MAD//Insight
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MAD//Fest London 2024: A Female Leaders’ Club Round-Up
Would the best-known minds in our industry have been quite so well-known had they been women? FLC Producer, Sara Magson rounds-up some of the inspirational voices making waves on the Female Leaders stage at this year’s MAD//Fest.
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6 Ways We're Enhancing Your MAD//Fest Experience
A venue that's twice the size of last year, a central check-in hub, and live streamed content on the big outdoor screen are just some of the ways we have reconfigured MAD//Fest London in 2024.
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Eddie Izzard Fireside Chat: Is Purpose BS?
Can purposeful brands make a positive contribution to humanity? Join Eddie Izzard for an interview to help us understand if purpose should be celebrated consigned to the scrapheap of brand marketing, at MAD//Fest London on 3 July.
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F*ck Being Humble: How to build unapologetic confidence
Award-winning founder and best selling author Stefanie Sword-Williams’ sessions on The Female Leaders’ Club Stage at MAD//Fest were immense crowd-pullers. If you missed her empowering keynote or masterclass, Stefanie now shares with you the 3 ways to advocate for yourself more effectively and build unapologetic confidence.
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Mattel Head of Consumer Products: How Mattel and Barbie create fans not customers
Join Ruth Henriquez, Head of Consumer Products, Publishing, and LBE EMEA at Mattel as she explores how Mattel and Barbie create fans not consumers.
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Is the pressure to use AI to increase marketing effectiveness giving you a headache? Truth is, AI is the pain relief many marketers have been looking for.
If your approach to ensuring digital campaign effectiveness is to throw the content out there and make decisions based on real-time data ONLY… then you really are gambling with your brand’s success, argues Kantar Marketplace's Head of Creative Excellence, Lynne Deason.
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Creators are Catalysts: Here’s how to build Trust and Conversion Across Generations
The way different generations are consuming content on social media is ever-changing. In turn, our influencer marketing strategies should shift and evolve with these preferences, believes influencer marketing company Captiv8.
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A glimpse into the future with WeTransfer Advertising
This month at MAD//Fest, WeTransfer's two sessions asked the industry to continue to infuse joy into advertising. They believe that making advertising a joyful experience which can capture attention and create real connections.
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Key to success? Embrace Customer-Centricity
Danielle Le Toullec, Head of Marketing for True, and MAD//Fest Speaker, argues that in today’s dynamic business landscape, placing your customer at the centre of your business strategy is essential for sustainable growth and competitive advantage.
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MAD//FEST 2024: HEXAGON STAGE SESSIONS NOW LIVE ON OUR YOUTUBE CHANNEL
This month’s MAD//Fest was our biggest + best ever with content across 9 stages, over 3 days. Over the next week we’ll be adding all the sessions onto our own YouTube channel but as a teaser, the action from the Hexagon Stage is already live!
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Conscious Advertising Network: How to detangle the web for the next generation
Ahead of this week's launch of their Children's Rights and Wellbeing manifesto, the Conscious Advertising Network hosted a panel on the final day of MAD//Fest titled, "Everyone’s Web: detangling the internet for the next generation in ten steps." Here's what they discussed.
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MAD//Fest: A Record-Breaking Success and a Bright Future Ahead
Paul Frampton-Calero, Global President of CvE Marketing Consultancy and host of the Hexagon Stage on Day One of MAD//Fest, gives us his three key themes from last week.
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Zillow Vice President of Brand + Product Marketing: AR is Transforming Home Buying
Beverly Jackson, Vice President of Brand and Product Marketing at disruptive Estate agent Zillow, talks about why she is now ‘all in’ with the new Apple Vision Pro in this week's MAD//Fest partner podcast, Shiny New Object.
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Social waves: Measuring the True Reach of Digital Content
Industry professionals last week came together at MAD//Fest, to discuss innovation and future trends. Here are Comscore's Ira Xhelili's key takeaways.
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MAD//Fest acquired by Ingenuity
Not only are we riding on the back of the biggest, boldest + best ever MAD//Fest London last week, we also have some exciting news to share. We've agreed a deal for MAD//Fest to become part of the Ingenuity Group.
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MAD//Fest 2024 - Bold Moves & Brave Minds
In his latest MAD//Insight column, Unilever's former VP Global Marketing, Ian Maskell, summarises his highlights from last week's MAD//Fest London.
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Warm Street Presents: A Cultural Compass. Navigating culture for the alcohol brands of tomorrow
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Uncensored CMO joins forces with MAD//Fest 2024
Next week CMOs + senior brand marketers will have access to an exclusive backstage content and experience located in the Taproom on Dray Walk, throughout MAD//Fest, with the Uncensored CMO himself, Jon Evans.
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HEL’S ANNOUNCED AS MAD/FEST 2024’S OFFICIAL STAFFING PARTNER
MAD//Fest is delighted to announce that event staffing and immersive brand experience specialists, HEL’s, will be the festival’s official staffing partner next week.
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Adlook Workshop: Beyond Privacy Sandbox - Alternatives for Future-Proof Advertising
Kicking off the DigiAds Stage this year, Adlook will help attendees unpack the complexities surrounding the transition to a cookieless web, offering attendees a treasure trove of insights and practical solutions.
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UCAS - Emotionally fuelled moments that can form lifelong brand relationships’
Research shows that students are 75% more likely to try new brands during major life events like starting university. This is a huge opportunity and it relies on early visibility, argues UCAS
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World-first Heineken campaign harnesses the power of “Optimal Attention”
Advertisers are vying for new ways to cut through digital noise and create meaningful interactions with consumers. It’s a challenge that Heineken-owned Cruzcampo tackled head-on says Playground xyz's CEO, Rob Hall
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Is your brand ready for a Paralympic summer? Channel 4 and YouTube are.
The Paralympic games embody the values of humanity, the strength of diversity and determination. If your brand is looking for a blue ocean to enhance its inclusive and representative core values, it's time to put on the creativity goggles and dive in, urges Comscore
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Whammy Ads Will Go-Go: Choose Single-Source Measurement
Advertisers face a fragmented media landscape, making precise measurement tools essential. Traditional methods are outdated, relying on fusion data or opportunity-to-see modelling. Therefore, Beatgrid argues that advertisers therefore should choose single-source measurement
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RTL AdAlliance & EGTA manifesto for European broadcasters: be bold rather than numb!
European media brands are facing intense global competition and a fast-evolving environment. RTL AdAlliance & EGTA’s advice is that broadcasters should focus on their strengths and be bold!
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MAD//Men Era vs AI Revolution: A New Golden Age for Advertising?
Mad Men reminds us of a time where our industry was driven by creativity, intuition, and charisma. Fast forward to today, and we find ourselves in a landscape dominated by data, technology, and (of course) AI.
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How Kramp leverages AI to deliver localized content in 20+ languages
Content creators dream of hitting deadlines, crafting amazing content, and reaching the right audience. But for large teams managing multiple websites and churning out a constant stream of content, the struggle is real, as Kontent.AI explain
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Pain relief for marketers: In a digital world, cohesive creativity is the cure.
Marketers know that digital content can be a potent pill for success but struggle to consistently unlock its full potential. Digital's full power is unleashed when effective ads are an integral part of a COHESIVE campaign, believes Lynne Deason, Head of Creative Excellence at Kantar Marketplace
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Snap Creator Economy Stage Preview: Gymshark, Shark Ninja, L’Oréal, Heineken And More
New for '24, learn how top brands, creators and platforms are striking gold on the Snap Inc. Creator Economy Stage in T-Block (Upper Level).
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MATCH//POINT: MAIN STAGE CONTENT, PINTS OF GIPSY HILL, SUMMER SPORT ON THE BIG SCREEN
Great content. Great food + drink. Great connections. Don't miss all the action in MATCH//POINT (Ely's Yard).
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LIVE £20K BRAND CHALLENGES: BRIEFS FROM LEGO, COLGATE, BOOTS, FANATICS
Hear the most exciting start-ups pitch for £20k pilot pitches from The LEGO Group, Colgate-Palmolive, Boots and Fanatics upstairs on the Brand Innovation stage (T-Block).
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TEQUILA + TECH: HOW CAN AI, VR + AR CHANGE YOUR EXPERIENCE OF DIAGEO’S DON JULIO?
Tequila…it makes you happy when you add AI, AR and VR into the mix.
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RISE + SHINE WITH SIR JOHN HEGARTY, PETE MARKEY, STARLING AND UNCOMMON
Don't miss the early morning action as legendary brands, marketers and creatives dig into the important issues at MAD//Fest London on 2 and 3 July.
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VisuAIse Futures: the AI-powered creative experience coming to MAD//Fest 2024.
You'll hear a lot of people talking about AI at this year's MAD/Fest. But we're also excited to get our audience actually using AI to create things – in the moment, together.
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High Attention Metrics Reduce CPC; Here’s How to Capture Attention, Then Triple It!
A recent study has revealed a startling decline in the average human attention span over the last 2 decades. mCanvas says this highlights the challenge of capturing, and retaining, attention
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Rory Sutherland: McDonald’s and why we need behavioural science
This week in Cannes, McDonald's CFO said that marketing is a critically important investment to drive growth. Here's how behavioural science can make us better at communicating the value of marketing.
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Fall off the wall: EFFECTIVE CO-LEADERSHIP
They say it can be lonely at the top, but since becoming Joint Managing Directors, Laice Gregory (now Jackson) and Alison Rattary-Clarke have been so grateful to have each other to share the huge load that comes with running Fall Off The Wall.
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How AI is helping P&G ensure its packaging is reusable or recyclable
Procter & Gamble is integrating AI to reduce waste and improve energy efficiency through enhancing its manufacturing operations. Dragonfly AI tells us how.
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A Shot in The Dark: A World Without Pre-Testing
Imagine a scenario where a $674 billion industry left everything to chance. It sounds utterly absurd, doesn't it? Yet, the advertising world still entertains the idea of taking unnecessary risks. System1 makes the case for testing, testing, testing.
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Essential Checklist: Important Info For MAD//Fest-ival Goers
Registered for MAD//Fest? Here's what you need to know about your app ticket, key timings, how to get lunch and more.
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Adapt Your Social Media Ads for Native in 5 Easy Steps
Is your brand over-reliant on social media advertising? If so, you’re not alone. Claire Mullarkey, Enterprise Advertising Sales Director UK for Taboola gives us 5 steps to transform your native social ads.
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IS PARTIAL AUTOMATION SLOWING YOU DOWN?
This year, 60% of business leaders are increasing their budgets in this area, aiming to enhance customer experiences in the high-speed world of eCommerce. However, only 25% of marketers have their customer journeys fully automated. Mapp argue the case for full automation.
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5 Ways Attention Metrics Positively Impact Digital Advertising
We all know that more and more advertisers are looking to attention metrics. However, better performance isn’t the only reason we should consider attention - it also yields positive knock-on effects for the entire ecosystem, say Adelaide Metrics.
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Gipsy Hill Brewery create MAD//Fest's own Festival lager
Official beer partner for MAD//Fest 2024, Gipsy Hill Brewing Company, has brewed a lager especially for this July’s event. As they themselves state: “A festival so great, it deserves a beer named after it!”
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Creativity x AI: What brands can do now to prepare for the future
Creatives have now spent more than a year in the company of Generative AI. DEPT® sought to find out how the technology has changed the craft.
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5 Tips to Engage LGBTQ+ Customers in a Privacy-First World
Today, businesses must balance engagement and user privacy. This is especially true, and challenging, when marketing to the LGBTQ+ community. Here are five tips to effectively engage your LGBTQ+ customers whilst striving to respect their privacy, say OUT loud agency.
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Paddy Power, Co-op, and Mars to kick off MAD//Fest in Fortune Favours The Bold panel
Being bold is easy in theory but much harder in practice. Paddy Power, Co-op, and Mars will discuss how to cut through and what being bold means in practice for the modern day marketer.
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Why weird works
Jeff Bowerman, VP Creative at DEPT® thinks weird is relative but, generally speaking, weird is all things unusual, bizarre, or unexpected and it works!
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Back to the future: why the past is securing advertising’s future
Digital moves fast but is cyclical. Technologies, regulations, and walled gardens are changing the advertising landscape, but is what’s emerging to support this new reality? Elliott Clayton, Managing Director, Sales International at Epsilon powers up the flux capacitor to see the future of advertising – in the past.
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Changing the World using an AI-Powered Research Platform and a Small Bin
The effects of climate change and the cost-of-living crisis are issues which dominate the global discourse. An environmental NGO, wanted to understand daily household interactions with food waste caddies and turned to Bilendi Discuss to find the answers.
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