News
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Confronting Ageism in the UK Marketing Industry
Darain Faraz, co-founder, Braver/People Like Us almost fell into the ageism trap—and didn’t even realise it. Here’s what happened and how he's tackling bias in hiring, one application at a time.
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NOW THAT’S WHAT I CALL RETAIL MEDIA 25: WHO HAS TOPPED THE CHARTS?
Much is written about the retail media industry’s eye-watering growth, however, far fewer column inches are devoted to the amazing work coming out of the industry. MAD//Fest and SMG bring you Now That’s What I Call Retail Media 25—the ultimate rundown of the year’s biggest hits.
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Retail Media - it’s not all about FMCG…
Launched last week, Women in Retail Media (WIRM) aims to unite experts across retail media to foster diversity, inclusion, and growth. WIRM will supports professionals at all career stages—from seasoned experts to newcomers—through collaboration and shared opportunities. Find out more
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Snap Creator Economy Stage Preview: Gymshark, Shark Ninja, L’Oréal, Heineken And More
New for '24, learn how top brands, creators and platforms are striking gold on the Snap Inc. Creator Economy Stage in T-Block (Upper Level).
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LIVE £20K BRAND CHALLENGES: BRIEFS FROM LEGO, COLGATE, BOOTS, FANATICS
Hear the most exciting start-ups pitch for £20k pilot pitches from The LEGO Group, Colgate-Palmolive, Boots and Fanatics upstairs on the Brand Innovation stage (T-Block).
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Essential Checklist: Important Info For MAD//Fest-ival Goers
Registered for MAD//Fest? Here's what you need to know about your app ticket, key timings, how to get lunch and more.
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6 Ways We're Enhancing Your MAD//Fest Experience
A venue that's twice the size of last year, a central check-in hub, and live streamed content on the big outdoor screen are just some of the ways we have reconfigured MAD//Fest London in 2024.
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Sir Martin Sorrell To Deliver Election Day Special Keynote
S4 Executive Chairman Sir Martin Sorrell will open MAD//Fest London on 4 July with a keynote focused on growth prospects, AI, and regulatory needs.
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JobsInAdtech.com To Sponsor MAD//Fest Tech Talent Tickets
JobsInAdtech.com and MAD//Fest have agreed to make 20 MAD//Fest London tickets available to people who have been affected by redundancies in adtech.
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DJs Smokin Jo, Brandon Block and Pete Heller To Headline MAD//Fest Closing Party
Legendary DJs Smokin Jo, Brandon Block, Pete Heller, Gordon Mac and Mark Myers will headline MAD//Fest's closing party on 4 July at the Old Truman Brewery.
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Facebook’s Nicola Mendelsohn CBE To Speak At MAD/Fest
Facebook Vice President for Europe, Middle East + Africa Nicola Mendelsohn CBE will share a vision for industry transformation at The Old Truman Brewery on 8 July.
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Costa's Sandra Ferreira : How Brands Can Use Influence To Drive Inclusion
Brands underestimate their power to change attitudes and stereotypes, says Costa's Global Head of Coffee Innovation Sandra Ferreira, the latest guest on MAD//Fest's partner podcast, Shiny New Object. Podcast host and Automated Creative Founder Tom Ollerton shares the conversation.
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WW Head Of Consumer Products: "Online Shopping Is A Treasure Trove of Data But Is The Juice Worth The Squeeze?"
The normalisation of online shopping is a huge opportunity for brands to gather valuable data but marketers should prioritise the activity that will yield the best results, says Wesley Boas , WW's Head of Consumer Wesley Boas, the latest guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
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How Media Businesses Can Support LGBTQ+ Staff And Drive Productivity
Transgender entrepreneur and former Neo@Ogilvy Zoe Chowney shares the positive things media businesses can do to create happier, healthier and more productive workforces.
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Building trust and advocacy in influencer marketing
Much needed transparency is coming to influencer marketing and trust is the vital ingredient, says Adam 'Sven' Williams, Takumi's CEO.
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Olympic legends to speak at MAD//Fest: Winning hearts and minds in women’s sport
Olympic legends Denise Lewis OBE and Michelle Griffith-Robinson will join a discussion on the future of women’s sport after a summer of international success on the pitch and unprecedented interest from fans and brands.
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MAD//Fest + Shepherd Neame to create Britkeller - ‘A bierkeller built by Brits’
Introducing the MAD//Britkeller. A little piece of Munich at MAD//Fest with British beer and brilliant conversation.