Dentsu will be hosting a special off-stage fireside chat and drinks with comedian, writer and broadcaster Lucy Beaumont at MAD//UpNorth on 26 February in the Female Leaders’ Club.

The Female Leaders’ Club - one of the most popular features of MAD//Fest London - makes its debut in Manchester on 26-27 February, giving the industry’s leading ladies (and allies!) the chance to connect with peers and be inspired by female-centric content from industry execs. 

Billed as “the ultimate off-stage moment”, Beaumont will join Dentsu Creative MD Julie Chadwick for a conversation on comedy in advertising, regional identity in creative expression,  TikTok fame and creator advice, and being a woman in a male-dominated industry.

Earlier in the day, Beaumont will be on stage for a MAD//UpNorth headliner tackling What Sets The North Apart, cultural identity and why the north punches above its  weight in terms of creative output and innovation.

Meanwhile, MAD//UpNorth attendees can enjoy an action-packed agenda covering topics including Influencer attention, AI, gamification, and tech innovation on the Media + Tech Stage in partnership with Dentsu.

The Lucy Beaumont off-stage fireside chat and drinks presented by Dentsu starts at 5pm on 26 Feb in the Female Leaders’ Club. Like all the best bars, space is limited, so arrive early if you want to be there!

Click here for the full agenda.