Let’s BE CONTENT - A female-founded approach to Influencer Marketing

With a value of $21 billion, the influencer marketing industry is still growing exponentially, but with that growth comes new challenges—burnout, pay discrepancy and a need for authentic relationships between brands and creators. BE CONTENT, a female-founded agency led by Issy Chambury, is rising to meet these challenges head-on.

What sets BE CONTENT apart isn’t just its expertise in influencer marketing but a commitment to foster real connections between brands, creators and audiences. As a woman in a male-dominated industry, Issy knows the hurdles that many face. BE CONTENT’s launch was to ensure that people get paid fairly for the services they provide, end of.

“At BE CONTENT, we’re not interested in just pushing numbers or surface-level engagement" says Issy. "We’re focused on long-term partnerships that prioritise the well-being, fair payment and success for both creators and brands."

A Partnership-First Model

The influencer marketing space can often feel transactional, with creators being treated as mere assets. BE CONTENT challenges this approach by fostering real, balanced partnerships where both sides bring value to the table. The agency’s four-pillar framework—Creators, Content, Strategy, and Creative—ensures that every partnership is built on transparency, collaboration and mutual success.

Supporting Creators Beyond Campaigns

A unique offering from BE CONTENT is its talent management service, providing creators with more than just campaign opportunities. BE CONTENT is dedicated to supporting the long-term success of influencers by guiding their career development, negotiating fair contracts, and ensuring they have the creative freedom to thrive. This talent-first approach helps creators feel supported, not exploited, which results in authentic campaigns.

Why Now?

In a landscape cluttered with platforms and tools, BE CONTENT offers simplicity with impact. Brands are searching for more than just influencer reach—they want meaningful connections with their audiences. BE CONTENT’s approach, which centers on trust, fills a critical gap in the industry, especially as audiences demand more transparency.

“The industry is shifting,” Issy adds. “Brands can no longer rely on one-sided relationships. They need partners—creators who understand their values and audiences, and agencies that champion these connections.”

Want to launch an influencer marketing campaign? Drop me a message on LinkedIn or email hello@becontent.io