Next February, MAD//UpNorth is launching in Manchester with the theme "What Sets Us Apart." This theme will not only shape content curation but will also drive major activations, marketing strategies, and brand identity.

Something big is brewing up north. A force in the global marketing and advertising industry to challenge the status quo is taking shape. A booming ecosystem, collaborative business culture + exceptional talent pool spanning media, digital, tech, creative, social + content are building strength, scale + expertise across the region.

As marketers strive to engage consumers, drive growth, and stay ahead of trends, the question remains: What sets us apart—individually, as businesses, and as an industry? How can we stand out by being distinctive, bold, and innovative? In an increasingly complex marketing and consumer environment, how will we win hearts, minds, and trust?

Therefore, MAD//Up North will celebrate the visionary people, brands, and businesses driving a dynamic and cooperative marketing scene across the region.

  • Get inspired by industry disruptors and big brands making a real impact.
  • Discover innovators who are challenging the rules of the game.
  • Join a community of trailblazers shaping the future, building a legacy that defines what truly sets the north apart.

‘What sets us apart’ will serve as a rallying call for a bold new era of marketing, where differentiation and creativity drive success.

"The North has long been a hub for great retailers, iconic brands, and innovative challengers, yet our industry has anchored itself in the South. Now everyone is realising that great creative work and entrepreneurial endeavours need not have a London postcode", said MAD//UpNorth's Content Director, Luke Wilcox. "MAD//UpNorth will give a platform to connect the industry and explore the exceptional work and innovation taking place that is turning heads on a global stage."

Keep an eye on your inbox, our social channels and our MAD//UpNorth website for more exciting updates!