On the latest episode of MAD//Insight’s partner podcast, Shiny New Object Podcast, the importance of strategic partnerships takes on a new role for Bayer’s Philipp Schuster, who shares how he drives creative incubators and marketing innovation for the brand.

At Bayer, Philipp Schuster brings with him a rich experience of working in agencies and procurement, to now focus on driving marketing efforts in an innovative way.

Philipp’s role focuses on cultivating partnerships and putting together creative incubators that stimulate agencies into developing new and exciting creative for Bayer. On the podcast, he tells us why these strategic partnerships are his Shiny New Object.

We also learn about his data driven marketing approach, which relates back to before data was predominant in how we evaluate success in the industry. For Philipp, it’s crucial to have balanced conversations with a diverse network. This allows him to get out of his comfort zone, hear new points of view, and truly expand his understanding of marketing.