If your memory is a little hazy or you missed out on some game-changing sessions at MAD//UpNorth, we’ve got you covered! Every available session is now live on the MAD//Fest YouTube channel, ready for you to revisit, rewatch, and relive the biggest ideas from the event.

MAD//UpNorth was packed with industry-leading speakers, bold ideas, and actionable strategies designed to help brands, agencies, and marketers navigate an ever-changing landscape. Whether you’re looking for fresh inspiration, practical advice, or just a bit of marketing magic, our YouTube playlists have you covered.

The Factory Stage – Innovation, disruption, and the future of marketing. Hear from brand leaders and the north’s top creative minds. 

Retail Media Stage – The fast-evolving world of retail media, shopper marketing, and how brands can maximize ROI in this booming space. 

Media + Tech Stage – The latest trends in AI, data, ad tech, and everything in between. Discover how technology is reshaping advertising and media strategies.

Content + Creativity Stage – Storytelling, brand building, culture shifts, and how to make your marketing pack a punch! 

Ready to Watch?

Click here to access all the sessions now!

Whether you want to rewatch your favorite talks, catch up on what you missed, or take notes for your next big campaign, this is your chance to soak up the best insights from MAD//UpNorth.

If you can resist the pull of YouTube’s endless distractions  of adorable kitten videos + the like,  make sure you hit ‘Subscribe’ on the MAD//Fest YouTube channel!

Why? Because we’re constantly uploading exclusive content, including: Unfiltered rants from Rory Sutherland. Behind-the-scenes conversations with industry leaders.The best bits from MAD//Fest London, MAD//UpNorth, and beyond.

It’s a goldmine of marketing inspiration that will keep you ahead of the game—so don’t miss out!

MAD//UpNorth ‘26 – It’s Going to Be BIG!

We’re already cooking up something huge for MAD//UpNorth 2026, and trust us—it’s going to be even bigger, bolder, and more unmissable than ever before. Stay tuned for updates—you won’t want to miss this one!

Until then, grab a coffee, hit play, and get inspired. We’ll see you on YouTube!