PromoVeritas: Take The Be Bold Ice Cream Challenge
PromoVeritas, global prize promotion specialists are asking you to be bold and in return you could win your office FREE ice-cream for the summer!
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Eddie Izzard Fireside Chat: Is Purpose BS?
Can purposeful brands make a positive contribution to humanity? Join Eddie Izzard for an interview to help us understand if purpose should be celebrated consigned to the scrapheap of brand marketing, at MAD//Fest London on 3 July.
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How Can AI Be Directed To Support Humans As A Primary Focus?
In the first of a series of articles prior to this year's MAD//Fest Dragonfly AI asks, how can AI be more human centric and what areas and needs can AI improve?
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Bloom & Wild Chief Customer Officer: Your Product Is The Most Important Marketing Tool You Have
In her debut column for MAD//Insight, Charlotte Langley, Bloom & Wild's CCO, writes about how maternity leave led her to realise that brands should spend more time creating a great product or service and talking to customers in a language they understand.
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MAD//Fest 2024: Spoiler Alert!
If you’re the kind of person who can’t resist a spoiler*, spent your childhood circling what telly to watch in the Radio Times, or just like to have a rough idea of what you’re doing each day, here’s a quick sneak peak of what you can expect to see at MAD//Fest London on 2-4 July at The Old Truman Brewery Estate. *Darth Vader is Luke Skywalker's dad!!
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DigiAds at MAD//Fest 2024: Time + Tide Waits for No One
Ben Philips, host of our DigiAds Stage at MAD//Fest, takes us through what to expect this July with John Lewis & Partners, Asos, Deliveroo, Ocado, Boots, and Co-Op all making an appearance.
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Allbirds, Just Eat, Bang & Olufsen, Peloton, Liquid Death + BA Join The MAD//Fest Lineup
Join industry leaders, CMOs, and COOs from top, cutting edge brands who'll be tackling MAD//Fest London's 'Fortune Favours The Bold' theme, this July.
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Marketing Lessons From Retail
Danielle Le Toullec, Head of Marketing for True, and MAD//Fest Speaker, dives into the key themes that dominated World Retail Congress last month and what all marketers can learn from them - from embracing customer-centricity to the importance of innovative leadership, and the expanding role of AI
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Why Brands Can't Afford To Ignore 1:1 Personalisation Any Longer
In today's crowded digital landscape, customers expect brands to deliver personalised experiences tailored just for them. Gone are the days of generic, one-size-fits-all marketing campaigns, argues Michael Le, Director of Strategy Media & Tech at Movable Ink
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Rory Sutherland: Will You Join The Fight Against “Rationalist Reductionism”?
This week Rory Sutherland urges marketers to push back against the more insane beliefs and delusions of the kind of rationalist reductionist, mechanistic school of marketing and finance and wants brands to be more like Amazon.
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The Conversion Code: Unlocking The Ultimate Growth Lever
Brands spend too much time obsessing over the top of the funnel, pumping resources into their media and comms, but don’t spend the time to optimise what happens next, believes Adam Wright, ex-Director at Growth for Natures Menu and Beiersdorf, in his latest column for MAD//Insight.
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The Age Of The ‘Rock Star’ Ad Creative Is Over - Teamwork Rules!
In his latest column for MAD//Insight, Rich Denney, joint Chief Creative Officer at St Luke's, says that the industry needs to celebrate the fact that you need an army of people to achieve success and why we should draw inspiration for this from the likes of Emma Stone and Michael Jordan.
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