Brands and agencies that prioritise diversity, inclusion and equity can gain competitive advantage and be more relevant to Gen Z, say, DigiLearning Chief Troublemaker Lisa Goodchild and Broadcaster June Sarpong.

Speaking at MAD//Fest London last month as part of our ‘MAD//Fest Moments’ series with AdsWizz, Sarpong said that brands and their agencies need to reflect the changing social attitudes of young people: “The social attitudes of young people are very different to previous generations. If you want to serve your clients properly, you need to get this right.”

“The biggest opportunity for marketers is diversity, equity and inclusion. It’s the most untapped resource you have. Go mine that treasure!”, she added.

Meanwhile, Goodchild, who was at the event running MAD//Fest, TAKUMI and DigiLearning’s ‘Flourish’ D+I initiative, said that Gen Z expects brands to deliver on diversity and inclusion: “Gen Z aren’t having any nonsense. We need to ensure we are progressing and being inclusive.”

Run in partnership with programmatic audio specialists AdsWizz and produced by Shootsta, ‘MAD//Fest Moments’ is a collection of interviews focused on emerging challenges, trends and opportunities. The series features contributions from leaders including S4 Capital Executive Chairman Sir Martin Sorrell, new KFC CMO Jack Hinchliffe and Boots CMO Pete Markey.

Click here for more information about DigiLearning's work and initiatives to drive positive change on diversity and inclusion in marketing and advertising.