We're back with another powerful BONUS episode of Marketing In The Madness, where Katie Street dives into the pressing need for not only equality and inclusion but also the empowerment of women in the workplace.

This episode marks a significant collaboration with MAD//Fest, aimed at addressing gender biases and creating supportive environments for women's career growth, particularly within the tech and marketing sectors. This week's episode welcomes Abdul Khaled, a visionary leader dedicated to fostering female empowerment through a new mentorship program at E.on Next, to share a male perspective on advocating for change and creating inclusive environments that promote growth and opportunity for women.

Abdul shares his experiences of seeing talented women reject roles or hold back their ideas due to the male-dominated environment and the systemic barriers they face. Sharing what he is doing to drive change and introducing a groundbreaking mentorship program to empower women in his digital team; emphasising the importance of role models and calling for male activists, not just allies, to actively promote gender equality.

Tune in to this empowering episode and discover the power of empowering women in business. Listen to Abdul talk to Katie about:

Breaking Down Barriers for Women: Addressing the systemic barriers women face in their careers and sharing insightful strategies for organizations to create more supportive environments.

How Tech and Marketing Sectors Can Lead Inclusivity: Highlighting successful initiatives, such as mentorship programs and diverse hiring practices, that have reshaped industry landscapes. Business Case for Inclusion: Discover how fostering a culture where everyone feels valued and heard leads to greater employee satisfaction and improved financial performance.

Empowering Female Leaders: The Importance of role models and Male Activists in promoting gender equality and supporting women's career advancement. And so much more... Abdul's personal insights as a father and a leader add depth to his commitment to fostering an environment where everyone, regardless of gender, can thrive. This supports his calling for more businesses to adopt similar practices to drive innovation and success. "It's about creating a culture that supports and enables anyone, regardless of gender, to do fantastically in their career."