Connected TV is booming with UK advertising in the channel set to hit £2.94bn by 2028. But how do you get CTV advertising right? 

The Ultimate Guide to Connected TV Advertising, a free digital report from programmatic advertising platform StackAdapt, is a marketer’s essential resource to crack this high-growth channel.

This comprehensive guide covers everything you need to know, from how to nail CTV creative to what metrics to measure campaign effectiveness. It also delves into the marketing strategies you should employ to get the most out of your connected TV campaigns.

Here’s a sneak peak of 3 marketing strategies that will ensure you’re on the right track:

1. Retarget Users Across Devices and Channels 

CTV advertising should act as a complement to your existing multi-channel strategy, not a replacement for it. 

Use CTV to track who’s watched one of your CTV ads and retarget them with display or native ads on other devices, keeping your brand top-of-mind and increasing the likelihood of a conversion. 

2. Reduce Ad Fatigue With Frequency Capping 

A TVision study found that when the same creatives aired repeatedly within 5 minutes of one another, viewers were 14% less likely to pay attention. 

Use frequency capping to ensure your ads reach unique audiences and aren’t shown to the same viewers more than they should.

3. Conquer Competitors at a Lower Cost 

Competitor conquesting in CTV advertising involves targeting viewers who have watched your competitor’s ads on another device. 

With StackAdapt, you can leverage ACR data, which tracks what types of linear TV content and ads are being watched by specific viewers on smart TV devices, to build custom audience segments your brand can use to target and win over potential customers with more precision and at a much lower cost than traditional TV advertising

To discover more Connected TV marketing tactics, download The Ultimate Guide to Connected TV Advertising.