It's almost time to choose your favourite festival outfit + get on the tram down to MAD//UpNorth on 26-27 Feb at Aviva Studios. If you’re lucky enough to have a ticket (the event is now SOLD OUT), you can now officially start licking your lips at the prospect of hearing how top global brands are driving innovation, creativity + performance. And if you’re into things like AI, data, creativity, media investment, personalisation + attention, be sure to check out the Media + Tech Stage in partnership with Dentsu.

Here’s 6 of the best sessions from our Media + Tech Stage:

  1. From Prototype to Progress: Tech Innovation for Humanity

Join Dentsu Lab Head of Strategy Ashley Knight for a window on how collaboration between agency leaders, clients + technologists is pushing the boundaries of what’s possible, transforming ideas into real-world impact for businesses + society.

When? 15:50, 27 Feb

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  1. Who is killing creativity – AI or human ingenuity?

Don’t miss Vodafone Global Creative Director Sabrina Godden set out a vision for successfully walking the AI tightrope to expand creative possibilities + the perils of relying on it to boost efficiency at the expense of the human touch.

When? 1040, 27 Feb

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Becoming The Netflix of Pizza: Exploring Domino’s Data Driven App First Approach to eCommerce

Learn how Domino’s created a rare Billion Pound App + used data to become the 'Netflix of Pizza' in this session featuring Domino’s Digital + Data Director Nick Bamber. With a staggering 77% of online orders now going through the app + 9.5m active app customers in the UK/Ireland, discover how Domino’s has built a thriving business focused on its app + first party data.

When? 1125, 26 Feb

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Attention Spans and Superfans: The Power of Creator Connections

In a world of shrinking attention spans, creators hold the key to capturing hearts + minds. This session featuring Dentsu Creative Head of Social, Dentsu Managing Partner Jessica Whitney + Dentsu Managing Director Victoria McKevitt-Smith will reveal how authentic creator connections turn casual viewers into loyal superfans. 

When? 1105, 26 Feb

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Beyond the Ad: How Auto Trader Leverages People, Tech + Data

Hear Auto Trader Customer Engagement Director David Hawksworth share the alchemy between the business’ partnership approach. The session will focus on how creativity, innovation + data have combined to deliver unparalleled results that go beyond the ad.

When? 1610, 26 Feb

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How Diageo Has Successfully Implemented AI In Content Production

Generative AI continues to boom as brands of all shapes + sizes experiment with how best to implement it + measure performance. Check out how Diageo has successfully implemented AI-capabilities into its content production ecosystem in this session from Diageo Global Head of Content Joseph Harper.

When? 1250, 27 Feb

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AND THERE’S MORE…

Had your fix of media/tech insight, ideas + inspiration? Join the brilliant Comedian/Writer/Broadcaster Lucy Beaumont + Dentsu’s Julie Chadwick in the Female Leaders’ Club for drinks + an off-stage fireside chat on comedy in advertising, regional identity, TikTok fame, creator advice + being a woman in a male-dominated industry (5pm, 26 Feb - limited capacity, arrive early!)