Join Us: Unlocking Growth with Smart Holdout Groups
4 February 2025
Date: Wednesday, 5th February | Time: 2 PM GMT
As advertisers navigate the challenges of a post-cookie world, brands need smarter, more privacy-compliant ways to measure campaign success.
Join Blis, Havas, and O2 for an exclusive webinar where we’ll reveal how UKTV Play achieved a 36% uplift in user acquisition using Smart Holdout Groups and geo-location intelligence—redefining omnichannel measurement without relying on cookies.
What You’ll Learn:
- How SHGs provide precise, privacy-first ad measurement
- Why telco data is a game-changer for audience targeting
- Practical takeaways to drive real business outcomes
Secure your spot now and get ready to transform your campaign strategy 👉
https://bit.ly/UKTVPlay_Webinar_MF
We’ll also be at MAD//UpNorth, continuing the conversation on the future of omnichannel measurement—see you there!