Brands must work harder to ensure that their advertising isn’t funding climate change denial and white supremacy, according to Harriet Kingaby, Co-chair at The Conscious Advertising Network.

Harriet was speaking at the 99 Club, a new collaboration between MAD//Fest and New Digital Age.

“Advertising funds the brilliant stuff on the internet, it funds the fantastic journalism that informs us and the entertainment we love but advertising money also goes to some dark places,” she said

“So we all need to take responsibility and really make a difference.”

Harriet’s 99 second call for advertisers to be more responsible about where their budget ends up was applauded by attendees at the 99 Club, an invite-only gathering of 99 of adland’s most influential and innovative people. The event saw  leaders from firms including Unilever, GSK, Google, Snapchat and Google issue rallying calls on issues including first party data, diversity and education.

The conversation was documented in illustration form by Three Blind Mice (see header image).