In the latest MAD//Moments interview from this summer’s MAD//Fest, Tati Lindenburg, VP of Marketing for Dirt is Good at Unilever, said that all marketers need to be resilient.

Speaking at MAD//Fest last month, Lindenburg emphasised the need for marketers to flexible to respond to different like cultural shifts and shifts created by social media. 

Watch the short interview to hear more about 

  • The heritage and adaptability of the "Dirt is Good" brand, which has thrived for 20 years by balancing sacred brand values with flexibility to adapt across different markets. 
  • The brand’s essence of encouraging people to get dirty and active, which is, of course, supported by high-performance cleaning products. 
  • Dirt is Good’s expansion into sports through a partnership with Arsenal and a film featuring Bukayo Saka.

Asking the questions was Tom Ollerton, Founder, Automated Creative.