News + Views from Female Leaders
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Mind Doughnuts: Finding your Storytelling Style
This is a fun one - in episode 4 we look at different Storytelling styles, famous female Storytellers + an exercise for you to figure out your Storytelling style, so that when it comes to it, it feels natural + authentic to you.
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Recruit, Rise, Retain: Building a Diverse and Inclusive Media Industry in the North
The Northern media industry is celebrated for its creativity but faces significant challenges in achieving diversity and inclusion. To address these issues, Bloom North has launched the Recruit, Rise, Retain initiative to close the gap highlighted by recent data that shows Manchester lagging behind national diversity statistics.
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Lucky Saint: What three essential items would you ‘pack’ to be a creative leader in-house, and why?
Megan Taylor, Head of Creative for Lucky Saint takes us through her top 3 essential items to become a creative in-house leader, including; a ‘little black book’ of inspiration, a multifaceted hat + the oblique strategy cards by Brian Eno.
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Carving space for women in Growth Marketing
Hannah Cooke, Head of Growth Marketing for Charlie Oscar dispels the infamous myth of “growth bro” culture + explains how we can drive change to ensure we level the playing field and have more women in growth marketing (where they belong!)
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Making your heart an ally: how to use purpose as a tool for resilience-building
Maira Genovese, Founder & CEO, MG Empower shares with the FLC why the purpose behind entrepreneurship is usually deeply rooted in the heart - it's that voice that speaks louder to your passions and emotional ambitions.
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2024 Is The Year Of The Witch!
With Wicked set to become one of the highest grossing movies of all time, finally the idea of a strong, rebellious and independent woman is gaining traction in the eyes of society. At last! But how can you tell if your female coworker is a witch? Here’s Amy Kean, in her latest for our Psychology of Being a Woman series, to help you find out.
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The Future of In-House Creative Leadership: Tea Uglow, ex-Google Creative Lab founder in London and Sydney
Tea Uglow is the award-winning creative leader and ex-Google Creative Lab Founder in London and Sydney. Tea is happily autistic, queer and the co-author of the Trans Flag Emoji in 2020! Take a listen to the podcast to hear about Tea’s journey into in-house creative leadership.
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Mind Doughnut Series: 8 Top Tips for Storytelling
Episode number 3 is dedicated to 8 top Storytelling tips that can be applied to meetings, presentations, delivering bad news, or just the articulation of points… these are all helpful tools to have up your sleeve for every story in your life!
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VP Marketing, Unilever: Game Changers - Women in sports scoring big on and off the field
Today’s athletes are leveraging their platforms to advocate for social issues, challenge stereotypes + push for systemic change. Tati Lindenberg, VP Marketing at Unilever for Dirt Is Good shared with the Female Leaders’ Club how women have been shattering the glass ceiling – not just through incredible athletic performances, but also through their business and social impact.
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Understanding and engaging Millennials and Gen Z (also known as Zillennial) consumers – in a real and authentic way.
Recent research by Mintel, highlights that 69% of UK Gen Z consumers prefer brands that align with their views + provide inclusive content that reflects them. Rochelle White told the Female Leaders’ Club how you can avoid being the tone deaf brand that’s left behind.
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From Office Lunch Envy to a Food Revolution: How Female-Founded Pollen + Grace is Making Healthy Eating the New Normal
Pollen + Grace is on a mission to revolutionise food-to-go with plant-packed, nutrient-dense meals. We interviewed Kristina Komlosiova, Co-Founder, to hear about their journey in making plant-based, healthy food the new norm.
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Bloom North Launches First-Of-Its-Kind Initiative to Empower Women and Under-Represented Groups in the Northwest
In an inspiring move to transform the creative and media landscape, Bloom North has convened 36 of the North West’s top leaders for its inaugural initiative, The Exchange. This landmark event aims to tackle the recruitment and retention of women and under- represented groups, driving collaborative change for a more inclusive industry.
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Committing to being responsible marketers: how do you implement this in your day-to-day, and why is this important?
Full Fat is a creative, culture & people agency, helping brands resonate in culture and grow value via cultural strategy + consultancy and full-service creative + project management across PR, Social, Influencers, Content & Experiential. We hear from Full Fat’s two Founders, Ella McWilliam and Megan Morass on responsible marketing.
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Chloe Morgan, English Footballer on Changing the Game: How She's A Baller (SAB) is redefining women's football culture and how your brand can positively influence the women’s game too
Chloe Morgan, Head of creative agency and social platform, She’s A Baller gives the Female Leaders’ Club insight into how SAB has cultivated a thriving ecosystem of fans, creatives, and advocates for women’s football.
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MAD//Pod: Social Element - Making Social Better
In the latest episode of the MAD//Pod, Social Element’s Co-Global Chief Executive, Linn Frost, talks about work culture, branded crocs and Social Element's campaign to make social media that little bit better, safer and kinder.
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Bloom & Wild CMO: There is no such thing as a Marketing Expert
In her latest column new Bloom & Wild CMO, Charlotte Langley, argues that because marketing is constantly changing, no one can ever call themselves an expert at it.
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How to embrace failure with Amelia Sordell, Founder, Klowt
An appetite for taking risks allows you to win! Amelia Sordell explains why you shouldn’t fear failure + how it’s actually the route to success.
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Mind Doughnut Series: Secret to Storytelling Confidence
In this 2nd episode, we’re lifting the lid on the secret to Storytelling confidence, before working through a reframing exercise to help to use those nerves that might appear everytime there’s a Storytelling moment to your advantage.
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Mastering the Maternity Comeback
The events profession ranks as the third most stressful globally. Given this, the prospect of returning to work can be ever more daunting for many. Marie-Clare shares her experience of adapting to change and motherhood, offering practical tips for mothers navigating their own return to the workplace while mastering the art of balance.
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Rethink the way you drink: the story behind Sipgood
I never planned to be an entrepreneur. But sometimes an idea gets into your head, and you just can’t get it out.
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When is it ok to interrupt a woman in meetings?
Meetings are great, aren't they? They always definitely have agendas and a purpose, and hardly ever could they have been an email instead. Actually wait: reverse that. Meetings suck, often. Not least because they never have agendas and could normally have been an email, but because women get interrupted in them.
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MAD//Pod: Lewes Football Club - Fighting for a level playing field.
Ex-CEO of Lewes FC, Maggie Murphy talks Michaela Hallam through the blood, sweat and tears that have gone into making women's football the incredible force it is today. And her part in being a Guinness World Record holder.
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Unilever VP Marketing: Legacy exists in the present - adapting brand expression through time and place
Tati Lindenberg, VP Marketing at Unilever for Dirt is Good, asks MAD//Insight, can your brand build a consistent legacy while having to adapt to new audiences and needs all the time?
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MAD//Pod: Auto Trader Marketing Director: Women buy cars too!
In the latest episode of our MAD//Pod, Marketing Director at Auto Trader, Laura McNally, talks about how you reach new car-buying audiences and how Auto Trader is getting better at engaging women.
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Finisterre CMO: There’s no such thing as Black Friday on a dead planet
In her latest column for MAD//Insight Finisterre CMO, Bronwen Foster-Butler, argues that marketers need to consider wider environmental concerns before jumping on the Black Friday sales bandwagon.
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The Future of In-House Creative Leadership: Rae Stones, ECD AT OLIVER + Internationally Acclaimed Executive Creative Director
Rae Stones is an Executive Creative Director of international acclaim, with an illustrious career spanning the leading agencies of Paris, New York, Amsterdam and London. Hear all of Rae Stone’s leadership lessons on the podcast 'The Future of In-House Creative Leadership' created by the Inside Out Community - the professional home for in-house creative leaders.
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Mind Doughnut Series: Mastering your (un) comfort zone
Welcome to this 5 episode Mind Doughnut series for MAD//Fest’s Female Leaders' Club in which we’re going to be diving into the wonderful (and frankly sometimes terrifying) world of Storytelling. In this episode we’re exploring what it is and what it is good for, before working through an exercise to get more comfortable in your Storytelling uncomfort zone.
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How to get more energy
Do you want to get more energy and start soaring? Then look no further. Bianca Best takes us through step 1 of her book, Big Impact without Burnout.
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We can turn mind management into a confidence and resilience-building tool - here's how
Mind management helps us tune out external distractions and stay focused on what truly matters - our "why", the purpose that speaks with our heart.
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If you believe in women, buy from them. It's that simple!
Buy Women Built is a consumer movement encouraging people to buy from women built businesses. They do this by highlighting the importance of showing consumers which brands they already know and love are founded by women.
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Innovation EXPERT Reveals the Secret to Winning with Diverse Teams
This week we welcome back Heidrun Luyt, a marketing leader at the forefront of driving change in industries from finance to retail who says creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fuelling growth.
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How To Build Your Personal Brand at Work with Amelia Sordell, Founder, Klowt
It’s your job to unlock the opportunities that you deserve + otherwise might not have access to. Amelia Sordell tells us that there are a few ways you can make this happen without treading on anyone’s toes.
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Is Gen Z Now Old News?
The short answer? Yes and no. Gen Z’s economic power is undeniable, contributing to 40% of global spending, and we’re on track to soon becoming the highest-spending generation. Yet, despite this growing influence, marketeers already seem to be shifting their attention.
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Driving DEI in digital media: goals for 2025
The impact of DEI strategies on the success of an organisation is clear - as research shows us time and time again - and the digital media industry is no exception. This year, in the months leading up to UK Black History Month, TWIPN launched a member survey to help inform how we approach DEI within, and beyond the network.
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Let’s BE CONTENT - A female-founded approach to Influencer Marketing
With a value of $21 billion, the influencer marketing industry is still growing exponentially, but with that growth comes new challenges—burnout, pay discrepancy and a need for authentic relationships between brands and creators. BE CONTENT, a female-founded agency led by Issy Chambury, is rising to meet these challenges head-on.
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Becoming a Mum… learning on the ‘job’.
This isn’t another article questioning, ‘How can parents manage the juggle?’ because Katie Mitchell, MD of Seen Studios believes there isn’t a one-size-fits-all solution. Read about what you can do to support your team.
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MAD//Moments: Who Gives A Crap MD - Toilets are funny, lack of sanitation isn’t
In the latest MAD//Moments interview from this summer’s MAD//Fest, MD (Europe) for Who Gives a Crap, says that whilst they don’t take themselves seriously, the causes that they care about, they take incredibly seriously.
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Introducing Big Impact Without Burnout By Bianca Best
Global business leader + single mother of 4, Bianca Best, reveals the 8 powerful and transformative strategies for ambitious women to achieve success with integrity and joy. This is a plan for reaching for the stars + seizing them without burning out, through inner balance + magnificent outer shine.
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The Future of In-House Creative Leadership: Sian Finnis, Senior Director of the Marketing Studio at King
Sian Finnis is the Senior Director of the Marketing Studio over at King, the gaming company who brought us Candy Crush and a member of the Inside Out Community. Hear all of Sian Finnis' leadership lessons on the podcast 'The Future of In-House Creative Leadership' created by the Inside Out Community - the professional home for in-house creative leaders.
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(Bio)Fueling the Fempire: Making Magic from Life’s Messiest Moments
Tampon moguls and Co-founders, Tara Chandra and Susan C. Allen Augustin shared their Here We Flo journey at MAD//Fest on the Female Leaders’ stage in July, outlining how they’ve built the best-selling eco-period care brand at retailers like Boots, Superdrug and Tesco.
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MG Empower Founder + CEO: Not every risk taken will lead you to success, but the risk embedded in not taking risks can be more daunting.
It's been over 20 years since I left Brazil to pursue a dream in London. Beyond leaving my home country and a successful marketing career, being an immigrant meant making a conscious decision to leave my comfort zone and take risks. But what would I be risking if I hadn't taken the risk?
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Top Tips on How to Disrupt Your Market and Be a Force for Good
Disruption can be daunting, but it’s also incredibly rewarding, especially when you’re driven by a mission to make people feel happier + healthier whilst making a genuinely positive impact nationally + internationally. So, how do you disrupt your market and, more importantly, become a force for good? Let’s dive into the top tips we’ve learned from our journey so far at TrueStart.
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Amelia Sordell: Silence Your Inner Critic + Take Action Over Perfection
Imposter syndrome disproportionately impacts women. 75% of female executives say that they have experienced it at some point in their life. Amelia Sordell is back this week to take you through her guide for facing imposter syndrome + ridding it from your life.
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How Women Can Get Ahead In E-commerce
Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time to break the barriers and unleash the full potential of women entrepreneurs in the digital age.
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Wildflowers Event - Cultivating a Healthy Mindset: Empower Your Personal and Professional Growth
Join Wildflowers and The Brighter Club, sponsored by Index Exchange, for an inspiring evening dedicated to nurturing your mental wellbeing and advancing your career.
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MAD//Pod: CO-OP Director of Marketing Communications - Strapping yourself onto a rocket
In the latest MAD//Pod CO-OP Director of Marketing Communications, Amanda Jennings, likens the brand’s venture into live events to being strapped to a rocket and why brands have to go hard or go home.
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The Staggering Reality Behind Gender Inequality
We uncover the startling statistics highlighting the ongoing struggle for gender equality in a corporate world where achieving gender equality is more critical than ever. Yet, many women still face significant challenges in advancing their careers and balancing personal commitments. And it is projected to take 134 years to reach gender parity globally according to the World Economic Forum.
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“Growth comes from doing things you’re unqualified to do” - Amelia Sordell on How to Beat Imposter Syndrome
Amelia Sordell has two children, an online community of over 250,000 people, and a $3 million personal branding agency, Klowt, all built on a 100% inbound business model, all off the back of her personal brand. But she hasn’t got here without many moments of imposter syndrome. Can you relate to this? Amelia shares with the Female Leaders’ Club how you can combat this very common issue.
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MAD//Moments: Tati Lindenburg, Unilever "Be resilient, bounce back and don't get tired easily”
In the latest MAD//Moments interview from this summer’s MAD//Fest, Tati Lindenburg, VP of Marketing for Dirt is Good at Unilever, said that all marketers need to be resilient.
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Can an AI woman solve football’s sexism crisis?
Women’s football is enjoying a global surge in on-screen visibility and popularity, a surge that masks the cracks in the way it is run and governed. Many teams competing at last year’s World Cup were in active disputes with their own federations around pay, conditions and sexual harassment cases. But with barely any women elected into decision-making roles in global and national football governance, should we turn to AI to solve sexism in football?
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