Louis Vuitton, Digital & E-commerce Manager: How to Implement a Winning Team Planning Strategy

Our latest podcast guest, Priscila Lopez, Digital & E-commerce Manager at Louis Vuitton in Mexico, has an unusual Shiny New Object: a monthly digital preparation for winners.

This is a process Priscila has designed to set her team up for success in data driven marketing. It brings them all together a few days before the start of each month to review targets, set goals, and get aligned on the upcoming opportunities and challenges.

"We review our targets on monthly basis, and we set ourselves up for success.” The preparation includes both quantitative and qualitative data. Priscila has her team document the current situation, upcoming launches, and commercial moments. But she also has them share "quick wins, learnings, challenges, and opportunities" from the previous month. This holistic approach helps Priscila's team make more informed, data-driven decisions.

"By doing this, they can they can have first hand data from, let's say, what the clients are doing when they are entering the website, what they are looking for in the internal search. It is aligned with the questions that the clients are asking when they are calling in or not." Priscila also emphasises the importance of creativity and inspiration in these sessions. "Every month, we start the session with this page that… somehow promotes the creativity, where they start sharing all the ideas that we could implement for the month ahead, based on their learnings, on their quick wins, and everything that they did the previous month."

This blend of data and inspiration crucially also uses insights from the customer service teams, so that no one is working in silos. And it works: "Somehow, they start connecting the data and dots and like, start perceiving trends and behaviours on clients that somehow they try to predict what the client is going to do in the next month."