Rae Stones is an Executive Creative Director of international acclaim, with an illustrious career spanning the leading agencies of Paris, New York, Amsterdam and London.

The idea she is most proud of is Dove’s Campaign for Real Beauty - a reflection of the insightful, culture-shaping work for which she is renowned. 

Her creative acumen has won her accolades for every coveted show in the UK and internationally. 

How It All Started 

Rae Stones shares her non-linear career path, starting at Ogilvy during the rise of digital marketing until she then experienced burnout, and transitioned to PR before moving to freelancing.

Rae initially declined an offer from Oliver due to past negative experiences with advertising agencies but reconsidered when the opportunity involved working with The Guardian. Rae's role at The Guardian evolved from head of copy to Co-creative Director, leading to a successful campaign for The Guardian's 200th anniversary, which won multiple awards.

Why In-House Roles?

Because the roles are unique! Going in-house allows for a deeper understanding of client brands and their challenges, which is crucial for creating effective and innovative work.

Being an AI Optimist

AI is an amplifier of existing skills and creativity, allowing for increased productivity and efficiency in their work. But be warned, we can't rely on AI or else it will result in poor-quality advertising without the nuance of human insight and direction in creative work.

Hear all of Rae Stone’s leadership lessons on the podcast 'The Future of In-House Creative Leadership' created by the Inside Out Community - the professional home for in-house creative leaders.

Join the podcast host Emma Sexton, as she speaks to the community members, award-winners, advisors + industry experts to deep dive into how to elevate the role of in-house creativity to the highest levels of business.