In four weeks time you can escape the daily grind to get your fix of inspiring content, eureka moments and enjoy a cheeky Dishoom and Heineken shared with 10,000 top brands + agencies at The Old Truman Brewery. 

Here are five main Hexagon stage sessions which will to whet your appetite, all of which will be tackling our Riders of the Storm theme.

1.FOUNDER, BROADCASTER, MAN UTD LEGEND GARY NEVILLE: HOW CAN WE RIDE THE STORM + DO THE RIGHT THING?

Kicking things off is former Manchester United Captain Gary Neville, a natural leader who has off the pitch built an impressive empire of businesses including Hotel Football, Stock Exchange Hotel, Relentless Developments, Salford City FC, Education disruptor UA92 + production Company Buzz 16. 

Join Gary for a straight-talking keynote interview with Control v Exposed CEO (+ Man Utd fan!) Paul Frampton on how brands + businesses can ride the storm + do the right thing for customers, colleagues + commercial success during challenging times.

10.25 am, 4 July, Hexagon Stage. 

2. SIR MARTIN SORRELL: STORMY WATERS? PREDICTIONS FOR 2024

S4 Capital Executive Chairman Sir Martin Sorrell is back at MAD//Fest for another round of punchy predictions, macroeconomic analysis + trend forecasts. Back in 2020, Sir Martin told MAD//Fest virtual attendees to expect a period of strong growth, digital disruption + an economically challenging 2023. As ever, Sir Martin was on the money so what can brands + marketers expect from 2024? Find out in this sure-to-be-a-roadblock keynote!

12.40 pm, 4 July, Hexagon Stage

3. HOW VEJA BECAME THE MUST-WEAR TRAINER WITH AN ADVERTISING BUDGET OF £0 WITH CO-FOUNDER SEBASTIEN KOPP

Walk around the agencies of Soho, the pubs of Shoreditch or the rooftop parties of Peckham + you’ll see plenty of trendy folk sporting gleaming pairs of Veja trainers. But it’s not just fashion, darling. Veja has emerged as 'the' trainer to wear despite having a advertising budget of £0 + its approach to creating sneakers in a different way - mixing social projects, economic justice, + ecological materials -  has given the brand a distinctive edge. Don’t miss this special ‘Meet the Founder’ session with Veja Co-founder Sebastien Kopp.

3.15 pm, 5 July, Hexagon Stage

4. APARNA SUNDARESH , CHIEF MARKETING + DIGITAL OFFICER, LIPTON TEA + INFUSIONS - THE POWER OF INSIGHT IN RIDING THE STORM

Is it all really a storm in a teacup? For Aparna Sundaresh, who builds brands, drives digital transformation + pioneers innovation across Unilever’s €1.9Bn portfolio of tea brands, insight is the vital piece of equipment marketers need to make big decisions + ride out the storm of challenges in 2023. So grab a brew + get ready to hear how insight could just be your foresight!

3.10 pm, 5 July, Hexagon Stage

5. JIM CREGAN, CO-FOUNDER, JIMMY’S ICED COFFEE - CAN’T WE JUST ALL BE A BIT MORE NORMAL?

Ever been circled back on or floated to the top of your inbox? Surrounded by clowns thinking that big words are impressive? Jim’s had enough of it + wonders why people think that because they're in business, they have the right to talk in such a stupid way? Jim asks whether you’d say to your child or your mate in the pub that “I’ve got to manage some complexities”? Hell no, you’d say “Oh man, this is quite hard eh”? Jim is here to give you permission to tell people to sort it out + stop talking nonsense. For co-founder, Jim Cregan, everything is hectic - we just need a break in our working lives to be able to act more normal. 

12.10 pm, 6 July, Hexagon Stage

Expected to attract 10,000+ marketers and named ‘Event of the Year’ at the UK Event Awards, MAD//Fest London speakers include Tesco Chief Customer Officer Alessandra Bellini, Castore Founder Thomas Beahon and Ben & Jerry’s Director of Global Activism Christoper Miller, LIPTON Global Chief Marketing + Digital Officer Aparna Sundaresh, Co-op Chief Customer Officer Kenyatte Nelson and S4 Executive Chairman Sir Martin Sorrell.

Click here to secure your ticket.