Huib van Bockel believes brands should take full responsibility for their carbon footprint and communicate it to their customers, so they are able to choose which products are most sustainable.

Watch his MAD//Minute Manifesto in partnership with THE FIFTH here 

THE FIFTH is an award winning social creative agency who are experts in influential content. They have one clear mission: To do things differently. The team of strategists, talent experts and creatives, based in London and LA, help clients to tell inspiring, entertaining and influential stories that deliver measurable impact. Find out more here.