We uncover the startling statistics highlighting the ongoing struggle for gender equality in a corporate world where achieving gender equality is more critical than ever. Yet, many women still face significant challenges in advancing their careers and balancing personal commitments. And it is projected to take 134 years to reach gender parity globally according to the World Economic Forum.

Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, where we explore more than the innovations pushing marketing forward, but the cultural shifts necessary to empower women in the workplace and drive true gender equality.

In this episode, you'll discover:

  • Stephanie’s Career Journey: Stephanie pivoted from law to gender diversity consultancy, driven by her commitment to supporting women in the corporate world.
  • Real Challenges Women Face: Understand the multifaceted challenges women encounter in the workplace and why superficial policies aren’t enough to foster true gender equality.
  • Groundbreaking Research: Stephanie reveals key findings from her research, highlighting the critical gaps in current diversity practices and the unique needs of women at different career stages.
  • Cultural Buy-In: Discover the importance of cultural buy-in at all organisational levels to ensure that diversity initiatives are genuinely effective and inclusive.
  • Role of Male Allyship: Explore the vital role of male allies in supporting gender equality and how men can actively contribute to creating a balanced workplace.
  • Vision of Gender Harmony: Stephanie introduces her innovative concept of “gender harmony,” where everyone, regardless of gender is supported to thrive, promoting an inclusive and equitable work environment.

Tune in now and join us for a thought-provoking discussion that not only highlights the current state of gender equality in the corporate world but also offers practical strategies for creating lasting change. Whether you're a business leader looking to implement effective diversity practices or someone passionate about gender equity, this episode provides invaluable insights and actionable advice.