In this week's partner podcast, Shiny New Object, Georgia Riley, Retail Media Propositions Strategy and Development Manager), Jemma Haley, Proposition Strategy & Development Lead - Retail Media, talk about how they are leveraging JLP's Retail Media business

For Georgia Riley and Jemma Hailey, the retail media revolution is a shiny new object. The John Lewis Partnership Retail Media marketing leaders shared how they are creating a business within a business with their work.

Working across strong brands like Waitrose and John Lewis, Georgia and Jemma leverage unique insights and to drive forward change within their organisation. This comes with challenges and the continued need for empathy - particularly with their own colleagues.

Understanding other teams’ goals and showing them how your own align to theirs for a better overall outcome is a theme that’s been coming up quite a bit on the Shiny New Object podcast. As Jemma and Georgia put it, “there are two parts to influencing people: one is helping them understand retail media to begin with, then really unpacking and understanding their world and challenges and how our retail media programme can align with that and help drive value there as well."

Tune in to the podcast to learn more about the retail media programme development within the John Lewis Partnership, hear what’s been the best investment for each of our guests, and get important data driven marketing tips about accessing and harnessing the right insights.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.