They say 72% of people have their best creative ideas in the shower (the woman in the Timotei ads must have been full of them).

Based on zero scientific evidence - just a sky high NPS score, loads of testimonials and over 12,000 registrations from top brands and agencies - we'd like to put forward a hypothesis:

TAKING A MORNING SHOWER AND ENJOYING THREE DAYS OF INSPIRING IDEAS, NETWORKING AND EXPERIENCES AT MAD//FEST WILL PUSH YOUR CREATIVE THINKING TO NEW LEVELS. 

Whilst this post is unlikely to grace the pages of the Lancet, here's how MAD//Fest London (4-6 July, Old Truman Brewery) will push your creativity, problem solving skills and growth ambition to new levels:

1. THE INSPIRING CONTENT: HEINEKEN, VEJA, TESCO, TOM KERRIDGE, GARY NEVILLE

Get ready for a healthy dose of sensory stimulation as 150+ major advertisers, challenger brands, agency A-listers, tech start-ups, entrepreneurs + celebs share their challenges, opportunities and shopping lists:

2. THE PEOPLE AND NETWORKING: 10,000+ TOP BRANDS AND AGENCIES

When was the last time you had a eureka moment on a Zoom call or a game changing idea that turns the dial for your business? MAD//Fest is invite-only (apart from 200 paid tickets) and Europe's largest meeting of brands this summer. So you're in the right place if you're looking to build relationships with people who can make stuff happen, hear about the challenges and priorities of top brands and marketers, and enjoy those little moments of clarity you only really get from knowing that you’ve got new deals in the pipeline. Better still, our app, which contains your ticket, allows you to network, book meetings and personalise your agenda.

Here’s a small sample of the brands who will be there:

3. THE FOOD + DRINK: DISHOOM, STICKS 'N' SUSHI, JACK DANIEL'S, SEXY BUNS, JIMMY'S COFFEE AND MORE

The science says you're not going to be at your creative best on an empty stomach. Thankfully we've partnered with a juicy line-up of brands including things at MAD//Fest, you can fill your (disco boots) with on-the-house food + drink from Dishoom, Sticks N Sushi, Chick N Sours, Sexy Buns, Heineken, Jimmy’s Coffee, Jagermeister, SENTIA, White-Claw, Accolade Wines, Cano, Jack Daniel's/Coca-Cola and Au Vodka to ensure your dopamine levels are topped up, you have a relaxed state of mind and your creative energy is in full flow.. All the F&B is included in your ticket - go fill your boots!

4. THE INNOVATION: TACO BELL, MARMITE, MARS AND MORE

On the festival floor, in our 'House of Innovation' + on-stage - innovation is everywhere you look at MAD//Fest! Check out the competition, hear top clients share what they’re looking for + discover how Taco Bell, Marmite, Mars, Boots, e.on + Wickes are backing new innovation via our £100k+ live brand challenges.

5. THE MUSIC: DJ MELVO BAPTISTE IS IN THE HOUSE!

What better way to round off MAD//Fest then an afternoon of the finest house and disco from Glitterbox and Defected legends Melvo Baptiste and Sophie Lloyd? That's right, we'll be turning up the volume to 11 and serving up a delicious 'Day of Disco' featuring good music, good fun and good food/drink with thousands of brands and agencies. Our party will support the amazing work of DigiLearning in creating opportunities in our industry for young people from underrepresented groups. So dust down your disco shoes and donate!

6. THE GOOD FEELING

Inspired, informed, connected, fed, networked, new business in the bag - it's a good feeling, right? 

NOT GOT A TICKET YET?

We're about to sell out of our allocation of delegate passes so if you haven't got a ticket and want one, you'll need to act fast. So all of this falls flat on its face if you miss the boat, feel sad and find yourself wistfully wondering what might have happened if you'd snapped up one of the last remaining tickets. 

REGISTER TODAY for just £650 + VAT whilst places remain.