2024 was quite the year in the world of data. Google made a shock u-turn on third-party cookies, AI and machine learning put the microscope on data quality, and data collaboration was key as retail media accelerated at breakneck speed.

But what does 2025 have in store for first-party data?

With help from our expert partner LiveRamp, MAD//Fest is diving into the six biggest trends that will shape the marketing landscape.

Discover:

  • What opportunities these 6 big marketing trends will bring to your business
  • What changes you need to make to maximise these opportunities
  • How first-party data can give your marketing team the edge and enable precise targeting, improved campaign measurement and more informed decision-making

With marketing budgets expected to be squeezed once again this year, make sure you are up to speed with the biggest trends, opportunities and growth channels so you spend each penny wisely and get the maximum return on your investment.

HIGHLIGHTS INCLUDE:

Delve into trends such as commerce marketing - the evolution of retail media - which is tipped to be big in 2025. Travel-focused commerce media alone is forecast to hit $2.96bn in ad spend this year, and other platforms are rapidly emerging in areas such as hospitality, gaming, and finance. 

Find out what new consumer touchpoints these channels could open, who  the emerging platforms that you need to partner with, and what action you need to take to drive revenue growth.

Don’t miss out. Download this essential resource for marketers to navigate 2025 today.