Director, SWAMP

    4:30 - 4:50

    CREAT

    Why wildcards win out: the journey from indie start up to industry leader

    SWAMP is a full-service brand experience agency dedicated to increasing the quality of storytelling for brands, businesses and entertainment audiences.

    Founded from a creative core of immersive theatre makers, we have created award-winning, critically acclaimed immersive and experiential work for the world’s biggest global brands

    Through their creative and production teams' rich history of working at the pinnacle of immersive entertainment (Punchdrunk & Secret Cinema), SWAMP has forged a path of innovation and daring backed up by watertight results.

  • Clem Garritty

    Co-Founder and Executive Creative Director, SWAMP

  • 4:30 - 4:45

    DIGI

    Retailers: The New Media Moguls – From Aisles to Ads

    Forget Hollywood, the new advertising giants aren't in Tinseltown but in the supermarket aisle.

    • Raj Redij-Gill

      Retail Media Consultant, Freelance

    4:30 - 4:45

    DIGI

    Retailers: The New Media Moguls – From Aisles to Ads

    Forget Hollywood, the new advertising giants aren't in Tinseltown but in the supermarket aisle.

    Retailers, armed with vast troves of customer data, a sprawling network of physical stores, and a growing arsenal of digital platforms, are emerging as the new titans of the media world.

    Today, retailers are rewriting the rules, leveraging their unique assets to capture the attention of shoppers at every touchpoint, from online browsing to in-store purchases.

    This session will explore how retail giants are transforming into media powerhouses, blurring the lines between commerce and content, redefining the advertising landscape and shaping the future of how brands connect with consumers.

  • Raj Redij-Gill

    Retail Media Consultant, Freelance

  • 4:35 - 4:55

    HEXAG

    Cadbury: The power of one word.

    For too long marketing has been constipated with brand pyramids, pillars, onions and keyholes.

    • Guilherme Ferreira

      Global Brand Vice President, Cadbury

    • Clare Hutchinson

      CSO, VCCP

    4:35 - 4:55

    HEXAG

    Cadbury: The power of one word.

    For too long marketing has been constipated with brand pyramids, pillars, onions and keyholes. This session challenges these archaic and somewhat flimsy structures. Instead, we challenge all brands to get behind the discipline of defining your brand with one word. One word that informs everything you do. Gui Ferreira (Global Brand Vice President Cadbury) and Clare Hutchinson (CSO VCCP) will share the story of Generosity, and how we have used that one word to inform everything from packaging to promotions and beyond. A single word that has crossed borders and market maturities and added an extra $1.2bn to the business in 5 years.

  • Guilherme Ferreira

    Global Brand Vice President, Cadbury

  • Clare Hutchinson

    CSO, VCCP

  • 4:50 - 5:10

    BRAND

    Why Your Ads Are Failing: Start Harnessing The Power of Social Trend

    Join industry leaders Max Osborne, founder of ThisThat, Alex Brown, CCO and co-founder of Campfire, Joe Gradwell, CEO and co-founder of Campfire, and Jo Burford, Head of Creators at TikTok, for a compelling discussion on the transformative power of social media trends.

    • Joe Gradwell

      CEO, Campfire

    • Alex Brown

      CCO, Campfire

    • Max Osborne

      Founder, ThisThat

    • Jo Burford

      Head of Creators, TikTok

    4:50 - 5:10

    BRAND

    Why Your Ads Are Failing: Start Harnessing The Power of Social Trend

    Join industry leaders Max Osborne, founder of ThisThat, Alex Brown, CCO and co-founder of Campfire, Joe Gradwell, CEO and co-founder of Campfire, and Jo Burford, Head of Creators at TikTok, for a compelling discussion on the transformative power of social media trends.

    Discover how social has overtaken search, and why it is critical to be community-first and community-led as a brand.

    Key Points:
    - Community-First Marketing: Explore how influencer marketing prioritises authentic, community-led engagement.
    - Staying Relevant: Learn why brands must join social conversations, leveraging influencers and trends.
    - Measuring Impact: Insights on the tangible impact community-led advertising has across the entire marketing funnel.
    - Success Stories: Sharing case studies of brands thriving through viral trends with strategies to keep your brand relevant in today’s fast-paced digital landscape.

  • Joe Gradwell

    CEO, Campfire

  • Alex Brown

    CCO, Campfire

  • Max Osborne

    Founder, ThisThat

  • Jo Burford

    Head of Creators, TikTok

  • 4:50 - 5:05

    DIGI

    Why imagination is the key to a sustainable advertising industry

    This decade will see the fastest economic transition in history.

    • Laura Wade

      Global Head of Sustainability Strategy, EssenceMediacom

    • Pauline Robson

      Managing Partner, Head of Sustainability, Essencemediacom

    4:50 - 5:05

    DIGI

    Why imagination is the key to a sustainable advertising industry

    This decade will see the fastest economic transition in history. As an industry we are still focussing on the (important) task of carbon measurement. But the sustainable transition is so much more. In this session we lift our heads up from the day to day to explore the societal trends and economic solutions that are gaining traction globally and are set to radically transform our lives and the role of advertising. Join us to tap into our imagination and how we can build advertising services and products that can bring a bold and exciting future into being.

  • Laura Wade

    Global Head of Sustainability Strategy, EssenceMediacom

  • Pauline Robson

    Managing Partner, Head of Sustainability, Essencemediacom

  • 4:55 - 5:15

    CREAT

    Putting the Society Back in the RSPCA: Repositioning the Brand for the Next 200 Years

    How do you inspire people to join your cause? Simple, you give them a reason.

    • Chris Sherwood

      CEO, RSPCA

    • Uttara Masting

      Group Strategy Director, Jones Knowles Ritchie (JKR)

    4:55 - 5:15

    CREAT

    Putting the Society Back in the RSPCA: Repositioning the Brand for the Next 200 Years

    How do you inspire people to join your cause? Simple, you give them a reason. With animals facing some of the biggest challenges of our time, the work of the RSPCA has become more critical than ever. But as a single organisation, it knew it couldn't address these challenges alone. It needed to put the society back at the heart of the RSPCA, reminding everyone what it does, who it stands for, and why it matters. Ultimately inspiring everyone to create a better world for every animal. Join CEO Chris Sherwood and JKR’s Uttara Masting as they pull the curtains back on the organisation's bold new purpose and positioning that will help define its next 200 years.

  • Chris Sherwood

    CEO, RSPCA

  • Uttara Masting

    Group Strategy Director, Jones Knowles Ritchie (JKR)

  • 4:55 - 5:10

    HEXAG

    Embrace the chaos: A brand survival guide

    We live in a chaotic age. An endless repetition of disruption, distraction, and over stimulation. Brands have become disconnected fragments in our minds.

    • Nir Wegrzyn

      CEO + Founder, Brand Opus

    4:55 - 5:10

    HEXAG

    Embrace the chaos: A brand survival guide

    We live in a chaotic age. An endless repetition of disruption, distraction, and over stimulation. Brands have become disconnected fragments in our minds. Commercial effectiveness is becoming challenging. We might not be able to stop the chaos, but we can learn to thrive in it. Brands can be understood as Magnets. Brands need to be connected and meaningful, to both link the fragments in the mind and create real-world attraction. By supercharging their identity and narrative they can become magnetic brands. Join Nir as he outlines what brands must do to become magnetic, how it can be measured and shares the incredible case study of McCain and how the complete overhaul of the brand narrative and identity led a business performance turn around over a 10-year transformation.

  • Nir Wegrzyn

    CEO + Founder, Brand Opus

  • 5:00 - 7:00

    NEWSP

    Afterparty

    Join Newsworks for cute cocktails and cool beats from DJ Emma.

    • DJ Emma

    • Mixologist

    5:00 - 7:00

    NEWSP

    Afterparty

  • DJ Emma

  • Mixologist

  • 5:00 - 5:20

    CMO

    To test or not to test, that is the question

    • Dave Stratton

      CMO, Sky

    5:00 - 5:20

    CMO

    To test or not to test, that is the question

  • Dave Stratton

    CMO, Sky

  • 5:10 - 5:30

    HEXAG

    Fame and fortune: turning advertising into entertainment

    In the last five years Just Eat Takeaway.com has been transformed from a functional delivery app to a global powerhouse brand, whose marketing is instantly recognised, and more importantly loved in 19 markets worldwide.

    • Susan O'Brien

      CMO / Global VP Brand, Just Eat

    5:10 - 5:30

    HEXAG

    Fame and fortune: turning advertising into entertainment

    In the last five years Just Eat Takeaway.com has been transformed from a functional delivery app to a global powerhouse brand, whose marketing is instantly recognised, and more importantly loved in 19 markets worldwide. A brand whose distinctive sonic mnemonic became as famous as McDonald’s “I’m Lovin’ It”, in a tenth of the timeframe. And a brand that has worked with an array of iconic celebrity talent, from Snoop Dogg to Katy Perry, Latto, and Christina Aguilera. All while navigating global pandemics, hurriquakes and cleavage crises. This is the story of how it happened.

  • Susan O'Brien

    CMO / Global VP Brand, Just Eat

  • 5:10 - 5:30

    BRAND

    Why brands need to be bold and brave, just like their customers.

    Schwarzkopf Live customers are pretty special. They love being bold with their hair colour, making brave choices, transforming their look and trying something new.

    • Nikki Vadera

      FMCG Marketing & Digital Director, Henkel (Schwarzkopf)

    • Emma Castle

      Founder & Creative Director, Bright Island Creative Agency

    5:10 - 5:30

    BRAND

    Why brands need to be bold and brave, just like their customers.

    Schwarzkopf Live customers are pretty special. They love being bold with their hair colour, making brave choices, transforming their look and trying something new. It’s not just hair to them. It’s something that empowers them, makes an impression and expresses their authentic self. And it’s this insight, this bravery and fearless individuality, that inspired the latest campaign. It puts the community at the heart. It lets them shine like no other and showcases the brand in all its kaleidoscopic glory. It’s joyful, it’s authentic, and it couldn’t have happened without them. Join us to hear about the creative journey the brand has been on, the challenges we faced and how we got here.

  • Nikki Vadera

    FMCG Marketing & Digital Director, Henkel (Schwarzkopf)

  • Emma Castle

    Founder & Creative Director, Bright Island Creative Agency

  • 9:50 - 9:55

    HEXAG

    What to expect today

    Co-founders Dan Brain and Ian Houghton give you a lowdown of their highlights from this year's MAD//Fest programme. This will be live-streamed to all other stages.

    • Dan Brain

      Co-Founder

    • Ian Houghton

      Co-Founder

    9:50 - 9:55

    HEXAG

    What to expect today

  • Dan Brain

    Co-Founder

  • Ian Houghton

    Co-Founder

  • 9:55 - 10:00

    HEXAG

    Welcome to MAD//Fest

    • Mary Keane-Dawson

      NED, Board Advisor and Executive Chair - Data, Ai and Digital Transformation, Investment and M&A Advisory

    9:55 - 10:00

    HEXAG

    Welcome to MAD//Fest

  • Mary Keane-Dawson

    NED, Board Advisor and Executive Chair - Data, Ai and Digital Transformation, Investment and M&A Advisory

  • 10:00 - 5:30

    CMO

    Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.

    Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!) 

    • Jon Evans

      CMO, Uncensored

    10:00 - 5:30

    CMO

    Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.

    Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!) 

    Beyond great content sessions from the likes of the best CMOs and marketing and creative legends including Nils Leonard, Sir John Hegarty, Sir Martin Sorrell and Rory Sutherland, the area will be a haven for genuine connection. Engage in top-tier networking, create great relationships, and discover what truly keeps your peers up at night. 

  • Jon Evans

    CMO, Uncensored

  • 10:00 - 10:30

    HEXAG

    Sir Martin Sorrell's Election Day Special: Al, predictions, and what advertising needs from the government.

    • Sir Martin Sorrell

      Founder + Executive Chairman, S4 Capital

    10:00 - 10:30

    HEXAG

    Sir Martin Sorrell's Election Day Special: Al, predictions, and what advertising needs from the government.

  • Sir Martin Sorrell

    Founder + Executive Chairman, S4 Capital

  • 10:25 - 10:30

    Chair's Welcome

    • Mike Follett

      CEO, Lumen Research

    10:25 - 10:30

    Chair's Welcome

  • Mike Follett

    CEO, Lumen Research

  • 10:25 - 10:30

    BRAND

    Welcome from the host

    • Mark Janes

      COO, Co:Cubed

    10:25 - 10:30

    BRAND

    Welcome from the host

  • Mark Janes

    COO, Co:Cubed

  • 10:30 - 10:50

    HEXAG

    Purplebricks: The Difficult Second Album

    Purplebricks is one of the most well-known, successful and (at times) notorious brands to succeed in the UK in the last decade.

    • Philip Lloyd

      CMO, Purplebricks

    10:30 - 10:50

    HEXAG

    Purplebricks: The Difficult Second Album

    Purplebricks is one of the most well-known, successful and (at times) notorious brands to succeed in the UK in the last decade. From it's roots as a start-up, upstart estate agent - founded by two brothers - to being taken over by Sir Charles Dunstone in 2023, the business has ridden a wave of growth fuelled by genuine innovation in a slow sector and aggressive competition against legacy players in the category. Key to this growth was marketing. In the DNA of Purplebricks was a belief in taking the message of the brand and it's difference to a wide, mass audience, building trust in a category with little against competition who rely on physical retail and leaflets. The brand now contends with a fundamental challenge for every disruptor within a category; how to do it again.

  • Philip Lloyd

    CMO, Purplebricks

  • 10:30 - 10:50

    BRAND

    Rock Your Brand: Using Music to Strike a Chord with New Fans

    Join co-founders of Loud Parade, Rahmon Agbaje and Maatin Adewunmi, the award-winning music creative agency, as they team up with the Madfest Innovation crew

    • Rahmon Agbaje

      Founder, Loud Parade

    • Maatin Adewunmi

      Co-founder, Loud Parade

    10:30 - 10:50

    BRAND

    Rock Your Brand: Using Music to Strike a Chord with New Fans

    Join co-founders of Loud Parade, Rahmon Agbaje and Maatin Adewunmi, the award-winning music creative agency, as they team up with the Madfest Innovation crew to showcase the transformative power of music in brand-audience connections. In this dynamic session, they will delve into the rise of AI in the music industry, explore compelling award-winning case studies, and demonstrate how strategic musical influence can elevate brand engagement to new heights. Discover how to harmonise your brand's message and captivate your audience through the universal language of music.

  • Rahmon Agbaje

    Founder, Loud Parade

  • Maatin Adewunmi

    Co-founder, Loud Parade

  • 10:30 - 11:15

    ATTEN

    Turning attention hype into impact at scale

    This masterclass will provide insights into Haleon’s multi-year journey to adopting attention metrics as a key part of our Global media

    • Phil Jackson

      Global Digital Marketing Effectiveness Innovation Director, Haleon

    10:30 - 11:15

    ATTEN

    Turning attention hype into impact at scale

    This masterclass will provide insights into Haleon’s multi-year journey to adopting attention metrics as a key part of our Global media effectiveness programme. The session will outline how attention measurement was positioned in support of our marketing objectives and media strategy, the importance of standardising a Global test & learn framework and finally what we’ve learnt, and business impact delivered to date. Whilst this masterclass will primarily focus on the application of attention measurement and metrics for Media optimisation, it will also provide a glimpse into how we are moving quickly to embrace the equivalent opportunity to improve creative effectiveness and unlock creative and media synergies.

  • Phil Jackson

    Global Digital Marketing Effectiveness Innovation Director, Haleon

  • 10:30 - 11:00

    CMO

    Challenger Brands Uncensored - Lucky Saint + Vinted

    • Jon Evans

      CMO, Uncensored

    • Kerttu Inkeroinen

      Marketing Director, Lucky Saint

    • Andrew Smith

      Senior Brand Director, Vinted

    10:30 - 11:00

    CMO

    Challenger Brands Uncensored - Lucky Saint + Vinted

  • Jon Evans

    CMO, Uncensored

  • Kerttu Inkeroinen

    Marketing Director, Lucky Saint

  • Andrew Smith

    Senior Brand Director, Vinted

  • 10:30 - 11:15

    CRECON

    5 ways to work more effectively with creators

    Join Raf McDonnell, Founder of Talent & Brands, Content Creator Lauren Spearman, and Carlie Wittred from Gousto

    • Rafael McDonnell

      Founder and MD, Talent & Brands

    • Carlie Wittred

      Head of Brand Marketing and Comms, Gousto

    • Lauren Spearman

      Brand Consultant, House of Ren

    10:30 - 11:15

    CRECON

    5 ways to work more effectively with creators

    Join Raf McDonnell, Founder of Talent & Brands, Content Creator Lauren Spearman, and Carlie Wittred from Gousto as they discuss 5 ways to work more effectively with content creators, drawing on their experience in the fields of Marketing, Content Creation and Talent Management.

    5 ways to work more effectively with creators:

    • Identify the right creators for your brand
    • Brief and pay creators properly - Let them create content that they know will work for their audience
    • Build longer term campaigns rather than one-off posts
    • Evaluate what success looks like
  • Rafael McDonnell

    Founder and MD, Talent & Brands

  • Carlie Wittred

    Head of Brand Marketing and Comms, Gousto

  • Lauren Spearman

    Brand Consultant, House of Ren

  • 10:40 - 11:20

    DIGI

    Masterclass: ID-less Alternatives for Future-Proof Advertising

    As the digital advertising landscape undergoes significant shifts with the industry-wide move towards cookieless technologies, we're here to light the way.

    • Mateusz Jędrocha

      VP of Branding Solutions, Adlook

    • Giovanni Tricarico

      Platform Director, Adlook

    10:40 - 11:20

    DIGI

    Masterclass: ID-less Alternatives for Future-Proof Advertising

    As the digital advertising landscape undergoes significant shifts with the industry-wide move towards cookieless technologies, we're here to light the way. With the imminent deprecation of third-party cookies by Google Chrome, commanding over 60% of the global browser market share, our workshop couldn't be timelier. This session is designed to unpack the complexities surrounding the transition to a cookieless web, offering attendees a treasure trove of insights and practical solutions. Whether you're grappling with the basics or looking to refine your strategy, our workshop promises to elevate your understanding and prepare you for the future of advertising. Our workshop is more than just a learning opportunity; it's a chance to join a global initiative aimed at navigating the open web's future with confidence. Participants will walk away not just with enriched knowledge but with a certificate acknowledging their advanced expertise in this critical domain.

  • Mateusz Jędrocha

    VP of Branding Solutions, Adlook

  • Giovanni Tricarico

    Platform Director, Adlook

  • 10:40 - 10:45

    CREAT

    Host's Welcome

    • Lizzie Powell

      VP of Growth, DEPT®

    10:40 - 10:45

    CREAT

    Host's Welcome

  • Lizzie Powell

    VP of Growth, DEPT®

  • 10:45 - 11:30

    CREAT

    Inside Finisterre: how to build (and market) a better kind of business

    Finisterre is a B-Corp certified outdoor apparel brand based down in beautiful Cornwall.

    • Bronwen Foster-Butler

      CMO, Finisterre

    10:45 - 11:30

    CREAT

    Inside Finisterre: how to build (and market) a better kind of business

    Finisterre is a B-Corp certified outdoor apparel brand based down in beautiful Cornwall. With a head office overlooking the wild Atlantic, it has stayed true to its founding principle of “sustainability as standard” since 2003. This desire to do business differently has come with more than its fair share of challenges – through economic crashes, the proliferation of competition, a global pandemic and now a cost-of-living crisis – these headwinds can hit responsible businesses harder. But Finisterre carries on – bigger than ever and with even bolder goals across both their business and their impact. Learn from CMO Bronwen Foster-Butler on how they have stayed true to their principles, whilst also ensuring they are meeting their customers’ needs every step of the way.

  • Bronwen Foster-Butler

    CMO, Finisterre

  • 10:45 - 11:15

    CMO

    What the country needs from a new govt - what does the industry need predictions

    • Sir Martin Sorrell

      Founder + Executive Chairman, S4 Capital

    10:45 - 11:15

    CMO

    What the country needs from a new govt - what does the industry need predictions

  • Sir Martin Sorrell

    Founder + Executive Chairman, S4 Capital

  • 10:55 - 11:00

    FLC

    Chair's Welcome

    • Julia Linehan

      Founder and CEO, The Digital Voice

    10:55 - 11:00

    FLC

    Chair's Welcome

  • Julia Linehan

    Founder and CEO, The Digital Voice

  • 10:55 - 11:10

    HEXAG

    From Down Under to All Over: Secrets to Budgy Smugglers' Success

    Learn how the Australian swimwear brand drives exceptional engagement and brand loyalty in the UK and beyond.

    • George Taylor

      General Manager, Budgy Smuggler UK

    • Michael Green

      Senior Customer Success Manager, Klaviyo

    10:55 - 11:10

    HEXAG

    From Down Under to All Over: Secrets to Budgy Smugglers' Success

    Learn how the Australian swimwear brand drives exceptional engagement and brand loyalty in the UK and beyond. Hear about the differences between UK and Australian ecommerce, the vital role of owned channels, and the brand's creative seasonal campaigns that keep customers hooked. Plus, get inspired by how you can use community and customer data to personalise experiences and make a splash—even when it may be a bit cold and grey outside.

  • George Taylor

    General Manager, Budgy Smuggler UK

  • Michael Green

    Senior Customer Success Manager, Klaviyo

  • 11:00 - 11:50

    BRAND

    Fanatics Brand Challenge: How can we better identify authentic fan moments?

    i.e a Fan encounters a problem in life and step in with a surprise and delight to improve the fan experience.

    • Ciaran Jordan

      VP, Marketing, Fanatics

    11:00 - 11:50

    BRAND

    Fanatics Brand Challenge: How can we better identify authentic fan moments?

    i.e a Fan encounters a problem in life and step in with a surprise and delight to improve the fan experience. EG. A local fan for PSG / Sunderland etc goes through terrible life moment, how can Fantatics respond quickly and support the fan in this moment if difficulty..How do we act quickly and take action?

  • Ciaran Jordan

    VP, Marketing, Fanatics

  • 11:00 - 11:45

    FLC

    Masterclass: How to raise your profile and make your ideas heard

    A guide to successful self-promotion - communicate your successes and raise your profile positively.

    • Stefanie Sword Williams

      Founder, F*ck Being Humble

    11:00 - 11:45

    FLC

    Masterclass: How to raise your profile and make your ideas heard

    A guide to successful self-promotion - communicate your successes and raise your profile positively. Learn how to confidently pitch your ideas to key decision makers and get back up and keep going after the knock-backs.

  • Stefanie Sword Williams

    Founder, F*ck Being Humble

  • 11:00 - 12:00

    NEWSP

    Sex, dating & relationships

    Day three kicks off with a lively session dedicated to the rough and tumble of modern dating.

    • Emma-Louise Boynton

      ‘Sex Talks’ founder, panel host

    • Anna Williamson

      Dating agent, ‘Celebs Go Dating’

    • Katie Strick

      ‘Love Stories’ podcast host, Evening Standard

    • Pete Wicks

      TV personality

    • Sally Land

      Agony aunt + ‘Dear Deidre’ columnist, The Sun

    11:00 - 12:00

    NEWSP

    Sex, dating & relationships

    Day three kicks off with a lively session dedicated to the rough and tumble of modern dating. Newsworks' expert panellists will share the best stories they’ve encountered, what makes them ick or stick and their advice for lonely hearts looking for love.

  • Emma-Louise Boynton

    ‘Sex Talks’ founder, panel host

  • Anna Williamson

    Dating agent, ‘Celebs Go Dating’

  • Katie Strick

    ‘Love Stories’ podcast host, Evening Standard

  • Pete Wicks

    TV personality

  • Sally Land

    Agony aunt + ‘Dear Deidre’ columnist, The Sun

  • 11:00 - 11:45

    DIGI

    THE BEST NIGHTs OF YOUR LIFE: HOW JÄGERMEISTER EMBRACES NIGHTLIFE AND BUILDS BRAND EQUITY

    Today, Jägermeister is synonymous with unforgettable nights out, yet its origins are somewhat tamer: a small town in Germany surrounded by lush forests and rolling hills.

    • Christian Stindt

      Marketing Director, Jägermeister

    11:00 - 11:45

    DIGI

    THE BEST NIGHTs OF YOUR LIFE: HOW JÄGERMEISTER EMBRACES NIGHTLIFE AND BUILDS BRAND EQUITY

    Today, Jägermeister is synonymous with unforgettable nights out, yet its origins are somewhat tamer: a small town in Germany surrounded by lush forests and rolling hills. So how did Jägermeister become such a powerful brand? In this masterclass, Christian Stindt, Marketing Director of Mast-Jägermeister UK, reveals how in the 90 years since its inception, Jägermeister has forged a profound connection with nightlife, music and more, and is using a deep understanding of consumers, bold creative concepts and data driven insights to build brand equity.

  • Christian Stindt

    Marketing Director, Jägermeister

  • 11:10 - 11:30

    HEXAG

    Break Rules. Honour Traditions. Know when the time is right to lean in or to break from the norm.

    Last year Lucky Saint beat Mattel, British Airways and many other big and great brands to win The Marketing Society’s Brand of the Year.

    • Kerttu Inkeroinen

      Marketing Director, Lucky Saint

    11:10 - 11:30

    HEXAG

    Break Rules. Honour Traditions. Know when the time is right to lean in or to break from the norm.

    Last year Lucky Saint beat Mattel, British Airways and many other big and great brands to win The Marketing Society’s Brand of the Year. Kerttu Inkeroinen, Lucky Saint’s marketing and ecommerce director, will outline how they did this and what challenger brand marketing means for Lucky Saint - knowing when to break the rules and when to honour traditions, and how they apply this to their marketing thinking to create cut through from category norms to delivering impactful creative.

  • Kerttu Inkeroinen

    Marketing Director, Lucky Saint

  • 11:15 - 12:00

    CRECON

    Everyone’s Web: detangling the internet for the next generation in ten steps

    Understanding children’s wellbeing online can feel scary and inaccessible thanks to a fast-changing online environment that adults struggle to keep pace with, as well as growing spaces for children to interact with little to no supervision.

    • Jake Dubbins

      Co-Founder, The Conscious Advertising Network

    • Alvin Hussey

      Senior Business Development Manager, SuperAwesome

    • Victoria Ryan

      Group Director, Content Partnerships, Initiative

    • Catherine Russell

      Head of Sustainable Business, Vodafone

    • Andy Burrows

      Policy strategist, Molly Rose Foundation

    11:15 - 12:00

    CRECON

    Everyone’s Web: detangling the internet for the next generation in ten steps

    Understanding children’s wellbeing online can feel scary and inaccessible thanks to a fast-changing online environment that adults struggle to keep pace with, as well as growing spaces for children to interact with little to no supervision. But as advertisers and as citizens, we all have an urgent responsibility to understand how we can help so that we can collectively ‘fix’ the web for the next generation. Join The Conscious Advertising Network to better understand how agencies and brands can be more conscious online and to interrogate practical solutions that can be immediately implemented as part of your strategy.

    This 30-minute panel is moderated by Jake Dubbins (CAN) with guests Andy Burrows (Molly Rose Foundation), Catherine Russell (Vodafone), Victoria Ryan (LEGO at Initiative) and Alvin Hussey (SuperAwesome) followed by a 15-minute “Deep Dive” workshop led by Jake. The workshop will spotlight the relaunch of Conscious Advertising Network’s Children's Rights and Wellbeing Manifesto, using industry case studies from brands who are doing great work and a 10-step guide on how to be a conscious advertiser. You can be part of the change we need and this session will show you how.

  • Jake Dubbins

    Co-Founder, The Conscious Advertising Network

  • Alvin Hussey

    Senior Business Development Manager, SuperAwesome

  • Victoria Ryan

    Group Director, Content Partnerships, Initiative

  • Catherine Russell

    Head of Sustainable Business, Vodafone

  • Andy Burrows

    Policy strategist, Molly Rose Foundation

  • 11:20 - 11:40

    ATTEN

    Out of Home. It’s Coming Home!

    Your first look at In-Scene Out of Home!

    • Nick Smith

      CEO, Elonex

    • Shirley Hughes

      Executive VP, Sales and Customer Experience, Ryff

    • Andrew Humber

      Corporate VP Marketing, Ryff

    11:20 - 11:40

    ATTEN

    Out of Home. It’s Coming Home!

    Your first look at In-Scene Out of Home! An absolute first of its kind ad unit set to revolutionise how brands capture attention & engage consumers. Join influential DOOH media owner, Elonex & virtual product placement leader, Ryff as we unveil In-Scene Out of Home at MAD//Fest.

    Discover how In-Scene Out of Home seamlessly integrates branded billboards into TV shows & films, allowing brands to authentically engage viewers within their favourite entertainment experiences, to enhance visibility & grab the attention of ad-resistant audiences like never before.

    It’s time to place your brand in the content audiences love, not the ads they hate (and get the eyeballs you pay for!), so don’t miss this! We’re building the world’s biggest network of billboards, and here you’ll get exclusive demos, data and insights, and have chance to ask exactly what In-Scene Out of Home means for your brand!

  • Nick Smith

    CEO, Elonex

  • Shirley Hughes

    Executive VP, Sales and Customer Experience, Ryff

  • Andrew Humber

    Corporate VP Marketing, Ryff

  • 11:30 - 11:45

    HEXAG

    Touching hearts, impacting business and moving society forward with Dentsu Lab.

    Established in 2014 as an uninhibited innovation workshop, Dentsu Lab Tokyo has since pushed the boundaries of innovation and creativity to shape the future, solve societal issues and offer powerful new forms of expression.

    • Alex Hamilton

      Group Innovation Director, Dentsu

    11:30 - 11:45

    HEXAG

    Touching hearts, impacting business and moving society forward with Dentsu Lab.

    Established in 2014 as an uninhibited innovation workshop, Dentsu Lab Tokyo has since pushed the boundaries of innovation and creativity to shape the future, solve societal issues and offer powerful new forms of expression. Suspend disbelief and ignite your imagination as Alex Hamilton showcases some of the world-changing and mind-bending ideas to have been born at the Lab, as he looks to the future of the industry and customers of tomorrow.

  • Alex Hamilton

    Group Innovation Director, Dentsu

  • 11:35 - 11:55

    CREAT

    Far from dead TV advertising should be in scale-ups marketing mix

    Like many direct to consumer brands, we cut our teeth in digital channels, with heavy emphasis on direct response ads.

    • Ben Farren

      Founder, Spoke

    11:35 - 11:55

    CREAT

    Far from dead TV advertising should be in scale-ups marketing mix

    Like many direct to consumer brands, we cut our teeth in digital channels, with heavy emphasis on direct response ads. But these channels in isolation can only get you so far. We are strong advocates for the unique power of TV advertising to build long term brand awareness and service both the top and bottom of the marketing funnel, and we found a way to afford it, even as a scale-up brand.

  • Ben Farren

    Founder, Spoke

  • 11:45 - 12:05

    HEXAG

    Sustainable by Design: Brand building that enables and endures growth

    Vinted, the world’s largest online marketplace for secondhand fashion, exemplifies how a powerful brand can enable and endure rapid growth.

    • Andrew Smith

      Senior Brand Director, Vinted

    11:45 - 12:05

    HEXAG

    Sustainable by Design: Brand building that enables and endures growth

    Vinted, the world’s largest online marketplace for secondhand fashion, exemplifies how a powerful brand can enable and endure rapid growth. Founded in 2008, Vinted encourages a circular economy, reducing waste and promoting the reuse of clothing. With a user-friendly platform and a community-driven approach, Vinted makes it easy for users to buy, sell, and swap pre-loved items. The brand's commitment to sustainability is woven into its operations, from eco-friendly packaging to carbon-neutral shipping. Vinted’s strong brand identity and innovative business model have not only reduced the environmental impact of fast fashion but also fueled impressive growth and a loyal customer base dedicated to sustainable living. This presentation explores Vinted’s strategies for building and leveraging a powerful brand to achieve sustainable success.

  • Andrew Smith

    Senior Brand Director, Vinted

  • 11:45 - 12:30

    ATTEN

    TikTok: Being Brilliantly Unboring

    Get ready to ditch the dull and dive into the dynamic! “TikTok: Being Brilliantly Unboring” is your pass to mastering the art of capturing and keeping attention utilizing the magnetic power of short-form video.

    • Callum Smith

      Market Strategy + Creative, TikTok

    11:45 - 12:30

    ATTEN

    TikTok: Being Brilliantly Unboring

    Get ready to ditch the dull and dive into the dynamic! “TikTok: Being Brilliantly Unboring” is your pass to mastering the art of capturing and keeping attention utilizing the magnetic power of short-form video. In a world of media fragmentation and shortened attention spans, learn how TikTok turns eyeballs into engagement that drives a return on creativity for your brands and businesses. With TikTok users paying 67% more attention to ads than on other platforms, discover how to make your content take advantage and truly stand out. Packed with insights, humour, and actionable tips, this session will show you how to make your short-form video not just seen, but remembered. Join us and discover why being brilliantly unboring is the secret to standing out and stealing the spotlight.

    Be there, be unforgettable, be brilliantly unboring!

  • Callum Smith

    Market Strategy + Creative, TikTok

  • 11:45 - 12:05

    FLC

    Leap to Lead: Sustainably

    A quick-fire conversation on leading responsibly with sustainability front of mind.

    • Julia Linehan

      Founder and CEO, The Digital Voice

    • Rachel Powney

      VP Marketing, Multilocal

    • Marcela Oguntoye

      Commercial Operations Director, SeenThis

    11:45 - 12:05

    FLC

    Leap to Lead: Sustainably

    A quick-fire conversation on leading responsibly with sustainability front of mind.

  • Julia Linehan

    Founder and CEO, The Digital Voice

  • Rachel Powney

    VP Marketing, Multilocal

  • Marcela Oguntoye

    Commercial Operations Director, SeenThis

  • 12:00 - 12:45

    CREAT

    Specsavers and the very serious business of laughter

    Five lessons from forty years of using humour to help build a brand.

    • Elizabeth Baines

      Director of Planning, Creative, Specsavers

    12:00 - 12:45

    CREAT

    Specsavers and the very serious business of laughter

    Five lessons from forty years of using humour to help build a brand.

  • Elizabeth Baines

    Director of Planning, Creative, Specsavers

  • 12:00 - 12:20

    BRAND

    Warm Street Presents: A Cultural Compass. Navigating culture for the alcohol brands of tomorrow

    We’re delighted to welcome Warm Street to MadFest this year. Warm Street are a social first culture agency bringing big moves to small screens for NIKE, Netflix, Spotify, AirBnb, Ray-Ban, Ballantine’s, Pernod Ricard and more.

    • Theo Gentilli

      Founding Partner, Warm Street

    • Orla Keefe

      Strategy Director, Warm Street

    12:00 - 12:20

    BRAND

    Warm Street Presents: A Cultural Compass. Navigating culture for the alcohol brands of tomorrow

    We’re delighted to welcome Warm Street to MadFest this year. Warm Street are a social first culture agency bringing big moves to small screens for NIKE, Netflix, Spotify, AirBnb, Ray-Ban, Ballantine’s, Pernod Ricard and more.

    Over the last three months, they’ve been busy creating a dedicated report that deep dives into navigating culture for the alchohol brands of tomorrow. The special report delves into the importance of investing in culture for spirits brands.

    This will be the first time the insight from the study is presented live, featuring months of field work, they’ve interviewed:
    - 30+ brand leaders and alcohol industry experts
    - 600 cultural consumers around the UK
    - Analysing 50+ spirits brands’ performance
    - 10+ culture leaders

    More to come on the day, but one take out from us was that 1% of consumers featured spirits brands when asked which brands they trust. Against this context of mass distrust, the spirits industry is highly competitive, and brands must constantly look for ways to remain relevant in an ever-evolving landscape. Lifestyle brands build trust effectively, and the presentation unpacks how spirits brands can take a inspiration from cross category competition.

  • Theo Gentilli

    Founding Partner, Warm Street

  • Orla Keefe

    Strategy Director, Warm Street

  • 12:00 - 12:45

    CRECON

    Advertisers Watching Ads - Ad of the Year Competition Final

    Advertisers Watching Ads is an award winning show from Automated Creative where brands discuss other brand's ads.

    • Tom Ollerton

      Founder, Automated Creative

    • Hannah Bourne

      Penguin Random House

    • Paul Porter

      Senior Planner, Specsavers

    • Tash Beecher

      Creative Director, Syneos Health

    12:00 - 12:45

    CRECON

    Advertisers Watching Ads - Ad of the Year Competition Final

    Advertisers Watching Ads is an award winning show from Automated Creative where brands discuss other brand's ads. In this session our panel will debate the merits of the best ads from the last year and decide which ad is ad of the year.

  • Tom Ollerton

    Founder, Automated Creative

  • Hannah Bourne

    Penguin Random House

  • Paul Porter

    Senior Planner, Specsavers

  • Tash Beecher

    Creative Director, Syneos Health

  • 12:00 - 12:45

    DIGI

    Masterclass on Branding

    Are you ready to dive into the captivating world of drinks branding?

    • Julie Pender

      UK Creative Content Manager, Havana Club

    12:00 - 12:45

    DIGI

    Masterclass on Branding

    Are you ready to dive into the captivating world of drinks branding? Look no further than Julie Pender’s exclusive Masterclass. As a seasoned professional with several years of experience, Julie has left an indelible mark on some of the most iconic beer, wine, and spirits brands globally.

  • Julie Pender

    UK Creative Content Manager, Havana Club

  • 12:10 - 12:30

    FLC

    Balance the Mix: why empowering women in music amplifies brands

    Did you know that less than 3% of music producers are female? That means 97% of the music we listen to in campaigns is produced by men.

    • Ilā Kamalagharan

      Co-founder + Creative Director, Maison Mercury Jones

    • Eve Horne

      Founder, We Are The Unheard, Board of Music Producers Guild, Board of Ivor’s Academy,

    • Becky Wixon

      Creative Strategist & Music Producer, Songtradr

    12:10 - 12:30

    FLC

    Balance the Mix: why empowering women in music amplifies brands

    Did you know that less than 3% of music producers are female? That means 97% of the music we listen to in campaigns is produced by men. Join us for a thought-provoking chat about why representation is crucial for a brand's authentic storytelling. Exploring the idea ‘who makes the work, shapes the work’ - why it’s important to have diverse voices included at all stages of creative production - not just in front of the camera. How to move beyond the ‘boys club’ music industry - in the wake of parliament’s ground breaking report ‘misogyny in music’ earlier this year - industry leaders discuss how we move the needle to a more equitable music industry.

  • Ilā Kamalagharan

    Co-founder + Creative Director, Maison Mercury Jones

  • Eve Horne

    Founder, We Are The Unheard, Board of Music Producers Guild, Board of Ivor’s Academy,

  • Becky Wixon

    Creative Strategist & Music Producer, Songtradr

  • 12:05 - 12:25

    HEXAG

    How to grow and sell a consumer brand with Roger Wade, Chairman of BoxFund VC and Founder of BoxPark

    Got a great idea for a new consumer brand but unsure how to grow it or achieve an exit?

    • Roger Wade

      Founder, Boxpark + Chair, Box Fund

    12:05 - 12:25

    HEXAG

    How to grow and sell a consumer brand with Roger Wade, Chairman of BoxFund VC and Founder of BoxPark

    Got a great idea for a new consumer brand but unsure how to grow it or achieve an exit? Roger Wade, with over 30 years of experience, can guide you. A pioneer in streetwear, Roger founded Boxfresh in 1990, introducing brands like Carhartt and Penfield to the UK. He spent 10 years as a brand consultant for clients like Superdry, ASOS, Universal Music, and Religion.

    In 2010, he launched the world's first pop-up mall, BOXPARK, growing it into one of the UK’s fastest-growing businesses, and later sold it to Lloyds Development Capital.

    Now, he runs BoxFund, an ESG consumer brand venture capital fund, investing in UK entrepreneurs aiming for both business success and positive impact. In this session, Roger will share insights from his 30-year career on growing and selling consumer brands.

  • Roger Wade

    Founder, Boxpark + Chair, Box Fund

  • 12:25 - 12:45

    HEXAG

    Breaking away from the flock, how Allbirds disrupted the footwear industry

    8 years ago, Allbirds launched in a tiny office in San Francisco with a single shoe and a sustainable business plan

    • Jodie Soussan

      MD (Europe), Allbirds

    12:25 - 12:45

    HEXAG

    Breaking away from the flock, how Allbirds disrupted the footwear industry

    8 years ago, Allbirds launched in a tiny office in San Francisco with a single shoe and a sustainable business plan that defied the conventional laws of the footwear industry. Founded by ex-professional football player Tim Brown and renewables expert Joey Zwillinger, Allbirds set out to challenge the status quo and disrupt an industry reliant on virgin synthetics. By harnessing the power of nature and using innovative materials like Merino wool, sugarcane and tree fibre, Allbirds became a global phenomenon worn by the likes of Matthew McConaughey, Emma Watson and Barack Obama. TIME Magazine even dubbed them, “the world’s most comfortable shoes”.

    Join Jodie Soussan, MD of Europe to learn how Allbirds’s challenger mindset allowed them to stand out in a competitive market and positioned them as a sustainability thought leader achieving multiple world firsts, like creating M0.0NSHOT, the world’s first net zero carbon shoe.

  • Jodie Soussan

    MD (Europe), Allbirds

  • 12:35 - 12:55

    FLC

    In Conversation With Vanessa Kingori: How To Build Your Authentic Brand

    Personal branding is the new career currency. Join us for an exclusive conversation with our media powerhouse Vanessa Kingori to deep dive into her story and hear her fresh perspective on how to cultivate a powerful personal brand that shatters glass ceilings, creates opportunities and leaves a lasting legacy. In this session, Vanessa Kingori will reveal her proven strategies for building a personal brand that sets you apart, boosts your career trajectory, and positions you as a thought leader in your field.

    • Kay Munday

      Creative Lead, Google + Communication Coach, Out The Box Speakers

    • Vanessa Kingori, Google

      Managing Director, Technology, Media, Telecoms at Google

    12:35 - 12:55

    FLC

    In Conversation With Vanessa Kingori: How To Build Your Authentic Brand

  • Kay Munday

    Creative Lead, Google + Communication Coach, Out The Box Speakers

  • Vanessa Kingori, Google

    Managing Director, Technology, Media, Telecoms at Google

  • 12:45 - 1:05

    HEXAG

    Taking on the Big Dogs: Revolutionizing Energy Drinks

    Huib van Bockel, former Head of Marketing at Red Bull Europe and founder of TENZING Natural Energy, unveils his journey of challenging industry giants at Madfest.

    • Huib van Bockel

      Founder, Tenzing

    12:45 - 1:05

    HEXAG

    Taking on the Big Dogs: Revolutionizing Energy Drinks

    Huib van Bockel, former Head of Marketing at Red Bull Europe and founder of TENZING Natural Energy, unveils his journey of challenging industry giants at Madfest. With over 8 years at Red Bull, he witnessed the flaws in traditional energy drinks, sparking the creation of TENZING—a clean, plant-based alternative with green coffee, green tea, and Himalayan rock salt.

    TENZING isn't just another energy drink—it's a revolution in sustainability and health. Free from artificial ingredients and dedicated to minimizing environmental impact, TENZING offers a natural energy boost without compromise.

    Discover how TENZING resonates with a new generation prioritizing well-being and the planet. Now available in over 10,000 stores across the UK and multiple countries, TENZING is reshaping the energy drink sector with its ethical choices and commitment to transparency.

  • Huib van Bockel

    Founder, Tenzing

  • 1:05 - 1:35

    HEXAG

    Rory Sutherland Masterclass

    • Rory Sutherland

      Vice Chairman, Ogilvy UK

    1:05 - 1:35

    HEXAG

    Rory Sutherland Masterclass

  • Rory Sutherland

    Vice Chairman, Ogilvy UK

  • 1:00 - 6:00

    HEXAG

    PARTY

    1:00 - 6:00

    HEXAG

    PARTY

    1:00 - 6:00

    CREAT

    PARTY

    1:00 - 6:00

    CREAT

    PARTY

    1:00 - 1:30

    NEWSP

    Grace Carter live gig

    Thursday afternoon is party time with an exclusive performance from soul-pop artist Grace Carter, one of British music’s most exciting rising talents and fresh from Glastonbury.

    • Grace Carter

      Singer

    1:00 - 1:30

    NEWSP

    Grace Carter live gig

    Thursday afternoon is party time with an exclusive performance from soul-pop artist Grace Carter, one of British music’s most exciting rising talents and fresh from Glastonbury. Grace first found prominence supporting acts such as Dua Lipa and Rag’N’Bone Man before headling two tours of the UK and Europe in 2018 and 2019. Her latest EP ‘A Little Lost, A Little Found’ came out last year.

  • Grace Carter

    Singer

  • 1:00 - 6:00

    ATTEN

    PARTY

    1:00 - 6:00

    ATTEN

    PARTY

    14:30 - 14:50

    CMO

    CMO Taboos

    • Gareth Helm

      Founder, Sideminds

    14:30 - 14:50

    CMO

    CMO Taboos

  • Gareth Helm

    Founder, Sideminds

  • Who Attends?

    80%

    of tickets are for top tier brand marketers, agency leaders + media leaders via our complimentary guestlist initiative.

    20%

    of tickets are available to buy for martech/adtech innovators, platforms + solution/service providers.

    MAD//Fest ‘24 - Get Involved

    Interested in speaking, attending, sponsoring, exhibiting or meeting 12,000+ industry decision makers? Contact us to get involved in the UK’s most lively marketing, advertising + disruption festival.

    Sponsor//Exhibit at MAD//Fest ‘24

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    Venue

    MAD//Fest is always SOLD OUT + in 2024 we are taking over the Old Truman Brewery Estate to deliver a very different multi-venue experience for 12,000+ top brands + agencies - you’ll need to head to our new central check-in area to pick up your badge!

    Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.

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