In the latest episode of our MAD//Pod, BUPA's Global Brand Director, Fiona Bosman,  talks about the power of the big idea, her exciting plans at BUPA and their partnership with the All Blacks. 

In the latest episode of our MAD//Pod, Fiona Bosman, Global Brand Director at BUPA, explores how BUPA is transforming healthcare by focusing on digital innovation and bold strategies. Here are three key takeaways from her discussion:

  1. BUPA's Global Healthcare Vision: Bosman emphasizes that Bupa is more than an insurance provider; it is a healthcare company with a mission to connect people globally to healthcare services. She says, “We are a healthcare company…passionate about joining up both the ability to be insured and to connect to healthcare,” highlighting BUPA’s commitment to making healthcare seamless across different markets.
  2. Digital Transformation: One of the highlights of the episode is BUPA’s innovative digital platform, "Blue," which provides users with access to healthcare services within minutes. Bosman stresses that simplifying access to healthcare is vital in today's fast-paced world. "For me, it's about making it really simple…people care about getting what they want, when they want it," she notes, emphasizing the power of technology in revolutionizing healthcare delivery.
  3. The All Blacks Partnership: BUPA’s recent collaboration with the legendary All Blacks rugby team underscores their commitment to holistic health. Bosman explains that the All Blacks embody not only physical health but also mental and spiritual wellness, aligning with BUPA’s vision. "The next leg of telling the picture of health is through the lens of a group of people who are so phenomenal," she says, showing how this partnership is an important step in BUPA’s journey to redefine healthcare narratives.

This episode underscores how BUPA is pushing boundaries in healthcare, using both digital innovation and strong partnerships to create bold, transformative experiences globally.