You’ll see a very different show this July with more content, spaces and activations across the Old Truman Brewery Estate.

A key focus of our work in 2024 has been to scale-up MAD//Fest, increase capacity, and enhance the visitor experience across a brand new multi-venue site at The Old Truman Brewery.

What does this mean? A venue that’s 100% bigger, a dedicated central check in area with more than twice as many ticket terminals, more food + drink providers. You’ll discover a familiar yet supercharged show on 2-4 July with new spaces, activations and 10 STAGES to get your content fix.

Your MAD//Fest journey will begin in Ely’s Yard (ducks.junior.retail on What3Words). Once you’ve picked up your badge and map, you can begin exploring the new stuff or head over to 93 Feet East/Brick Lane Beach (where the show took place last year).

First, the new stuff. Head directly upstairs and you’ll enter The Old Truman Brewery T1 building (which early adopters will recognise from 2018 and 2019). Here you’ll find the Creator Economy and DigiAds stages, our House of Innovation (don’t miss £20k brand challenges featuring LEGO, Colgate-Palmolive and Boots), and a super cool activation from Diageo that’s designed to show how technology can enhance your enjoyment of tequila!

Exit Check-In back into Ely’s Yard and you’re in for a treat with our brand new Match//Point and  Hexagon 2 live streaming stages, as well as the Female Leaders’ Club, bars, summer sport and awesome food trucks.

Then it’s up Dray Walk - where you can find the invite-only Uncensored CMO: Backstage at MAD//Fest and Café 1001 - a chilled new space to grab a coffee and Dentsu agency takeover (also invite-only).

When you’ve reached Brick Lane, resist the temptation to go for a curry (plenty of time for that later), cross the road and check out the Brick Lane Beach and MAD//Marquee areas (which you may recognise from last year). Here you’ll discover some incredible content on 5 stages - Kantar Marketplace Hexagon, DEPT Creativity, AI + Emerging Tech, ATTENTION!  and the Newsworks Speakeasy. It’s also the home of awesome activations including the Klaviyo Brick Lane Beach Bar, Playground XYZ MAD//Fest Arms, RTL Roof Terrace, Sharethrough Cocktail Bar, Imagino Courtyard Café and much more.

Plus don’t forget to use your lunch token on the app and tuck into food from Sticks ‘N’ Sushi, Hoppers, Sohaila and more!

It’s also where we’ll be hosting our oMAD//Fest London ‘House//Party’ on 4 July feat. legendary house music DJs Smokin Jo, Brandon Block, Gordon Mac, Pete Heller and Mark Myers (that's Independence Day and General Election Day!)