In the latest MAD//Pod Liquid Death's VP Marketing, Dan Murphy shares their secrets on how they are making water cool, making marketing fun, and giving away a fighter jet. 

Dan Murphy, the Senior Vice President of Marketing at Liquid Death, told Fresh Air’s Director of Content, Michaela Hallam, about the alchemy behind their unique and bold approach. Liquid Death, a name that is pretty edgy and provocative, especially considering the product is water, aims to disrupt the beverage industry by marketing water as if it were a cool, unhealthy product, similar to beer or junk food. Murphy explains that the brand's creative department is given the freedom to explore wild ideas, unburdened by traditional constraints like time sheets.

Listen to find out about:

  • Liquid Death’s entertainment-led marketing that has a focus on avoiding the traditional, overly cautious corporate culture that stifles creativity. 
  • How the brand embraces risk, leveraging small budgets to generate high-impact campaigns that are shareable and attention-grabbing.
  • Their use of comedy - how they make an effort to parody traditional marketing tropes.
  • Why nothing is out of bounds. (Yes, the giving away of a fighter jet is real)

  • How they tap into serious social and cultural trends.

LISTEN TO THE MAD//POD WITH LIQUID DEATH BELOW