In this week's pod, Gymbox's Brand and Marketing Director, Rory McEntee, spoke to Fresh Air's Michaela Hallam about getting into trouble with the lawyers, how you become bold with your marketing and making people smile.

This week in the MAD//Pod, Rory McEntee, Gymbox's Brand and Marketing Director, discusses the importance of being mischievous and bold in Gymbox’s marketing strategy. He emphasizes how their stunts aim to disrupt, grab attention, and push boundaries, often leading to legal concerns. 

"It’s always about, you know, do it, and if you get in trouble, you can just apologise afterwards."

McEntee reveals that rather than consulting a legal team beforehand, Gymbox prefers the philosophy of asking forgiveness rather than permission. He said that, "I'm of that mindset where you've got to push the boundaries a little bit and then get reined in, rather than the other way around." This wonderfully rebellious approach has earned them a reputation for creativity but also for occasionally running afoul of legal guidelines.

Listen to the full pod for insights on 

  • The necessity of balancing disruptive, attention-grabbing stunts with a solid, long-term brand strategy.
  • The importance of building a lasting emotional connection with Gymbox’s audience and maintaining a clear tone of voice.
  • Why pushing boundaries is key to being bold and innovative.
  • The challenge of staying fresh in an attention-deficit world while ensuring deeper engagement and that there will always be tension between creativity and compliance in the world of disruptive marketing.