Starting a fashion brand from scratch isn’t for the faint-hearted. It’s a rollercoaster ride of sleepless nights, relentless problem-solving, and the constant push to stand out in a crowded market. Let’s see how Rook+Knight is trying to break through.

From the very beginning, we knew we wanted to create something special - premium streetwear and athleisure that seamlessly blends style, quality, and function. What we didn’t anticipate was just how intense the journey would be. Every sale feels like a win, every challenge feels like a lesson, and every step forward feels like proof that we’re onto something big.

The Early Days: Building From the Ground Up

Rook+Knight started with a simple idea: designing everyday essentials that don’t compromise on quality. We spent months sourcing the right materials, perfecting fits, and obsessing over details like chrome aglet and eyelet finishing on our hoodies and ultra soft fabrics on our tees and gym vests. Because if we wouldn’t wear it ourselves, why would we expect anyone else to?

Sales, Strategy & Sleepless Nights

Launching a brand isn’t just about having great products. It’s about getting people to notice you. We’ve poured countless hours into understanding our audience, refining our digital marketing strategy, and testing out different sales tactics. Some have worked brilliantly, others… not so much.

Social media has been a game-changer for us. We’ve seen firsthand how the right Instagram Reel or TikTok post can skyrocket engagement overnight. We’ve also learned that consistency is key - keeping up with email marketing, organic content, and influencer partnerships all at once is no small feat, but it’s what keeps the momentum going.

Navigating the Highs and Lows

Not every day is smooth sailing. There are moments when stock delays, ad performance dips, or website bugs threaten to throw everything off track. But if there’s one thing we’ve learned, it’s that agility is everything. You pivot, you adapt, and you keep pushing forward.

Then there are the wins - the 5-star reviews rolling in, the photos of customers styling their Rook+Knight pieces, and the feeling of seeing our hoodies, vests, and tees out in the wild. That’s what keeps us going.

What’s Next? We’ll be at MAD//UpNorth and MAD//Fest

We’re not just growing online - we’re taking Rook+Knight out into the real world. This year, we’ll be walking the show floor at MAD//UpNorth in February and MAD//Fest London in July. If you see someone rocking a Rook+Knight outfit, come and say hi! We love connecting with like-minded people who appreciate premium streetwear with a purpose.

We’re also on the lookout for amazing brand ambassadors to help spread the word. If that sounds like you, hit us up at info@rookandknight.com - we’d love to chat about potential collaborations.

Be Part of the Story

If you’ve been following our journey, we’d love for you to be part of it. By signing up to our mailing list you can enjoy 15% off your first order with us and stay up to date with exclusive drops, behind-the-scenes updates, and special offers. Rook+Knight isn’t just about clothing - it’s about a community of people who want to look good, feel great, and push boundaries.

This is only the beginning, and we can’t wait to see what’s next. Thanks for riding with us. Team Rook+Knight