MAD//Insight
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MAD//Fest On demand - Creator Economy Stage
This month’s MAD//Fest was our biggest and best ever with content across 9 stages, over 3 days! All the sessions from all the stages are now LIVE! Here are 3 of the best from the Creator Economy Stage.
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MAD//Fest On Demand - Retail Media
Last month’s MAD//Fest was our biggest + best ever with content across 9 stages, over 3 days! All the sessions from all the stages are now LIVE. This week we are helping you to navigate one of the hot topics that’s dominating the industry at the moment, Retail Media.
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MAD//FEST 2024 ON DEMAND: CREATIVITY STAGE
This month’s MAD//Fest was our biggest and best ever with content across 9 stages, over 3 days! All the sessions from all the stages are now LIVE! Here are 3 of the best from the Creativity Stage.
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MAD//FEST 2024: HEXAGON STAGE SESSIONS NOW LIVE ON OUR YOUTUBE CHANNEL
This month’s MAD//Fest was our biggest + best ever with content across 9 stages, over 3 days. Over the next week we’ll be adding all the sessions onto our own YouTube channel but as a teaser, the action from the Hexagon Stage is already live!
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Creator Economy: If you’re doing this in 2025, you’re on the right track
In her first column for MAD//Insight, Creator Economy and Influencer Consultant, and MAD//Fest speaker, Sedge Beswick, gives us a no BS breakdown of what you *really* need to know within the creator space.
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Mince Pies + Marketing Predictions: AI, AI, and more AI
Founder of Big Black Door and ex Heineken, Arla Foods, and Weetabix marketer, Gareth Turner, on why the AI revolution will not slow down in 2025, why Waitrose is winning the Christmas advert battle, and why Alaska is not for him.
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Church & Dwight, Director of Marketing: Bringing Consumer Truths & Stories to Life
In the latest episode of the Shiny New Object podcast, we sat down with Caitlin Dodd, Director of Marketing in the hair and skin care team at Church & Dwight. Caitlin shared her unique perspective on using data to drive impactful storytelling in marketing campaigns
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MAD//POD: BBC Studios - Nurturing the Next Generation of Creative Talent
Helen O'Donnell, Head of Development at Talent Works, BBC Studios, discusses how the media giant is shaping the future of content creation by working with emerging digital talent. From nurturing new voices to navigating the risks of creative innovation
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MAD//POD: Secret Escapes - The Secret of Luxury Travel and the Toothbrush That Tells It All
Ever wondered what was behind the 'Luxury for Less' travel brand? Recorded at MAD//Fest this July, Stephanie Trivass, Head of Brand for Secret Escapes, talks about tone of voice, being bold and toothbrushes.
Mince Pies + Marketing Predictions: Why no one is winning at AI + why humour wins
Vodafone's Brand Director, Maria Koutsoudakis, on why we shouldn't be overwhelmed by AI, why marketers should go for humour in 2025, and why she's off to Costa Rica next summer.
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What we can learn from The Grinch - It’s Not Just About What’s Under the Tree
In his debut column for MAD//Insight, former Virgin Atlantic and Aldermore Bank CMO, and host for MAD//UpNorth, Simon Lloyd, argues that marketers can learn a lot from The Grinch’ and the important role of marketing in creating connection.
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The Marketing Industry’s Pay Disparity Dilemma
The UK marketing industry, celebrated the world over for its creativity and innovation, harbours a troubling little secret: a significant pay gap that disproportionately affects ethnic minorities. Darain Faraz, co-founder, Braver/People Like Us, discusses what the industry's game plan should be.
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MAD//Moments: Roger Wade, Chair, Boxfund - "80% of consumer brands will not exist in 20 years time"
In the latest MAD//Moments interview from this summer’s MAD//Fest, Roger Wade, founder of Boxpark, talks about why ESG is vital for all consumer brands wanting to succeed in the future.
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HP Marketing Director: Data is the key in making good decisions
In the latest episode of our partner podcast Shiny New Object, Luis Antonio Gonzalez Rodriguez, Digital Marketing Director at HP Mexico, believes in the power of in-house marketing analytics teams to delve into the data and put a holistic, effective plan of action together.
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Former Golden State Warriors CMO: Heart First, Wallet Second
In his debut column for MAD//Insight, former CMO of NBA team Golden State Warriors, Kenny Lauer, says that all brands are in the “Emotional Transportation” business, which is powered by the heart.
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Jägermeister Marketing Director: How a cup of tea in the sun almost destroyed the purchase funnel
Jägermeister Marketing Director, Christian Stindt, argues that even when marketers put in the hard yards they can lose sight of the ultimate goal: the sale.
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Cargill - Following Your Heart in Data Driven Marketing
Aurea Mauries, Strategic Marketing and Technology Leader for Cargill’s Animal Nutrition, has made it her mission to help brands move beyond just crunching the numbers, in this week's partner podcast Shiny New Object.
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MAD//Pod: Yahoo - Being Bold, Keeping it simple
In the latest episode of our MAD//Pod, Yahoo's UK Managing Director, Steve McHenry tells us the challenges about being part of a big global brand, but with a local start-up mentality.
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Beyond the Closed Loop: How Retail Media Can Expand Measurement
In his latest column, Dean Harris, Head of Co-op Media Network, believes that with a more inclusive measurement, Retail Media Networks can move from being a tactical player to a strategic partner + go toe-to-toe with any channel.
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What's love got to do with marketing?
Tina Turner once asked, 'what's love got to go with it'? Whilst she wasn't talking about marketing, Sam Dolan, founder of Jazz Hands, argues that emotional advertising is the best way to secure long term love for your brand that will see it through tough, as well as the good times.
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MAD//Moments: Diageo's Strategy for Future-Proofing Brands
In the latest MAD//Moments interview from this summer’s MAD//Fest, Diageo’s Global Innovation Manager, Will Harvey, told us how they keep brands like Guinness, Tanqueray, and Don Julio relevant.
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MAD//Pod: Biomel - Love your gut!
In the latest episode MAD//Pod of Jessica Glover, CMO of Biomel, going behind the scenes of Biomel. Learn all about their approach to science storytelling, joining a challenger brand and how you should be trusting your gut.
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What can we learn from "Bond, James Bond", about brands and identity?
As Ian Fleming knew, brands offer a real insight into his leading protagonist's character. The use of brands in fiction also brings texture and authenticity. What can marketers learn from this, asks current Brand Director for Standard Life, Virginia Barnes.
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Five things marketers can learn from Pharrell Williams
In her first column for MAD//Insight Gousto's VP of Customer, Anna Greene, argues that marketers have much to learn from the 49-year-old polymath, who’s racked up 13 Grammys, conquered fashion, launched multiple businesses and produced some of the world’s most iconic beats
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MAD//Pod: Social Element - Making Social Better
In the latest episode of the MAD//Pod, Social Element’s Co-Global Chief Executive, Linn Frost, talks about work culture, branded crocs and Social Element's campaign to make social media that little bit better, safer and kinder.
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NDA Live: A Year In Review with Monzo, Ben + Jerry's, Heineken, and more
On December 5th, join NDA and some of the biggest brand marketers in the UK at the Soho Hotel for a morning of insights and reflections at New Digital Age Live: A Year in Review.
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MAD//Moments: Uber Global Head of Advertising - We capture people when they are in good moods
In the latest MAD//Moments interview from this summer’s MAD//Fest, Uber’s Global Head of Advertising, Paul Wright, talks about their unique advantage in reaching both people and brands.
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Bloom & Wild CMO: There is no such thing as a Marketing Expert
In her latest column new Bloom & Wild CMO, Charlotte Langley, argues that because marketing is constantly changing, no one can ever call themselves an expert at it.
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Re-centring Connection: The Resurgence of Squad Shopping
We’re in the middle of a loneliness epidemic, also known as a crisis of connectivity. Katie Baron at Stylus believes that there will therefore be a resurgence of squad shopping, re-centring peer-to-peer connections, both online and in physical spaces.
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Bayer, Agency & Marketing Partnerships Director: Don’t underestimate the importance of strategic partnerships
On the latest episode of MAD//Insight’s partner podcast, Shiny New Object Podcast, the importance of strategic partnerships takes on a new role for Bayer’s Philipp Schuster, who shares how he drives creative incubators and marketing innovation for the brand.
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MAD//Pod: Lewes Football Club - Fighting for a level playing field.
Ex-CEO of Lewes FC, Maggie Murphy talks Michaela Hallam through the blood, sweat and tears that have gone into making women's football the incredible force it is today. And her part in being a Guinness World Record holder.
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MAD//Moments: Co-op Chief Membership + Customer Officer - We focus too much on being right rather than doing the right thing
In the latest MAD//Moments interview from this summer’s MAD//Fest, Kenyatte Nelson, Co-op talks about Co-op’s member-centricity and how to have courage in marketing.
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Unilever VP Marketing: Legacy exists in the present - adapting brand expression through time and place
Tati Lindenberg, VP Marketing at Unilever for Dirt is Good, asks MAD//Insight, can your brand build a consistent legacy while having to adapt to new audiences and needs all the time?
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MAD//Pod: Auto Trader Marketing Director: Women buy cars too!
In the latest episode of our MAD//Pod, Marketing Director at Auto Trader, Laura McNally, talks about how you reach new car-buying audiences and how Auto Trader is getting better at engaging women.
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What can advertisers learn from the UN’s Pact for the Future?
Responsible advertising isn’t just a matter of social responsibility. It’s a crucial step towards building trust and securing long-term success. This matters more than ever in an increasingly interconnected world, believes Jake Dubbins, co-founder of Conscious Advertising Network
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Finisterre CMO: There’s no such thing as Black Friday on a dead planet
In her latest column for MAD//Insight Finisterre CMO, Bronwen Foster-Butler, argues that marketers need to consider wider environmental concerns before jumping on the Black Friday sales bandwagon.
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URBN Director of Marketing, Free People Europe: When Data and imagination converge
On the latest episode of MAD//Insight’s partner podcast, Shiny New Object Podcast, John Sadeghipoor, Director of Marketing, Free People Europe, at URBN, tells us all about why 3D worlds are the future of marketing and how we should approach data seen as the consequence of actions.
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MAD//Pod: BUPA's Global Brand Director - Monotony is Not My Thing
In the latest episode of our MAD//Pod, BUPA's Global Brand Director, Fiona Bosman, talks about the power of the big idea, her exciting plans at BUPA and their partnership with the All Blacks.
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MAD//Moments: L'Oréal CDMO - Embrace tech but don’t forget the the basics of marketing
In the latest MAD//Moments interview from this summer’s MAD//Fest, Laetitia Raoust, Chief Digital and Marketing Officer for L'Oréal UK, argued that brands need to balance innovation with the fundamentals of marketing.
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How To Make Google’s Network Business A Force For Good
In his latest column for MAD//Insight founder at top TMT equity research firm Arete, Richard Kramer, suggests there is a way to turn the largest player in ad tech into a massive force for good and that this is something regulators, marketers, and publishers can all get behind.
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MAD//Moments: Canada Goose - We have a responsibility to mitigate the effects of digital on Gen Z
In the latest MAD//Moments interview from this summer’s MAD//Fest, Phil Clark, Senior Director at Canada Goose, said that it’s the industry’s responsibility to mitigate the effects of digital media.
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MAD//Pod: Square's Lizzie Barclay - Experimentation within a Framework
In the latest episode of our MAD//Pod, Lizzie Barclay, VP and Head of Integrated Marketing for Europe at Square, shares insights on marketing strategies, leadership, and boldness in business.
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Octopus Energy is your friend
John Sills, author of The Human Experience, Managing Partner at customer-led growth consultancy, The Foundation, and MAD//Fest speaker, explores how Octopus Energy’s commitment to kindness and customer care has made it the UK’s largest energy supplier.
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The Power of Analogue Creativity in an AI World (And why marketers must embrace it)
In an age where AI is becoming omnipresent and marketers are in a constant battle for attention, the value of true human-powered creativity is more important than ever, writes Ian Maskell, Founder, P E C O R I N O, and former VP Global Marketing, Unilever.
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MAD//Pod: 1664 Blanc - Creating An Elegant Revolution
In this week's pod, Nikola Maravić, Global Marketing Director at Carlsberg, and Jamie Holton, Strategy and Innovation Partner at Haynes McGregor tell the story of 1664 Blanc and how they've connected the worlds of design, art and fashion.
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Why sticking to the same story doesn’t need to be boring
ASICS' Executive Vice President of Marketing, Gary Raucher, in his first column for MAD//Insight, believes the key to building a strong brand is consistency. Saying the same thing again, and again and again. It's not boring - the strongest brands in the world are masters of plain old repetition.
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MAD//Moments: Who Gives A Crap MD - Toilets are funny, lack of sanitation isn’t
In the latest MAD//Moments interview from this summer’s MAD//Fest, MD (Europe) for Who Gives a Crap, says that whilst they don’t take themselves seriously, the causes that they care about, they take incredibly seriously.
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Kettle Chips: When sport sponsorship goes for joy, not sweaty people in pain with big calves
When Valeo Foods UK, makers of Kettle Chips and Rowse Honey, became the official supporter of British Cycling, they realised that even when sponsoring a gold-medal winning machine, at its heart sport is about joy, writes Valeo Foods CMO, in his latest column for MAD//Insight.
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Standard Life Brand and Marketing Director: Go beyond the spreadsheet and talk to real people
“Talk to customers” but remember that “we are all weirdos, and think about things in a weird way” says Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing at Standard Life UK, in this week's MAD//Fest partner podcast, Shiny New Object.
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MAD//Pod: Gymbox on how to cause mischief
In this week's pod, Gymbox's Brand and Marketing Director, Rory McEntee, spoke to Fresh Air's Michaela Hallam about getting into trouble with the lawyers, how you become bold with your marketing and making people smile.
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