Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time to break the barriers and unleash the full potential of women entrepreneurs in the digital age.

Welcome back to another dynamic and inspiring episode of Marketing in the Madness! This week, we're taking you inside the buzzing atmosphere of MAD//Fest London 2024 one last time as we conclude our LIVE recordings from the event. We're sitting down with the incredible Raman Dhaliwal-Janjua, a trailblazer in the e-commerce industry. Having worked with giants like Marks & Spencer, Speedo, and Toolstation, Raman is now on a mission to empower women to break barriers and lead in the world of e-commerce.

We look into the persistent gender gap in entrepreneurship, with startling stats like Forbes reporting that 90% of women never start their own businesses. Raman is determined to change this narrative, sharing her journey from feeling unfulfilled in traditional corporate roles to becoming a champion for women entrepreneurs. More than just theoretical insights; they are drawn from years of hands-on experience leading e-commerce strategies in male-dominated industries.

If that's not enough to have you tuning into the full episode, here's a little glimpse into what you can expect from this episode:

  • Empowering Women in E-commerce: Raman shares her mission to help women overcome imposter syndrome and mindset challenges that hold them back from launching successful online businesses.

  • Gender Disparity in Decision-Making: We discuss the urgent shift needed in this dynamic, with the shocking stats that despite women driving 70% of household spending, men still dominate decision-making roles in e-commerce design. 

  • The Power of Female-Led AI: Uncover the fascinating fact that female AI is five times more likely to convert customers than male AI, underscoring the strength women bring to the table in understanding and influencing consumer behaviour.

  • Breaking the Mold in Male-Dominated Fields: From leading e-commerce at Toolstation to advocating for more women in trade industries, Raman shares her experiences and the importance of challenging stereotypes.

  • The Social Media Revolution: Uncover how platforms like TikTok are revolutionising e-commerce, especially for Gen Z and Gen Alpha, who rely heavily on social media for purchasing decisions.

Raman’s story is a testament to the power of persistence, vision, and the importance of having a "f*** it" mentality when chasing your dreams. Her passion for helping women unlock their potential in the business world is palpable, making this episode a must-watch for anyone looking to break through barriers and create lasting change.

Whether you're an aspiring entrepreneur or a seasoned business leader, this conversation offers valuable lessons on how to navigate and thrive in the fast-evolving digital landscape.

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