News + Views from Female Leaders
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Overcoming Imposter Syndrome: Empowering Women in Marketing and Events
Cat Kevern, Director Network of Women in Events (NOWIE) + Founder at Electric Cat Productions shares how YOU can move forward with confidence.
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Fostering Inclusion: Six Lessons from 26 Years of International Teams
Are you or your business looking to build an inclusive culture in your organisation? If so, here’s a six-step guide by Dee Parsons, Group CEO based on what has worked for The Better Green Group.
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Rising Stars: The Gen Z Takeover - The new wave of talent is here... bold, unapologetic, and ready to challenge the status quo.
In Rising Stars: The Gen Z Takeover, we spotlight the fearless, emerging voices reshaping the future of advertising and marketing. Gen Z talent isn’t just entering the industry — they’re redefining it. With fresh ideas, bold visions, and a desire to break down barriers, these rising stars are ready to call out what’s broken and build what’s next. Here’s what Aishwarya Tardalkar has got to say.
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Blis is Taking Over the Female Leaders' Club at MAD//UpNorth!
MAD//UpNorth is just around the corner, and Blis is bringing big energy, bold conversations, and immersive experiences to Manchester on 26-27 February. Here’s what you can expect...
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Marketers + Creatives Assemble: the World of Diversity + Inclusion needs you!
How can we unlock better representation in our creative work but also in our ways of working to foster more inclusive creative practices across every axis of representation? Check out WACL’s panel on 26th February to find out more.
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Canva, Creative Lead: Vision, Energy, Influence - The Three Tools Every In-House Creative Needs
Dale Anne Scogings, Creative Lead @ Canva tells FLC that being an in-house creative leader is more than just driving business results through creative excellence, it’s about vision, energy, and influence.
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MAD//POD: Lucky Saint's Marketing Director on Breaking Rules and honouring traditions
In the latest edition of the MAD//Pod, Lucky Saint's Marketing Director, Kerttu Inkeroinen, outlines what challenger brand marketing means for Lucky Saint and how to know when to break the rules and when to honour traditions.
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Join Us: Unlocking Growth with Smart Holdout Groups
Join Blis, Havas, and O2 for an exclusive webinar where we’ll reveal how UKTV Play achieved a 36% uplift in user acquisition using Smart Holdout Groups and geo-location intelligence—redefining omnichannel measurement without relying on cookies.
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View from the tightrope: keeping the web free and open
Esme Robinson, Director of Platform Solutions at Epsilon shares with the Female Leaders’ Club why we are seeing significant shifts in 2025 for martech + adtech and how we should restore the balance. Find out more.
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Insights from Davos - and the importance of occupying spaces.
Occupying spaces as a tool for empowerment and a driver of change is how Maira Genovese has established herself in a market like London - while being a woman, an immigrant, and a Latina. In this article, we hear all about Maira’s invitation from the World Woman Foundation to be part of their Davos Agenda on the sidelines of the World Economic Forum (WEF.)
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Lead With Your Values! Growing From A Group To A Community
BLACQ Space is a dynamic community dedicated to empowering Black creatives by fostering connections, celebrating culture + driving innovation. Through events, collaborations, and thought leadership, BLACQ Space is shaping a future where Black talent thrives unapologetically.
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We’re failing women by not discussing the Gender Pension Gap
As an industry we talk about the importance of retaining female talent but where is the conversation around women’s financial future? Virginia Barnes, ex Standard Life + Thames Water lays out her POV + advice for the industry.
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Breaking Barriers: Women in Leadership + Speaking Up for Change
In this transformative episode of Marketing in the Madness we look at how women are redefining leadership - Katie Street is joined by RYFF’s CCO Mar Duermeijer to dive deep into the world of female leadership, empowering women at work + breaking traditional barriers in leadership.
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Reflections on a Year of Empowerment: Our Journey as Co-Presidents of Bloom North
As they look back on 2024, Sarah Fleming and Olivia Waite are filled with gratitude + pride for the journey they’ve undertaken as Co-Presidents of Bloom North. This year has been one of growth, learning + creating spaces where women can thrive, and they are honoured to have played a part in shaping this incredible community.
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OVO Energy Creative Director + Design Lead: Building Trust + Creativity with Authentic Leadership
In her debut column for the Female Leaders’ Club, Christie Gray, Creative Director + Design Lead, OVO says there’s value in admitting “I don’t have all the answers” + reveals how quickly the younger generation spot inauthentic leadership.
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Retail Media - it’s not all about FMCG…
Launched last week, Women in Retail Media (WIRM) aims to unite experts across retail media to foster diversity, inclusion, and growth. WIRM will supports professionals at all career stages—from seasoned experts to newcomers—through collaboration and shared opportunities. Find out more
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Comedian Lucy Beaumont To Share What Sets Us Apart In MAD//UpNorth Keynote
Yorkshire-based comedian, writer and broadcaster Lucy Beaumont will tackle What Sets The North Apart in a MAD//UpNorth keynote on 26 Feb at Manchester’s Factory International venue.
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Mind Doughnuts: 3 Stage Persuasive Storytelling
In this final episode in this Storytelling series, we build out a framework for a real life story you’d like to have + want to be fully prepared for! Do you also need a little supercharge to start the year in the right direction? Then come to this FREE hour long virtual workshop to create a vision + your plan for 2025.
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Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor
"Underestimate me, and I’ll embarrass you. Tell me I can’t do it, and I’ll do it anyway." In this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O’Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, events, and experiential industries.
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BBC Studios: Putting creators in the driving seat with Top Gear
BBC Studios TalentWorks identify + develop emerging talent to maintain the highest industry standards + nurture the next generation of creators. Helen O’Donnell shares their latest campaign, which launched the Creator’s Collaboration with Top Gear + AliExpress.
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Mind Doughnuts: Finding your Storytelling Style
This is a fun one - in episode 4 we look at different Storytelling styles, famous female Storytellers + an exercise for you to figure out your Storytelling style, so that when it comes to it, it feels natural + authentic to you.
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Recruit, Rise, Retain: Building a Diverse and Inclusive Media Industry in the North
The Northern media industry is celebrated for its creativity but faces significant challenges in achieving diversity and inclusion. To address these issues, Bloom North has launched the Recruit, Rise, Retain initiative to close the gap highlighted by recent data that shows Manchester lagging behind national diversity statistics.
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Lucky Saint: What three essential items would you ‘pack’ to be a creative leader in-house, and why?
Megan Taylor, Head of Creative for Lucky Saint takes us through her top 3 essential items to become a creative in-house leader, including; a ‘little black book’ of inspiration, a multifaceted hat + the oblique strategy cards by Brian Eno.
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Carving space for women in Growth Marketing
Hannah Cooke, Head of Growth Marketing for Charlie Oscar dispels the infamous myth of “growth bro” culture + explains how we can drive change to ensure we level the playing field and have more women in growth marketing (where they belong!)
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Making your heart an ally: how to use purpose as a tool for resilience-building
Maira Genovese, Founder & CEO, MG Empower shares with the FLC why the purpose behind entrepreneurship is usually deeply rooted in the heart - it's that voice that speaks louder to your passions and emotional ambitions.
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2024 Is The Year Of The Witch!
With Wicked set to become one of the highest grossing movies of all time, finally the idea of a strong, rebellious and independent woman is gaining traction in the eyes of society. At last! But how can you tell if your female coworker is a witch? Here’s Amy Kean, in her latest for our Psychology of Being a Woman series, to help you find out.
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The Future of In-House Creative Leadership: Tea Uglow, ex-Google Creative Lab founder in London and Sydney
Tea Uglow is the award-winning creative leader and ex-Google Creative Lab Founder in London and Sydney. Tea is happily autistic, queer and the co-author of the Trans Flag Emoji in 2020! Take a listen to the podcast to hear about Tea’s journey into in-house creative leadership.
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Mind Doughnut Series: 8 Top Tips for Storytelling
Episode number 3 is dedicated to 8 top Storytelling tips that can be applied to meetings, presentations, delivering bad news, or just the articulation of points… these are all helpful tools to have up your sleeve for every story in your life!
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VP Marketing, Unilever: Game Changers - Women in sports scoring big on and off the field
Today’s athletes are leveraging their platforms to advocate for social issues, challenge stereotypes + push for systemic change. Tati Lindenberg, VP Marketing at Unilever for Dirt Is Good shared with the Female Leaders’ Club how women have been shattering the glass ceiling – not just through incredible athletic performances, but also through their business and social impact.
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Understanding and engaging Millennials and Gen Z (also known as Zillennial) consumers – in a real and authentic way.
Recent research by Mintel, highlights that 69% of UK Gen Z consumers prefer brands that align with their views + provide inclusive content that reflects them. Rochelle White told the Female Leaders’ Club how you can avoid being the tone deaf brand that’s left behind.
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From Office Lunch Envy to a Food Revolution: How Female-Founded Pollen + Grace is Making Healthy Eating the New Normal
Pollen + Grace is on a mission to revolutionise food-to-go with plant-packed, nutrient-dense meals. We interviewed Kristina Komlosiova, Co-Founder, to hear about their journey in making plant-based, healthy food the new norm.
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Bloom North Launches First-Of-Its-Kind Initiative to Empower Women and Under-Represented Groups in the Northwest
In an inspiring move to transform the creative and media landscape, Bloom North has convened 36 of the North West’s top leaders for its inaugural initiative, The Exchange. This landmark event aims to tackle the recruitment and retention of women and under- represented groups, driving collaborative change for a more inclusive industry.
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Committing to being responsible marketers: how do you implement this in your day-to-day, and why is this important?
Full Fat is a creative, culture & people agency, helping brands resonate in culture and grow value via cultural strategy + consultancy and full-service creative + project management across PR, Social, Influencers, Content & Experiential. We hear from Full Fat’s two Founders, Ella McWilliam and Megan Morass on responsible marketing.
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Chloe Morgan, English Footballer on Changing the Game: How She's A Baller (SAB) is redefining women's football culture and how your brand can positively influence the women’s game too
Chloe Morgan, Head of creative agency and social platform, She’s A Baller gives the Female Leaders’ Club insight into how SAB has cultivated a thriving ecosystem of fans, creatives, and advocates for women’s football.
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MAD//Pod: Social Element - Making Social Better
In the latest episode of the MAD//Pod, Social Element’s Co-Global Chief Executive, Linn Frost, talks about work culture, branded crocs and Social Element's campaign to make social media that little bit better, safer and kinder.
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Bloom & Wild CMO: There is no such thing as a Marketing Expert
In her latest column new Bloom & Wild CMO, Charlotte Langley, argues that because marketing is constantly changing, no one can ever call themselves an expert at it.
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How to embrace failure with Amelia Sordell, Founder, Klowt
An appetite for taking risks allows you to win! Amelia Sordell explains why you shouldn’t fear failure + how it’s actually the route to success.
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Mind Doughnut Series: Secret to Storytelling Confidence
In this 2nd episode, we’re lifting the lid on the secret to Storytelling confidence, before working through a reframing exercise to help to use those nerves that might appear everytime there’s a Storytelling moment to your advantage.
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Mastering the Maternity Comeback
The events profession ranks as the third most stressful globally. Given this, the prospect of returning to work can be ever more daunting for many. Marie-Clare shares her experience of adapting to change and motherhood, offering practical tips for mothers navigating their own return to the workplace while mastering the art of balance.
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Rethink the way you drink: the story behind Sipgood
I never planned to be an entrepreneur. But sometimes an idea gets into your head, and you just can’t get it out.
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When is it ok to interrupt a woman in meetings?
Meetings are great, aren't they? They always definitely have agendas and a purpose, and hardly ever could they have been an email instead. Actually wait: reverse that. Meetings suck, often. Not least because they never have agendas and could normally have been an email, but because women get interrupted in them.
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MAD//Pod: Lewes Football Club - Fighting for a level playing field.
Ex-CEO of Lewes FC, Maggie Murphy talks Michaela Hallam through the blood, sweat and tears that have gone into making women's football the incredible force it is today. And her part in being a Guinness World Record holder.
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Unilever VP Marketing: Legacy exists in the present - adapting brand expression through time and place
Tati Lindenberg, VP Marketing at Unilever for Dirt is Good, asks MAD//Insight, can your brand build a consistent legacy while having to adapt to new audiences and needs all the time?
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MAD//Pod: Auto Trader Marketing Director: Women buy cars too!
In the latest episode of our MAD//Pod, Marketing Director at Auto Trader, Laura McNally, talks about how you reach new car-buying audiences and how Auto Trader is getting better at engaging women.
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Finisterre CMO: There’s no such thing as Black Friday on a dead planet
In her latest column for MAD//Insight Finisterre CMO, Bronwen Foster-Butler, argues that marketers need to consider wider environmental concerns before jumping on the Black Friday sales bandwagon.
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The Future of In-House Creative Leadership: Rae Stones, ECD AT OLIVER + Internationally Acclaimed Executive Creative Director
Rae Stones is an Executive Creative Director of international acclaim, with an illustrious career spanning the leading agencies of Paris, New York, Amsterdam and London. Hear all of Rae Stone’s leadership lessons on the podcast 'The Future of In-House Creative Leadership' created by the Inside Out Community - the professional home for in-house creative leaders.
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Mind Doughnut Series: Mastering your (un) comfort zone
Welcome to this 5 episode Mind Doughnut series for MAD//Fest’s Female Leaders' Club in which we’re going to be diving into the wonderful (and frankly sometimes terrifying) world of Storytelling. In this episode we’re exploring what it is and what it is good for, before working through an exercise to get more comfortable in your Storytelling uncomfort zone.
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How to get more energy
Do you want to get more energy and start soaring? Then look no further. Bianca Best takes us through step 1 of her book, Big Impact without Burnout.
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We can turn mind management into a confidence and resilience-building tool - here's how
Mind management helps us tune out external distractions and stay focused on what truly matters - our "why", the purpose that speaks with our heart.
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If you believe in women, buy from them. It's that simple!
Buy Women Built is a consumer movement encouraging people to buy from women built businesses. They do this by highlighting the importance of showing consumers which brands they already know and love are founded by women.
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