Was this week's Burger King social media campaign an epic fail that used International Women’s Day to stage a poorly-judged PR stunt?

Or was it classic risque Burger King walking a fine line to get a whopper of a reaction? After all, Burger King UK's twitter account added 10,000 new followers on the day it made the now deleted tweet.

Perhaps Burger King's intention to highlight the fact that just 20% of professional chefs are female was ruined by tone deaf execution?

This week’s MAD//Anywhere event played host to a special episode of Advertisers Watching Ads in which Unilever’s Seb Bardin, Mondelez’s Colin O’Toole and Aunt Bessie’s Sam Dolan appraised the much criticised twitter campaign with AWA host and Automated Creative Founder Tom Ollerton.

The session was part of an action-packed programme featuring 143 speakers over 20 hours of broadcast and live innovation pitches with Walgreens, GSK and AB InBev. All the session videos will be made available shortly.