This month’s MAD//Fest was our biggest and best ever with content across 9 stages, over 3 days! All the sessions from all the stages are now LIVE! Here are 3 of the best from the Creator Economy Stage.

Day One, 2 July
Vodafone: Unleashing the power - Exploring the creator economy revolutionising social media

The Creator Economy is big business for big brands and Vodafone’s Chief Brand Officer, Maria Koutsoudakis, explains why by exploring the growing and dynamic world of creators. She outlines the benefits and pitfalls for big brands using them, and how Vodafone UK has started to harness them for good across its portfolio of products and brands.

Day Two, 3 July
Beavertown Brewery: Influencers - Have we got it all wrong?

MAD//Fest favourite, Beavertown’s Marketing Director, Tom Rainsford, asks the audience, “does the word ‘Influencer’ make your ole’ tum tum feel a bit icky?” In a brilliantly amusing and insightful session, Rainsford gives an alternative view and thoughts on different approaches with Influencers and Creators, how brands should think about collaboration, and why all forms of marketing, especially influencer marketing, is about humans. So grab yourself a Neck Oil and watch. 

Day Three, 4 July
5 ways to work more effectively with creators

A great masterclass discussion with Raf McDonnell, Founder of Talent & Brands, Content Creator Lauren Spearman, and Carlie Wittred from Gousto as they discuss 5 ways to work more effectively with content creators, drawing on their experience in the fields of Marketing, Content Creation and Talent Management.

All the MAD//Fest 2024 Retail Media sessions are now on our YouTube channel. Great to watch whilst you’re on the beach, on the train, or at work!  And over the course of the summer and next few months, we'll be summarising and highlighting several of the standout keynotes from all stages and across the show, so you can have a weekly dose of marketing inspiration!