This week’s episode of Marketing the Madness is a special one! We’ve rebranded to Marketing in the Mad//Fest for this exciting live recording at MAD//Fest London, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her inspiring journey of creating a community where the challenges and triumphs of motherhood and marketing intersect.

In today’s vibrant marketing landscape, the role of mums in marketing is more significant than ever. Yet, many mothers still face unique hurdles in balancing their careers and family lives. This week’s episode is your guide to navigating these challenges and thriving as a mum in marketing.

Katie Street, founder of Street Agency and host of "Marketing the Madness," dives deep with Claire into the importance of creating supportive networks and the incredible potential of mums in marketing. Together, they discuss the genesis of Mums in Marketing, the struggles of returning to work post-maternity, and the power of community and visibility.

In this episode, you’ll discover:

  • The Birth of Mums in Marketing: Claire Ferreira reveals how her own experiences of isolation and redundancy during maternity leave inspired her to create a supportive community for mums in the marketing industry.
  • Balancing Career and Motherhood: Hear firsthand stories from Claire and Katie about the challenges and triumphs of juggling a marketing career with motherhood, including flexible working hours and the need for extended holiday allowances.
  • Overcoming Workplace Challenges: Learn about the unique obstacles mums face when returning to work, from gender pay gaps to outdated school and work schedules, and how supportive workplaces can make a difference.
  • Building Confidence and Community: Understand the importance of visibility and community support in empowering mums to push for salary increases, pursue career advancements, and balance personal and professional lives.
  • Inspiring Change: Discover how Mums in Marketing is creating waves in the industry, helping mothers connect, share experiences, and support each other in their professional journeys.

Join us for an inspiring and empowering conversation that highlights the incredible resilience and potential of mums in marketing. Whether you're a mum navigating your career or someone looking to support working mothers, this episode offers valuable insights and practical advice.

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