MAD//Moments is a series of short interviews from this summer’s MAD//Fest. Vinted’s Senior Director, Brand, Andrew Smith said all brands should contribute to a more sustainable ecosystem.

Speaking at MAD//Fest Smith said that Vinted’s key to success was that they are building a 'Future-Ready Brand', one with a blend of tradition and innovation.

“We are a unique company, balancing maturity in our core business with the spirit of a challenger brand in the first-hand fashion sector. Our brand strategy is designed not just to endure our current rapid growth but also to enable future expansion.”

The key points from the short interview were

  • Brand Strategy and Positioning: Smith described how Vinted has developed a brand strategy that supports both their current growth and future ambitions. The strategy is rooted in their deep connection to vintage products and vintage DNA. The approach is pragmatic, addressing the significant issue of fashion industry waste by creating an economy where buyers and sellers can derive value from items they already own.
  • Sustainability Focus: The pride in their vintage roots is matched by a commitment to sustainability. By offering a technical solution that reduces waste, Vinted is actively contributing to a more sustainable fashion ecosystem.
  • Embracing AI and Technology: One of the most transformative factors Smith is seeing in the world of marketing is the evolution of artificial intelligence. Smith believes that AI is poised to revolutionize not just content creation but also how customers discover and interact with their brand through its digital platforms.

Watch the short interview, here. 

Asking the questions was Tom Ollerton, Founder, Automated Creative.