Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose, shares why human control, empathy, and creativity are vital for succeeding in the next phase of data driven marketing, in this week's MAD//Fest partner podcast, Shiny New Object.

Phil Clark has an eclectic career background, having started in the music industry, learning how to manage artists, egos, and album launches. His learnings from there into data driven marketing drive home the importance of relationships and human talent.

Whether in music or marketing campaigns, there is no replacing the human touch. Building strong relationships makes you better at your job and more fulfilled, says the Canada Goose Senior Director, Digital Marketing & Media. Human talent is also the real difference maker when we use generative AI.

But there is a twist: according to Phil, marketers need to start incorporating AI earlier in the process to secure important efficiencies and help them uncover insights that inform successful campaigns.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.