Produced by SocialChain, SocialMinds is an award-winning podcast that puts social media marketers in a room with the industry’s brightest minds. Past guests include Rebecca Ricoy, regional marketing director for Europe and Latin America at Duolingo; Andy Pearson, VP of creative at Liquid Death; and John Thornton, senior creative at Surreal – who is returning to SocialMinds for a live podcast at MAD//Up North on 26 February. 

John joins a slate of senior marketing leaders tackling the biggest challenges facing social marketers right now on the first day of the North’s most disruptive marketing and advertising festival. The full podcast lineup for 26 February features Sabrina Godden-Tuma, global creative director at Vodafone; Nancy Dales, brand manager at Kopparberg; Dom Dwight, strategy and innovation director at Taylors of Harrogate (Yorkshire Tea); and Kymberly Thompson, senior global social media and community manager at Primark.   

For the second and final day on 27 February, senior speakers from TikTok, Weetabix, and Dominos will be taking to the stage for individual live podcast sessions, including Sunna van Kampen, founder and CEO of Tonic Health; Nilam Atodaria, senior brand partnerships manager at TikTok; Lorraine Rothwell, head of brand and marketing at Weetabix, and Nick Bamber, digital and data director at Domino’s. Expect more speakers to be confirmed for the two-day programme to uncover the strategies, stories, and secrets behind the world’s most innovative brands.

Speakers will share the stage with SocialMinds host Eve Young, plus SocialChain’s own experts like group strategy director Ric Hayes and chief marketing officer Hannah Baker.

"I’m thrilled to be joining the SocialMinds podcast at MAD// Up North! This session will be a deep dive into last summer's Drink Responsibly campaign and the strategy behind its success,” said Kopparberg Brand Manager Nancy Dales.

“I’m excited to share insights on executing impactful campaigns across marketing channels - especially social - and to give guests and listeners an exclusive behind-the-scenes look at what truly drives results for us."