Bayer Global Head Data Driven Marketing: Connecting The Dots Between Media & Creative
Bayer’s Emre Acikel, Global Head of Data Driven Marketing, believes he has discovered a winning recipe for marketing effectiveness: combining media and creative analysis and optimisation to improve ROI by up to 15%. Listen as he talks to Tom Ollerton in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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