
SMG x MAD//Fest Present
Now That's What I Call Retail Media 25
Much is written about the eye-watering growth in retail media, however, far fewer column inches are devoted to the amazing campaigns, innovations, and partnerships coming out of the industry.
Now That’s What I Call Retail Media aims to change that. Created by MAD//Fest in partnership with SMG, this compilation of the best of retail media over the past year shines a light on the amazing work and innovation happening across the industry.
Compiled by an expert panel of leaders from across the retail media ecosystem, Now That’s What I Call Retail Media showcases:
- Creative genius - take inspiration from the compelling creative campaigns that wowed shoppers over the past year
- Partnership pioneers - hear about the most important and effective tie-ups across the marketing ecosystem that have improved the reach and performance of retail media
- Omnichannel experts - find out how campaigns have seamlessly extended across multiple channels to deliver results
- Technology trailblazers - discover the emerging tech helping to propel retail media
- Global leaders - gain insight from the firms around the world doing amazing things in this space

Download Now That’s What I Call Retail Media today for a healthy dose of inspiration for your latest projects. Discover the art of the possible in this fast-growing media channel.
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