What does it really take to be an effective brand on social? Views and likes are nice, but do they drive impact? At Mad//UpNorth 2025, McCann Manchester and McCain Foods are taking the stage to break it down.

It’s not easy for every brand to make a real impact on social. The landscape moves fast, algorithms shift overnight, and what worked last week won’t necessarily work tomorrow. Add in the challenge of ATL campaigns not always translating to social and the need for distinctiveness across multiple platforms, and it’s clear that brands need more than just content—they need effectiveness.

That’s exactly what we’ll be unpacking on Day 2 (27th Feb) in our panel, Social Effectiveness – From Carrots to Chips. We’ll explore the biggest challenges brands face when trying to make social work harder, with McCain Foods sharing real-world lessons on what it takes to cut through the noise and build a distinctive, recognisable and iconic brand.

But what actually makes a brand effective on social? It’s not just about great creative - it’s about having the right tools, the right approach, and the agility to react at speed. That’s where McCann Manchester’s northern base gives us an edge, with cost-effective production at scale through Craft Manchester, we help brands move beyond vanity metrics and into real business impact.

This isn’t just another panel discussion. Social moves fast, and brands need to be just as quick to keep up. Expect live insights, practical takeaways, and a high-energy format that will have you thinking differently about how your brand shows up online. And because we know a good session deserves a little something extra, there’ll be a few surprises (and maybe even some goodies) for those who join us.

If you’re serious about making social work harder for your brand, this is one session you don’t want to miss.

See you at Mad//UpNorth 2025!